Afternoon of April 23rd，Jiangsu Province 188bet Live Casino Work and 188bet Live Casino Style Town Creation Promotion Meeting was held in the beautiful Tianmu Lake Resort in Liyang，Jiangsu Provincial 188bet Live Casino Commission、Leaders from Jiangsu Provincial 188bet Live Casino Bureau and other competent departments and representatives from key 188bet Live Casino enterprises in the province gathered together，Discuss the Jiangsu 188bet Live Casino development plan，Focused on the creation of Jiangsu tourist towns。Founder of Tongcheng Travel、CEO Mr. Wu Zhixiang attended the meeting as a representative of key 188bet Live Casino companies，And gave a keynote speech on the spot。

The following is the full text of the speech.

First, let’s introduce the recent development and thinking of Tongcheng 188bet Live Casino，The past three years have been a period of vigorous development for China’s 188bet Live Casino industry，It is also the three years since users moved from PC to mobile phone，This past three years，Tongcheng Travel is one of the domestic online travel entrepreneurial teams，Total financing exceeds 8 billion yuan，Served more than 100 million people in 2015，Over 300 million in 2016，Achieved a transaction volume of 60 billion yuan，Financial revenue nearly 20 billion yuan，The transaction volume is expected to reach 100 billion this year。

This is the basic situation of the group，Standing in the context of new 188bet Live Casino development，We are also thinking about the strategic focus of the company’s next development，For your correction。

We think，The competitive landscape of online travel channels has been determined，The creation of content will become the core competitiveness of 188bet Live Casino enterprises。For this，Tongcheng proposed a formula: new 188bet Live Casino = online + offline + experience。

Why mention this formula，Jack Ma proposed 188bet Live Casino retail = online + offline + logistics，In the past two years, a 188bet Live Casino retail revolution has broken out in China’s retail industry of tangible goods，We saw that Alibaba, as a representative of e-commerce, invested in Suning、Bailian，JD invested in Yonghui，We saw Alibaba’s village shopping plan，I saw JD.com’s franchise plan for millions of rural retail stores，Saw Hema Fresh Food、Xiaomi Home’s 188bet Live Casino species in the retail industry，These representatives of 188bet Live Casino retail all take advantage of online data，Offline geographical advantages，Combining the special advantages of basic cloud，Give consumers a better shopping experience，This is a 188bet Live Casino trend that represents the future of tangible goods retail。

For intangible 188bet Live Casino commodities，For the creation of tourist destinations，What about our tourist town construction that is now in full swing？In the context of mobile Internet and consumption upgrade，Tongcheng Travel proposes new 188bet Live Casino = online + offline + experience，Experience is used instead of logistics，Because in the 188bet Live Casino industry，We don’t need to package and send the water from Tianmu Lake to users’ homes，We have no way to send Nanshan Bamboo Sea to the user’s home，The core that determines whether a user is satisfied with this 188bet Live Casino consumption is the consumer’s experience in active movement from point A to point B and back to point A，E-commerce generally moves goods but people don’t move，In 188bet Live Casino, people move but the sceneries remain unchanged，The consumer movement process is the consumption process。

What is the 188bet Live Casino travel online？Data is online，First，Behind the data are the consumption trends behind the consumption intentions of hundreds of millions of consumers，This is very important for the development of destinations，What kind of travel destinations do consumers need，What kind of tourist town is needed，Developers need to have more data thinking，Positioning based on user needs，Instead of patting the head。Second，Online is the direction of future consumer consumption，Is the main way for future consumers to obtain travel information，Tongcheng Travel served 300 million passengers last year，Data based on all orders and service visits，Tongcheng will analyze consumer behavior，Hope to draw an accurate user portrait，To provide differentiated services for users in different circles。

What is offline in new 188bet Live Casino？Offline is the hardware of tourist destinations，is the transportation accessibility of the destination，It is also the creation of the external environment，How are the basics of these offline elements，To a large extent, it determines whether the offline experience and consumption of online users can be truly implemented。

For consumers，After he arrived at a tourist destination，What to play，What kind of experience can you get，It is very core，This is also the soul and core of the tourist destination。With the continuous upgrading of consumption，The key to determining whether the consumer experience can be achieved，It depends on whether the tourist destination truly has “characteristics”，This feature，It can be reflected in the comprehensive creation of 188bet Live Casino consumption scenes or the richness of 188bet Live Casino connotations, etc.。

This involves 188bet Live Casino content construction。What is “Content”？Simply put，It is the element that attracts tourists to a place，It can be an ancient building with a long history，It can also be a unique B&B，It can also be a tourist handicraft with profound cultural heritage，Can even be a symbol，A story。It is no exaggeration to say，A high-quality "content" can bring an industry to a destination。

Not long ago，We invested in a boutique B&B called Huajiantang，It has conquered a large number of tourists with its unique spatial aesthetics and deep integration into local humanities and history，Making it a tourist attraction in its own right。Many tourists go to Tongli、Go to Lijiang，Be sure to go to Huajian Hall to see it、One night stay。Then，Here，Huajiantang for Tongli、Lijiang is a very high-quality "content"，So Tongli、Lijiang and other ancient towns、The scenic spot is willing to waive the rent for several years，Let it come to the town and open a store。188bet Live Casino is also what we value most about Huajian Tang，It is a very valuable "content" for the destination。

Give another example。Yunqi Town in Hangzhou，Before 2011, it was just a small town in a resort area in West Lake District, Hangzhou，Far from Wuzhen、Zhouzhuang、Compared to an ancient town like Tongli。But，As Alibaba Group uses Yunqi Town as the permanent venue of the Yunqi Conference，The town has been given a 188bet Live Casino life，Acquired cloud ecology as a pillar industry，Became a very famous tourist attraction。Here，Alibaba Group and Yunqi Conference are very valuable “content”。

Since the content is so important，Then we are in the process of building a 188bet Live Casino-style town，How to find or mine high-quality "content"？

With its own resource advantages、Technical advantages、Professional advantages build a platform integrating high-quality resources from all aspects，Destined by us，Including tourist towns，Looking for the best “content”。We can help the destination find the most unique B&B，Like Huajiantang，Find the best travel crafts designer。We can also provide destinations with support for leisure 188bet Live Casino development from Tongcheng’s entire 188bet Live Casino ecosystem。We have more than 300 million users，There is “188bet Live Casino + education”、“Travel + Health”、“Travel + Performance” and other series of innovative products，A planning company，Will soon have its own airline，There are thousands of professional travel consultants，These are the “content” that can support the destination。In order to further expand this platform，We established Tongcheng Maker Space，Preparing to set up a fund of 1 billion yuan，Content industry specializing in cultivating 188bet Live Casino，Including B&B，Specialty Hotel，Travel catering，Travel and cultural creation，This is an open 188bet Live Casino entrepreneurship incubation platform，Not only supports internal employee entrepreneurship，Also open to external entrepreneurial teams，This platform will attract us to the most creative people and the best products in the industry，We can share these with Jiangsu tourist towns。

Secretary of the Provincial Party Committee Li Qiang pointed out at last year’s provincial 188bet Live Casino development conference，To build Jiangsu Province into a leading domestic 188bet Live Casino province and an internationally renowned tourist destination。In front of this big goal，As a member of Jiangsu 188bet Live Casino industry，We share the same journey and have no shirk，We will work with our colleagues in the industry，Under the leadership of the Provincial Party Committee and Provincial Government，Go all out，Continuous innovation，Contribute to building a new Jiangsu that is “strong, rich, beautiful and high”！

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