During Spring Festival，The author visited Zhujiajiao (Qingpu District, Shanghai)、Fengjing (Jinshan District, Shanghai)、Tangqi (Yuhang District, Hangzhou City, Zhejiang Province) and other "second echelon" Jiangnan ancient towns (the "first echelon" is the "Six Ancient Towns in Jiangnan": Zhouzhuang, Kunshan City, Suzhou, Jiangsu Province、Tongli, Wujiang District, Suzhou、Luzhi, Wuzhong District，Wuzhen, Tongxiang City, Jiaxing, Zhejiang、Xitang, Jiashan County、Nanxun District, Huzhou City)，I found that parking spaces in every 188bet online casino games are hard to find，There are many shops on Linhe Street，There are crowds of people on the ancient bridge across the river，The booming tourism development is evident。Every 188bet online casino games has made great efforts in protecting the 188bet online casino games，Restoration from ancient buildings、Renovation of ancient streets、And then to the governance of the ecological environment，The formation of an overall complete 188bet online casino games style area，It has also become the core tourist area of ​​the 188bet online casino games。

Unfortunately，Outside the core protection area of ​​the 188bet online casino games，Separated by a river or even a road，There are always some modern buildings that are inconsistent with the style of the 188bet online casino games.；In the core tourist area of ​​the 188bet online casino games，KTV mixed with traditional business formats、Bars and other modern entertainment formats，Both the decoration style and business combination are neither fish nor fowl；On the river passing through the 188bet online casino games，Floating instant noodles、Plastic bags and other garbage，It seems particularly dazzling...

According to the author’s analysis of famous ancient towns across China (number one in the Yangtze River Delta、Second、The third echelon 188bet online casino games，Shuhe 188bet online casino games, Lijiang, Yunnan、Heshun 188bet online casino games，Qingyan 188bet online casino games, Guizhou、Anshun Jiuzhou 188bet online casino games、Qianhu Miao Village in Xijiang, Southeast Guizhou，Huangyao 188bet online casino games, Hezhou, Guangxi，Phoenix Ancient City in Xiangxi, Hunan，Hexia 188bet online casino games, Huaian, Jiangsu，Following research on Yangliuqing 188bet online casino games in Tianjin, etc.，Combined with field visits to famous tourist towns in Europe and the United States，The author thinks，The protection of ancient towns and the development and operation of tourism in ancient towns need to strive to achieve a balance of "five states"，In order to realize the sustainable development of 188bet online casino games tourism，Only in this way can the sustainable protection of the 188bet online casino games be realized。

1. Form: coordinated 188bet online casino games and unified 188bet online casino games

Old Streets、Old house、Old Bridge、Old stone road、Old objects... constitute the basic form of the 188bet online casino games，It is the visual environment of the 188bet online casino games that is still called "188bet online casino games"，It is also the basic condition for the sustainable development of tourism in ancient towns。According to a tourist sample survey，The first factor that attracts tourists is the overall style and environment of the 188bet online casino games，The next thing is the specific attractions in the 188bet online casino games。After decades of continuous appeals by Professor Ruan Yisan and the rescue efforts of many experts and scholars，Most ancient towns have prepared relevant plans such as the "Protection Plan for Historic and Cultural Districts in Ancient Towns"，Under the mandatory constraints of statutory planning，The core area shape is relatively completely preserved。But，Under the nationwide wave of rapid urbanization，It is difficult for ancient towns to survive alone，The protection situation of construction control areas and environmental coordination areas is worrying。Especially the ancient towns in the Yangtze River Delta region，Protection requirements for construction control areas and environmental coordination areas (restricted construction、limited height) has been repeatedly exceeded，The shape and style of the new buildings are in sharp contrast with the traditional building blocks，The core area of ​​the 188bet online casino games is surrounded by modern buildings and becomes a "cultural bonsai"，Create a negative visual impression，It also greatly reduces the space for tourism and leisure in the 188bet online casino games。

Wuzhen follows the principle of “renovating the old and remaining the same as before，The concept of "preserving the truth"，Protect the style of the 188bet online casino games，Strive for authenticity，The specific approach is summarized as "relocation (relocation of factories in historical districts)"、Large shopping mall、Some modern houses)、Demolition (demolish uncoordinated buildings)、Repair (use old materials and traditional crafts to repair dilapidated old streets)、Old house、River Bank、Bridges, etc.)、Complete (for the missing blank spaces in the historical district，Rebuilding old buildings using old materials using old systems，To connect the whole)、Decorations (various types of wires、All pipelines are laid underground，All modern facilities such as air conditioning are covered)”，Explored the "Wuzhen Model" for 188bet online casino games protection in more than 20 years of practice。Nanxun 188bet online casino games plans to invest heavily in 3 years in 2016，Reconstruct 25 historical buildings、51 repairs，Basically restore important nodes and historical buildings with cultural value in the 188bet online casino games，Vacate all dozens of enterprises and institutions within the protection scope of the 188bet online casino games，More than 2,500 residents moved out to reduce the population density of the 188bet online casino games，Realize the mutual promotion of 188bet online casino games protection and tourism development。The author visited the ski town of Verbier in Switzerland，All new buildings cannot exceed six floors，The appearance of the new building maintains the same style as the traditional building，Building roofs must be covered with traditional stone flakes，Brown wood chips must be pasted on the outside of the building，Maintain style and color coordination with traditional old buildings，Although with the development of tourism，The town has been updated many times and many new buildings have been built，But the overall appearance of the town has always remained coordinated and unified，Looking from a distance，Still a traditional town built on the mountains under the Alps。

With the decreasing number of ancient towns，The few ancient towns are receiving more and more attention，The protection of ancient towns has become the consensus of all parties。In various 188bet online casino games planning，There are clear requirements and professional guidance for the protection of ancient towns，Overall, it is relatively mature，Author’s suggestion，Should be based on the existing 188bet online casino games protection plan，Introducing the concept of "SKYLINE" in urban design，Planning the overall skyline of the 188bet online casino games，Focus on controlling and guiding the spatial form of the reconstruction of building control areas and environmental coordination areas and new buildings，To achieve the coordination and unity of the overall shape and style of the 188bet online casino games。On the methods and strategies of 188bet online casino games protection，Already in Wuzhen、Nanxun、The practices and models of many ancient towns such as Tongli can be directly learned and referred to，The test is the determination of the local government to protect the 188bet online casino games (protection often involves huge initial investment) and the confidence in the development of tourism in the 188bet online casino games (economic returns often require a long-term process)。

2. 188bet online casino games format: organic integration of tradition and modernity

If the shape is compared to the skeleton of an 188bet online casino games，Then，Businesses are the flesh and blood of the 188bet online casino games。Traditional 188bet online casino games，Changji Business、Transportation、Production、Life and other functions in one，It is also a transportation distribution center，Another place for trade and circulation，It is also a production and processing place。With the tremendous changes in the economy and society，The huge impact of large-scale industrialization on traditional handicrafts，Most of the traditional handicrafts in the 188bet online casino games are in decline；Modern transportation such as highways and railways have replaced traditional waterway transportation，Water transport is basically on the decline，Businesses related to waterway transportation also died out。In the absence of new industry substitution and new business format injection，Some ancient towns that were once prosperous in history are entering a state of industrial hollowing out and emptying of business formats。

Tourism development and development bring new opportunities for industrial revitalization and business renewal in 188bet online casino games towns。“No business can survive”，Business and shopping took the lead in developing tourism in 188bet online casino games towns。Currently，In many 188bet online casino games towns, the proportion of tourism and shopping formats is too high，“Excessive commercialization、Homogenization of business formats、The problem of “commercial vulgarity” is becoming increasingly prominent，The core areas of some 188bet online casino games towns have become shopping streets，The sound of selling is endless，Lots of goods and even fake and shoddy goods are everywhere，Become a place that disappoints or even disgusts tourists。

How to combine traditional business formats and modern business formats in ancient towns？How should the business formats of ancient towns be laid out？What kind of business ratio is scientific and reasonable...compared to the systematic research and professional planning of 188bet online casino games protection，There are very few studies on the business formats of ancient towns，Most ancient towns have not done any special planning for 188bet online casino games businesses，The renewal and development of business formats in ancient towns are mostly spontaneous，The spontaneous result is often chaos and disorder in the business。Business positioning、Business layout、Business combination、Business ratio，are the four major elements of the 188bet online casino games business，It is also the weak link of most ancient towns in China。

Chengdu Kuanzhai Alley on the basis of protected form，Haved a lot of exploration in business format replacement and innovation。Kuanzhai Alley is composed of three alleys，Kuanxiangzi’s business format is positioned as “leisure”，Mainly focused on catering and teahouses with profound cultural characteristics；The business format of Zhai Alley is positioned as "quality"，Business type is Western food、Café、Club、The theme is mainly culture and business；Jingxiangzi’s business format is positioned as “bubble”，With bar、Mainly nightclubs and other businesses。Through business planning and targeted investment promotion，There are restaurants in Kuanzhai Alley、Hotel、Teahouse、Retail、Bar、Fitness and other business formats，Become a model of the integration of traditional cultural experience and modern tourism and leisure in Chengdu，Become a new landmark of urban leisure tourism that Chengdu citizens and foreign tourists flock to。Wuzhen summarizes the experience and lessons learned from the relatively monotonous business formats of Dongzha (mainly former residences and shopping)，Adjustment and innovation in Xizha business format，Focus on the development of B&Bs and inns、Specialty Catering、New business formats such as boutique hotels，The formation of "tourism to Dongzha"、The new pattern of leisure vacation to Xizha”。Based on relevant research，The business formats of 188bet online casino games towns can be divided into six categories: tourism and shopping、Specialty catering、Hotel type、Leisure and entertainment、Travel and performing arts、Comprehensive supporting categories。Most 188bet online casino games towns are in urgent need of special catering、Hotel type、Cultivation and development of tourism, performing arts and other industries，Theme Inn、Boutique B&B、New business formats such as culture and performing arts are in the ascendant。

3. Ecology: Pleasant, clean and hygienic environment

With the accelerated urbanization of ancient towns and the large influx of tourists，The ecological environment of ancient towns is becoming a big problem。Among them，Environmental sanitation and water quality protection are the two most prominent issues，They are also the two aspects that residents and tourists feel the most strongly。The problem of poor environmental sanitation in the 188bet online casino games，Uncivilized behavior of existing tourists and residents (spitting、Littering, etc.)，It is also related to the flaws and deficiencies in the operation and management of the 188bet online casino games。Learn from Disney、Universal Studios、Chimelong Ocean Kingdom、Mature practices of domestic and foreign theme parks such as Changzhou Dinosaur Park，This can be better solved by adding more trash cans + more sanitation personnel。Place eye-catching trash cans every few dozen meters or even several meters，It is best to use classified trash cans with distinctive colors or cultural symbols，Convenient for tourists and residents to sort garbage into trash cans；Arrange sanitation personnel to clean the trash cans regularly every day，Regularly inspect and clean up garbage on the ground and river，Increase the frequency of cleaning and sweeping during holidays。By maintaining the excellent environmental sanitation status of the 188bet online casino games tourist area，Guide and encourage residents and tourists to develop the habit of not littering，Work together to protect the environmental sanitation of the 188bet online casino games。

An 188bet online casino games in an economically developed area，Most water bodies face sluggish flow、Decreased water quality、eutrophication and other issues，Although the government invests a lot of money，But because the river water body in the 188bet online casino games is connected with the surrounding river systems，When the water quality of regional river systems is weak or even getting worse，It is difficult to be alone with the water body in the 188bet online casino games。The governments where many ancient towns are located have invested heavily in improving water bodies，Excavation of 7 rivers in Nanxun 188bet online casino games，Desilt all rivers，And use the backup water plant to implement landscape water pretreatment，Plan to comprehensively improve river water quality。But，The protection of river water bodies and the improvement of water quality in ancient towns is a systematic and long-term project，Due to omissions in supervision and management mechanisms，The water bodies in many ancient towns often remain for a period of time and then gradually deteriorate。

The “river chief system” introduced by Zhejiang Province in river management is worth learning from many ancient towns。2013，Zhejiang Province issued "About the Comprehensive Implementation of the "River Chief System"，Opinions on further strengthening water environment management work》，Make it clear that river chiefs at all levels are the first person responsible for contracting rivers，Take the lead in formulating a one-river, one-strategy management plan，Responsible for daily management of rivers、Coordinate and promote river management、Supervise daily dredging and cleaning and other "management、Treatment、Guarantee the Trinity Responsibility，Province created、City、County、Township、Village five-level river chief system，Achieve full coverage of river lengths in the province，And extend the river chief system to small water bodies。The local government of the 188bet online casino games，A special river chief system can be established for the river water bodies involved in the 188bet online casino games，Realize river water management、Treatment、Integration of insurance。

4. Literary 188bet online casino games: continuation of humanistic heritage

The reason why an 188bet online casino games is an 188bet online casino games，In addition to the "ancient" cultural heritage in material form，Intangible cultural heritage is also vital。The material cultural heritage is the hardware of the 188bet online casino games，Intangible cultural heritage is the software of the 188bet online casino games。Many newly built antique town blocks，Even the 188bet online casino games was demolished and rebuilt，It has the "appearance" of an 188bet online casino games in terms of form and business，But the core lacks the style of an 188bet online casino games。

European and American countries are worthy of learning from 188bet online casino games towns in terms of cultural inheritance and cultural display。The politics of Virginia in the United States has always been a colonial state of the British Empire、Economy、Capital of Culture and Education，It is also the cradle that catalyzed the ideas of American independence and founding，1926，Dr. Goodwin and philanthropist John Rockefeller II，In view of the historical value of Williamsburg and the fear that it will be lost forever，Started the preservation of historical sites at Colonial Williamsburg。At first they only renovated a few important buildings，The restoration slowly expanded to cover most of the town，Finally completed the renovation and reconstruction of 85% of Williamsburg’s 18th-century buildings，To allow future generations to still have the opportunity to see the historical relics left by their predecessors。In addition to the protection and renovation of historical sites，Williamsburg takes the colonial history and life situations of the 18th century as the main axis (especially emphasizing the Revolutionary War period from 1774 to 1781)，Planning using the eco-museum concept of “reviving historic towns”，Allows tourists to "transform time and space" back to the colonial environment of the past。Staff (and a significant proportion of volunteers) in addition to long-term building restoration work，We also carry out life-oriented interpretation and performance activities (such as wearing 18th century costumes、Play as celebrities or ordinary people from all walks of life at that time，Live directly inside and outside the unique historical buildings，Explaining details of early life for tourists)；Even more unique，The schedule of activities varies every week，Even special anniversaries have performances that reflect the situation at that time。In order to let the traditional folk culture and life skills of the past (including food、clothes、Live、row、Entertainment) is inherited，The Colonial Williamsburg Foundation plans many special educational research activities for the public to participate and learn，Ru Flute and Drum Band Training Camp、History Study Camp、Colonial Life Experience Camp, etc.。In the small town of Monroeville, Alabama, USA (the hometown of Harper Lee, author of the famous American novel "To Kill a Mockingbird"；Harper Lee’s status in the American literary world is equivalent to Lu Xun’s in the Chinese literary world)，Every May，Monroeville Museum will present "To Kill a Mockingbird" melodrama，The scene reproduces the scene of the court trial，All actors are performed by residents of the small town of Monroeville。This sitcom has become the most popular travel content among tourists，Proceeds from the sitcom go to the museum foundation，To promote the cultural heritage and cultural preservation of Monroeville。

Cultural Center、Memorial Hall、Museum、Art Museum，It is the witness of the continuation of the 188bet online casino games’s cultural heritage and the base for its cultural inheritance，We should strive to become the “standard feature” of the 188bet online casino games。At the same time，The 188bet online casino games should restore as many local folk customs as possible、Traditional festivals、Create and launch historical sitcoms, etc.，Attract and train local residents to become the main body of the performance，Encourage local young people to serve as cultural volunteers，Work together as actors to participate in cultural heritage，Also encourage tourists’ participation and interactive learning with local residents，These are not only an important part of the 188bet online casino games’s style，It is also the most attractive place for tourism。

5. Expression: Aboriginal people + 188bet online casino games residents

“Little Bridges and Flowing Waters and Houses” is the poetic summary of ancient towns in the south of the Yangtze River。“Small bridges” and “flowing water” are the features of Jiangnan ancient towns，And "renjia" is the soul of the 188bet online casino games。The architecture and environment of the 188bet online casino games are “shapes”，The people in the 188bet online casino games are "gods"。An 188bet online casino games with permanent residents，"Both body and soul"；An 188bet online casino games without permanent residents，"Out of body body、Disenchanted”。Permanent residents of the 188bet online casino games，Including “aboriginal people” who have lived in the 188bet online casino games for generations，Also includes "new residents" who moved into the 188bet online casino games。The indigenous people continue the bloodline of their ancestors，is the guardian of the cultural tradition of the 188bet online casino games and the inheritor of intangible cultural heritage，Their production and life create a dynamic cultural environment and tourism atmosphere in the 188bet online casino games，They are the objects of tourism in the 188bet online casino games，Is an object for tourists to visit and experience；Some aborigines are also the mainstay of tourism in the 188bet online casino games，is the provider of tourism services in the 188bet online casino games。The "new residents" of the 188bet online casino games are people who moved to live in the 188bet online casino games because of the tourism development and development of the 188bet online casino games，While providing tourists with various travel services，It has also become the new look of the 188bet online casino games。

Xitang 188bet online casino games in Jiaxing is known as the "Living Millennium 188bet online casino games"，A large number of aborigines still live in the core area of ​​the 188bet online casino games，Attracting domestic and foreign cultural enthusiasts to travel to Xitang in depth。The reason why Tom Cruise chose Xitang for filming "Mission: Impossible 3"，The very important reason is that Xitang has the most typical "small bridge" in China、Liu Shui、人家”。The reason why Dayan 188bet online casino games in Lijiang attracts petty bourgeoisie from all over the country to travel thousands of miles to look for "love encounters"，The numerous inns in the ancient city are “indispensable”，The biggest charm of the inn，It is the owner of the inn - a beautiful landlady or a boss with a story。The owners of these inns are the "new residents" of Dayan 188bet online casino games，Each brings cultural characteristics from all over the country，Gathering together creates new personality in Lijiang，Added to the charm of Lijiang 188bet online casino games。

Form、Business type、Ecology、文style、Demeanor，Five-state balance based on the combination of five states，This is the way to protect and sustainably develop 188bet online casino games towns。

*The author of this article is Ren Guocai，188bet online casino games travel expert author，Assistant President of Jingyu Group，General Manager of Large Marketing Department。