Peek and 188bet online live casino, the two most funded booking service platforms in the destination activity field, are merging，Peek, which is developing well, acquires the assets and employees of 188bet online live casino, which has operational problems。

According to Crunchbase statistics，As of now，Peek received 2 rounds of financing totaling US.9 million，The acquired 188bet online live casino has received 6 rounds of financing totaling US.3 million。

Nevertheless，But Peek doesn’t like to call this transaction a merger or acquisition，Prefer to call it Peek’s partnership with 188bet online live casino，The two companies "come together" due to the need for cooperation。Peek did not disclose the terms or nature of the transaction。 In fact，Peek is hiring 188bet online live casino employees，Taking over 188bet online live casino’s client，And 188bet online live casino’s brand、Software and platforms will gradually stop using or providing services this year。

According to TechCrunch，The reason why both parties are sensitive to the idea of ​​mergers and acquisitions，Possibly related to a legal proceeding involving 188bet online live casino。

188bet online live casino CEO Ruzwana Bashir claims，After the transaction is completed，188bet online live casino will become the world’s largest destination activity platform。Although this statement cannot be confirmed yet，ButBashir may be referring to the back-end technology part，Instead of the customer facing products and services section。TripAdvisor’s destination activity restaurant booking platform Viator and GetYourGuide have both received significant funding，But they don’t sell backend booking software to businesses。

The merged company will gradually stop using the 188bet online live casino brand in the future。Wholesalers on 188bet online live casino software platform Advance will be migrated to Peek’s Pro platform。Bashir says: “There will be no increase in costs for enterprise customers，But the service will be greatly improved。”

Peek was established in 2012，In the future, there are plans to migrate wholesalers who have joined the 188bet online live casino direct-to-consumer platform to the Peek official website，has also gradually stopped providing products to 188bet online live casino consumers。

188bet online live casino’s most recently released files show，188bet online live casino raised over million last year，So will this financing go into Peek’s account？Bashir said，She cannot reveal the specific details of the transaction yet。

March this year，188bet online live casino had to announce the layoff of 38% of the company’s employees。

Since its establishment in 2007，188bet online live casino, a destination activity platform startup, received a total of US.3 million in financing，But as the founders and investors disagreed on the company’s strategic development direction，And investors were dissatisfied with founder TJ Sassani’s performance，The company is starting to get into trouble。

Last month，The founder filed a lawsuit against 188bet online live casino investors。Peek did not comment on the progress of the case。But when asked about this，Bashir said: "I think，Peek is not involved in any legal disputes。”

M&A activity in software services for travel wholesalers shows growing trend。July last year，Zerve, a 188bet online live casino activity platform that had received large amounts of financing, was forced to close due to a break in the capital chain，FareHarbor said it took over for 0,000，The company has migrated more than 90% of Zerve’s customers to the FareHarbor system。As of now，FareHarbor said，More than 4,200 wholesalers currently use its software system，100-150 new customers every week。

2015，Swiss-based ticket operator software provider Palisis acquires reservation system and distribution service provider TourCMS，After the merger of the two major software service providers, the annual transaction volume exceeds 1 billion US dollars。

Palisis/TourCMS relies heavily on large customers to generate revenue，For example，Gray Line, one of the largest travel activity providers in the world，This organization’s business accounts for less than 10%，with Peek、188bet online live casino and other business models are different，Palisis/TourCMS are not very interested in small-scale operators with long tail effects。

Bashir said，In the past two years，188bet online live casino’s business grew 10 times，But the company did not explain in detail the basis for calculating this growth rate。

Destination activity market reaches US0 billion

Although Peek and 188bet online live casino have received multiple venture capital investments，But there are many other players in the market of providing software services to travel wholesalers，This is because fragmentation is common in the US0 billion tourist destination activity market。Except the companies mentioned above，Other destination activity B2B software service providers also include: Bookeo、BookingBoss、Checkfront、Coras、Reservation Genie、Rezgo、Treksoft、Varitrip and Xola。

There is a lot going on in 188bet online live casino industry，Business establishment、Closed、Litigation, etc.，Various explanations。Perhaps mainly because most companies feel that the entry barrier to 188bet online live casino industry is low、Wholesalers are relatively scattered，It is difficult to achieve profitability。Precisely because it is difficult to make a profit，Companies with the least financing may still have certain advantages。

If 188bet online live casino is the case，So 188bet online live casino view is exactly opposite to the view of some venture capital investors many years ago。These investors think，Providing software services for destination activities is a market characterized by winner-take-all，Higher costs than revenue 188bet online live casino pay off in the long run，Companies that receive the most funding have a greater probability of success。

Peek also stated in an announcement，After this transaction，Many 188bet online live casino employees will join the Peek team。“We are excited to welcome experienced 188bet online live casino team members to Peek。”The two companies will decide which features of the integrated software tools will be applied to end products，For example，Apple iOS mobile application developed by 188bet online live casino，Users can reduce the risk of fraud by using payment methods compatible with EMV chip readers。

Although Peek will not retain all 188bet online live casino employees，But the company said it is considering or has recently retained sales in the 188bet online live casino team、Product and technical talents。

Bashir said，188bet online live casino is still a technology company，We will continue to optimize technology investment this year。

*188bet online live casino article was compiled from Skift by Zhihui analyst Li Haiqiang (WeChat: lhq434849653)，Welcome to follow、Communication！

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