Imagine a magical town，It is a pilgrimage place for cat lovers around the world，Here humans and cats live in harmony，If you are a member of 188bet，You will have the opportunity to experience the most intelligent、The freshest、The most unique cat living space，Enjoy the cat、Funny Cat，Play、Casual、In a daze...

Early April，An article titled "These "designers" really want to build a 188bet town？》’s tweet，Bringing 188bet Town into the public eye for the first time。

This mysterious project is currently in the first phase of planning，Will provide a new living experience of humans and cats living together、Three major functions of 188bet-themed leisure experience and all-round 188bet life park。

The news about 188bet Town has successfully attracted the attention of countless cat lovers and non-cat lovers，About “Alibaba’s entry into real estate”、There are many speculations about “doing charity work for stray cats”。The person in charge of the 188bet Town project、《These “designers” really want to build a 188bet town？》Author Su Yu’s opinion，188bet Town is neither about real estate nor about raising stray cats，A more accurate positioning is a creative brand that surprises consumers，And 188bet Town allows more people to realize the creativity of 188bet platform。

The 188bet version of "Dream Renovator"?

"Magic"，This is the most frequently used word when Su Yu mentioned 188bet Town。

188bet Town is now positioned as an experimental space，Or concept space，The administrative division still belongs to Sihai Town, Yanqing District, Beijing，Daily economic and commercial activities are also managed by local governments，And in some special nodes such as Double 11，This town will complete its magical transformation，Become a 188bet town。

"More precisely，188bet’s participation is not a form of long-term brand licensing，It is the best home appliances, home decoration and pet brand on the 188bet joint platform，Incorporate their own unique brand elements，Join well-known designers and construction agencies，Construct an imaginative space together at a point in time。After this point in time，This space will disappear”，Su Yu explained。

This means that 188bet Town is not a real estate project speculated by the outside world，It is closer in concept to a pop-up store or the cat version of "Dream Renovator" - a decoration reality show，Open to 188bet members on specific days，Sending an invitation to the party。

The original intention of starting the project，188bet hopes to bring together the brands on the platform for a creative implementation，Let consumers truly feel the creativity of 188bet through the brands on 188bet。This idea met Dadi Scenic Tourism Group，The latter happens to be in charge of the village reconstruction project in Yanqing District, Beijing，So what Su Yu called "a very interesting experiment" began。

The first phase of the town project is led by Wang Jue, president of Dadi Landscape Architectural Design Institute，Focus on building 188bet hotels、188bet Mansion、Three sections of the town cattery。

The theme of the cat hotel is "human and cat coexistence living space"，When humans and cats live together，Home Improvement、Toilet、Details such as bathroom ware need to take into account the needs of both cat slaves and cat owners。188bet will introduce some high-quality brand merchants on the platform when designing the Cat Hotel，Includes home wireless sound system SONOS、Panasonic’s smart toilet、Bathroom giant TOTO，And cooperated with the home furnishing brand INK+IVY to customize a unique set for the hotel、A comprehensive soft furnishing solution that cats can’t scratch even if they scratch it。

Cat Mansion will be a paradise for cat lovers，Includes Pilgrimage Center、Cat theme leisure and entertainment center、Cat theme art exhibition hall、Cat Theme Cafe、And 188bet derivatives flagship store and other parts。

The small town cattery will show the ideal life of cats，Cat food from professional pet brands on 188bet、Projects such as cat toilets will make this place a play space、Sleeping space、An all-round cat life paradise with food and toilet space。About Animal Care，188bet is still communicating with public welfare organizations，But it is certain that it will not appear in the form of free-range stray cats。

Early April，In order to increase interaction with consumers，Two projects of Cat Hotel and Cat Mansion in 188bet Town have launched crowdfunding on Taobao。Participate in the Cat Mansion crowdfunding to have your own cat photos made into sculptures to be placed in the Cat Mansion，Participate in the Cat Hostel crowdfunding to get the opportunity to experience staying with a cat。Cat slaves are obviously very capable，At present, both crowdfunding projects have been successfully completed。

The imagination of 188bet brand

There was a post on Zhihu "If 188bet was a physical store，How big will it be？”One of the replies that designed 188bet to be a 70,000-story shopping building rising out of the sky received more than 10,000 likes。

The imagination about 188bet if it is materialized can still arouse the interest of Internet users。

Under the big strategy of focusing on content，188bet is increasingly trying to get rid of its rigid positioning as a shopping app，Appear in front of consumers with a more lively image。

A case that can be quickly associated，It is the tent in the "One Thousand and One Nights" project on the second floor of Taobao that symbolizes the gathering of all things on Taobao。

Change your thinking and perspective，188bet can also make its brand image vivid。Su Yu summarized the 188bet Town project as “a creative brand that surprises consumers，And let more people realize the creativity of 188bet platform through 188bet Town”。

Through "cat", a topic that naturally has cute attributes and content traffic，188bet hopes to build 188bet Town into a paradise for all cat lovers，And then form a specific influence on 188bet、Warm brand perception。

This is actually not the first time 188bet has taken advantage of cats。188bet launched the “Chief Cuteness Officer” activity during Double 11 last year，Recruit a cat from all over the world to serve as the CMO (Cheif Maimeng Officer) of the Double 11 Carnival Night。Even earlier，The origin of the name "188bet" is also related to cats: "Cats are sexy and tasteful，188bet represents fashion、Sexy、Trend and quality，；Cats are naturally picky，Picky quality，Picky Brand，Picky environment，This happens to be the city of quality that 188bet strives to build。”

Earlier this year，An article "The biggest winner on the Internet may be cats" once caused a swipe of the screen，The main idea of ​​the article is that 188bet ownership is becoming a big trend，It can even be reflected in the economy。

With the rise of the pet economy，How to use the big IP of “cat” to build a good brand，It will be an imaginative question for 188bet。

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