January 2，Tongcheng Travel released the "2023 New Year's Day Holiday Travel Consumption Data Report"。Under the favorable policies released recently，The tourism market picks up quickly on New Year’s Day，Air tickets、The hotel achieved“Both volume and price rise”。Luoyang、Harbin、Some popular destinations such as Xishuangbanna have recovered from the impact of the epidemic，Hotel bookings increased more than 10 times year-on-year。Ice and snow tourism and theme parks are popular ways to travel during New Year’s Day and New Year’s Eve。Early morning on New Year’s Day，Young people in the city are still gathering at Jiefangbei、Wuyi Square and other major business districts，Start a new year full of rituals。

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New Year’s Day Holiday 2023，The national tourism market is recovering steadily。Tongcheng Travel Big Data Display，New Year’s Day this year，Domestic air ticket order volume increased by 2% compared with the 2020 New Year's Day holiday before the epidemic，The average ticket price increased from 676 yuan in the same 188bet app download period of 2020 to 905 yuan；Hotel booking volume increased by 32% compared with the same period in 2020，The average hotel price also increased from 229 yuan to 244 yuan。Overall view，The New Year’s Day travel market is better than before the epidemic.;Both volume and price rise”’s trend。Tongcheng Research Institute Analysis，The rapid recovery of the market on New Year’s Day，On the one hand, it is due to the gradual recovery of people’s travel confidence，The demand for long-term travel has increased，On the other hand, the Spring Festival holiday is earlier this year，Spring Festival passenger flow peak ahead of schedule，Due to the superposition of travel demand。

Major domestic destination cities have also begun to emerge from the shadow of the epidemic。Tongcheng travel data display，During the New Year’s Day holiday this year，Luoyang、Xishuangbanna、Harbin’s hotel bookings increased more than 10 times year-on-year，Xi’an、Ningbo’s hotel bookings also increased by 862% and 451% year-on-year respectively。In addition，Sanya, a popular long-distance travel destination in winter、Kunming and Harbin both entered the top ten list of popular destinations。Guangzhou、Shanghai、Chongqing、Beijing and other domestic core cities are also not absent。In addition，Sanya、Many hotels in Xiamen and other popular destinations are fully booked during the New Year holiday。

The long-term travel market has recovered, and out-of-town hotel orders account for nearly 70%

As the market recovers，Inter-provincial travel、The demand for long-term 188bet sports betting app download travel is further released。New Year’s Day holiday this year，Tongcheng Travel Hotel、The proportion of orders from other places such as cars has increased significantly。Hotel booking in progress，Off-site orders increased from 51 in the same period last year.3% up to 67.6%。The proportion of cross-city car orders also increased from 10 in the same period last year.8% increased to 22 this year.7%。

Long-term travel，On flights departing from Shanghai and Hangzhou，Kunming is the destination with the highest order volume。Guangzhou and Shenzhen have more tourists flying to Chengdu and Chongqing。Tongcheng Travel Big Data Display，The top ten civil aviation routes with orders during the New Year’s Day holiday are Shanghai-Kunming、Shenzhen-Chengdu、Shenzhen-Chongqing、Shanghai-Chengdu、Guangzhou-Chongqing、Hangzhou-Guiyang、Wenzhou-Guiyang、Chengdu-Shenzhen、Hangzhou-Guiyang、Guangzhou-Chengdu。

In the list of popular train ticket lines，Most popular inter-provincial train lines account for half of the country。Guangshen、Yangtze River Delta region heading to the west、Train passenger traffic in central provinces increased significantly，Reflects the direction of passenger flow returning home before the Spring Festival。Car use，Guangzhou’s Baiyun Airport and Guangzhou South Railway Station, where the flow of passengers returning home during the Spring Festival in previous years were concentrated, have also become the airports with the highest car orders、Station。Among the railway stations with the highest number of 188bet online sports betting car orders，The proportion of high-speed rail stations has further increased，High-speed trains are gradually becoming the mainstream choice for train passengers。

The current traffic peak at 1 am on New Year’s Eve，Ice and Snow Tourism、The theme park is very popular

Tongcheng travel data display，Popular travel keywords for this year’s New Year’s Day holiday include ice and snow tourism、New Year’s Eve、High-speed rail、Hot springs and B&Bs, etc.。

Data display，During the New Year’s Day holiday this year，domestic“Ice and Snow Tourism”Relevant search volume increased by 179% month-on-month，Beijing Shichahai Ice Rink has become the most popular ice and snow tourist attraction during the holidays，Harbin Ice and Snow World is also a popular choice for people to experience the fun of ice and snow。In addition，Emeishan、Xiling Snow Mountain、Snow scenes in mountainous scenic spots such as Changbai Mountain，Also attracted the attention of many tourists。

Young people’s New Year’s Day holiday，At least a sense of ceremony。Tongcheng Travel Big Data Display，0:00 a.m. to 1:00 a.m. on New Year’s Day，Car order volume reaches the peak of the day，Orders account for approximately 6% of the total orders of the day。Chongqing Liberation Monument、Changsha May Day Square and Dali Ancient City have become the most popular New Year’s Eve business districts and attractions。In addition，Many domestic destinations have also launched unique New Year’s Eve ceremonies，Shandong has opened“Yellow River Collection”，Liuyang held a fireworks show after a long absence，Shijiazhuang 188bet Online Sports Betting and Casino people release wish balloons in the square，Full sense of New Year’s Eve ritual。

Theme parks that have experienced multiple closures and reopenings during the epidemic also ushered in peak passenger flow during the New Year’s Day holiday。Shanghai Disney Resort becomes the most popular theme park during the New Year holiday，December 31, 2022 and January 1, 2023，Special show in front of Disneyland’s Enchanted Storybook Castle，Light up the new year with fairy tales and fireworks。Zhuhai Chimelong Ocean Kingdom、Universal Beijing Resort ranks second in the theme park list、Three people。

Tongcheng Research Institute’s analysis，New Year’s Day Holiday 2023，The market recovery in some destinations exceeded expectations，Quick fix showing domestic tourists’ travel confidence。It also laid a good foundation for the recovery of the tourism market in 2023。