as“such as LIFE”The club’s most important fan event of the year，“Annual Membership Day”Aims to break the conventional marketing methods，The sense of belonging and uniqueness through membership is“such as LIFE”Members create exclusive pampering privileges and surprise experiences，Customized beautiful life scenes。

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“Annual Membership Day”During the event，As LIFE members, you only need to follow the event rules to receive the&ldquo on the event page of BTG Homeinn APP/WeChat mini-program;Stay Growth Value Double Card”，After receiving it, you can successfully book a hotel through BTG Homeinn APP/WeChat applet/PC official website and check out the hotel, and your member account will automatically accumulate doubled growth value。It’s worth noting，Customers who fulfilled their orders before July 24，After leaving the store, 188bet app you may also be eligible to receive LIFE customized canvas bags。

“Growth value”Is an important indicator for the maintenance and upgrade of LIFE club members。Daily“such as LIFE”Members can book hotels through BTG Homeinn official channels or spend money on BTG Global Shopping to accumulate corresponding growth value。Take platinum membership as an example，If you are a platinum member and want to upgrade to a diamond member，You need to accumulate 7500 growth points within the validity period of the membership level。If Diamond members want to maintain their level，You need to accumulate 7,500 growth points within the validity period of the membership level or stay in 25 designated brand room nights with this card。This annual membership day，Members of all levels only need to successfully receive“Stay Growth Value Double Card”And fulfill hotel orders within the valid time，Achieve corresponding points through double accumulation，You can quickly upgrade and maintain your membership level。

In recent years，Generation Z and Millennials are gradually becoming the main consumer force in the hotel market。According to reports from research institutions，Over 60% of Generation Z travelers prefer to book hotels directly from brands that have joined membership programs。They increasingly like to actively obtain discounts and benefits by delving into the membership system while traveling，188bet Online Sports Betting and Casino And consume and redeem within a relatively short period。Get lower prices and richer membership benefits。

LIFE members also pay more attention to the full use of membership rights。Since the new upgrade of Ziru LIFE Club，Use Ruyuandou for free room upgrade and late check-out when booking，It has become a mainstream habit of LIFE members。This annual membership day“Growth value”Double surprise mechanism，Also provides real benefits to LIFE members，Further improve the sense of belonging and identity of LIFE members，And accelerate the development and accumulation of high-level loyal members。

Please go to the concert，Full coverage of LIFE lifestyle scenes

Creating diversified lifestyle values ​​for members has always been the core competitiveness and advantage of LIFE Club。During annual membership days，LIFE members can use the rainbow wish beans in their account to participate every day“Adventure Dash”Game。If you succeed in the game challenge, you can participate in the fun lottery，Tickets for King Zhou’s concert、"Despicable Me 4" movie tickets、Dex pistol leg set、Bawangchaji drink voucher、Hotel room coupon、Didi Express Coupon、Surprises such as high-value wish-fulfilling beans and first-time free global shopping no-threshold red envelopes are randomly dropped，The beauty of this summer never stops。

Through fun games and concerts、Movie、Eating, drinking, having fun and other surprise benefits，188bet app While increasing members’ attention and participation in activities，Establishing emotional connections between consumers and lifestyle scenes such as LIFE，Satisfy its“Yueji”’s primary goal，Thus satisfying the emotional value of consumers。

The traditional membership system only focuses on hotel accommodation consumption scenarios，The channels for obtaining and using member rights are relatively single。Nowadays, the younger generation of consumers care more about lifestyle value，In addition to accommodation benefits，Looking forward to more food and beverages in hotel chain membership systems、Travel、Play、Demands in consumption scenarios such as entertainment and shopping。230+ cross-border life rights such as LIFE Club and thousands of global goodies such as LIFE Life Museum，Covering various high-frequency scenarios in members’ lives，Perfectly embodies the closed loop of LIFE membership system lifestyle ecosystem。

As the crowds and trends in the consumer market change，Competition in hotel group business models is also changing。In the past, operating products were regarded as core competitiveness。Hotel management、Services are all centered around the core scene of the guest room。Now we are focusing more on allowing hotels to give full play to their social connection functions，Focus on operating members，Strategic transformation from pure product management to user management。

188bet app download The original intention of LIFE Club，Aims to fully open up member hotel accommodation、Ecological consumption and interactive social scene，Increasing the frequency of member interactions，While increasing member stickiness and loyalty，Improving the perception of member value and rights in an all-round way。Take advantage of the annual membership day gameplay and activities，Form high-frequency and close connections and interactions with members，It is an innovative attempt to grow membership operations。