October last year，Jack Ma proposed the concept of “new 188bet online casino games” at the Yunqi Conference in Hangzhou，He believes that the era of pure e-commerce has passed，The next ten years will be the era of new 188bet online casino games，In the future, online and offline must be combined。

Before this，August 2015，Alibaba has become Suning’s second largest shareholder，Also in August of that year，JD strategically invests in Yonghui Supermarket，Two e-commerce giants strategically invest in or acquire 188bet online casino games supermarkets、Department stores have begun the transition from online to 188bet online casino games。Afterwards，E-commerce giant accelerates 188bet online casino games layout，Alibaba successively acquires Intime Department Store、Holding Sanjiang Shopping，Reached strategic cooperation with Bailian；JD Daojia and Dada merge，Introducing Walmart cooperation，From now on, these 188bet online casino games physical stores have become one of the scene displays and new traffic entrances for the e-commerce giant’s 188bet online casino games promotional activities。

Nowadays, “new 188bet online casino games” is recognized by 188bet online casino games professionals in various industries，The understanding of it also changes with different industries，Although "new 188bet online casino games" doesn't seem to have much new ideas，What is the difference between it and “O2O”？But “new 188bet online casino games” is disappearing in the demographic dividend of e-commerce、Customer acquisition costs are rising、Proposed in the context of consumption upgrade，Both online and offline businesses have encountered development difficulties，The important significance of the emergence of "new 188bet online casino games" is that it allows people to rethink how to obtain competitive advantages in the rapidly changing business competition，Achieve greater growth，Rethinking the upgrade and transformation of traditional “188bet online casino games”。

188bet online casino games as an experience economy，No matter before the trip、In line，All require practitioners to provide thoughtful services，Providing these services requires manual participation，Warm service is always a key factor in 188bet online casino games sales。

The sales of 188bet online casino games products are essentially the same as department store retail，For consumers，What they care about is whether they can easily buy high-quality and low-price products，As for this product, it was purchased from e-commerce channels，Or purchased from physical channels，It’s not the focus of his concern，These are just means and not ends。Retail companies should make full use of the advantages of different channels to create service combinations，For example, the advantage of e-commerce channels is marketing efficiency，The advantage of physical channels lies in customer experience，Provide consumers with an integrated user experience。

The smartphone industry can best respond to this change。Four years ago，Xiaomi has taken advantage of the efficiency of Internet marketing and channels to sweep the entire mobile phone industry，It gives the impression that Internet channels will completely replace physical 188bet online casino games channels。But after a few years，The proportion of sales through Internet channels is not as high as imagined，According to 2016 data from the National Bureau of Statistics，The scale of online shopping transactions only accounts for 12% of the total 188bet online casino games sales.6%，Nearly 90% of shopping consumption still occurs offline，Brands that take advantage of offline channels are getting better and better，OPPO、VIVO、Huawei and Gionee rely on agent channels to rise。See this trend，Xiaomi also opened an offline 188bet online casino games experience store in 2016，Start channel cooperation with offline chain hypermarkets。

The proportion of online transactions in the 188bet online casino games industry may be even lower，The living environment of most offline travel agencies is much better than that of online travel companies。The cost of acquiring customers online is high，OTA giants have also begun to vigorously deploy offline stores，Ctrip acquired 188bet online casino games Guide last year with more than 5,000 stores，March this year，Ctrip、Qunar open store franchise policy，Accelerate offline store opening；Lvmama has steadily deepened its development and now has established more than 1,000 stores across the country；After Tongcheng split its online OTAs and offline 188bet online casino games agencies in 2016，Frequently invest in and acquire offline 188bet online casino games agencies，Opened about 300 stores in one year，Recently launched Tongcheng’s first star-rated experience store in Nanjing。Tuniu has continued to promote its O2O strategic layout since its listing in 2014，Strengthen the expansion of regional service centers。As of now，Tuniu has 180 regional service centers nationwide，Basically completed full coverage of first- and second-tier cities，The focus of expansion has been extended to third, fourth and fifth tier cities。

To analyze the reasons for the ebb and flow of the 188bet online casino games industry，We need to discuss what are the core capabilities of the 188bet online casino games industry？We believe that the most core capabilities are nothing more than two: customer experience and operational efficiency。Customer experience is about value，Includes more product selections、High-quality product design、Comfortable shopping convenience。Operational efficiency is related to price，Those 188bet online casino games companies with price advantages，Behind this is a strong supplier management system and operational efficiency，And unique business model。

Whether it is e-commerce or offline physical retail enterprise，It all revolves around these two abilities，Even take advantage of each other’s advantages，Build a rich retail network，Just like Apple and Uniqlo do。The 188bet online casino games industry also requires 188bet online casino games companies to possess these two core capabilities: high-quality customer experience and operational efficiency。Online travel companies should bring convenience to users、Interactive and scene-based experience；In terms of efficiency, we must have a complete service system and efficient supply chain capabilities。

New 188bet online casino games retail is coming，How to break the traditional travel retail、Establishment？How does it affect travel retail？What do the big guys in the industry think？Perhaps the best answer to this question comes from frontline practitioners。

June 13-14 this year，The "Second China Cultural 188bet online casino games Consumption Innovation Summit" at the Beijing International Convention Center makes me look forward to Ctrip CEO Sun Jie、Feng Bin, Chairman of Uoxin Travel、Zeng Song, founder and CEO of Baicheng Travel Network、Yu Dunde, founder and CEO of Tuniu.com、Wu Zhixiang, founder and CEO of Tongcheng Travel、Yang Yang, General Manager of Spring International Travel Service，There are more big names in the industry who can answer these questions for you！

At that time，We will also gather many big names in the cultural and 188bet online casino games industry，Invite the heads of travel retail companies to conduct an in-depth debate on "New 188bet online casino games Retail"，Looking forward to the collision of ideas，Bringing useful information to share。

[Extra number]Want to capture the trend of the cultural 188bet online casino games consumption industry？Want to know the most cutting-edge cross-border innovation in culture and 188bet online casino games？Want to learn the latest information shared by industry leaders？Want to interact and have in-depth exchanges with industry elites？Come"2017 China Cultural 188bet online casino games Consumption Innovation Summit"Let’s go!June 13-14, Beijing·International Conference Center，A feast of top content for cultural 188bet online casino games consumption is waiting for you！Learn more about the meeting&Please click to register:I want to register！（Discounts for early registration）‍