July 2016，Ministry of Housing and Urban-Rural Development、National Development and Reform Commission、Three ministries and commissions 188bet mobile Ministry of Finance jointly issued the "Notice on Carrying out the Cultivation of Characteristic Towns"，Proposed to cultivate 1,000 characteristic towns by 2020。Since then，Special towns have quickly become a new generation of "Internet celebrities"，The era 188bet mobile Great Leap Forward is coming。

Jack Ma’s father can’t stand it anymore，Alibaba, known as the "giant harvester", does not hesitate to use the signature power of its own "188bet mobile"，is setting off an "Alibaba-style" subversion in the world of characteristic towns。E-commerce giant Alibaba wants to use commercial resources to drive real estate？Or maybe enter the leisure and vacation peripheral travel market？Still creating new retail for online and offline people and goods？Or you can play with your feelings？

Recently，Tmall announced that it will join forces with Dadi Scenery Group to build a cat-themed leisure and entertainment 188bet mobile in the Four Seasons Flower Sea Scenic Area in Yanqing, Beijing: Tmall 188bet mobile，The first phase of the project includes Cat Hotel、Cat Mansion and 188bet mobile Cattery，And will be open on Double Eleven。The second phase of the project will introduce the Tmall Hot Air Balloon Pavilion、Ski resorts and other projects。

According to Zhihui’s understanding，A crowdfunding campaign exclusively launched by Tmall，Tmall brand customized cat tags will be launched in limited quantities、Miao Qilin Samsung Feast Package、Cat Hotel Residency、Special breakfast and other theme products。Consumers will not only be able to obtain customized products from Tmall 188bet mobile，You can also participate in the fun cat hotel themed activities、Really enter Tmall 188bet mobile，Satisfy the emotional and vacation experience of cat lovers to the greatest extent。

Picture: Site selection of Tmall 188bet mobile (overall style of Dajixiang Village in Sihai 188bet mobile)

The economic base determines the superstructure。With the rapid rise of China’s 300 million middle class，The inherent demand for leisure and vacation travel around the city is strong，Coupled with the dual push from external policies，Special towns with leisure and vacation as their core attributes are rapidly emerging，Such as: Beijing Gubei Water 188bet mobile、Hangzhou Dream 188bet mobile/Yunqi 188bet mobile、Jiaxing Wuzhen、Wuxi Nianhua Bay... Jack Ma values ​​this market。

“The layout of characteristic towns should be given priority in big cities、Within one hour living circle around a megacity，Accept the proliferation of urban secondary and tertiary industries、Radiation and driving，We must form a rational layout of urban agglomerations of large, medium and small cities。”

Executive Vice Chairman of China International Economic Exchange Center、Zheng Xinli, former deputy director 188bet mobile Policy Research Office 188bet mobile Central Committee 188bet mobile Communist Party of China said。Data display，The real estate market within one hour of living in big cities is quite hot。

The success or failure of characteristic towns，No. 1 in location。“Make a lot of money within 1 hour from Beijing，You can make money from long-term investment in 2-3 hours。” 188bet mobile project planning and investment consultant Zhou Mingqi said to Zhihui，Generally, small towns are equipped with real estate。There are even some small towns that only have real estate。It is difficult to make a profit without real estate。Public message display，Tmall 188bet mobile covers an area of ​​180,000 square meters，Except Phase 1 Cat Hotel 600M²，Cat Mansion 1100M²，188bet mobile Cattery 430M² Total 2180 M²，Phase 2 Hot Air Balloon Pavilion、Outside the ski resort，There is huge room for imagination in leisure and vacation real estate。

To be sure, Tmall 188bet mobile has answered this question very well，They are building a cat-themed 188bet mobile。“We want cat lovers and cat owners around the world to have a wonderful cat world，Create a cat’s paradise。”As understood，The first phase of renovation will focus on building three main bodies，Cat Hotel、Cat Mansion、188bet mobile Cattery。The chief designer of the first phase of Tmall 188bet mobile is a well-known architectural designer，Wang Jue, Dean of Dadi Landscape Architectural Design Institute。She once participated in Changbai Mountain、Shandong Nishan Culture、Laoshan Road Culture、More than 30 tourism planning and design projects including Hubei Dahongshan Buddhist Culture and Suining Guanyin Culture。

Picture: Wang Jue and her 188bet mobile hotel design draft

188bet mobile Hotel is a themed B&B where humans and cats coexist in a living space，Occupying area 600M²。Contains various themed rooms for sleeping with cats，There are also 188bet mobile-themed books，And 188bet mobile Theme Art Exhibition；

188bet mobile Mansion covers an area of ​​1100M²，Includes Pilgrimage Center、188bet mobile theme leisure and entertainment center、Salon Living Room、188bet mobile Theme Art Exhibition Hall、188bet mobile Theme Cafe、And Tmall derivatives flagship store。The entire 188bet mobile Mansion Pilgrimage Center will recruit and crowdfund 188bet mobile lovers around the world，Or post a photo of your 188bet mobile，Or sculptures made from photos are displayed here。The entire 188bet mobile-themed art exhibition area is separated by glass space，There are more than a hundred 188bet mobile dens outside for cats to jump and play，The interior is an open space，Available for various themes。

The small 188bet mobile cattery is an ideal paradise for cats/stray animal care center，Occupying area 430M²，Connected to the Cat Mansion，A play space with cats、Sleeping space、Feeding and toilet space，All-round cat life paradise。At the same time, it will also become a care center for stray animals。In design phase 1，Wang Jue uses a cat’s perspective，For example, there are 6 transparent channel slides in the cat litter area，Cats can freely shuttle among them，From the eaves of the outdoor cattery，The cat shelf wall with direct access to the room。

Part of the public space design of Tmall 188bet mobile Phase 2 is undertaken by Shuhei Aoyama, a well-known architectural designer with both good looks and talent，Tmall hot air balloon pavilion will be introduced in the future、Ski resorts and other projects，More projects are yet to be announced。For characteristic towns，Product planning does not only refer to content attractions，Also includes well-designed tour routes and complete supporting facilities；Unswervingly configure vacation real estate supporting facilities，Accurately target the investment and vacation market customers。

Testing new retail

As understood，188bet mobile Hotel integrates the most intelligent home wireless audio system SONOS currently、Smart Cinema JmGO Nuts、WMF, the German high-end kitchenware that won the Red Dot Award、French tableware Duralex、Dolce Gust, the coffee capsule machine launched by Nestlé、Panasonic negative ion hair dryer/smart toilet、Sharp’s latest CES screen、There is also the bathroom industry giant TOTO、Hansgrohe and other 20 brands collectively settled in 188bet mobile Hotel，Even more than five-star hotel experience-level products。At the same time, we will also cooperate with the trendy home furnishing brand INK+IVY to carry out comprehensive and in-depth customization of hotel furnishings，For example: a comprehensive soft furnishing plan that the 188bet mobile cannot scratch even if it is scratched。

Tmall 188bet mobile has also invited various brands in the global pet industry to work with Tmall to create a cat’s paradise，For example: smart cat toilet catgenie、Smart water dispenser and Mars Group、Purina and other top cat foods，Aurora Petkit with remote video monitoring and laser teasing。In the future, the cattery will also invite pet behavior experts to stay regularly，Use cat grass, catnip and pheromones to stabilize the mood of newly arrived stray cats。Tmall 188bet mobile also prepares peeing pads for cat lovers、sticky hair artifact、dyson V6 pet vacuum cleaner and hand sanitizer for pet owners, etc.。

“Cats are just a gimmick，If the main focus is ‘cat’, there are insufficient profit points。It is estimated that Alibaba is a shopping + tourist resort 188bet mobile，Then this requires special enough business resources。" Zhou Mingqi pointed out to Zhihui，“Alibaba’s shopping resources are powerful，It depends on how much subsidies they are willing to provide，After all, in a place like Beijing, you can buy all kinds of imported goods，If you want to attract everyone to go there for a long time，Of course there should be cheap and high-quality products like outlets。Can play，Can buy things，Spent the weekend in Tmall 188bet mobile。”Zhou said whether it will be successful in the future remains to be seen，How many special resources can Jack Ma fill in in the 188bet mobile，How much investment，How much basic investment，How much real estate is allocated。“Jack Ma is bound to do commercial real estate，Use business resources to drive real estate。”

However, the consensus in the industry is that industry is the foundation of a small 188bet mobile，A small 188bet mobile that broke away from the industry and only engaged in real estate，Destined to become the next suburban market or ghost 188bet mobile。“I think Alibaba has no successful cases in offline physical stores，Not to mention the small 188bet mobile。They must have a knowledgeable trading company to operate it，Otherwise not optimistic。”Zou Yi shared his unique 188bet mobile methodology，“Product planning for a tourist 188bet mobile，It is a system project，Forward-looking market research、Bold and innovative creation of tourist attractions、Accurate and sophisticated real estate development capabilities、A complete service system in the later period is an indispensable link in investment logic and risk control。”

"2 issues about Tmall 188bet mobile，If I give you 500M²，What do you hope to build？Write in the message，We will transfer it to Tmall’s waiters and designers。”Tmall 188bet mobile Marketing Department has begun crowdsourcing the design requirements for the second phase of the 188bet mobile。

Counselor of the State Council、Qiu Baoxing, former vice minister of the Ministry of Housing and Urban-Rural Development, pointed out that the economic organization of characteristic towns presents a very complex structure，This structure is the variability of the subject、Active Adaptability and Interaction，"This is difficult to design，Who wants to design our 188bet mobile industry from beginning to end，That’s a superstition，Impossible。More than 600 original organized towns in Zhejiang Province have evolved into characteristic towns，None of them are officially planned，I use 18 years of work experience to prove this，The future cannot be planned。”

Qiu Qingming remembers that his official career started in Zhejiang Province，Provide free entrepreneurial space for two years in 2014，Building Yunqi 188bet mobile，Thus leaving more than 700 multi-millionaires within Alibaba to start their own businesses in Hangzhou。"There is a place where 'close the door and beat the dog'，We are ‘closed to keep production’。”

*The author of this article: Zhihui reporter_Hong Liping (WeChat: hongliping719)，Editor: Shi Mengyao，Welcome to communicate！

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