Zhang Hengde，Founder and Chairman of 188bet app，Member of the CPPCC Chaoyang District、Seventh Standing Committee of Chaoyang District Overseas Chinese Federation、The second batch of students from Lakeside University、Vice President of Dark Horse Club、Student of Cheung Kong Graduate School of Business。Graduated from Ross School of Business, University of Michigan (the only Asian admitted that year)，Before founding 188bet app，Former VP of I Love My Family。Once one of the largest airbnb hosts in Hong Kong，Rich entrepreneurial experience and accurate judgment on the future development of the Internet in the travel industry，All laid a good foundation for Zhang Hengde to start his own business。

Zhang Hengde is not a good student or a smooth second generation rich man in the traditional sense，Many "feats" step by step have made him what he is today: he started his first business at the age of 13, showing his business talent，I dropped out of school twice because of starting a business；Served in the East China Sea Fleet of the Chinese People's Liberation Army Navy，After retiring, he took up English and high school courses to enter an American university within one year，So strong that it causes eye problems；Graduated from Ross School of Business, University of Michigan，Later served as a senior executive of I Love My Family，Worked as a professional landlord in Hong Kong，Also founded a property management company。Now，The most important identity of Zhang Hengde, who has just turned 30 years old，is the founder and chairman of 188bet app, a personalized travel product company with accommodation as its core。

should say，If you only see Zhang Hengde’s connections、Educated and knowledgeable、Has front-line experience in the short-term rental market，Also understands the models and pain points of leading companies in the industry，Then，Starting 188bet app and getting to this point seems to be a natural thing。However，All this is hard-won，Zhang Hengde confessed，If I hadn’t experienced a lot since childhood，Can withstand the torment，Maybe I can’t carry it here。This era，Most young people with favorable conditions are like light bulbs，It is difficult to shine without the support and encouragement of others；Zhang Hengde is like a generator，Has amazing and endless motivation。

April 2016，188bet app is listed on the New Third Board，Become “the first stock in the sharing economy”，Now it has become the first echelon enterprise in the field of shared accommodation in China。Currently 188bet app has 270,000 high-quality housing units overseas，Covering 800 cities in 70 countries around the world，Has tens of thousands of overseas part-time team members。Located in the sharing economy、Mobile Internet、100 accommodations at the intersection of outbound travel，He is a person with upright roots、A young enterprise with considerable room for growth，Moving forward at the speed of a rocket launch。What’s impressive，Due to the independent consciousness cultivated since childhood，And the sense of crisis honed in practice，Zhang Hengde knows how to run a business in a down-to-earth manner，The importance of Shen Xinpin’s service。

The rapid development 188bet app sharing economy: beliefs and values ​​are beginning to take shape

2011，Online short-term rentals are beginning to rise in the country。As a new business format based on the concept of sharing economy，The market for online short-term rentals (including non-standard accommodation and vacation rentals) is huge。The market size in 2012 was only 1.400 million yuan，Grown to 10 billion yuan by 2015，Increased by 71 in four years.4 times。Back in 2012，Zhang Hengde has keenly captured the rapidly growing short-term rental market in China，In March of the same year, he founded 188bet app with the belief of changing the way Chinese people travel abroad。Compare other similar products，188bet app seems to have its own unique "personality label": localized innovation based on the European and American sharing economy business model；Focus the innovative model on high-quality and in-depth outbound travel serving Chinese people；Continuously work hard to meet the growing needs of Chinese users。For the short-term rental market，Zhang Hengde takes a particularly long-term view，188bet app platform not only focuses on the short-term rental market, but also operates local entertainment and other vacation-related products，Use "live" as a traffic entrance，And use this to integrate the deep independent travel market，Building a vacation ecological pattern。

Zhang Hengde once wrote when filling out the application form for American universities: "My personality is extremely adaptable，I was trained as a child，I am the last remaining species in the theory of evolution。”However，There are still many unexpected difficulties on the road to starting a business，There is almost no calm time to take a breath。Entrepreneurship was described by Zhang Hengde as an "arduous war" and "long-distance running + obstacle rally"。In his opinion，No matter how difficult the journey is，188bet app will always polish its products with ingenuity、Optimize user experience、Continuously output value to users，And assume as much social responsibility as possible，“Improving the quality of life of Chinese people is 188bet app’s mission。”

As a leader in overseas shared accommodation，188bet app in Europe and America、Australia、The market share in Asia and other regions is far ahead。Geometric growth of market share，The growth of Rangzhubaijia in a certain sense implies the trajectory of improving the quality of Chinese people’s overseas travel under the great upgrade of consumption。It is not easy to ride the wind and waves by yourself，For Zhang Hengde，He must also mobilize his full potential，Reserve doubled enthusiasm and blood，Transform into a "positive energy manufacturing machine"，Infect and affect surrounding travelers。In companies founded by him，He does not pride himself on authority，Valuing both rationality and friendship，Prefer to be regarded as a spiritual leader。Flat management，Let colleagues use their talents more smoothly，Without fear of absolute authority、The existence of Yiyantang。

Adhere to the original intention of entrepreneurship: win the 188bet app with quality and service

While Zhang Hengde was studying 188bet app United States，I once went on vacation to Hawaii，He booked his favorite sea view room on a certain platform in advance，But I encountered the dilemma of not being able to get the key and find the landlord to change the room temporarily。The next day，The landlord appears，But it took them to a house that did not match the booking pictures and description，I was asked to pay 0 in compensation for a minor incident when checking out，And it cannot be resolved after appealing。These overseas short-term rental experiences allowed Zhang Hengde to understand several major pain points and difficulties 188bet app market: the authenticity of the property、After-sales guarantee、Convenience of communication。After returning from abroad，Zhang Hengde has rented more than 20 properties in Hong Kong for a long time，Design by yourself、Decoration，Become the largest Airbnb host in Hong Kong，Also established a property management company，Specially provides property management services for other Airbnb hosts，Undertaking cleaning、Decoration、Outsourcing work such as renting and accepting orders。

Established in front of Baijia，Zhang Hengde is constantly thinking about which business model should be used more suitable for Chinese people，Can be a good medicine for the current short-term rental market，The existing C2B2C model of 188bet app is the answer given by Zhang Hengde。If Airbnb is compared to "Taobao in the field of homestay sharing"，Then 188bet app is equivalent to "Tmall in the field of homestay sharing"，Taobao is a C2C platform model，Provide information docking and transaction matching，JD.com is a B2C asset-heavy model。188bet app is a C2B2C model based on the sharing economy model，The C's at both ends refer to the supply side and the demand side，B refers to the shared accommodation company JiZhubaijia。188bet app’s core competitiveness is the essence of the C2B2C business model: quality control and service，These two points are also shared by similar companies in the market such as Xiaozhu Short-term Rental in China、Ant Short-term Rental、Tujia.com、The “blind spot” of international giant Airbnb。

188bet app, which has both quality control and service, is naturally very popular in the market。2015，Angelababy and Huang Xiaoming chose 188bet app’s products and services when they got engaged in Paris，Full of praise after intuitive experience。After research after returning to China，Angelababy officially became one of the investors of 188bet app。Including Ruby Lin，Huang Bo，Ma Su，Little Song Jia，Hua Shao，Zhang Jiani，Wu Qianyu，He Jie，Chen Shu，Shang Wenjie，Han Huohuo，Liang Jing，Huang Zitao，Zhang Xinyi，Junning Zhang，Celebrities such as Zhang Yuqi became loyal fans after experiencing Baijia。Insist on the best full support service，Through its own strict property quality control system，Eliminate the "sour lemon effect" (serious information asymmetry problem) prevalent in the short-term rental industry and strive to control the user experience into a horizontal wavy line，188bet app customer satisfaction exceeds 95% in the past two years，Set a new benchmark in the industry。

For the development of 188bet app，Zhang Hengde’s direction is very clear。He said，Zhubaijiahui has always been a company focused on sharing accommodation，Can practice internal strength steadily，Improve your brand potential。Due to long-term accumulation in this industry、A clear mind trained in the biting cold wind，Every step is accompanied by sufficient awareness of crisis，Zhang Hengde is very confident about the development trajectory of 188bet app。

188bet app’s belief: benefiting the country and the people and improving people’s lives

Zhubijia is a brand that strives for excellence，The overseas properties provided have been screened through more than 70 on-site inspection procedures，To ensure a better user experience，It is also the first company in the industry to launch VR real-view house viewing technology。188bet app takes shared accommodation as the core entry point，Also provides one-stop high-quality services for Chinese people traveling abroad，For example, booking air tickets、Pick up and drop off at the airport、Tour guide、Travel Butler、Overseas security and other value-added services。The business model of 188bet app has not changed since its launch in 2012，Airbnb announced the launch of similar services in the second half of 2016。Zhang Hengde is very proud of being able to provide services more suitable for Chinese people。

The education Zhang Hengde received from childhood has always told him that "the greater your ability, the greater your ability"，The greater the responsibility”。He loves the fun and sense of accomplishment that business brings，And persist in "making a difference in the world"。In his opinion，188bet app’s goal is to become a company that can create unique value，And assume as much social responsibility as possible，Benefiting the country and the people and improving people’s lives is 188bet app’s mission。

Since 188bet app received Series A financing in August 2014，Completed Series B and Series C financing successively，To be listed on the New Third Board in April 2016，Complete two consecutive scheduled increases within one week at the end of November，This is also a rare good result in the New Third Board。These all stem from Zhang Hengde’s long-held belief: to benefit the country and the people and improve people’s lives。He hopes that Chinese people can enjoy a more quality and personalized travel experience，Live a better life。

As a personalized travel product company with accommodation as its core，On the one hand，188bet app will have strict quality control standards，Guarantee the quality of core products，Continuously improve the quality experience of users；On the other hand，188bet app will continue to improve various travel services。Zubaijia’s future products will be more intelligent，Strive to accurately meet different personalities、Preferred users’ needs。

*Source of 188bet app: Chaoyang CPPCC, original title: "With the mission of benefiting the country and the 188bet app, be an entrepreneur with faith》