188bet login Nuomi business is in trouble，The general manager also resigned due to "corruption"。March 16，188bet login announced，Vice President of 188bet login、Zeng Liang, general manager of 188bet login Nuomi, takes advantage of his position，Seeking personal gain in the financing process of 188bet login agents，Violation of the company’s professional ethics，Dismissed for this reason。Senior Vice President of 188bet login、Xiang Hailong, President of 188bet login Search Company, was previously Zeng Liang’s direct boss，will also serve as general manager of 188bet login Nuomi。

Zeng Liang left Microsoft in 2013，Join 188bet login，In charge of advertising sales for major clients。2015，188bet login focuses on promoting O2O (Online To Offline，Online to offline) business，Zeng Liang immediately became the general manager of 188bet login Nuomi, a lifestyle service app。However，End of 2015，Competitor Meituan merges with Dianping，The status of Nuomi has become embarrassing，And there have been reports of sales many times。

However，This dismissal，188bet login said it has nothing to do with Nuomi。188bet login statement display，Zeng Liang is working as 188bet login Key Account，Hereinafter referred to as KA) General Manager of Sales Department，Taking advantage of your position，Providing help to a certain KA channel agent in violation of regulations，And seek personal gain from the financing process of this channel agent，Thus violating the company's professional ethics，Consisting a serious violation of discipline。

188bet login’s KA sales department is mainly responsible for the search advertising business of multinational companies and large domestic companies，There are minimum requirements for the annual advertising amount of each company。However，Advertisers such as "Putian Hospital" due to business sensitivity，Not responsible by KA Sales Department。

188bet login representation，Zeng Liang has admitted the above disciplinary violations，And take the initiative to admit your mistake to the company，Reimburse the company for economic losses。188bet login decision，Cancellation of labor contract with Zeng Liang，The agent involved has been dealt with。

But 188bet login did not clearly indicate which agent was involved in this matter，There is no explanation why Zeng Liang was not transferred to the judicial authorities on suspicion of embezzlement。

There have been many corruption cases in the advertising agency system

This is not the first corruption case in 188bet login’s advertising agency system。Back in May 2015，188bet login internal email disclosure，Eight employees were terminated from their labor contracts due to suspicion of commercial bribery or job embezzlement，Including Chen Zhenfeng, Deputy Director of Key Account Sales Department。

April 2016，188bet login fired Wang Zhan, the vice president who was responsible for the entire advertising sales system，The reason is also "corruption"。Wang Zhan was in charge of 188bet login’s user consumption business group from June 2013 to December 2015，Includes digital entertainment，Digital content and Internet securities, etc.。A person familiar with the matter told Caixin reporters，Wang Zhan fired "The problem is mainly in the Internet copyright business"。

From June 2013，Xiang Hailong is responsible for 188bet login’s entire advertising agency system。Xiang Hailong entered 188bet login when 188bet login acquired Shanghai Qilang Network Technology Co., Ltd., its general agent in Shanghai in 2005。

188bet login’s advertising agency system can be roughly divided into three parts: The first part is the branches 188bet login has established in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen，Directly operated by 188bet login；The second part is KA agent，Mainly responsible for multinational companies and large domestic companies，Service provided by KA agent；The third part is the regional general agents distributed across the country，Responsible for the advertising sales of small and medium-sized enterprises in various second- and third-tier cities (see the cover report of this magazine "188bet login Gray Ecology" for details)。

Many people familiar with this system have introduced it to Caixin reporters，188bet login has a strong voice among agents，More than ten years，Instructions are transmitted in one direction from top to bottom，Many agents will therefore try to please the relevant person in charge。

2016，188bet login is under the impact of the "Wei Zexi Incident"，Historic decline in revenue。188bet login founder Robin Li clearly stated in his New Year speech in February 2017，The company must have a good atmosphere when it changes。

“On the battlefield (anti-corruption)，We must always work hard。We want to make everyone feel fair，We must crack down on those who take advantage of the system。We are moving in a more positive direction，188bet login company will become a fairer one、A fairer company for everyone。" Robin Li said。

More than a month after 188bet login speech，Zeng Liang became the first person to be "lost"。

The glutinous rice 188bet login faces big challenges

Since the “capital winter” in the third quarter of 2015，188bet login’s O2O business is quite embarrassing。A mid-level executive of Nuomi told Caixin reporters，When 188bet login started making glutinous rice，Meituan has signed many exclusive agreements through DiTui，The glutinous rice market space is limited。After the "capital winter" arrives，The investment community avoids the O2O field that “burns money” to buy user habits，Nuomi becomes a drag on 188bet login’s financial report。

September 2016，There were reports in the market that "188bet login Nuomi and 188bet login Waimai were merged into Meituan-Dianping，The transaction is nearing completion" message。Although both parties to the transaction strongly deny it，But according to Caixin reporters’ various understandings，The sales of 188bet login Nuomi and 188bet login Waimai are indeed true，Just after contacting multiple potential buyers，Did not enter into any substantive negotiations。

A Caixin reporter once asked a Meituan-Dianping executive about the acquisition，But was asked: "What do you think at this time，Will JD.com still buy Dangdang?？”The person used this to explain that 188bet login’s O2O business is not very attractive。

Sale failed，188bet login shrinks its front，On the one hand, we engage in direct sales and sub-agents in local areas，Throw the “baggage” to advertising agencies everywhere，On the other hand, O2O subsidies have also been cut off，Require each business to be responsible for its own profits and losses。According to Caixin reporter，Many Nuomi employees are sending resumes recently，Preparing for company layoffs。(For details, please refer to the special report of this magazine "188bet login Seeks Change")

Inside 188bet login，Robin Li still mentions O2O on many occasions。At 188bet login earnings conference call on February 24th，Robin Li said: “Although the company has reduced consumer subsidies and marketing expenses for Nuomi and 188bet login Takeout，But we still believe that service business is an integral part of the company’s business，Inseparable from the company’s future development。”

A senior 188bet login investor told Caixin reporters，The possibility of 188bet login completely abandoning O2O is very small。For 188bet login，Takeaway、Businesses such as movie tickets are the basis for its account system and payment: "Only high-frequency scenarios stabilize users and accounts，The business launched by 188bet login Finance has a foundation。”

Inside 188bet login，Xiang Hailong has been working in the advertising agency department，Currently manages the nationwide agents。Across the country，The glutinous rice business has also been handed over to local agents，So there will be no major adjustments in business docking between the two parties。To this，188bet login stated in the statement，This time Xiang Hailong is in charge of the glutinous rice business，will help better coordinate 188bet login’s internal resources，Coordinate business development。

*188bet login article is reprinted from Caixin.com and authored by Zhang Erchi.