Exclusive interview with Liu Zinan, President of Royal Caribbean China: 188bet Online Sports Betting and Casino tourism needs to expand channels

Big Traffic Author of this article: Wen Yingran 2017-03-24
Recently,Some Korean media reported,Many 188bet Online Sports Betting and Casino companies operating in China have decided to cancel plans to call ports in South Korea,Change route。Korea related industry forecast,The collective cancellation of calls by Chinese 188bet Online Sports Betting and Casino ships in South Korea will continue until at least the end of October this year。

188bet Online Sports Betting and Casino tourism as an emerging way of leisure travel and vacation,Is becoming more and more popular among the public。However, in the near future,As the National Tourism Administration warns about the risks of traveling to South Korea and domestic tourism companies remove Korean travel products,Several major domestic 188bet Online Sports Betting and Casino companies have also responded,includes Royal Caribbean、188bet Online Sports Betting and Casino companies including Costa said they will adjust their travel routes to South Korea。

Recently,Some Korean media reported,Many 188bet Online Sports Betting and Casino companies operating in China have decided to cancel plans to call ports in South Korea,Change route。Korea related industry forecast,The collective cancellation of calls by Chinese 188bet Online Sports Betting and Casino ships in South Korea will continue until at least the end of October this year。This speculation was officially confirmed at the 3rd China 188bet Online Sports Betting and Casino Summit held in Shanghai on March 21st。Zheng Weihang, executive vice president and secretary-general of the China 188bet Online Sports Betting and Casino and Yachting Association (CCYIA) said,Starting from March 15th to the end of this year,188bet Online Sports Betting and Casino companies operating in China have canceled more than 300 188bet Online Sports Betting and Casino flights calling at South Korean ports,Involving more than 1 million tourists。

According to statistics from the Korea Tourism Administration,The number of Chinese tourists to South Korea last year reached 806.770,000。South Korea has always been one of the popular destinations for 188bet Online Sports Betting and Casino lines,1 million tourists affected by this route adjustment,No doubt the 188bet Online Sports Betting and Casino line、Travel agencies and OTAs bring certain operating pressure。

“The change of Korean routes has indeed brought us a big challenge。”A few days ago,Liu Zinan, President of 188bet Online Sports Betting and Casino North Asia and China, said frankly in an exclusive interview with a reporter from the 21st Century Business Herald,The inability of containers to dock at Korean ports directly leads to an increase in costs,At the same time, in order to deal with the problem of single route,188bet Online Sports Betting and Casino will add more distinctive Japanese ports as replacements,Product design will also be more diversified。

Product optimization

The reporter learned from the person in charge of 188bet Online Sports Betting and Casino China,188bet Online Sports Betting and Casino International’s Quantum of the Seas、Ocean Mariner、Ovation of the Seas from Shanghai from March 15 to June 30、Depart from Tianjin to Japan、South Korean voyages are adjusted,Adjust the originally planned port call in South Korea to a port call in Japan or sea voyage。

Adjustments to routes,Liu Zinan said it will not have much impact on Royal Caribbean。“188bet Online Sports Betting and Casino itself is not a simple means of transportation,But as a vacation product that provides tourists with a different lifestyle at sea。188bet Online Sports Betting and Casino is a tourist destination in itself。”

In order to cope with the change of ports,Liu Zinan revealed to reporters,188bet Online Sports Betting and Casino will arrange some long-term routes and special destinations in the future,Take Japanese ports as an example,Except regular Fukuoka、Outside Nagasaki Port,Kumamoto will also be added、Okazaki、Beppu、Kochi、Unusual destinations such as Hiroshima。

As understood,June and September 2017 and during National Day,188bet Online Sports Betting and Casino’s “Voyager of the Seas” will be based at Prince Bay, Shekou, Shenzhen,Operating to Vietnam、A total of 8 routes between Japan and Hong Kong,A total of 31 voyages departing from Hong Kong。

Other than that,In order to better create a “maritime destination”,Liu Zinan said that the facilities and entertainment programs on board will be more enriched,“Royal Caribbean has been operating in China for 8 years,During this period, we learned that Chinese tourists love Royal Caribbean because they hope to experience the pure American 188bet Online Sports Betting and Casino vacation style。”

Talking about the homogeneity and localization of 188bet Online Sports Betting and Casino products,Liu Zinan believes that instead of blindly pursuing localization,It would be better to better adjust and optimize the product。“188bet Online Sports Betting and Casino was indeed a travel product designed for Western consumers at the beginning,We need to turn it into something completely localized in China,Ordinary people may not like it。”

According to introduction,In order to prevent passengers from being separated by language problems on the 188bet Online Sports Betting and Casino ship,But at the same time maintaining the American cultural style on the 188bet Online Sports Betting and Casino ship,The proportion of employees on Royal Caribbean ships who can speak Chinese has reached about 50%。

Channel bottleneck

In fact,Since the launch of Guangzhou Nansha Port and Shenzhen Port-au-Prince last year,Many international 188bet Online Sports Betting and Casino companies have entered the South China market,The Pearl River Delta region gradually formed into Guangzhou、Shenzhen、A three-hour 188bet Online Sports Betting and Casino tour circle centered on three places in Hong Kong。

Data display,2016,509 voyages departing from Shanghai Port,Received 2,944,876 visitors,Ranked first in the country;128 188bet Online Sports Betting and Casino cruises departing from Tianjin Port,Received 715662 people,Second;A total of 104 voyages departed from Guangzhou Nansha Port,Received 325967 people,The third largest port in the country。

In the process of increasing popularization and localization of 188bet Online Sports Betting and Casino tourism,188bet Online Sports Betting and Casino sales and service providers are also playing an increasingly important role。Days ago,At the 3rd China 188bet Online Sports Betting and Casino Summit,Dai Bin, President of China Tourism Academy said,In the foreseeable future,The prosperity and development of the 188bet Online Sports Betting and Casino market is still inseparable from the professional operation of travel service providers,Including wholesaler’s charter、Operator’s position、Retailer’s terminal sales、Process services of the tour group and coordination of shore resources by the ground handling agency。

The reporter learned from the interview,Currently, 90% of products in the 188bet Online Sports Betting and Casino market are distributed through the charter model,Due to differences in agent qualifications, product quality varies。To this,Liu Zinan said,Channel bottleneck is the biggest problem currently encountered in 188bet Online Sports Betting and Casino sales。

"It is undeniable,The charter distribution model led the rapid development of China’s 188bet Online Sports Betting and Casino market in the early days,But this model itself is far away from the consumer side,Product and price information cannot be fed back to consumers in time。" Liu Zinan told reporters,What Royal Caribbean needs to do now is to expand sales channels with travel agency partners,Make the transition from wholesaler to retail,Enter the era from group swimming to independent travel。

Currently,The three major domestic 188bet Online Sports Betting and Casino ports are mainly located in Beijing, Tianjin and Hebei、The three urban agglomerations of the Yangtze River Delta and the Pearl River Delta,Talking about the layout of the ports in the three places,Liu Zinan said that compared with the first two more mature markets,There is still great potential for development in the Pearl River Delta area,“From economic strength、In terms of consumer travel concepts,Southern China is no less important than the other two urban agglomerations,But its travel agency’s distribution channels are weaker。Overall,It’s not too late for 188bet Online Sports Betting and Casino ships to start in the South China market,We are confident that we can do well in this market。”

*Source: 21st Century Business Herald,Author: Wen Yingran,Original title《Exclusive interview with Liu Zinan, President of Royal Caribbean China: 188bet Online Sports Betting and Casino tourism needs to expand channels》.

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