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LoginThe pattern of domestic accommodation sharing is changing again。April 12,Meituan-Dianping, China’s largest lifestyle service Internet platform, announced,Meituan-Dianping’s accommodation sharing platform Hazelnut B&B app is officially launched。
Caption: Meituan-Dianping lays out the accommodation sharing economy,Hazelnut B&B app is online。
As understood,The first batch of properties of Hazelnut B&B covers Beijing、Shanghai、Guangzhou、Shenzhen and other first-tier cities,and Hangzhou、Chengdu and other important tourist cities,It is expected to cover 150,000 houses by the end of this year。
Senior Vice President of Meituan-Dianping、Chen Liang, President of Meituan Platform and Wine and Tourism Business Group said,Meituan-Dianping’s mission is to make everyone eat better、Live better,Meituan-Dianping’s wine 188bet sports betting app download and travel business revolves around the entire tourism scene,Continuously optimize and improve the travel experience for users。In terms of accommodation,Quality and personalization are important trends in the future。Meituan Dianping goes deep into the hotel industry、Intensive farming,First in the night、Under the premise of repeatedly setting new highs,Start more sophisticated operations in non-standard aspects。
It was revealed,Chen Liang personally selected early members of Meituan-Dianping’s wine and tourism business group、Feng Weihe, a post-90s employee, is in charge of Hazelnut B&B,Feng Weihe reports directly to Chen Liang。Meituan Dianping accommodation layout,Standard products and non-standard products will be presented side by side、The development trends that complement each other。
Based on insights into user needs,After in-depth analysis of the industry,Meituan-Dianping launches Hazelnut B&B app,Committed to providing cost-effective homestays for young travelers,Bringing Meituan-Dianping users more and richer choices for travel and accommodation。
“Hazelnut shell is strong,The pulp is sweet,Meaning that Hazelnut B&B hopes to provide users with safer services、Wonderful personalized accommodation experience。188bet app " Feng Weihe, the person in charge of Hazelnut B&B, told reporters,Compared to subletting,Sharing of whole rental is more efficient,Better quality housing,Also,The domestic personal credit system will not be able to compete with Europe and the United States in the short term,Entire rental avoids trust problems between landlords and tenants。
Feng Weihe said,Hazelnut B&B will provide individual landlords with the best and most comprehensive services,Currently the first to launch cleaning services in Shanghai,Smart door lock function will be launched in the future。Through continuous iteration and improvement of the service system,Hazelnut B&B will become the best and most efficient accommodation sharing platform for individual landlords。
On Hazelnut B&B app,Illustrator’s home located near Beijing International Trade Center。
Not long ago,The National Information Center pointed out in the "China Sharing Economy Development Center Report 2017",The sharing economy will still maintain a rapid growth rate of about 40% per year in the next few years,By 2020, the scale of sharing economy transactions will account for more than 10% of GDP,The proportion will climb to about 20% by 2025。
Currently,The non-standard accommodation market at home and abroad is in a stage of vigorous development,It is also one of the development trends of the future accommodation market under the concept of big accommodation,Meituan-Dianping entered the market when the domestic accommodation sharing economy entered a relatively mature stage 188bet Online Sports Betting and Casino from its early days,By learning from the development experience of predecessors,Unnecessary pitfalls can be avoided to a certain extent,Reduced risks in new business development。
Hazelnut B&B is backed by the Meituan Dianping platform,In technology、Users and traffic may receive strong support from the platform,Meituan Dianping is good at local recommendation merchant development and offline and online operations,These experiences will promote the development of Hazelnut in terms of housing resources and users。
For Meituan Dianping,Although shared accommodation is a market with great development potential,But it may not be easy to eat this cake。Based on the current domestic market,The shared accommodation market pattern has begun to emerge,Tujia relies on Ctrip、Qunar is the only big one,Little Pig、Ant Short-term Rental、MuNiao Short-term Rental is actively pursuing,In addition, there are many non-standard accommodation startups with themes and personalities (like Sofa Guests、Zizaike、Friend’s house、Tike B&B Selection, etc.),Not long ago, Airbnb enabled Chinese names,The CEO personally stood up,Ready to go big in the Chinese market,Obviously this market is not as easy as it seems,The biggest advantage of Hazelnut B&B may be that it is backed by the large platform of Meituan-Dianping,But want to stand out from many brands,Become stronger and bigger,In addition to some common problems in the industry,Also need hazelnut B&B to provide services with significant differences。
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