“The market is forcing the industry to seriously consider the operation of the entire 188bet Online Sports Betting and Casino asset，To some extent，It is a good thing for the development of the 188bet Online Sports Betting and Casino industry. ”

“China has a vast county economy，With the upgrade of consumption，This market potential is huge。From an operational perspective，What we need to do is to attract high-quality talents to join. ”

“The 188bet Online Sports Betting and Casino industry has developed to this day,The first point to reflect on is the 188bet Online Sports Betting and Casino talent issue。The 188bet Online Sports Betting and Casino has accelerated our thinking on this matter. ”

“Whether it is a city 188bet Online Sports Betting and Casino，Still a resort 188bet Online Sports Betting and Casino，The pursuit of quality is a common understanding among everyone. ”

Dong Jun, Vice President of Wanda Hotels and Resorts said this in an interview。

The domestic 188bet Online Sports Betting and Casino industry has entered the era of inventory，Superimposed impact of the COVID-19 epidemic in the past two years，Accelerate the clearing out of companies in the industry。Post-epidemic era，What challenges and opportunities will the 188bet Online Sports Betting and Casino industry face？188bet Online Sports Betting and Casino Enterprise，How to start from“Impact of the epidemic”Finding the certainty of development in this uncertainty？

For this，Xuan Krypton interviewed many people in the industry，Hope to learn from the past、Present、Explore the &alpha of the 188bet Online Sports Betting and Casino industry in the post-epidemic era through future operational measures conceived;和βOpportunity。

How 188bet Online Sports Betting and Casino prevention hotels can dispel guests’ concerns:The best way is to be transparent

188bet Online Sports Betting and Casino Industry，Undoubtedly one of the typical representatives severely affected by the epidemic。From Huazhu Group (01179.HK)、Boutique 188bet Online Sports Betting and Casino(600258.SH)、Junting 188bet Online Sports Betting and Casino(301073.SZ) and other listed companies disclosed performance，All have declined to varying degrees in 2020，The performance of many of these companies in 2021 has not yet returned to the level of 2019。

Fighting against the impact of the epidemic，Being an epidemic prevention 188bet Online Sports Betting and Casino has become one of the choices of many hotels during the epidemic。

Then，Is an epidemic prevention 188bet Online Sports Betting and Casino a good choice?？Is it as expected，The unit price of epidemic prevention 188bet Online Sports Betting and Casino rooms may be under pressure，But daily operating costs decreased，On the contrary, you can easily obtain higher profits？

“Build an epidemic prevention 188bet Online Sports Betting and Casino，Our first consideration is social responsibility，The second thing is that it is a better choice from a business perspective。”Dong Jun said。As understood，In 2020，Wanda’s two hotels in Wuhan will serve as the first batch of epidemic prevention hotels，Undertaken the reception and support work of the anti-epidemic front-line medical team。At the same time，Based on the experience of 188bet Online Sports Betting and Casino epidemic prevention and service on the front line of Wuhan epidemic prevention，Wanda Hotels & Resorts and the National Emergency Medical Rescue Team of Huashan Hospital Affiliated to Fudan University in Shanghai jointly compiled and released the industry's first "188bet Online Sports Betting and Casino Industry COVID-19 Prevention Manual"。2022，Wanda 188bet Online Sports Betting and Casino has made many optimizations and upgrades based on this manual，To better guide the operations of its hotels during the epidemic。

Picture: Wuhan R&F Wanda Realm 188bet Online Sports Betting and Casino receives medical staff

In fact, it is not easy to shoulder the responsibility of 188bet Online Sports Betting and Casino prevention hotels.Public information display,According to the national requirements on centralized isolation places and the basic points of controlling the spread of COVID-19，There are 6 basic requirements，Mainly includes keeping a certain distance from residential areas，Stay away from water sources；It should be convenient for isolation observation personnel to receive、Evacuation and transfer channels；Central air conditioning cannot be used in centralized isolation places，Need to have natural ventilation conditions；Isolated observation points should be equipped with two channels for cleaning and pollution，Two channels must not cross,To prevent cross contamination；Isolate and observe personnel’s excreta and sewage before they are discharged into the municipal pipe network，Perform disinfection, etc.。

“Although we are not directly used as an epidemic prevention 188bet Online Sports Betting and Casino，But it was previously used as a reception 188bet Online Sports Betting and Casino for Shanghai’s local anti-epidemic medical team，We also want to do our best to assume social responsibility。Period，The 188bet Online Sports Betting and Casino follows the local Centers for Disease Control and Prevention’s epidemic prevention and disinfection guidance and Marriott International’s sanitation and cleaning commitment，More stringent requirements for hygiene standards within the venue。Before resuming daily operations，It is also necessary to hire qualified units to conduct terminal disinfection and surface nucleic acid testing of the entire 188bet Online Sports Betting and Casino rooms and public areas. ”When talking about epidemic prevention hotels，Qin Xueting, Housekeeping Director of Shanghai Kangqiao Marriott 188bet Online Sports Betting and Casino added。

Room unit price，Although each city is different，But mostly around 300 yuan。When some mid- to high-end hotels are used as 188bet Online Sports Betting and Casino prevention hotels，The price is often 7% of the daily retail price、20% off，Even lower。

While fulfilling the responsibilities of 188bet Online Sports Betting and Casino prevention hotels，Hotels must also humanize 188bet Online Sports Betting and Casino prevention work，The objects include not only quarantined personnel、Medical Team，Including 188bet Online Sports Betting and Casino staff。Qin Xueting introduced: “Because the 188bet Online Sports Betting and Casino is managed in a closed loop，We will provide employees with psychological counseling and stress support in a variety of ways. ”

What’s even more difficult is，After resuming normal operations，How can hotels dispel consumers’ doubts about the safety of 188bet Online Sports Betting and Casino prevention hotels。“Such a problem does occur initially. ”Take Harbin Wanda Realm 188bet Online Sports Betting and Casino as an example，According to Dong Jun，This 188bet Online Sports Betting and Casino has fulfilled its epidemic prevention 188bet Online Sports Betting and Casino duties 7 times including this year。However,Actively communicate the 188bet Online Sports Betting and Casino’s disinfection measures before resuming operations with consumers through official videos and other forms，The 188bet Online Sports Betting and Casino has basically not lost any wedding banquet orders this year。“We believe that the best way to relieve customers’ concerns is to be transparent，Let guests see what we have done. ”

188bet Online Sports Betting and Casino catering takeaway:&ldquo under the normalization of 188bet Online Sports Betting and Casino control;Greatest common divisor”

However,Fighting against the impact of the epidemic，Choosing to become an epidemic prevention 188bet Online Sports Betting and Casino can only solve a temporary emergency。Under the normalization of 188bet Online Sports Betting and Casino control，Consumer travel、Accommodation plans remain uncertain，What are the best ways for hotels to fight against the 188bet Online Sports Betting and Casino？

“We launch the trunk night market，While enriching the city’s nighttime economy，Also attract surrounding communities to participate，Slowly forming a network。We also launched takeout and community group buying competitions，Achieved good results. ”Dong Jun introduced，“The 188bet Online Sports Betting and Casino allows us to look back，What areas have we not developed before。We are not only doing these businesses during the 188bet Online Sports Betting and Casino，More importantly, it also inspired the sales mix and sales channels of our own products. ”

Picture: Bengbu R&F Wanda Realm 188bet Online Sports Betting and Casino Trunk Night Market

Shanghai Kangqiao Marriott 188bet Online Sports Betting and Casino has also increased its catering takeout business，As one of the means to combat the impact of the epidemic under the normalization of the epidemic。“In addition to promoting accommodation on various platforms，The catering business is also our focus。In fact，We are recognized by many surrounding residents in Zhoukang area of ​​Shanghai，The catering launched is quite popular with them. ”Qin Xueting said，Repeated epidemics have added a lot of uncertainty to consumers’ travel plans。Therefore，188bet Online Sports Betting and Casino from business trip、Leisure travel、Catering takeaway，And develop more consumer demand in conferences and other aspects，And flexibly adjust the market plan，Strive to promote the recovery and growth of 188bet Online Sports Betting and Casino passenger flow. ”

The 188bet Online Sports Betting and Casino’s current fight against the epidemic does not stop at the dining scene。Take Atour 188bet Online Sports Betting and Casino as an example。June 28 this year，Atour Group releases new membership system——ACARD (Atour A Card)，In addition to the rights and interests of the original 188bet Online Sports Betting and Casino scene，Extended to include travel、Read、Sports、Diet、Rights in art and other life scenes。

Post-epidemic 188bet Online Sports Betting and Casinoβopportunities:Farewell to real estate accessories, vast sinking and county markets

While affecting 188bet Online Sports Betting and Casino performance，The epidemic has also catalyzed the accelerated reshuffle of the domestic 188bet Online Sports Betting and Casino industry，Entering the stock era。According to data released by China 188bet Online Sports Betting and Casino Association，The number of hotels in China from 2019 to 2021 is approximately 33 respectively.80,000、27.90,000、25.20,000 rooms；The total number of guest rooms is approximately 17.62 million respectively、15.33 million rooms、13.47 million rooms，There has been a continuous downward trend in the past two years。

“A normal asset management，is based on the final exit. ”Dong Jun thinks，Hotels used to be mainly used as real estate accessories，The industry’s response to 188bet Online Sports Betting and Casino assets“Investment, Financing, Construction Management and Exit”The consideration of the whole chain is lacking，The operation of hotels as independent commercial entities has been ignored。“The market is forcing the industry to seriously consider the operation of the entire 188bet Online Sports Betting and Casino asset，To some extent，It is a good thing for the development of the 188bet Online Sports Betting and Casino industry。”

In addition to the 188bet Online Sports Betting and Casino industry moving towards a healthy development stage,Sinking market、The county market also breeds new opportunities for the 188bet Online Sports Betting and Casino industry，In other words，Post-188bet Online Sports Betting and Casino era，Hotels also have industrialβOpportunity。

Based on GDP data across the country in the first half of 2022，A large number of third- and fourth-tier cities have significantly increased their rankings。Among them，Ningde、Yulin、The rankings of the three cities in Baotou all increased by more than double digits，Ordos、Dongying、Shangqiu、The rankings of cities such as Maoming have also improved by 5-8 places。

County area，From a population perspective，There are as many as 700 million urban and rural residents living in counties；Economically speaking，Based on 2019 statistics，The GDP of counties and county-level cities is about 38 trillion yuan，Accounting for nearly 2/5 of the country’s GDP；As for policy，《“14th Five-Year Plan”New Urbanization Implementation Plan》、"Opinions on Promoting Urbanization Construction with County Towns as an Important Carrier" and other related matters are being released one after another，The reform of the household registration system continues to deepen，Business、Investment、Consumption space continues to expand，China’s urbanization enters the second half。

With third- and fourth-tier cities、County economy continues to boost，And the consumption upgrade brought by the middle class，Probably a business traveler、Increase in travel demand。“China has a vast county economy，With the upgrade of consumption，This market potential is huge。From an operational perspective，What we need to do is to attract high-quality talents to join. ”Dong Jun said so。

Public information display,At present, more and more hotels are beginning to expand into the third-tier and below city markets。For example，Huazhu Group proposed “Thousands of stores in cities”Target。As of June 2021，Orange Hotels under Huazhu Group have opened more than 50 stores in more than 30 third- and fourth-tier cities in China，More than 100 stores are under preparation；Aduo releases Starlight Project，Planning to enter emerging cities，Provide the best supply for the second half of urbanization。

Post-epidemic 188bet Online Sports Betting and CasinoαOpportunity:Talent reform, product quality

“30 years ago，Everyone is willing to work in a five-star 188bet Online Sports Betting and Casino. ”When talking about the future development of the 188bet Online Sports Betting and Casino industry，Dong Jun said，“The 188bet Online Sports Betting and Casino industry has developed to this day，The first point to reflect on is the 188bet Online Sports Betting and Casino talent issue。The 188bet Online Sports Betting and Casino has accelerated our thinking on this matter. ”

China Statistical Yearbook data shows,As of the end of 2020，The number of employees in the accommodation 188bet Online Sports Betting and Casino is only 166.620,000 people，Decreased by 8 year-on-year.43%。According to the "2022 China 188bet Online Sports Betting and Casino Industry Development Report" released by the China 188bet Online Sports Betting and Casino Association，National Economic Type、Mid-range、The number of high-end and luxury 188bet Online Sports Betting and Casino rooms is approximately 796 respectively.70,000 rooms、255.30,000 rooms、191.20,000 and 103.70,000 rooms。Economic type、Calculation of average occupancy-to-room ratio data for mid-range and high-end hotels，to satisfy a total of 1346.90,000 rooms with full range of room service，Need about 4 million service personnel，There is a considerable talent gap in the domestic 188bet Online Sports Betting and Casino industry.

Behind the talent gap，It’s the disconnect between 188bet Online Sports Betting and Casino employee compensation and China’s CPI。“China’s CPI increases by an average of 3% to 5% every year。However，The basic salary of 188bet Online Sports Betting and Casino industry employees has basically not increased in 30 years。Excluding agriculture, forestry, animal husbandry and fishery，The average salary of 188bet Online Sports Betting and Casino industry personnel is the second to last. ”Dong Jun pointed out，The crux of employee compensation in the 188bet Online Sports Betting and Casino industry lies in the contradiction between the payment of wages for the 8-hour working day and the fragmentation of workload。For example，Front desk staff within 8 hours of working hours，The effective output time of helping customers check in and check out may only be 3-3.5 hours，The 188bet Online Sports Betting and Casino pays wages based on the input-output ratio。“We are trying to promote one specialty and multiple abilities、Partner/manager mechanism and other methods。For example，On the same table，Front desk staff can help guests check in and check out，You can also become our WanVita Caféé’s barista。This way，The actual production efficiency of employees will be greatly improved，The 188bet Online Sports Betting and Casino’s rewards to employees will also increase. ”

In addition to solving how to attract high-quality talents，In Dong Jun’s opinion，Quality will also be the key factor for hotels in the inventory era、&alpha under consumption upgrade;Opportunity。“Whether it is a city 188bet Online Sports Betting and Casino，Still a resort 188bet Online Sports Betting and Casino，The pursuit of quality is a common understanding among everyone。Take 188bet Online Sports Betting and Casino catering as an example，There are two directions for improving the quality of 188bet Online Sports Betting and Casino catering。One is to make high-end products more accessible to the people，The other is the quality of mass products. ”

*Picture comes from the official website of Wanda Hotels and Resorts

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