February 15，iResearch released the "2017 China 188bet best bookmaker Industry Research Report" (referred to as the report)。Ireli shows through survey data analysis，The transaction size of China’s 188bet best bookmaker market reached 87 in 2016.800 million，106 more than last year.1%。 The market maintains high growth，It is estimated that the transaction scale of China’s entire 188bet best bookmaker market will reach 125 in 2017.200 million yuan，The good market prospects give online short-term rental companies more imagination。According to iResearch survey data，The brand awareness rate of 188bet best bookmaker and its subsidiary Ant Short-term Rental exceeds 70%，Standing firmly in the first echelon。188bet best bookmaker Express，Will continue to expand the market in the future，Continuously strengthen product innovation and service extension，At user level、Continuous improvement and improvement at the resource level。

The 188bet best bookmaker market is highly recognized, but the market still needs to be cultivated

Report Display，Among users who have used 188bet best bookmaker，Overall satisfaction reached 89.3%，The services provided by short-term rental platforms and landlords can basically meet all the needs of users；At the same time，93.7% of users will continue to use short-term rental platforms for travel in the future。96% of users will recommend the short-term rental platform to their relatives and friends in the future，Users are very willing to recommend and share their short-term rental experience with their relatives and friends。

Although users have shown good market recognition，But 188bet best bookmaker Public Relations Director Tang Ting pointed out，The current demand market for online short-term rentals still needs to continue to be cultivated。

Discovered by Zhihui carding，188bet best bookmaker has made many attempts to cultivate market recognition，188bet best bookmaker launched a series of free stays as early as 2013、Free trial and other marketing activities，Later, "Summer Carnival" was launched、"Northern Wild Geese Flying to the South" and other projects，Also，Users with different travel purposes，We also designed the “188bet best bookmaker Wonderful Night” parent-child family activity，The theme marketing campaign of “Celebrities and celebrities come to my home”，Continuously deepening the awareness and acceptance of online short-term rental companies among users。Ms. Ren Jiao, Vice President of Marketing and Public Relations of 188bet best bookmaker said，Future 188bet best bookmaker at the user education level，Will seek cooperation with other companies in the industry，Work together to promote the mature development of the demand market。

No matter what niche it is，To achieve economies of scale, it is necessary to supply goods、Need to achieve scale from both sides。Because online 188bet best bookmaker rentals in the shared accommodation field are more personal and private than the travel field，Therefore its market cultivation period seems longer，188bet best bookmaker since June 22, 2016，After the acquisition of Ant Short-term Rental，Acquired Ctrip one after another、Qunar Apartment B&B Business，Becoming the domestic leader in terms of number of properties。Whether it is the quantity of resources or control，188bet best bookmaker has better advantages，But to achieve scale，Still waiting for the market to explode，This is also the current situation faced by online short-term rental companies such as Xiaozhu。

Personal landlord listings have become the focus of 188bet best bookmaker，But the competition is also more intense

188bet best bookmaker’s listings are divided into four categories as shown below，Currently, merchant agents account for the largest proportion，And RBO will open in 2015，188bet best bookmaker Express，Except merchant agents in 2017，Personal housing is also a type that 188bet best bookmaker focuses on developing。According to reports，Overall landlord satisfaction 83.1%，52.1% of landlords are relatively optimistic about the online short-term rental market，61.6% of landlords believe that the online short-term rental market will be accepted by more and more consumers，And will not stay in the niche market stage for a long time。The overall enthusiasm shown by landlords provides the basis for 188bet best bookmaker’s strategy，However, personal housing development on 188bet best bookmaker will face more fierce competition。

Source: 188bet best bookmaker

Different from 188bet best bookmaker’s model of starting from B2C，Both Airbnb and Xiaozhu started from the C side，Always C2C mode，Housing listings from individual landlords are the core of the business，Therefore, the landlord’s awareness and publicity penetration should be more advantageous。From the landlord’s perspective，Xiaozhu is earlier than 188bet best bookmaker，Therefore, the landlord’s brand familiarity and recognition of Xiaozhu is higher than that of 188bet best bookmaker。If 188bet best bookmaker wants to get more resources from Airbnb and Xiaozhu，Extended RBO type listings，Then its publicity on the landlord side should be greater than the other three types of listings，At the same time, we must continue to strengthen the research on landlord portraits，Master greater initiative and advantage。

According to the report results，188bet best bookmaker landlords guarantee the number of orders (65.8%) used、Easy to operate the background system (63.5%) The credit system of landlords and tenants is high (60.7%），188bet best bookmaker landlords are mainly concerned about the actual matching efficiency of the platform and the simplicity of its operation。But except at the platform level，Organized management of landlords，Having high stickiness with landlords is also important for 188bet best bookmaker to obtain housing in the future。

Source: iResearch

Postscript

188bet best bookmaker currently has more than 5,000 employees，relatively little pig、Airbnb platform model，188bet best bookmaker’s resources are more important，Higher operating costs。If 188bet best bookmaker really wants to make some profits from house rentals，So from a balance point of view，The growth rate of market demand should be higher than the growth rate of 188bet best bookmaker’s housing supply in order to digest the existing inventory，And gradually realize the profit of leasing business。

188bet best bookmaker’s target group includes both business travel users and leisure vacation users，To maintain high-speed transaction growth，We still need to continue to attract these two groups。Some high-end apartments in 188bet best bookmaker are targeted at business travelers，For example, Somerset，But they are still mainly leisure and vacation groups，However, the purchasing frequency of this group is lower，188bet best bookmaker achieved a large amount of transaction growth through traffic introduction in the early stage，However, it remains to be tested how this group will drive transaction growth after the growth of traffic import slows down in the future。For business travelers who purchase frequently，188bet best bookmaker’s apartments need to truly stand out among the many brand hotels，In order to attract their attention，This requires 188bet best bookmaker to increase the differentiation between its own products and hotels。

*The author of this article: 188bet best bookmaker analyst Wang Hui (personal WeChat: wanghui-zhi)。