Recently，Wahaha joins hands with Guangxi Cultural 188bet mobile login to launch bottled water advertising，In Xiaohongshu、Social platforms such as Douyin have caused a lot of discussion。

Wahaha Group joins hands with 188bet mobile login to launch brand linkage。Wahaha prints photos of famous scenic spots in Guangxi on drinking water bottles，Use bottle as carrier，Promote Guangxi tourism。Previously，This&ldquo belongs exclusively to Guangxi users;Customized water”Has been distributed across provinces not long ago，Into Guangdong、Hainan、Supermarkets in Hunan and other provinces and cities，By netizens from all over the world“Dazzling pictures”，Some tourist attractions in Guangxi“Out of the circle”，It became a little popular。

188bet mobile login signed a cooperation agreement with Wahaha. Source: 188bet mobile login official account

In fact，In recent years，Under the leadership of Zong Qinghou, Wahaha vigorously explores diversified operations，especially shows its layout ambition in the cultural 188bet mobile login track。

Back in 2012，Wahaha Chairman Zong Qinghou said in an interview with the media，Wahaha’s next new expansion target may be 188bet mobile login，There are many articles to do，For example, many scenic spots in some places are still original，Great development potential，The cost will not be high，It is suitable to be developed as a high-end vacation destination。While Zong Qinghou was serving as a deputy to the National People’s Congress，A number of proposals on 188bet mobile login have also been submitted。

Zong Fuli, who took over the baton, is continuing to write the chapter of 188bet mobile login.

Back to“Bottle Marketing”Strength，Export brand and channel value to 188bet mobile login

May 28, 2024，600 million bottles of mineral water printed with 60 scenic spots in 188bet mobile login are sold across provinces for the first time，Many 188bet mobile login、Guangdong、Hainan、Netizens from Hunan and other places posted this batch of drinking water on various platforms，And this picture has once again sparked heated discussions on the Internet。

Wahaha bottled water with the names of Guangxi scenic spots. Source: 188bet mobile login official account

As understood，April 10, 2024，188bet mobile login and Hangzhou Wahaha Group extend cooperation agreement on bottle public service advertising，And increased the promotion of Guangxi’s tourism resources，Expanded from the original 16 scenic spots promoted to 60 scenic spots，Continue to support Guangxi cultural tourism“Broken screen and out of the circle”。For Wahaha，It has successfully entered 350 4A and above tourist attractions in Guangxi，Further broadened its own sales channels。

Disclosed by a senior industry source，Wahaha’s layout for Guangxi tourism goes far beyond that。Wahaha will also participate in more activities hosted by the 188bet mobile login，While serving activities，Full display of the brand；"will be printed on the Wahaha bottle";Visit Guangxi with one click”QR code，Consumers who scan the QR code can get relevant scenic spots、Discounted tickets for travel and performing arts；Will build the Guilin Wahaha production base into a study and tourism base，Organize local students to participate in research activities；Both parties jointly organize various cultural and tourism events，Strengthen brand marketing, etc.。

Knock down this combination of punches，Wahaha will further penetrate into Guangxi’s cultural 188bet mobile login industry，The situation between the two parties from strategic cooperation to mutual benefit and win-win will also be further opened。

In fact，Based on“Wahaha”National favorability and IP image that is deeply rooted in the hearts of the people，And the admiration of many Chinese people for the legendary entrepreneur Zong Qinghou，Wahaha and related parties are making efforts in 188bet mobile login marketing scenarios，Often get twice the result with half the effort。

February this year，Zong Qinghou passed away due to ineffective treatment。March，Announcement on Qinglong Gorge Scenic Area, Xiuwu County, Jiaozuo City, Henan Province，Announced that all tourists carrying 188bet mobile login products can enjoy the preferential policy of free admission throughout the year。Tourists are very sensitive to trends in public opinion，Especially for things with a wide reputation，Happy to make emotional connections。

“Work alone&188bet mobile login; : Based on one’s own advantages

In recent years，Wahaha has been exploring how to build on its own advantages，Enter the 188bet mobile login track。

Dating back to 20 years ago。2004，Wahaha Industrial 188bet mobile login Project Launched at Xiasha Base in Hangzhou，The original intention is to get closer to consumers，Improve corporate reputation。Later I discovered that 188bet mobile login flow is a good thing，The project was also rated as“National industrial 188bet mobile login demonstration site”。

Currently，Wahaha’s newly added smart factory park is now open to tourists，In-depth development of some industrial 188bet mobile login、Study and travel、Products for parent-child travel，Good market response。

Just like Zong Qinghou“Two Sessions”What was said during the interview——“Now the Chinese people’s concept of 188bet mobile login has changed，I used to walk around and hope to see more，Now I hope to find a place to rest、Take some leisure，The future development of 188bet mobile login is a promising industry”。

With this strategic understanding，188bet mobile login decisively enters the leisure and vacation field。December 2017，188bet mobile login registered and established 188bet mobile login Hotel Management Co., Ltd.。

One year later，November 2018，Hangzhou 188bet mobile login Resort Hotel officially opens。The hotel is located in Xianghu Scenic Area, Hangzhou，It is the first resort hotel under 188bet mobile login Hotel Management Co., Ltd.，Gathering Catering、Accommodation、Conference and other functions in one，Elegant environment，rich casual atmosphere。The hotel’s sales and reputation have been good since its opening，Many young tourists take the initiative to share their interesting experiences of staying in hotels and drinking 188bet mobile login drinks on social platforms，The room is full for a long time。

Private rooms at Hangzhou 188bet mobile login Xianghu Resort Hotel Source: Hangzhou 188bet mobile login Xianghu Resort Hotel official account

At that time，The person in charge of Wahaha Resort Hotel also drew up a blueprint for the development of the hotel: positioning it as a tourist resort，With many 5A-level scenic spots across the country、Cooperation with well-known cultural and 188bet mobile login groups at home and abroad，Highlighting Wahaha’s cultural theme，Use the franchise method to build a chain brand，Accelerate the layout in urban areas and places with high passenger flow，And radiating to the surrounding areas of Hangzhou，Starting from Xianghu Lake，Strengthening the cultural 188bet mobile login sector。

Later，The effect of promoting the franchise chain is not very good，But I have accumulated experience for 188bet mobile login。

“Join forces&188bet mobile login;: With the help of industry leaders

You can’t realize your chain dream by running your own hotel，What 188bet mobile login thinks of is joining forces with industry leaders to play together。

So，December 2020，188bet mobile login Hotel Management Company and Kaiyuan Hotel Group held a cooperation signing ceremony on the bank of Xiang Lake in Hangzhou。At that time，188bet mobile login Xianghu Resort Hotel officially changed its name to 188bet mobile login Kaiyuan Xianghu Resort Hotel，Seems ready to take big strides on the holiday track。As agreed，Kaiyuan Hotel Group“will take advantage of resources、Brand advantage、Service advantages are fully integrated into 188bet mobile login Kaiyuan Xianghu Resort Hotel，Create a model hotel in Xianghu National Tourist Resort”。However，Due to various reasons，This time with the hotel“Big Brother”The cooperation is not smooth，The hotel quietly changed back to“188bet mobile login Xianghu Resort Hotel”。

It’s the cooperation between 188bet mobile login and Ctrip，Good effect。October 2023，188bet mobile login Group joins hands with Ctrip’s Licheng Group、Lvyue Group，Together build“Kawei theme room”，Set up the 188bet mobile login beverage brand&ldquo in the partner hotel;Café position”Strongly related photo wall、Pillows and other items，At the same time, give each consumer a free“Café position”Latte。This event covers Shanghai、Hangzhou、Suzhou、Wuxi、13 cities including Hefei，Total 100 hotels。This cooperation is between 188bet mobile login and OTA“Big Brother”An innovative attempt by Ctrip，Both parties are in terms of brand fit and target audience，Both have a high matching degree，Good market response。

188bet mobile login joins forces with Ctrip、&ldquo jointly created by Luyue;Kawei theme room”

Disclosed by a Wahaha insider，Zong Qinghou period，Even discussed past overseas tourist destinations——Madagascar 188bet mobile login real estate project，Zong also went to inspect it personally，In addition to the strength of Madagascar Zhejiang Chamber of Commerce、The resources are very strong，He is very optimistic about the 188bet mobile login industry。Currently Wahaha is re-examining its diversified layout，Maybe it should be cut、Keep what should be kept、What should be made bigger must be made bigger。“Some marketing leaders under the group still continue the old man’s judgment，Considers that the 188bet mobile login track deserves further advancement，Follow the road of great leisure，As far as I know，Also reflected the opinions，It depends on the final determination of the decision-makers。”