April 25，Hi Inn Hotel under 188bet Hotel Group officially opened on Nathan Road, Kowloon, Hong Kong。As understood，This is the first 188bet store opened outside the mainland since its establishment，The first among the budget hotel groups。

188bet Group CEO Zhang Min told Jiemian News reporter，This Haiyou store was jointly established with franchisees in Hong Kong，Hiyou is also the choice of franchisees，The future lies in internationalization，188bet will first focus on the Asia-Pacific region。

Hi Inn is a brand of 188bet Hotel Group，Positioned as a budget hotel，Currently owns more than 380 hotels across the country。As understood，The above-mentioned Hi Inn Hong Kong is located at No. 1-b, Wing Sing Lane, Yau Tsim Mong District，has 62 rooms，The comprehensive rack rate is HKD 350 per night (approximately RMB 305)。Except for regular double bed rooms、Standard Room、Outside multi-person rooms，The hotel has also added multi-bed dormitories，The price is around HKD 200 per night (approximately RMB 177)，Targeted at young backpackers。

The Hi Inn hotel dates back to January 25 this year，188bet signed a franchise agreement with Pan CHEUNG, the franchise owner of Hong Kong Winstar Hotel。During the construction of Hi Inn Hong Kong Nathan Road Hotel，188bet said，188bet provides IT support to franchisees、CRM membership system、PMS system, etc.，Realize central reservation system interconnection and member sharing。

The obvious recovery of Hong Kong’s tourism industry，It will also lead to an improvement in 188bet occupancy rate。According to data released by the Commerce and Economic Development Bureau of the Hong Kong SAR Government，Seven days of the Lunar New Year in 2017，That is, from New Year’s Eve to the sixth day of the first lunar month，Mainland tourists visiting Hong Kong increased by 6% year-on-year.6%，Overall passenger number increased by 5.1%。

188bet has become the first local hotel management group to enter the Hong Kong market，Supporting its franchise expansion is standardized technology output。Currently 188bet has internally incubated the IT company "Mengguang Information"，April 25，Mengguang Information officially releases the product that has been developed for three years - "Easy Hotel" series: "Easy Shopkeeper"、"Easy Room"、"Easy Invoice"。

Self-check-in equipment "Easy Check-In/Out"，Achieve self-service booking、Payment、Map room selection、Read ID card 188bet、Operations such as room card collection；Invoice software "Easy Invoice" Easy Invoice，Seamlessly connect tax control software and printers，Realizing invoicing in 10 seconds；Housekeeping management software "Easy Housekeeping"，Open housekeeping、Purchasing、Repair、Room status update、Salary piece rate and other aspects of guest room management，Mobile room status management。

Benefit from this series of products，Currently, the human-machine replacement ratio (self-service operation) at the front desk of All Seasons Hotels under 188bet has reached 30%-35%。

At the press conference，Ji Qi, Chairman of 188bet Group, gave the example of Shiji Information (002153) with a market value of 22.4 billion: “Sometimes those who mine are not as profitable as those who sell shovels。”It can be seen from this，Ji Qi has full confidence in Mengguang，He said，Mengguang will be independently listed，The future market value will be around 30 billion，Grow into a global hotel technology service provider of the same scale as 188bet today，And welcome industry partners to join us。

Shiji Information is a technical service provider of information systems for well-known high-star hotels at home and abroad。In this regard，188bet took the lead，Although groups such as Home Inn have also implemented backend mobile management and other functions，But 188bet made it independent、Productization，and output。

Zhang Min said，The revenue of Mengguang Information in 2016 has exceeded 100 million，The "Easy Hotel" series of products have been used in more than 3,000 hotels under 188bet Group，With MGM Resorts、Club Med Club Med、AccorHotels、Cooperation with high-end luxury hotels such as Wanda Hotels and Resorts。

The main customers of Mengguang Information in the 188bet industry are high-star hotels，Interface News reporter learned，Most of the technical support of high-star multinational 188bet groups in China is outsourced，relative to this，The system developed by domestic enterprises is more in line with local usage habits。

188bet Group CIO Liu Xinxin once told Jiemian News reporter，“Domestic multinational hotel brands are more of executors，Instead of designers and planners，The hotel’s SOP (standard operating procedures) are all determined abroad，If not suitable for the Chinese market，try、Get feedback，One year has passed。”

Liu Xinxin also introduced，Mengguang’s technology is developed based on the large-volume chain business，These technologies can be exported to the general chain industry，Currently，Mengguang 188bet has served companies such as Mcake、Nike、One trillion Wade and other lifestyle chain industries。

*Source of this article: Interface News，Author: Xi Manlin，Original title: "188bet enters the Hong Kong hotel market to prepare for internationalization》

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