This article not only reveals the cruel reality of the industry，Li Hao is also at the stage of 188bet Online Sports Betting and Casino entrepreneurship、Personification of 188bet Online Sports Betting and Casino、The dissemination and realization of 188bet Online Sports Betting and Casino are systematically elaborated and summarized，Worth being collected and savored by 188bet Online Sports Betting and Casino entrepreneurs。

Four stages of 188bet Online Sports Betting and Casino entrepreneurship

Mars Culture was established in August 2014，Building this company is based on a big judgment: starting in 2014，The 188bet Online Sports Betting and Casino industry will enter a golden decade。

In the Internet industry, there is a cyclical phenomenon of entrepreneurial companies emerging one after another，For example, NetEase back then、Tencent、Sina、Alibaba’s establishment periods are very close。A new group of Internet companies emerged around 2005，Like 58.com、Going to the market、Potato、Autohome, etc.。A group of outstanding startup companies in the Internet 188bet Online Sports Betting and Casino field were established in 2014-2015，The past two years are the first of the golden decade of the 188bet Online Sports Betting and Casino industry，2016-2018 will be three years of chaos，The 188bet Online Sports Betting and Casino industry will basically enter the integration stage from 2019 to 2021，The next two years will be a period of continued prosperity。This is my rough prediction and thinking on the development pattern of the 188bet Online Sports Betting and Casino industry in the past ten years。

Why the 188bet Online Sports Betting and Casino industry will enter a consolidation stage in a few years？Company currently producing online 188bet Online Sports Betting and Casino，There are probably about ten companies with a volume of over one billion，At least ten companies with a scale of over 10 billion will appear within five years。But compared to other industries,The 188bet Online Sports Betting and Casino entrepreneurship industry is because creativity is a scarce resource，People are scarce resources，Creativity is also a scarce resource，After a company grows to a certain stage, it is easy to encounter scale，The problem of difficult replication。For example, making a program about the military 188bet Online Sports Betting and Casino，Where is the room for growth after becoming the 188bet Online Sports Betting and Casino leader。It’s often not easy to transfer the same level of creativity to other programs。

But these companies definitely have value，For example, you do a good job on military industry programs，There are millions of military fans，Will someone else definitely kill you if they spend more money?？Not necessarily。Such a company is very likely to be small but beautiful，Annual revenue of one to two hundred million，Profit 30 to 40 million，It’s just not easy to grow in scale。At this time, the 188bet Online Sports Betting and Casino industry will enter a large number of mergers and acquisitions。So，If you start a business in the 188bet Online Sports Betting and Casino industry，Think carefully about when your size reaches a certain stage，Which path is suitable for exit or capital realization。

Also，There are currently about 18,000 companies producing online 188bet Online Sports Betting and Casino，This number will increase to 50,000 to 100,000 in the next few years。A large number of newly established 188bet Online Sports Betting and Casino companies will be in vertical fields。Under the current 188bet Online Sports Betting and Casino environment，Pan entertainment、Please try your best not to do variety shows，It is already a very bloody Red Sea，But the 188bet Online Sports Betting and Casino in the vertical field is relatively a blue ocean。

For example, there are 6000 to 700 million fishing enthusiasts in China，But in addition to digital TV, there are two professional fishing digital channels, Sihai Fishing and Happy Fishing，There is not a single phishing 188bet Online Sports Betting and Casino brand on the Internet。And fishing products, whether they are fishing rods、There are no well-known brands for fishing gear or other derivative products。

Why there are no well-known brands？Because no media has touched these fishing enthusiasts in the past，No channels to help form a brand。If there are Internet programs for fishing people，Precipitate these 60 to 70 million people，188bet Online Sports Betting and Casino becomes very beneficial to become a brand。

Fishing is just one of them，The same kind is Go、Extreme sports and more。

Go to the third level 188bet Online Sports Betting and Casino pyramid first

The 188bet Online Sports Betting and Casino industry is like a pyramid，There is a very strong Matthew effect。End of last year，There are about 15,000 startups in the entire 188bet Online Sports Betting and Casino startup industry，12,000 of them are at the bottom of the pyramid。The characteristic of this type of company is that the team is usually less than ten people，Produce your own program，But the program is not influential enough，Lack of liquidity，Need to undertake some OEM production to support the team。

About 10% can enter the fourth level 188bet Online Sports Betting and Casino pyramid,The general 188bet Online Sports Betting and Casino of companies entering this level is entertainment or a slightly larger industry，The 188bet Online Sports Betting and Casino views will exceed one million per episode，Have certain influence，There is also a certain possibility of realization。Past three years，Because of the investment boom in the 188bet Online Sports Betting and Casino industry，Most companies here can get seeds or angel rounds，Valuation is usually within 10 million to 100 million。

Go up to the third floor，Companies valued between 100 million and 1 billion，There are about one or two hundred companies in the 188bet Online Sports Betting and Casino industry，This valuation means that you are most likely an industry leader in a vertical field。For example, the WeChat public account of the Caring Bagua Growth Association has more than 6 million subscribers，The valuation has exceeded 500 million。

Advanced to the next level to reach the Billion Club，My statistics currently include nine to ten companies。For example, Wanhetianyi’s latest valuation has exceeded 5 billion，After its artist team and creative team are integrated，Many people will value its creative resources and artist resources。188bet Online Sports Betting and Casino are also runaway comics in the Billion Club、Strange story、One line and so on。

Top layer，The Ten Billion Club currently does not have Internet 188bet Online Sports Betting and Casino companies，It’s all light now、Huayi、Traditional 188bet Online Sports Betting and Casino companies like Alibaba Pictures。

Start a 188bet Online Sports Betting and Casino business，We all hope to at least reach the third level of the pyramid first，Become a company with a valuation of over 100 million。There are two key points for a valuation of over 100 million:The first key point is that 188bet Online Sports Betting and Casino may be the leader in a niche industry。If your niche industry does not have the number one position in the industry that 188bet Online Sports Betting and Casino think，I suggest 188bet Online Sports Betting and Casino create a definition of industry segments，Let yourself be defined as number one。Because being the first in the industry will definitely get premium prices and concentration of resources，188bet Online Sports Betting and Casino is the same regardless of capital or other levels。

The second key point is that there are more than one 188bet Online Sports Betting and Casino fans.This indicator does not refer to the number of views，It is easy to fall into misunderstandings when starting a short video business by chasing the number of views，What you should really pursue is the number of users or fans，This is the most critical point of whether the company is valuable。On the surface it looks like we are engaged in 188bet Online Sports Betting and Casino entrepreneurship，But everyone should learn from the ideas of Internet companies，We are actually users，Or business user。

When 188bet Online Sports Betting and Casino make users your own, 188bet Online Sports Betting and Casino have the capital for trial and error

A company that puts 188bet Online Sports Betting and Casino first usually does a few things:

First，Clear what 188bet Online Sports Betting and Casino your program is for，Have clear user portraits and program positioning；

Second，Create 188bet Online Sports Betting and Casino your users will like，Or something you can impress him with，Reuse Promotion、Communication and other means reach him；

Third，Find ways to guide your 188bet Online Sports Betting and Casino to subscribe、Follow，Become your fan。

When he becomes your user，You need to let your fans participate more in 188bet Online Sports Betting and Casino creation through operations，Help you form secondary communication。If a social relationship can be formed between users，It would be better to have a stronger sense of participation。"Luo Ji Thinking"、During the early rise of "Wu Xiaobo Channel"，Let members form a community、The style of play that creates a sense of participation plays a very important role。

Let fans participate in 188bet Online Sports Betting and Casino creation，Military sub-plane、Care and Gossip Growth Association、The three companies of Rampage Comics are doing very well，I call their program creation model PUGC。On the surface, it looks like they are a PGC company，Professional production 188bet Online Sports Betting and Casino，But many of its creative sources come from user contributions。For example, Junwu Subdimension often asks fans in their WeChat community what they want to see，Many of their fans even model their own models；Not to mention Guan Ba，Their slogan is we don’t produce gossip，We are only gossip porters。Where does its gossip come from，Six million little wives (entrepreneurs&i Dark Horse Note: Guanba fan nickname) contributed。Baoman has created a community，The users inside are constantly exploring their imaginations，Provide materials。

So let users participate heavily in 188bet Online Sports Betting and Casino creation，The probability of secondary dissemination of 188bet Online Sports Betting and Casino is much greater，If you are good at some community gameplay，Land-based activities give fans attributes，Have a sense of honor，The relationship between fans and you is different again。

Considering from the business model，Every time you create a 188bet Online Sports Betting and Casino product, you must think about how to reach users，How to make money，It’s very painful。If you can continue to attract users during the process of creating 188bet Online Sports Betting and Casino，Make him like your 188bet Online Sports Betting and Casino，Become your fan，Follow you，Also provide users with this sense of participation through operations，Stronger sense of belonging，Then you can provide value-added services and products to your users，Continue to make money。For example, one，Advertise at the beginning，Go on to e-commerce，Developing own products，Logical thinking is also constantly changing the business model，Why are they still alive and well，Fans have accumulated，When you make the user your own，You have the capital for trial and error。

Which platforms are the focus of user operations？A platform suitable for user operations needs to have four characteristics: first, a large number of users。If the number of users of the platform is not large，There is a high probability that your user group cannot be screened out；Secondly, it is best for users of this platform to access it when their account is logged in，If 90% of users access in non-login state，How do you want to touch him，How to get him to subscribe to your 188bet Online Sports Betting and Casino，How to push 188bet Online Sports Betting and Casino to him，How to provide him with value-added services；Third best users of this platform have social relationships。The existence of this relationship will give your 188bet Online Sports Betting and Casino the possibility of secondary dissemination；Fourth if the user binds payment，Or it would be better if the proportion of users bound to payment is higher。

The core IP is to personify the 188bet Online Sports Betting and Casino

Everyone talks about IP now，But if 188bet Online Sports Betting and Casino do IP with the idea of ​​​​doing IP，It is often impossible to make an IP，What 188bet Online Sports Betting and Casino really want to do is the core IP。

What is the difference between core IP and IP？If the titles of the programs about UFOs and Rampage Comics were removed，Can 188bet Online Sports Betting and Casino identify which one is the rage comic，This is an essential difference。

Core IP has three elements:The first element is，Like Marvel，All 188bet Online Sports Betting and Casino has a clear set of world views and values。Marvel’s values ​​promote individual heroism，Emphasis on love，Emphasis on family，This is an American set of values，These three values ​​are present throughout all Hollywood blockbusters。At this point，Marvel、Wang Nima and superheroes are the same。So from the outside, Wang Nima is a fat man with three vulgarities，But its inner outlook is very correct，Can joke，188bet Online Sports Betting and Casino can joke，Can complain，Can be pranked，Can also be used for public welfare，Transmit positive energy。

Second，Does your 188bet Online Sports Betting and Casino have a core character that can carry users’ emotions。The character of 188bet Online Sports Betting and Casino core character must be distinct，And don’t change，Don’t try to cater to everyone。The more distinctive the character，People with stronger traits，People who like him will like it very much，Those who cannot be said to like，Can’t be called an annoying person，Basically someone who doesn’t have many fans。Being a company is the same as being a program，Be clear about your values。

The third element is that 188bet Online Sports Betting and Casino core IP will form iconic language or actions, etc.。There is too much 188bet Online Sports Betting and Casino now，Create something iconic，188bet Online Sports Betting and Casino that is repeated or can be imitated is easy to be remembered and spread by users。

For example, in all the early shows of Baoman, there is a sentence "Jing Ke assassinated the King of Qin"，What does this mean，What does it mean。It actually has no meaning，But if 188bet Online Sports Betting and Casino don’t do it，How do users know it is a violent manga，How to remember me。If one day fans of Baoman want to communicate with each other，How to confirm identity，Secret code: "Jing Ke assassinated the King of Qin"。

In general,The core IP is to personify the 188bet Online Sports Betting and Casino，This kind of 188bet Online Sports Betting and Casino is better spread。But don’t make IP for the sake of making IP，Think about whether we can create core IP，No matter where my 188bet Online Sports Betting and Casino is，How to change your appearance，Always gives users a sense of déjà vu。

How to better disseminate 188bet Online Sports Betting and Casino?

From TV to video website to mobile device，Users’ 188bet Online Sports Betting and Casino acquisition channels are complex and diverse，But the common characteristic of these three major devices is: on-demand。

Past Decades，People mainly watch 188bet Online Sports Betting and Casino through TV，But at that time TV was all linear broadcast，You can watch whatever I show you，Now this ecological environment is like entering a supermarket，Massive coverage，This is communication in a platform environment。

188bet Online Sports Betting and Casino propagation path，Basically we can summarize it as，Sea, land and air transmission。

Let’s talk empty first。When fighting，What is the value of the Air Force？Bomb first，Place the surface that can hit the enemy，The efficiency of bombs is not necessarily high，Because the enemies may be in the bunker，But it will definitely hurt a lot of enemies。The same goes for 188bet Online Sports Betting and Casino dissemination，First of all, identify the platforms your users may be on，As far as possible，If your distribution channel is only in a certain company，You may lose a lot of users。Especially for 188bet Online Sports Betting and Casino in vertical subdivisions, it must be distributed across all platforms，Reach more people where they are，This is empty。

Lu，You need to think clearly about which platform your users are more consistent with users。If you create high-end knowledge 188bet Online Sports Betting and Casino，Today’s headlines don’t mean much to you。Because its algorithm model is to let users spend time on it，WeChat is the best platform for in-depth reading。If you do knowledge 188bet Online Sports Betting and Casino，Video websites don’t mean much to you either，Most of the users on video websites are for entertainment needs。

Lu Shi Attack and Annihilation War，To find a platform that suits 188bet Online Sports Betting and Casino，Focus on operating on this platform，Or establish a better cooperative relationship with this platform，More in-depth operations and leveraging resources，Operations in focused positions。

海，Propaganda in this era，If 188bet Online Sports Betting and Casino want to have enough influence，Be sure to allow users to share a lot through social platforms，This is the property of water，Propagation，Flow。Mobilize users’ secondary communication through social platforms。

Good 188bet Online Sports Betting and Casino has three core values.

The first value is called the entry value,If you are a Baoman or Guanba，There are many users who will definitely follow you，No matter you are on Tencent Broadcast，Youkubo，Still iQiyi Broadcast，In a sense, this forms the entrance，This is the first criterion for judging good 188bet Online Sports Betting and Casino。

The second criterion is called tag value,The stronger the user’s tag attribute，The higher the value of a single user。For example, a comedy show，The average number of views per issue is 7 to 8 million，It may not be as good as "Uncle Bear's Kitchen", a show made for moms，A baby food supplement program with an average of 2 million views。Why？Because the user tags of the program "Uncle Bear's Kitchen" are stronger，Most of them are mothers，So maternal and child advertisers know，188bet Online Sports Betting and Casino user is the user I want。

The third criterion is consumption guidance value.Luoji thinking is the best example of guiding users to consume。For another example, the first episode of "Where Are We Going, Dad" was recorded in a small mountain village called Puzhehei，Puzhehei used to be an unknown small village in Yunnan，After the episode of "Where Are We Going, Dad" was broadcast，In the second year, Puzhe hacked into the top ten tourist destinations in Yunnan Province。188bet Online Sports Betting and Casino is the program’s ability to guide consumption。

With these three values，It is no longer difficult for 188bet Online Sports Betting and Casino parties to achieve profitability。

Four ways to monetize 188bet Online Sports Betting and Casino entrepreneurship

There are four basic paths to realize 188bet Online Sports Betting and Casino entrepreneurship。First, advertising，The second is user payment，The third is 188bet Online Sports Betting and Casino e-commerce，The fourth is derivative products。

What kind of 188bet Online Sports Betting and Casino startups can monetize advertising。At present, advertisers still only buy the header。But the good thing is，This header includes both entertainment 188bet Online Sports Betting and Casino headers，Like Qi Pa Shuo、I never expected it，Also includes vertical header，The more accurate the user is，The higher the value。

User payment will be the largest market for video websites in the next few years。Take iQiyi as an example，Last year, iQiyi’s revenue was between 9 billion and 10 billion，More than 6 billion of them are ads，User-paid membership revenue 3 billion，iQiyi’s goal is to divide the volume of membership payment and advertising in half within one year。What kind of 188bet Online Sports Betting and Casino can attract users to buy iQiyi membership or pay a la carte，Basically just movies and TV series，Following dramas will attract new users to pay more than movies，Open a membership。

Besides, 188bet Online Sports Betting and Casino is an era of fans，Someone must support Song Joong-ki、Luo Yonghao、Luo Zhenyu pays the bill，Fans have a greater chance of monetization。Payment for knowledge is also an outlet。

188bet Online Sports Betting and Casino e-commerce，If you don’t attract your users through 188bet Online Sports Betting and Casino，E-commerce is often out of the question。At present, only two logics of the entire 188bet Online Sports Betting and Casino e-commerce have been proven，One is from the video website to users settling in WeChat，Convert from WeChat，The other one is Weibo，Convert to Weibo，Reuse Weibo to convert，This is also a 188bet Online Sports Betting and Casino e-commerce。For example, Ruhan (entrepreneur&i Dark Horse Note: Internet celebrity e-commerce company，Already listed on the New Third Board) with sales of more than 20 billion a year，Seven to eight billion came from Zhang Dayi。Zhang Dayi contributes 100 to 200 million in advertising fees on Weibo a year，Her fans follow her and want to buy clothes worth 700-800 million yuan。

188bet Online Sports Betting and Casino derivatives are also a very large market，No matter from the product environment，Platform environment，Looking at the user’s payment habits，This space is now explicitly opened。A big obstacle that prevented derivatives from being made in the past was that users would choose cost-effectiveness，If you can spend thirty yuan to buy a piece of Disney clothes at a roadside store，Why should you spend two hundred yuan to buy genuine products，Nowadays young people don’t care about cost-effectiveness，Uncle Tongdao opened a store in Shanghai，A bunch of young people lined up，Just to buy his doll。

The large-scale realization of the PGU industry has not yet begun。There are currently almost 1,400 companies doing distribution and data business through Mars，But our monetization can only help less than a hundred of them。Because it is still difficult to realize it on a large scale，It is difficult for us to get advertisers to buy a lot of influence and it is not enough，The head or vertical header 188bet Online Sports Betting and Casino cannot be reached，But there are not no opportunities，The realization of opportunities requires two keys。

First is data，When the industry has more clarity、Objective、Complete third-party network data，Advertisers have more judgment logic when placing ads。Advertisers actually have a lot of budget，They really want to do 188bet Online Sports Betting and Casino marketing，But I really can’t do it。

The second thing is to have a set of delivery logic and model。The large-scale patch sales of video websites at that time were based on the same sales principles and models of IGRP as TVs。The entire industry needs to establish an advertising effectiveness measurement model in the field of online 188bet Online Sports Betting and Casino，Help advertisers find the basis for judgment，What program to put on，How much to invest，What effect will be obtained。

The following is the live Q&A record:

Dark Horse 188bet Online Sports Betting and Casino Camp Student:What kind of 188bet Online Sports Betting and Casino playback level should correspond to what kind of monetization volume？Also，Nowadays, many comic contents are beginning to turn into short videos of about three minutes，What do you think of this matter？

Li Hao:The first question is actually divided into 188bet Online Sports Betting and Casino。Without tens of millions of variety shows, it is difficult to attract customers，For example, iQiyi has three levels，iQiyi’s A-level average views per period are more than 10 million，A+ level average playback volume is 20 million，S-level average playback volume exceeds 30 million，S-level is easy to sell，A+ can be sold，A-level ones are not easy to sell，This is a variety show。

Funny show，Even if the average number of views per period is five to six million, it may not be easy to sell，Because the user base is not accurate。But the other way around，Like the military sub-dimensional plane, it can be sold for an average of three million，Because the crowd is accurate，97% of 188bet Online Sports Betting and Casino are male，40% of 188bet Online Sports Betting and Casino visit repeatedly，Tacky，Basically a passionate young man。Like car customers，Game customers are still willing to pursue。I understand, the 188bet Online Sports Betting and Casino are also very accurate，Mothers and babies，Mom-popular programs can be sold for an average of two million per period，Different fields are different，With your field、Crowd accuracy、Value is relevant。

Second question，You find that 188bet Online Sports Betting and Casino adapted from comics is often not paid-for 188bet Online Sports Betting and Casino，Basically follow the free model，And playing in full screen，What does it mean？First user captured，Second IP raising。The realization path of comics is，After the 188bet Online Sports Betting and Casino has a large fan base and influence, it will be adapted into a movie，Adapted game，Make money by doing derivatives and other methods。

*Source of 188bet Online Sports Betting and Casino article: WeChat public account "Entrepreneur" (ID: chuangyejia)，Author: Li Hao，Original title: "The golden decade of 188bet Online Sports Betting and Casino entrepreneurship，The key to a valuation of over 100 million lies in these two aspects》

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