Approved by the State Council，Since 2017，The second Saturday in June every year is designated as "Cultural and Natural Heritage Day"。June 10 this year is the first "Cultural and Natural Heritage Day"，Around Heritage Day，More than 1,700 activities will be carried out simultaneously across the country。

World Heritage refers to those recognized by UNESCO and the World Heritage Committee，Natural landscapes and cultural relics of outstanding significance and universal value，It is a rare and irreplaceable asset of mankind。As of now，The total number of world heritage sites in my country reaches 50，Ranked second in the world in total。

Industry insiders said，World heritage carries rich humanistic history，It is of universal importance to the present and future of all mankind，Inscribed on the World Heritage 188bet app download List，The value has obtained "Global Certification"，Relevant tourist areas will "bring their own IP" to become world-class scenic spots。Days ago，Lvmama Travel Network combines platform data to release the "China World Heritage Popularity List"。Data display，Chinese people have a very strong sense of identification and enthusiasm for our country’s splendid and long history and culture，The total number of world heritage tourists in China in 2016 increased by 4% compared with the same period in 2015.6 times，Sichuan Giant Panda Habitat、Forbidden City、Suzhou Classical Garden、Summer Palace、Royal Mausoleums of Ming and Qing Dynasties、Jiuzhaigou、Huangshan、Longmen Grottoes、Qin Shi Huang’s Mausoleum and Terracotta Warriors and Horses Pit、The Great Wall becomes one of the top ten most popular Chinese World Heritage scenic spots。

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The giant panda, a national treasure, is deeply loved by the Chinese people for its naive appearance。With animated movies such as "Kung Fu Panda" becoming popular all over the world，Giant pandas also frequently appear on the international stage。As a messenger of friendship，They have traveled to many countries in the world，While becoming the local “darling”, it is also attracting foreign tourists to come to China to have close contact with the “national treasure”。

Data display from Lvmama Travel Network，Bookings for panda-themed tour products covering the giant panda habitat in Sichuan have always been very popular，Chengdu、Beijing、Chongqing、Shanghai、Xi’an has become the five major tourist source destinations。Meanwhile，“National Treasure” has also made world heritage tourism popular in Sichuan。Donkey Mama’s “Happy Donkey Travel” product “Jiuzhaigou-Huanglong-Emei-Leshan-Panda 188bet online sports betting Paradise Double Fly 8-Day In-depth Tour”、“Jiuzhaigou-Huanglong-Panda Park Double Fly 6-Day Group Tour”、Lv Yue Parent-Child "Chengdu-Panda Base、4-Day Kuanzhai Alley Double Flying Tour" and other routes are favored by users of all ages，The positive rating is over 92%。

The popularity of the Forbidden City is exploding,IP development brings world heritage to life

Data display from Lvmama Travel Network，Forbidden City、Mount Wutai、Yungang Grottoes、Taishan、Chengde Summer Resort、Suzhou Classical Garden、Shenyang Palace Museum、Lushan、Qingcheng Mountain-Dujiangyan、Longmen Grottoes became the top ten world heritage scenic spots with the fastest growing number of visitors in 2016。

With the popular Internet celebrity "Forbidden City Taobao" and a documentary full of "artisan sentiment" "I Repair Cultural Relics in the Forbidden City"，The Forbidden City has become “popular again and again” in recent years。2016，The number of visitors to the Forbidden City hit a record high of 16 million，Is by far the most visited museum in the world。Data display from Lvmama Travel Network，Shanghai、Beijing、Hangzhou、Nanjing、Xi’an、Guangzhou、Shenzhen、Shijiazhuang、Shenyang、Tianjin becomes the top ten tourist source cities for the Forbidden City in 2016。At the same time，The "Forbidden City Model" of "IP development + e-commerce" has also been imitated and copied by domestic scenic spots including world heritage sites。

“World heritage has very rich cultural IP connotations。" said 188bet online sports betting Wang Xiaosong, CEO of Lvmama Travel Network，The era of mass tourism，Reasonable development of the value of World Heritage IP、Utilization and protection are particularly important。Previously，Jingyu Group, the parent company of Lvmama Travel Network, and Huangshan Tourism Development Co., Ltd. have reached a strategic cooperation， Transported 2.2 million tourists to Huangshan in 2016，At the same time, it also provides a variety of differentiated services for Huangshan。For example, the two parties recently jointly planned and organized the "Yangyan Tour to Huangshan" event，Attracted from Poland、France、Japan、India、Thailand、20 foreign tourists from Singapore and other countries went deep into various scenic spots in Huangshan，Really feel and spread the unique charm of Huangshan tourism，Polished Huangshan’s “international business card”。

Wang Xiaosong said，In the future, Lvmama will continue to design and develop more relevant in-depth tourism products based on the historical and cultural connotations carried by world heritage sites，And through the IP engine to help world heritage sites firmly connect the past and the future in this era，Continue to carry forward。

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