May 28，The second meeting of the preparatory meeting of the China Electronics Chamber of Commerce Digital Culture and Tourism Professional Committee was successfully held at the Grand Skylight International Hotel in Beijing。

Wang Ning, President of China Electronics Chamber of Commerce、Xin Hongye, former deputy director of the Information Center of the Ministry of Culture and Tourism、Ha Jun, former director of the Cultural Relics Market Management Division of the Beijing Municipal Cultural Relics Bureau、Ying Tianyu, Director of the Department of Tourism and Hotel Management, School of Management, Zhejiang University、Li Tiankai, Deputy Director of the Publicity and Culture Department of the Economic Development Zone、Sun Hui, Secretary General of Tencent Culture and Tourism Industry Research Institute and other industry experts and leaders, as well as Ctrip、Xiaomi、Tik Tok、China Unicom、Jingdong Group、China Mobile Migu Culture、Xinhuanet client、China Construction Eighth Engineering Bureau、Jiangxi Tourism Group、Tangshan Cultural Tourism、Heilongjiang Tourism Investment Group、Henan Cultural Tourism Investment Group、Shenzhen Beijing Office、Nearly 200 people related to the digital cultural tourism industry, including major museums, attended the meeting。

This meeting is hosted by China Electronics Chamber of Commerce，Organized by the Secretariat of the Digital Display Professional Committee of China Electronics Chamber of Commerce and the Preparatory Group Secretariat of Digital Culture and Tourism Special 188bet Online Sports Betting and Casino Committee，Yuweimai Technology Co., Ltd.、Hunan Meichuang Digital Technology Co., Ltd.、Sponsored by Shengshi Yongxin Cultural Industry Group。

Zhao Feng, Secretary General of the Digital Display Committee of the China Electronics Chamber of Commerce, introduced the Digital Culture and Tourism Professional Committee of the China Electronics Chamber of Commerce (hereinafter referred to as “Digital Cultural Tourism Committee”) Preparation status and future plans。He said，The positioning of the Digital Culture and Tourism Committee is to combine digital culture with technology，Really connect EPC plus F plus O，Investment in cultural tourism projects、Financing、Construction and Operations，Form investment、Rong、build、Integrated transportation project operation model。With the in-depth implementation of our country’s cultural digitalization strategy，Practitioners in the cultural and travel industry are making use of big data、Metaverse、New technologies such as artificial intelligence，Actively carry out digital cultural blogs、Cloud Exhibition、Yun Performing Arts、Webcast and other services，Promote online and offline integrated innovation and development，Activate new cultural tourism formats。The overall layout plan for the construction of Digital China clearly proposes to create a confident and prosperous digital culture。

Sun Hui, Secretary General of Tencent Culture and Tourism Industry Research Institute said，Under the background that cultural power has become an important strategy in the "Thirteenth Five-Year Plan"，Tourism and culture as an important part of the strategy，“Keep integrity and innovate、Improve quality and efficiency、Integrated development”These 12 words can point out the direction for the development positioning of the Digital Culture and Tourism Committee。For example，Through digital technology and cultural creativity，Promote cultural tourism industry to reduce costs and increase efficiency，Improve operation and service quality，At the same time, it can also 188bet sports betting app download expand new business formats、New consumption and new development space。

Chen Zhangqin, general manager of Vimai Technology Co., Ltd., shared the founding of the Vimai VCAN brand。Vimax Technology Shares，Headquartered in Shanghai, China，In Hong Kong、Taiwan、Singapore has a wholly-owned subsidiary，There are subsidiaries and branches in various industries in 22 cities in China。Business coverage: information technology、Artificial Intelligence、Digital Technology、Museum display、Planning and design of cultural tourism night tour、General construction contractor EPC+O。

Committed to integrating advanced technology and rich cultural resources，Building intelligence、Sustainable digital city。Currently, it has become a large number of key cultural and museum venues in China、Cultural Tourism Complex、Cultural heritage protection areas provide information construction、soft、Hardware R&D、Intellectual property management and other one-stop solutions that provide a variety of digital services。

Zhang Zhiqian, deputy general manager of Hunan Meichuang Digital Technology Co., Ltd. said，As a large integrated service organization dedicated to the integration and innovation of culture and technology，Meichuang Digital Cloud Gathers Historical Literature、Cultural Tourism Planning、Space Design、Visual Communication、Digital Multimedia、Internet software development and other elite talents，Houji Creative Design、Three core competencies of digital production and smart software，Deeply cultivate the offline and online museum display space、Digital visual new media、Immersive interactive experience、Four major businesses of smart museum。

Shi Maorui, general manager of Shengshi Yongxin Cultural Industry Group, introduced the current situation of the group，12 branches and 6 offices nationwide，Dedicated to the Museum、Archives、Memorial Hall、Exhibition Hall、Exhibition Hall、Planning Hall、Enterprise Exhibition Hall、Design and decoration of hotels with four stars or above、Cultural industry investment and other businesses。

188bet app In addition，China Unicom、Jingdong Group、Xinhuanet Client Digital Culture China Industry Association、Tsinghua University Architectural Design Institute、China Communications Consulting and Design Institute、China Construction Eighth Bureau Cultural Tourism Expo Investment and Development Co., Ltd.、Zhihui Group、Tianzhou Aerospace (Beijing) Culture Technology Co., Ltd.、Hengxin Oriental Culture Co., Ltd.、Jinjiang International Group Northern Company、Haulsai Technology Group、Beijing Projection Window Information Consulting Co., Ltd.、China Commercial Bank Holdings Co., Ltd.、Beijing Qingshang Building Decoration Engineering Co., Ltd.、Representatives from Tianjin Mango Animation Technology Company and other units introduced their businesses related to digital cultural tourism and their prospects for the industry，And expressed recognition and support for the preparatory work of the Digital Culture and Tourism Committee。

Ying Tianyu, Director of the Department of Tourism and Hotel Management, School of Management, Zhejiang University thinks，Digitalization empowers deep integration and high-quality development of culture and tourism，Need to convert value from cultural and tourism digital resources、Start from three aspects: industrial digital transformation and industry digital governance。He emphasized the importance of integrating industry and education，And make suggestions，I hope that after the establishment of the Digital Cultural Tourism Committee, we can provide you with more business integration、Opportunities for professional integration and industry-education integration。

Ha Jun, former director of the Cultural Relics Industry Management Division of the Cultural Relics Market Management Division of the Beijing Municipal Cultural Relics Bureau said，As a practitioner who has worked in the museum field for more than 30 years，The field of cultural tourism is a new field。Present，The tourism industry is ushering in a good opportunity for development，The museum field has great room for exploration and development in cultural tourism。The museum mainly focuses on content，The display and mining of content 188bet app download require the support of digital cultural tourism technology。

Xin Hongye, former deputy director of the Information Center of the Ministry of Culture and Tourism, thinks，Technology、In the process of integrating culture and tourism，The core key is to pay equal attention to both technological empowerment and cultural empowerment，Indispensable。Empowered only by technology，Create vivid immersive projects，Still a selection distribution。If there is no technology empowerment，Simple cultural empowerment cannot reflect its value，Play the role of dissemination and education，Easy to accept、Emotional、Into the heart and into the brain。Digital cultural tourism companies should look for development opportunities in this process，Building application scenarios，Shaping innovative business formats。

Wang Ning, President of China Electronics Chamber of Commerce, said in his concluding remarks，Culture、Tourism is an ancient and traditional industry，Let it rejuvenate，Must be combined with modern high technology，Giving traditional industries new high-quality development through digital technology。

Digital technology and digital economy are the new driving forces for future social development，It is imperative to establish the Digital Culture and Tourism Professional Committee of the China Electronics Chamber of Commerce。

Designing at the top level of national policies、Under the multiple influences of technological development and market restructuring，Digitalization is increasingly becoming the underlying logic of the cultural tourism industry。Driven by the wave of Internet digitization，Scenic Area、The digital transformation and upgrading of cultural tourism-related fields such as urban spaces and art exhibitions is in full swing，Digitization of cultural tourism、Digitization of cultural museums、Trends such as digitalization of art are irreversible。

To this point，This conference ended successfully，Let’s look forward to it”China Electronics Chamber of Commerce Digital Culture and Tourism Special Committee Inaugural Conference and Cultural Tourism Conference“Convening。