March 23，Unveiling at Hongqiao Jinjiang 188bet best bookmaker, No. 5 Zunyi South Road, Shanghai。Hongqiao Jinjiang 188bet best bookmaker will be managed by Jinjiang First Choice 188bet best bookmaker Management Co., Ltd., a subsidiary of Jinjiang International Group。This is the first 188bet best bookmaker that Jinjiang International has copied Jinjiang high-end brand from Shanghai’s foreign-funded high-end brand and managed it by itself。Jinjiang is proving that China’s 188bet best bookmaker companies are capable of creating、Manage international first-class high-end hotels。

“"Thirteenth Five-Year Plan"Period，Will increase the supply-side structural reform of the 188bet best bookmaker industry，Accelerate the creation of independent high-end 188bet best bookmaker brands，Accelerate the development of mid-range brands，Continuously improve the brand’s core competitiveness and global influence，Work hard"Jinjiang"Build a national brand into a world-famous brand。”Secretary of the Party Committee of Jinjiang International Group、Chairman Yu Minliang said。

Future，Jinjiang 188bet best bookmaker focus on building “J”、"Rock Garden"、The four independent high-end brands "Jinjiang" and "Kunlun"，Further enhance the core competitiveness of national brands。Aligning with the “Belt and Road” national strategy，Establish Asia、European “dual headquarters”。

Comprehensive takeover from foreign capital and transformation into a national brand 188bet best bookmaker

This 188bet best bookmaker located at No. 5 Zunyi South Road, Shanghai is not unfamiliar to Shanghai residents，It is a five-star 188bet best bookmaker with 25 years of "experience"，Quite famous in Shanghai。

But in the past，This 188bet best bookmaker is called "Hongqiao Sheraton 188bet best bookmaker"，Both the property rights and the management of the 188bet best bookmaker belong to foreign capital。

Until 2016，Jinjiang International Group teamed up with Shanghai Real Estate Group to acquire the equity of the current "Hongqiao Jinjiang 188bet best bookmaker" from the foreign company Tanzanite Investment limited。Among them，Jinjiang holds 70% of the equity of the 188bet best bookmaker，Minhong Group holds 30% shares。

Over a year，After research by both parties，These two large state-owned enterprises in 188bet best bookmaker have made a decision: to jointly strengthen national brands。

After the "Sheraton" brand management contract expired on March 22, 2017，No. 5 Zunyi South Road, Shanghai officially switched to the national brand "Jinjiang"，And entrusted Jinjiang First Choice 188bet best bookmaker Management Co., Ltd. (hereinafter referred to as "Jinjiang First Choice") to manage it。

To this point，No. 5 Zunyi South Road, Shanghai, which has been renamed "Hongqiao Jinjiang 188bet best bookmaker", will become a 188bet best bookmaker that is completely Chinese，A high-end 188bet best bookmaker independently managed by Chinese people。

"Future，Hongqiao Jinjiang 188bet best bookmaker will be managed and operated according to new standards，Whether it’s catering、Both the comfort level of hardware and service will be improved。"Introduced by Yang Shaofeng, Vice President of Shanghai Jinjiang International 188bet best bookmaker Development Co., Ltd.。

Hongqiao Jinjiang 188bet best bookmaker is the first 188bet best bookmaker that Jinjiang International has copied the Jinjiang high-end brand from Shanghai's foreign-funded high-end brand and managed it by itself，Its birth marks Jinjiang’s “global layout”、In the process of multinational operations，An important step in accelerating the creation of an independent high-end 188bet best bookmaker brand。

Will focus on building four major Chinese national high-end 188bet best bookmaker brands

The unveiling of Jinjiang 188bet best bookmaker Hongqiao is the first step in Jinjiang International’s strategy to strengthen its national brand。

Jinjiang’s first choice as the manager of Jinjiang 188bet best bookmaker Hongqiao，It is also a company under Jin Jiang International Group that specializes in high-end 188bet best bookmaker brand management，The company will focus on building “J”、"Rock Garden"、The four independent high-end brands "Jinjiang" and "Kunlun"，Aims to further enhance the core competitiveness of national brands。These four independent high-end brands will each have their own characteristics、Each has its own emphasis。

Relying on the group’s strong resource advantages，Benchmarking the advanced level of 188bet best bookmaker management in the world，After nearly a year of careful preparation，Follow internationalization、Marketization、Specialization requirements，Jinjiang First Choice has established a management team，Built a management system for each business segment。Carrying out in-depth market research，On the basis of good connection with customer source markets，Further enhance brand services with Jinjiang characteristics，In order to bring a better experience to all guests。

Revolving around embodying the world’s top、Chinese Culture、Jinjiang Elements，The positioning of building a world-class national brand，current，Jinjiang is accelerating the construction of the Shanghai Center J 188bet best bookmaker project in Shanghai、Shanghai Rock Garden Project and other high-end brand model hotels。

Shanghai Center J 188bet best bookmaker project is located on the 84th-105th floors of the building、Level 120，and level 1、Part of the underground 2-4 floors。Will create a culture that includes Chinese culture、Shanghai style and Jinjiang spirit，Luxury yet calm，Classic yet fashionable character。Currently，Jinjiang is speeding up the preparations for the 188bet best bookmaker area。

The Shanghai Rock Garden project is a cultural project with the theme of "Chinese Traditional Living Culture Experience Park"，Through the architecture with traditional Chinese characteristics、Furnishings、Furniture、Yard garden and other elements，Examples presenting Chinese classical living culture，Showing the style and taste of traditional Chinese lifestyle，Promote the world’s intuitive understanding of traditional Chinese excellent culture，Become a bridge between ancient and modern cultures，A window for Shanghai’s foreign exchanges，A business card of traditional Chinese culture in an international modern metropolis。Four characteristic rooms in 188bet best bookmaker design: Beijing-style rooms、Suzhou style guest room、Jin style guest room and Song style guest room。

Connecting with “One Belt, One Road”，Establish Asia、European “dual headquarters”

Meanwhile，Jinjiang is also accelerating the development of mid-range hotels，Aligning with the “Belt and Road” national strategy，Establish Asia、European “dual headquarters”。

The French Louvre 188bet best bookmaker Group, which has been affiliated with Jin Jiang International, is expanding its presence in Germany、Poland and other fast-growing 188bet best bookmaker markets in Central Europe at the same time，Will accelerate the expansion of the Asia-Pacific market。

Disclosed by Jinjiang 188bet best bookmaker，Within three years，Jinjiang will also add 250 mid-range brand hotels in the Asia-Pacific region。"GT (Tulip)" will be built in Shanghai within this year、"Capital"、"Vienna"、“Kyriad”、"Lifeng"、"Joffey Coffee" five major brand model hotels。

Jinjiang has become the number one in Asia、The fifth largest international 188bet best bookmaker group in the world

Jinjiang’s ambition and confidence come from its impressive achievements in global strategy。

Jinjiang International Group is one of the largest comprehensive tourism enterprise groups in China，188bet best bookmaker management and investment、Travel services and related transportation services are the main business，Owns a 188bet best bookmaker、Travel、Three core businesses of passenger transport and finance and other related industries；Holding "Jinjiang 188bet best bookmaker"、"Jinjiang Shares"、Four listed companies "Jinjiang Investment" and "Jinjiang Tourism"。“Jinjiang” is a well-known trademark in China、Shanghai famous trademark，Brand value exceeds 30 billion yuan。

In recent years，Jinjiang International focuses on "global layout、Strategic goal of multinational operations，Taking the 188bet best bookmaker industry as the core，In the context of “Internet+”，Innovation Leadership、Operation Excellence、Global Development，Acquired French Louvre 188bet best bookmaker Group、Strategic investment in AccorHotels、Plateno Group and Vienna 188bet best bookmaker Group。

Compared with the reorganization in 2003，The number of Jinjiang hotels has increased from 105 to more than 7,700，Number of rooms from 2.40,000 units increased to more than 790,000 units，Expand the layout from domestic to 67 countries and regions around the world，Global 188bet best bookmaker ranking rose from 47th to 5th，And has 100 million members，More than 40 brands。

Its brands mainly include J、Rock Garden、Jinjiang、Kunlun、Jinjiang Capital、Jinjiang Inn、Campanile、Golden Tulip、7 days、Lifeng、Zhe·Fa、Vienna, etc.，Formed to open up the international community、Domestic 188bet best bookmaker brand series，Laid a solid foundation for accelerating the creation of high-end 188bet best bookmaker brands。

Jinjiang International also focuses on "Jinjiang Tourism"，Using Jinjiang Tourism Holdings Company as the operating platform，Focus on promoting online and offline linkages with Jin Jiang global 188bet best bookmaker brands，Build a travel service industry chain with hotels as the core，Strive to become a world-renowned 188bet best bookmaker and tourism industry group。

Global recruitment, attracting 188bet best bookmaker talents to Jinjiang

In order to continue to accelerate the construction of high-end and mid-range 188bet best bookmaker brands，Jinjiang is focusing on “two major system supports”: one is global talent system support；The second is global Internet sharing platform system support。

Global talent system support will benchmark the development rules of international 188bet best bookmaker brands，Global Talent Recruitment，With Chinese core talents。

Currently，Shanghai Center、General managers recruited globally for Hongqiao Jinjiang 188bet best bookmaker and other hotels have been put in place。Jinjiang International also plans to launch a new round of overseas training and exchange programs for 100 middle and senior managers，Actively promote cultural integration。Create streamline、Capable、Efficient management system，Internationalization、Marketization、Professional operation，Study and implement incentive and restraint mechanisms。

Global Internet sharing platform system support is divided into two aspects。First, build the WeHotel global direct sales sharing platform。Introducing strategic investors，Innovative "smart 188bet best bookmaker + mobile Internet + shared service platform + consumer finance" business model，Promote the construction of smart space projects，Launch of Jinjiang Travel APP，Realize "Jinjiang-Louvre-Plateno-Vienna" online and offline global linkage marketing，And start exploring the “Wehotel+ Wework+ Welive” model。

The second is to create a global unified procurement sharing platform。Combining global design and manufacturing in China，Through the best products plus the best prices，Achieve better profits，Reduce costs、Improve efficiency、Improve service，Finally integrated with the Internet and financial services，Improve 188bet best bookmaker profitability and core competitiveness。

*Source: The Paper News Network, title "Jinjiang takes over Hongqiao Sheraton and transforms into a national 188bet best bookmaker，“Let Chinese hotels open all over the world”》.