Zhihui’s message on February 21st，According to 188bet appcom founder and CEO Yu Zhangtao，The company has received the B+ round 1 jointly invested by the National Small and Medium Enterprise Development Fund and China Merchants Capital.200 million yuan financing，This is 188bet appcom’s fourth financing since its establishment in 2013。As an international hotel resource integration leader，In October 2015, 188bet appcom completed a 60 million Series B round of financing invested by Shunxi Capital。

Liu Jianfeng, Vice President of China Merchants Capital, one of the investors this time, believes，The current market capacity of the tourism industry is very large，Currently still in the industrial chain、Service upgrade in progress，188bet appcom’s main business focuses on the supply chain upgrading direction of international hotels，Good value，And the company is already in the first echelon of the industry，The business model has been verified by the market，Has good development space，188bet appcom is an important layout of China Merchants Capital，We will continue to look for excellent projects in the tourism-related industry chain in the future。

“Price opacity has long existed in the international hotel distribution industry, especially in the offline travel agency market、Limited access to resources、Problems such as weak system docking ability，188bet appcom’s business has greatly promoted the efficiency of upstream and downstream resource docking，Reduced costs and improved service capabilities and customer experience。" said Shi Xin, Vice President of the National Small and Medium Enterprises Development Fund，“188bet appcom has grown rapidly in just three years，has grown into a leading company in the international hotel B2B industry，Whatever in supplier resources、Distribution Channels、The data platform has formed a strong competitive advantage in terms of operational efficiency。”

As understood，In addition to financial support, this investment，Standardize corporate governance structure，Financial Planning，Provide support in the coordination of follow-up financing and allow the invested enterprise’s 188bet app to develop collaboratively。

188bet appcom is a B2B company for international hotel reservation and distribution，Integrate supply-side resources of 550,000 hotels around the world，Provide closed-loop transactions and after-sales guarantee，For the largest domestic company、中、Small travel agencies and business travel companies provide hotel resources。It is characterized by numerous hotel resources，Includes 550,000 hotel resources around the world，Covering 2000 cities，Provide hotel wholesale prices for enterprises，And provide 7*24 hours customer service。

It can be seen from the data that 188bet appcom’s business and scale have gradually entered the fast lane in recent years。2015，188bet appcom cooperates with more than 30 hotel suppliers，1500 distributors，Completed 1 throughout the year.800 million sales，Number of room nights reaches 200,000；The number of cooperative suppliers will increase to more than 200 by 2016，6500 distributors，Have annual sales of 900 million，The number of nights exceeds 1 million。

The core team of 188bet appcom comes from Baidu、Tencent and other well-known domestic Internet companies、A senior practitioner in traditional travel agencies and hotel procurement fields，Excellent team composition ensures both technical strength and good practicality，This is also one of the important factors attracting investors to invest this time。The 188bet appcom team hopes to create a “resources + experience + service” model to improve the supply and demand efficiency of the entire hotel industry，Integrate supply-side resources of 550,000 hotels around the world through search engines and other technical means，Guaranteed quantity、Resource advantages of price and inventory，And provide high-speed and stable search and booking services；Product usage process and functional experience，Reservation in multiple scenarios such as PC and wireless，Provide considerate experience in payment and settlement；In terms of business interaction with customers and customer service response support，Improve service capabilities，Maximize the experience in all aspects of hotel supply。

CEO Yu Zhangtao said，Across the hotel booking and distribution landscape，There are also many wholesalers from large foreign companies，But for the Chinese market，Foreign companies often do not understand customer needs as well as local companies when localizing，Convenient customer experience。“Large wholesalers often focus on distribution agencies such as large domestic travel agencies，They don’t have much energy to pay attention to the needs of domestic small and medium-sized travel agencies and business travel companies，But these domestic companies are doing free travel customization or business travel arrangements，There is often no good channel that is both convenient and saves money，188bet app provides wholesale prices for 550,000 hotels in stock，Can satisfy the user experience of domestic distributors。No matter search engine，Operation interface experience or after-sales and follow-up service，We understand the needs of domestic travel agency distributors。” Now，188bet appcom has 6,500 distributors，Interesting thing，Most distributors come to register and open accounts through word of mouth in the circle。

The tourism market share in 2016 was approximately 60 billion yuan，And the last 15 years，The average annual number of outbound tourists increased by 18% month-on-month。As consumption levels and booking unit prices increase，The growth rate of independent holiday travel and business travel is much higher than that of group travel，It is expected that the hotel booking market for independent travel and business travel will reach 150-200 billion yuan in five years。Yu Zhangtao’s analysis，Chinese users account for 10% of the world’s outbound hotel bookings，If you do global business，Facing a trillion-level market，This gives 188bet appcom a lot of room for growth。

The main purpose of this financing is to further enhance technical strength，Guarantee and improve all aspects 188bet app service system，We also attach great importance to the introduction of talents in various departments。