Since January 2024，28 provinces and cities have announced the annual tourism reception and tourism revenue data for 2023，Overall, both tourist arrivals and comprehensive tourism revenue have exceeded the 2022 level，The dual indicators of some provinces and cities increased significantly compared with 2019。

Tourist reception and income data of various provinces and cities 

List of tourist arrivals and tourism revenue by provinces and cities

From the perspective of tourism income，Guizhou、Yunnan、Jiangsu、Hebei breaks through one trillion yuan and ranks among the top four in the country，1 respectively.44 trillion、1.44 trillion、1.2 trillion、1 trillion yuan，Zhejiang、Henan、Hunan、Guangdong、Shandong’s comprehensive tourism revenue reaches more than 900 billion yuan，The data of Jiangxi Province in the first 11 months is 8706.3.4 billion yuan，It is expected that the annual tourism revenue will reach 900 billion yuan，Beijing tourism revenue 5849.700 million yuan，Ranked first among major cities in the country。

Judging from the number of tourist receptions，Guizhou (12.800 million visitors)、Yunnan (10.4.2 billion tourists) Tourism reception exceeded 1 billion，Steadyly ranked among the top two in the country，Hainan、Tibet、Ningxia、The number of tourists in Qinghai is less than 100 million；

Judging from tourism revenue growth data，Henan、Gansu、Xinjiang、Heilongjiang、Shanxi and other provinces and cities have a year-on-year growth rate of more than 200%。Based on the price per customer，Most provinces are about 1,000-1,500 yuan，Hainan Province has the highest unit price for tourists，is 2014 yuan。

Look at the central part again“Four Provinces of Mountains and Rivers”（Shanxi、Shandong、Hebei、Henan) tourism data，Analysis based on current official published data。Judging from the number of tourist receptions，Henan Province receives tourists throughout the year 9.9.5 billion people，Restored to 110 in 2019.6%；Hebei Province received a total of 8 tourists in the first 11 months.0.6 billion people，Restored to 110 for the same period in 2019.05%；Shandong Province receives 800 million domestic tourists，Restored to 107% of 2019。Reception at key monitored scenic spots in Shanxi Province 8070.50,000 people，1 year-on-year 188bet app download increase.6 times (according to Shanxi Provincial official platform data, the province received 8 domestic tourists in 2019.300 million visitors，Refer to Shanxi Province’s first half of 2023 and May Day、National Day holiday reception data，It is predicted that the number of tourist arrivals in 2023 will increase by about 5% compared with 2019，The author estimates that Shanxi Province will receive about 8 tourists in 2023.About 800 million people。The final data is subject to official data)。

From the perspective of comprehensive tourism income，Hebei Province’s tourism revenue will be 1 trillion yuan in 2023，Recovered to 107% of the same period in 2019；Henan Province tourism revenue 9645.600 million yuan，Restored to 100 for the same period in 2019.4%；Shandong Province’s tourism revenue is 910 billion yuan，Restored to 88% of 2019；Operating income from key scenic spots in Shanxi Province 45.300 million yuan (Shanxi Province’s annual tourism revenue data in 2019 is 8026.9.2 billion，Combined with Shanxi Province’s first half of 2023 and May Day、National Day holiday data compared to 2019 data speculation，Tourism revenue will return to 2019 levels in 2023，The author predicts that Shanxi Province’s tourism revenue in 2023 will be 8000+ billion yuan。The final data is subject to official data)。

It can be seen from the above data，Statistical dimensions of tourist arrivals and tourism income in various provinces and cities、The scope is slightly different (some provinces only announce the number of domestic tourists and income，So the above data is for reference only，Not used as final ranking data)

The rapid recovery of tourism markets in various provinces and cities has also accelerated the prosperity of the national tourism market，Recently，China Tourism Academy (Data Center of the Ministry of Culture and Tourism) released the "China Domestic Tourism Development Report (2023-2024)" shown，It is predicted that domestic tourist arrivals will reach 4.9 billion in 2023，A year-on-year increase of about 90%；Realized domestic tourism revenue of approximately 4.9 trillion yuan，Year-on-year growth reached 140%。Recovered to 81% and 86% respectively compared with 2019。

Domestic tourism revenue and tourist arrivals since 2011

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Provinces and cities will focus on regional cultural tourism resource advantages in 2023，Introduced a series of policy measures，Free subsidy policy for tourist attractions from the beginning of the year、Special job fair for cultural tourism talents to follow-up financial support for rural tourism development、Measures such as issuance of cultural tourism consumption coupons，Promote cultural tourism to drive the rapid increase in the economic income of the tertiary industry。

2023，Qinghai Province has issued a total of 2,784 cultural tourism consumption coupons.170,188bet app 000 yuan，Directly stimulate consumption 9605.620,000 yuan，Indirectly drive consumption 6.7.2 billion yuan。Jiangxi Province passed the hosting of“Three Hundred”Cultural Tourism Consumption Season，Attracted 9789 various cultural and tourism consumption promotion activities，Introduced 441 policies and measures，Issue 1.1.1 billion yuan cultural tourism consumption coupons，Driving the number of comprehensive consumers 3.0.2 billion people，stimulating consumption of about 110.3 billion yuan。Anhui Province Innovation Development“520”Anhui Cultural Tourism Benefiting Consumption Season，More than 1,100 events organized by provinces, cities and counties，Issuance of cultural tourism consumption coupons 4.500 million yuan，Attracted 47.65 million people to participate，stimulating consumption of more than 16 billion yuan。Guangdong Province will issue consumer coupons in 2023 5.700 million yuan、Promote consumption 83.900 million yuan，Promote cultural tourism、Catering、Accommodation、Accelerated recovery of nighttime consumption，Online retail sales increased by 9.4%。

Promote the integrated development of multiple business formats 

Travel performance "Song of Everlasting Sorrow" Source: Huaqing Pool Scenic Spot Official Account

Since 2023，The domestic cultural tourism market is full of vitality，By hosting“Food and Shopping Festival、Music Festival、Traditional folk custom、Intangible Cultural Heritage Performance”Activities in other forms，Further promote“Travel+”“+Travel”’s deep integration of multiple businesses，Promote tourism and performing arts、Education、Sports、Film and TV、Religion、Integrating innovation with technology and other industries，Create service content with core appeal，Improve the city’s brand image，Promote the rapid development of local consumer economy。

From the perspective of the development of the national cultural tourism market，Past year，The overall trend of domestic tourism is improving，Most listed cultural and tourism companies have turned losses into profits，Some cultural and tourism companies adjust their business strategies in line with market development trends，Gradually eliminate non-travel-related businesses that hinder corporate development。From the perspective of consumer confidence，Tourists’ willingness to travel and spend is increasing，Consumption content is more personalized and diverse。

The cultural tourism industry under innovation in 2023 

“Sports Travel”Advanced example of integration 

Guizhou in 2023 with“村超”“Village BA”Hot out of the circle，make“100 million people in Guizhou，There are still 188bet app 200 million people on the road”Become a hot topic among netizens，The integration of sports and tourism has become a model for the industry to learn from。At the same time，Focus on the development of cultural tourism industry，Guizhou Province takes multiple measures to promote tourism“The off-season is not slow”“Better in peak season”，2023，Guizhou Province tourist arrivals、Total tourism revenue、Visitors’ per capita spending recovered to 113% of 2019 levels、119% and 105%。

“Concert Economy”Driving value for cultural tourism 

In recent years，In order to promote the vitality of the cultural tourism market，Activate cultural and tourism consumption，By hosting“Music Festival”，Development“Performing Arts”Project drives cultural tourism consumption，“Traveling with the concert”has become a new trend in leisure consumption。End of June 2023，Jay Chou’s concerts were held for 4 consecutive times in Haikou, Hainan，Tourists from outside the province 9.460,000 visitors entered，Tourists from outside the province 9.510,000 people，Percentage 61.5%，Realize tourism revenue 9.7.6 billion yuan。Such a good result，Aroused market attention，Around “Concert Economy”Active layout exploration，Jay Chou’s Tianjin concert attracts fans 18.50,000 people，Out-of-town visitors account for 62%，Driving consumption of 3 billion yuan；Jay Chou Hohhot Tour，Local reception of tourists 126.170,000 people，Realize tourism revenue 28.8 billion yuan。

“Zibo BBQ”Promoting the development of cultural tourism in Shandong

Since entering 2023，“Zibo BBQ”ignited the travel demand that had been dormant for three years，“Going to Zi for a barbecue”Become a new hot word on the Internet，And continues to attract media attention，In the past year，The total retail sales of consumer goods in Zibo increased by 9% year-on-year.6%，Among them, accommodation industry above designated size、The turnover of the catering industry increased by 28% year-on-year respectively.1%、25.8%，“Zibo Tourism”Also included in the 2024 "Shandong Provincial Government Work Report"。

“Travel with the Asian Games”’s value empowerment 

Hangzhou, September 2023“Asian Games”Opening，As the highest-level comprehensive sports event in Asia，Accelerating the high-quality development of Hangzhou’s cultural tourism industry，“Asian Games”Period，Air tickets to Hangzhou increased 2 times year-on-year in 2019，International air tickets more than 20 times，Driving tourism orders in Zhejiang Province to increase by 2 times year-on-year。According to Zhejiang Provincial 188bet Online Sports Betting and Casino Bureau of Statistics，During Asian Games，stimulated Hangzhou’s GDP by 414.1 billion yuan。In addition，Marathons will be held in various places in 2023、Sports events such as cycling races boost local traffic、Accommodation、Catering、Income from tourism such as scenic spots，The integration of sports and tourism bursts out new vitality。

Provincial tourism industry development goals in 2024 

Hainan Province’s tourism economic development goal is set to receive a total of 99 million tourists throughout the year，10% year-on-year increase；Total tourism revenue 207 billion yuan，14% year-on-year increase；Received more than 1 million inbound tourists。

Gansu Province’s cultural tourism development goals: the province receives tourists 4.300 million visitors，Realized revenue of 325 billion yuan，15% increase respectively、25%；Complete investment promotion project investment growth of more than 20%。

Anhui Cultural Tourism will make efforts in nine aspects，Vigorously promote the in-depth integrated development of cultural tourism，Comprehensively implement high-quality tourism to strengthen the province“Six major projects”，Strive for total tourism revenue to exceed 1 trillion yuan。

Ningxia will build the core area of ​​wine tourism and urban tourism at the eastern foot of Helan Mountain，Promote wine culture tourism to become the "ldquo" that supports the high-quality development of Ningxia;New engine”，Will revolve around immersive performing arts、Cultural and tourism consumption scenarios such as homestay vacations，Accelerate the creation of cultural and tourism integration“New hot spot”，Promote Ningxia’s cultural tourism image to break through the ranks。

Henan Province calls out“Walking in Henan·Understand China”Brand，Accelerate the construction of the Chinese Cultural Heritage Innovation Center、World Cultural Tourism Attraction。Strive to receive more than 1 billion tourists throughout the year、Comprehensive tourism revenue exceeded 1 trillion yuan。

Hunan Province continues to place the cultural tourism industry in the overall economic and social development of the province，Vigorously promote the construction of a modern industrial system，Build a trillion-dollar cultural tourism industry。Strive to receive 700 million tourists in the province by 2024、Total tourism revenue exceeds one trillion yuan mark。

Guizhou Province’s cultural tourism development goals: the upper limit of new regulations is to increase the number of tourism-related market entities to more than 100，Tourists、Tourism revenue increased by about 10%，Overnight visitors、Tourists from outside the province、Overseas tourists increased by 8% respectively、10%、About 40%，Visitors’ per capita spending continues to 188bet sports betting app download increase，Guizhou’s cultural influence and tourism competitiveness continue to increase。

Shanxi Province’s cultural tourism development goals: by the end of 2024，The total number of 5A tourist attractions reaches 11，National tourist resort achieved“Breaking zero”，1.Three No. 1 tourist highways of 30,000 kilometers are fully completed，The total number of beds available for tourists in the province reaches 1 million，Overnight tourists accounted for 30%，Per capita travel spending reaches 900 yuan，The added value of tourism and related industries accounts for 3% of GDP.7%。

Shandong Province’s cultural tourism development goals: implement“Scenic Area Renewal”Project，No less than 10 new 4A-level or above scenic spots will be added throughout the year；Implement“Lesu Shandong”action，Guide international and domestic hotel groups to deploy in Shandong，Accelerate the construction of leisure resort hotel clusters，Strive to have 48 five-star hotels within the year；Implement rural tourism quality project，Create no less than 10 homestay clusters、20 boutique cultural tourism towns and 40 key rural tourism villages。

(Note: The tourism reception and income data of each province and city mentioned by the author in this article are based on the data published by the official platform，Only the data of Shanxi Province are inferred with reference to the 2023 holiday tourism reception data。Data is not used as the basis for final ranking，The actual data is subject to official published data)。