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Traditional manufacturing era,188bet online live casino management is approximately equal to planning and scheduling and production scheduling;
In the Internet era,188bet online live casino management is basically inseparable from web marketing and e-commerce promotion;
The era of mobile Internet is coming,188bet online live casino seems that I can no longer rely on a certain department or a certain system,Taobao Brands are no longer available,E-commerce has also begun to stop making money,Wechat businesses are also often criticized...
How should enterprises under the mobile Internet play?
The book "Enterprise Internet Transformation" tells us,Effective 188bet online live casino operations should include manufacturing、Distribution and service activities,Throughout all activities of manufacturing products and providing services。
Excellent business management and operations are the most important core functions of every enterprise,Is an important competitive advantage for enterprises,An effective supply 188bet online live casino is the key to a company’s success and sustainable development。In fact,Quick response ability to customer needs、Low cost and high quality are the most critical to maintaining the growth and profitability of a company。
Under the current mobile Internet,Business operations are no longer small operations within the enterprise,But it involves micro-enterprises、Meso Industry、Three views and big operations of macro-industry,Need to solve the optimization of the demand chain starting from the consumer side、Strengthening of the supply chain from the supply side、Improving the value chain from within the enterprise、Extension of the industrial chain starting from outside the enterprise,Thus truly solving the problem of traffic 188bet online live casino、Logistics、Information 188bet online live casino、Five mixed flows of capital 188bet online live casino and business 188bet online live casino,Only in this way can we truly be able to survive in the ever-changing and uncertain business environment and control the voice and pricing power of the industrial chain,So wait and wait,It’s no longer difficult to sell goods just sitting down。
188bet online live casino is also the core reason why Wal-Mart has been ranked first among the Fortune 500 for a long time;
This is also the crux of why so many clothing companies in China have not been able to truly learn the fast fashion value 188bet online live casino such as ZARA。
188bet online live casino also explains to a certain extent the key to JD.com’s rapid rise while Cainiao Logistics always makes big noise but little rain。
Mobile Internet and the accompanying big data、Internet of Things、The intelligent revolution is destroying or even rebuilding new 188bet online live casino operation systems in an overwhelming revolutionary manner。
Mobile Internet has subverted and revolutionized 188bet online live casino operations
The biggest revolution that mobile Internet has brought to enterprises is,The old revolutions in the past are frequently encountering new problems。
Metersbonwe, once the number one casual wear company in China,With a turnover of nearly 10 billion and a profit of more than 1 billion, we are proud 188bet online live casino world。However,Not long,They can’t laugh anymore,The inventory of nearly 3 billion not only deprives the company of all profits,I can’t get enough of it...the result is,Conflicted with left and right but failed,Turnover continues to decline,The net profit can no longer be seen。
The key is,The sky has changed,But our company continues to use the old almanac to look at the sky。
1. Environmental changes make 188bet online live casino difficult to understand corporate profit margins
The biggest impact of environmental changes is mainly customer loss、Opponents grabbing food and rising costs,188bet online live casino makes 188bet online live casino difficult to understand the company’s profit margin,Not just down,Always negative,And still can’t find a solution。
Old customers were lost inexplicably,New customers don’t know where they are?Occasionally, I can trick some new customers into coming in,ran away again soon,And the customer acquisition cost is actually higher than the output per customer。
Not only that,Old rival has not left yet,A new opponent appears again,And the emergence of new opponents often leaves you unprepared,Just like telecommunications、China Unicom and China Mobile are at odds with each other,A WeChat message popped up,Kill all three families...
What’s even worse,With tax burden、Manpower and land costs are rising,Has become the three big mountains 188bet online live casino enterprise,Especially in the manufacturing industry,No way to play at all。This is why so many manufacturing companies go for investment、The real reason for playing real estate,It’s not that they don’t love industry,I really can’t afford to love、Can’t love。
2. The 188bet online live casino revolution is coming, has the nature of 188bet online live casino changed?
With the earth-shaking 188bet online live casino revolution brought about by mobile Internet,Entrepreneurs are a little confused。What’s wrong with this world?Is this how the old guy has to be revolutionized?
Professional and essentially,Although the 188bet online live casino revolution is coming,But the key essence of 188bet online live casino remains unchanged,Just a lot of the time,We are covered up by many appearances and forms,But neglected to calm down and think about the core。
No matter how the 188bet online live casino form changes,The essence of 188bet online live casino remains unchanged,As long as we entrepreneurs can recognize the core of 188bet online live casino、Two major subjects and resolve the three major contradictions,We can still be proud of the world,This is the secret of Walmart。
One Center: Matching Supply and Demand
Two major entities: supply side and demand side
Three major contradictions: information mismatch;Time mismatch;Space mismatch;
The most powerful thing about mobile Internet is that it smoothes out information,The time is shortened,The space is evened,Let our original contradiction seem to be resolved,But it’s not actually solved,Just transferred the form and content,What we need to do is to play under the new rules 188bet online live casino game,Resolve the three major contradictions between the supply side and the demand side,Everything will be fine。
3. What impact have environmental changes had on operations?
What impact does environmental change have on enterprises、What impact has the industry and industry had??
Take traditional taxi as an example,The link between taxis and consumers relies entirely on encounters and encounters on the street,This kind of 188bet online live casino logic is lower than the probability of meeting a beautiful woman on the street。
And Didi?The core is to turn 188bet online live casino kind of encounter into information matching、Organic link、Supply and demand docking,188bet online live casino is why Didi is so popular in the market。
Take Shanghai as an example,After the implementation 188bet online live casino New Deal these days,Everyone obviously found that they couldn’t get a taxi,Back to the traditional encounter mode。
"Enterprise Internet Transformation" believes,From the perspective of the nature and laws of 188bet online live casino,With technology、Market、Policy、The resource-based operation will definitely fail in the end with technology、Product、Service、Four new models-based operations,It’s just a matter of time。
Marx told us long ago,Old things will fight back,New things will have a short trough,The only blame is that Didi’s investors and founder Cheng Wei have not read Das Kapital,Otherwise, I wouldn’t think the acquisition would be quick、After UBER, you can sleep peacefully and count a lot of money。
4. Looking at the establishment of large-scale enterprise operations from the perspective 188bet online live casino Potato King Simplot
In 188bet online live casino context,Only when an enterprise establishes an operating system suitable for the new environment and new competition,Only in order to truly cope with the revolution brought about by 188bet online live casino change。
Look at the high quality established by the world’s potato king Simplot、Low cost、Large operation system with fast delivery,You know why they have been the largest and only potato supplier to McDonald’s and KFC for so many years。
Most companies will think thatHigh quality means high price and slow delivery,Simplot has effectively solved this contradiction through the subversion and innovation 188bet online live casino large operation system,Achieve high quality、Low cost、Completely unified for fast delivery。So,It’s the same as Walmart,Can continue to be proud 188bet online live casino world。
5、Look at how PESTLE affects the industrial ecology from a macro level?
All changes in the 188bet online live casino operating system will be reflected and predicted at the macro level。
Mainly including policies、Economy、Society、Technology、Law、Six aspects including ecology,Especially in the world process of globalization and integration。
GOOGLE does not consider political factors,You can’t enter China;
Didi underestimated the power of politics,Disgraced by traditional taxis;
Ali is familiar with PESTLE from all over the world,188bet online live casino will be easy to become a guest from various places and fully cooperate;
Baidu doesn’t understand Chinese society and laws too much,So we repeatedly challenge the people’s limits;
To run a 188bet online live casino, you must have an in-depth understanding and insight into the industrial ecology.
How does the real economy reconstruct the corporate operating system?
With tax burden、Manpower and land have become the three big mountains for enterprises,Especially in the manufacturing industry。
So at this time,The real economy is connected through the industrial 188bet online live casino、Value 188bet online live casino reconstruction、Process Innovation、The establishment of a new large-scale operation system for enterprises through the list revolution and other implementations,Only in order to truly keep up with the times,Continue to become the main body of the economy。
1. Reconstruct the operation process based on the principle of distribution
The distribution principle is an effective method to solve the problem of 188bet online live casino reconstruction operation process。
set,Mainly lies in the organization of resources,Includes supply 188bet online live casino、Organization and management of channel providers。
Scattered,Mainly a response to demand,include users、Connections and links for customers, etc.。
Enterprises need to establish push-pull operations on 188bet online live casino basis。
2. From process innovation to list revolution
When rebuilding the 188bet online live casino operation process based on the distribution principle,Three key indicators of the process to consider,Inventory、Process time、Unit output。Only by solving this problem,Process Reconstruction、Innovation makes it easier to find key points。
When implementing process innovation,Lists can be created using the Rule of Law,Thus combining positive and negative,Drive process reconstruction or reinvention。That’s the only way,In order to truly solve the problem of "no list、Not standard、Three major problems that are difficult to copy。
3、Why Chinese companies can’t learn from ZARA’s fast fashion value 188bet online live casino
For Chinese companies,High inventory means endless cost investment,This kind of inventory has become an impossible task,188bet online live casino is dragging China’s clothing companies into the abyss of no return。
Behind 188bet online live casino big phenomenon,More and more attention is turning to companies like ZARA that have bucked the market trend by building extremely fast industrial chains,More and more companies are beginning to pay attention to and study the ZARA model,What kind of unique skills does ZARA have?Can others imitate?
In the professional analysis of "Enterprise Internet Transformation",We see that ZARA’s extremely fast supply 188bet online live casino model can be said to be a hybrid model,Existing traditional outsourcing process,There are also processes within the company that integrate upstream and downstream integrated production。Actually fast response、Short time、Flat space、The four-in-one extremely fast industrial 188bet online live casino operation model of large operations。
First, under the constraint of producing small batches,ZARA adopts vertically integrated production for the styles that are most sensitive to new trends,From design to production, everything is completed within ZARA,Good control over both quality and speed,Although the cost has increased,Price does not play a decisive role in the pursuit of the latest and fastest fashion crowd。Secondly, ZARA outsources the trend-sensitive parts to suppliers close to the market,After all, this part has high requirements on timeliness,So ensuring speed is the first priority,The "fast fashion" part of "affordable fast fashion" is fully reflected。More basic styles that are more price-sensitive than trend-sensitive,Outsourcing to Asian suppliers,At this time, various low-cost productions allow ZARA’s “affordable” characteristics to be reflected。Finally, ZARA’s own factories are highly automated and specialized according to clothing types,And focus on the capital-intensive aspects of the production process,Like style design、Cut、Processing and inspection, etc.。The construction of an extremely fast supply 188bet online live casino on this basis places extremely high requirements on the connectivity and information processing capabilities of all links。
4. See how the six forces model affects industry operations from a meso perspective
This extremely fast supply 188bet online live casino model similar to ZARA not only takes into account macro PESTLE factors outside the industry,We must also comprehensively examine the meso industrial 188bet online live casino and value 188bet online live casino factors within the industry。Include buyer、Seller、Substitute、Potential、Competitor、Integrator and other six dimensions,That is, adding an integrator on the basis of Porter's five forces model。
Only with the integrator dimension,The role 188bet online live casino five forces model、Only when value and effectiveness are exerted can the best and efficient state be achieved。
188bet online live casino Internet transformation enables the integration of virtual economy and real economy
In development stage,The real economy and the virtual economy will wax and wane,But after 188bet online live casino develops to a certain stage,Must be symbiotic and symbiotic,I am among you,You are among me,No distinction between each other,Both inside and outside。
Therefore,In 188bet online live casino operations,It is necessary to comprehensively combine and integrate the virtual economy and the real economy,Neither a single Internet+,Also single + Internet,It is the enterprise Internet+ that is a great integration and transformation of the virtual economy and the real economy。
1. If Alibaba missed out on logistics, did 188bet online live casino miss out on the future?
From the outside world,Alibaba is already a giant e-commerce empire,This empire is difficult to overturn and shake,But in fact,We see,With the penetration of mobile Internet,The e-commerce pie is getting bigger and bigger,There are infinite possibilities for 188bet online live casino formats and models,Even,Big as Ali,It is also difficult to avoid having your own cake eaten。Behind Ali’s scenery,In our opinion,Hidden dangers in Alibaba’s future,It is the inherent shortcomings that cannot be avoided。
Alibaba’s business logic is to use information 188bet online live casino to attract people、Using the 188bet online live casino of people to attract capital 188bet online live casino,But thousands to thousands,It missed the logistics。Maybe you will miss the future。
Although Alibaba later actively deployed the Cainiao Network,But as Liu Qiangdong said, "The essence of a rookie is to build a data system on several express companies,To put it nicely, it improves the efficiency of express delivery companies,To put it harshly,final,Most 188bet online live casino profits of several express delivery companies will be sucked away by Cainiao Logistics"。
So,Whether this kind of star-attracting ecological 188bet online live casino can be sustained is a key question,And,It seems that these logistics companies have also understood this essence,The form is in harmony but the spirit is not in harmony。
2、Suning defeated Gome,Why not get through O2O?
Seven years ago,Suning Cloud 188bet online live casino embraces the Internet,Determined to transform from the king of street retail to a dual champion of retail and e-commerce,Being China’s “Walmart + Amazon”。After investing large sums of money in establishing information systems and logistics systems,Today,It seems that the situation of the war has not changed yet。Although it seems to have defeated Gome,But it didn’t get through O2O。
After the accident in Gome,Suning, the second-in-command for thousands of years, seems to finally be able to make his mark,In the end, good things didn’t last for a few days,Just made up my mind,But frowning,Hungry Wolf JD.com is here again,Suning is so depressed。Suning.com changed multiple CEOs,No one is the opponent 188bet online live casino hungry wolf Liu Qiangdong,As a last resort, even Zhang Jindong personally went into battle and called for battle,Establish an e-commerce platform、Building a logistics and distribution system、Open third-party platform、Transforming from a large appliance to a comprehensive retailer...seeking medical attention in a hurry,Caught this one,Lost that end again。
Suning originally hoped to achieve O2O transformation through platforms and channels,So the PC and mobile terminals were developed successively,Use Internet technology to form an omni-channel consumption scenario covering users,Open the store to the user’s office、In your pocket and in your living room,Realizing Internet + Offline、Internet + commodities、Three-in-one Internet + service,But Suning’s biggest obstacle lies in offline stores,The biggest problem lies in not making good use 188bet online live casino scarce resource of offline stores,It is a big taboo to cut your feet to fit the shoes or to destroy the seedlings to encourage growth。
We think,Suning can only establish information channels through online platforms、Establish a good trust space in offline stores + establish product display on online platforms、Building service experience in offline stores,That’s enough with Ali、Gome、JD.com contends。Unfortunately they are too anxious,Too messy,Too confused,Playing a very good hand very badly。
3、Abortion、Logistics、Information 188bet online live casino、Reconstruction of capital 188bet online live casino and business 188bet online live casino into new business operations
Ali missed the logistics,Suning has not opened up O2O,There is a common problem behind them,That means there is no top-level design from the perspective of large-scale operations,PESTLE that does not fully consider the macroeconomics、The Six Forces Model of Mesozoology、Microscopic four-chain law and five-188bet online live casino system,And only think about the problem from one or two chains or flows、Define the problem and solve the problem,As a result, one cannot see Mount Tai even though one leaf is blinding。
From a 188bet online live casino operation perspective,In the opinion of Shi Zhangqiang, author of "Enterprise Internet Transformation",Abortion、Logistics、Information 188bet online live casino、Capital 188bet online live casino and business 188bet online live casino constitute a complete large-scale operation system and system;simultaneously,Needs to be placed in the supply chain、Demand Chain、Connect the four chains of the value chain and industrial chain、Joints and links,Only in this way can big operations be truly implemented from top-level design through middle-level operations to bottom-level implementation。
Abortion、Logistics、Fund 188bet online live casino、Information 188bet online live casino、These five business flows are the foundation of economic development,It is also the key for enterprises to reconstruct their business operations。All problematic business industries or business phenomena,There is a problem with the business logic such as the combination and structure of these five streams。
An economy with extremely strong 188bet online live casino efficiency,Will produce efficient economic activities and business practices,Significantly improve the speed and efficiency of commodity exchange,Let the economy transcend space and time bottlenecks,Promote development,Leading the upgrade。The 188bet online live casino bottlenecks of these five major resources,It is the shackles of development。Any development investment to improve the efficiency of the fifth stream,They are all destined to be rewarded。
Information Age,Rapid development,The key is to fundamentally improve the funds、Efficiency of information 188bet online live casino。From the perspective of technological development,To abortion、The improvement of logistics efficiency also provides a major boost,Therefore,Leading the world’s economic development for decades。Currently,The most obvious bottleneck,Focus on people 188bet online live casino and logistics。
How to improve the 188bet online live casino efficiency of people and goods on a large scale,Improve technology,Resolving time shift,Beyond the shackles of space,Is the major challenge of this century and the next。
Promote people、188bet online live casino efficiency of objects,It is impossible not to face energy,Therefore,New energy innovation is key;
Promote people、188bet online live casino efficiency of objects,We have to face the human cost,Therefore,Autonomous driving、Drone、The commercial application of robots is the key;
Promote people、188bet online live casino efficiency of objects,It is impossible not to face large-scale infrastructure construction,We have to build large-scale high-speed rail、Airport,Therefore urbanization、Specialized town、Full coverage of all-region tourism is crucial。
By classifying the five streams,You can clearly see it,The significant impact of future technological breakthroughs on economic development,Focus on upgrading space mobile technology,It also happens to be every field that Elon Musk focuses on breakthroughs。Can you deny the great value 188bet online live casino scientific thinking system?Can you still bet on the lack of direction in the future?
There is huge room for world economic development and upgrading,The core key lies in the upgrading of space mobile technology。Information Technology,Already funded、Information 188bet online live casino has a significant impact。Space mobile technology,No major breakthrough,The bottleneck in improving the overall economic efficiency cannot be eliminated。
Entrepreneurs and entrepreneurs should understand clearly,The next development 188bet online live casino country,A breakthrough that has gradually moved to the field of space mobility,This is the main theme 188bet online live casino new century。
4. The essence of Internet+: "Five streams" mixed stream
Understand the secrets of economic expansion from a macro level,It is not equivalent to blindly following the trend from a micro perspective,The integration of five streams or mixed streams is the core。"Enterprise Internet Transformation" believes,Unity is the ideal,Mixed 188bet online live casino is the norm,Cross-border is a must,Closed loop is the pursuit,Every entrepreneur has a dream of an industrial chain and a dream of a platform provider。The key lies in how you cut in、How to path、How to combine、How to achieve。
Business 188bet online live casino is the purpose,Abortion is the carrier,Fund 188bet online live casino is a condition,Information 188bet online live casino is a means,Logistics is a process。There is sometimes a causal relationship between the "five streams",Sometimes they are links to each other。
Business 188bet online live casino is the 188bet online live casino of people、Logistics、The starting point of capital 188bet online live casino and information 188bet online live casino,It can also be said to be the premise of the post-"fourth stream",Generally,Without business 188bet online live casino, it is unlikely that people will 188bet online live casino、Logistics、Fund 188bet online live casino and information 188bet online live casino。In reverse,No abortion、Logistics、Matching and supporting capital 188bet online live casino and information 188bet online live casino,Business 188bet online live casino cannot achieve its goal。No timely information 188bet online live casino,There is no smooth 188bet online live casino of people、Business 188bet online live casino、Logistics and capital 188bet online live casino。Payment without funds,Business 188bet online live casino is not established,Logistics will not happen either。
On the specific innovation combination,There are the following seven mainstream stream structures:
1 people 188bet online live casino + logistics = innovative operation,Representative enterprise: Walmart、Amazon etc.;
2 people 188bet online live casino + capital 188bet online live casino = service finance,Representative enterprise: Ping An、Ctrip, etc.
3 people 188bet online live casino + information 188bet online live casino=O2O,Representative company: Meituan、Didi, etc.;
4 Information 188bet online live casino + Logistics = Internet of Things,Representative company: Tesla、Jingdong, etc.
5 information 188bet online live casino + capital 188bet online live casino = Internet finance,Representative enterprise: Ant Financial、Tenpay, etc.
6 Capital 188bet online live casino + Logistics = Supply Chain Finance,Representative enterprise: Eternal Asia、Suning Cloud Business, etc.
7 people 188bet online live casino + logistics + capital 188bet online live casino + information 188bet online live casino + business 188bet online live casino = Internet +,Representative enterprise: Alibaba、Tencent, etc.
5、Looking at how the "Four Chains Rule" optimizes corporate operations from a micro level
In recent years,Supply 188bet online live casino optimization、Demand 188bet online live casino changes、Value 188bet online live casino improvement、Industrial 188bet online live casino extension is often mentioned as an important tool and means to enhance the core competitiveness of enterprises,Can’t help but cause confusion to many companies,What is the difference between these "chains",What’s the internal connection?,How to achieve collaboration, etc.。And this,It is the four important chains that need to be involved in the construction of large-scale enterprise operation systems under the new situation。
In a general sense,There are commonalities between the four chains,There are also differences。
Supply chains often involve multiple enterprises,refers to the raw material suppliers involved in the production and circulation of products、Manufacturer、Distributor、The network structure composed of retailers and final consumers through upstream and downstream connections。“Supply chain” indicates a “push” distribution 188bet online live casino,That is, the product is produced according to the forecast that the manufacturer hopes to meet customer demand。The supply chain only focuses on product supply,It examines the relationship between supply chain entities from the perspective of the manufacturer。
The demand chain refers to the transaction network from the manufacturer to the final customer,It emphasizes the customer or the party that controls the demand more than the supply chain。“Demand chain” indicates a “pull” distribution 188bet online live casino,That is, the product is produced to meet the actual needs of customers。Each link in the demand chain (manufacturer、Wholesaler、Distributor、Retailers) must produce or manage inventory according to actual customer needs。The core of the demand chain is to emphasize the actual needs of customers,It examines the relationship between producer entities from the perspective of consumers。
The value 188bet online live casino is relative to an enterprise,It is a dynamic process of value creation composed of a series of different but interrelated production and operation activities within the enterprise。
Industrial 188bet online live casino refers to certain technical and economic relationships between various industrial sectors,A 188bet online live casino-like relationship formed objectively based on specific logical relationships and spatio-temporal layout relationships,The essence is to describe an enterprise group structure with certain internal connections。
Supply 188bet online live casino、Demand 188bet online live casino、There is a close connection between the value 188bet online live casino and the industrial 188bet online live casino,The main switching of the supply 188bet online live casino is the demand 188bet online live casino,The object transformation of the demand 188bet online live casino is the supply 188bet online live casino,The outward extension and connection of the value 188bet online live casino form the basis of supply 188bet online live casino management,The inward mining and core of the industrial 188bet online live casino is the value 188bet online live casino,The inward integration of the supply 188bet online live casino or demand 188bet online live casino is the value 188bet online live casino,Outward integration is the industrial 188bet online live casino。
In mobile Internet environment,Operation is no longer a small operation within the enterprise,But it involves micro-enterprises、Meso Industry、Three views and big operations of macro-industry,Need to solve the optimization of the demand 188bet online live casino starting from the consumer side、Strengthening of the supply chain from the supply side、Improving the value chain from within the enterprise、Extension of the industrial chain starting from outside the enterprise,Thus truly solving the problem of traffic 188bet online live casino、Logistics、Information 188bet online live casino、Five mixed flows of capital 188bet online live casino and business 188bet online live casino,Only in this way can we truly be able to survive in the ever-changing and uncertain business environment and control the voice and pricing power of the industrial chain,So wait and wait,It’s no longer difficult to sell goods just sitting down。
The great integration and transformation with 188bet online live casino Internet + as the core is opening up a new era of 188bet online live casino competition!
*Author of 188bet online live casino article: Shi Zhangqiang,Founder of Jinkun Cultural Development Group、Benefit expert author,Secretary-General of Shanghai Brand Committee、Shanghai Municipal Government Brand Expert Committee、Bai Yan is a senior consultant of Jinkun Cultural Development Group。Public WeChat: Jinkun Brand Marketing;Weibo:@jinkunshi张强;Email:shizhangqiang@sohu.com。Welcome to follow and communicate!
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