The latest member of the Disney theme park is about to exceed 10 million visitors。Walt Disney Co. CEO Bob Iger said on Tuesday afternoon’s quarterly earnings call that Shanghai Disneyland will welcome its 10 millionth visitor “in the next few days”，Before the first anniversary of its opening。

Disney’s first theme park in mainland China opened in mid-June 2016，Cost $50 billion。In February this year, Iger said that on the first anniversary of its opening，The number of tourists may “exceed 10 million”，Now it seems that was a low-key statement。

“This resort has become 188bet app download a truly national travel destination，Visitor visits exceeded our optimistic expectations，The performance of the entire park is beyond imagination。”Iger said，“The newly added Toy Story Land will also contribute to the park’s passenger flow，This is only the first step in Shanghai Disney’s expansion plan。”

188bet online sports betting Although losses are still expected this quarter，But senior management believes that the resort can break the loss situation，They believed it even in the first fiscal year。

Park area revenue increased by 9%，rising to $4.3 billion，Operating income increased by 20% to 7.USD 500 million。The parent company expects revenue to rise 3% to US$13.3 billion，Profit rose 11% to US$2.4 billion。

Due to Easter holiday，U.S. domestic passenger traffic increased 4% this quarter，Disney has also stepped up its quarterly marketing to attract more visitors。Hotel spending per room went up a little，The 88% occupancy rate is also comparable to 2016。

Analysts ask what factors may drive future growth in the park: passenger traffic、The price is better for tourists to stay longer？Iger answered: All。

“We have a lot of investment activities around the world，”he said。

Iger also said that Pandora in the movie "Avatar" will meet tourists at Disneyland in Orlando later this month，Star Wars themed areas are also under construction in California and Florida。Hong Kong Disney also has a US$1.4 billion expansion plan，There are also plans to take full control of the troubled Paris Land and business growth plans for Tokyo Land。It is expected that Shanghai Disneyland will also expand the park area。“We believe that through this series of investments we can extend the stay of tourists in the park。”

He said that the company will continue to develop intellectual property resources in movies，For example, "Frozen"、"Guardians of the Galaxy" and "Star Wars"。"Obviously as people learn more and more about our well-known IP，Demand for our campus is also growing。”

*Source of this article: Skift, Author:Hannah Sampson, original title: "Shanghai Disney Is Smashing Expectations as One-Year Mark Nears》

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