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The second half of the Internet,Meituan-Dianping is leading the industry and partners to vigorously promote “Internet+”,Meituan Travel, its one-stop travel platform, recently announced,Half a year after the launch of the "Wine Academy", an integrated online and offline 188bet best bookmaker mobile Internet marketing education platform for 188bet best bookmaker merchants,16,000 graduates have been exported,Starting from talents to help Chinese hotels carry out “Internet+” upgrade and transformation。
Vice President of Meituan-Dianping、Guo Qing, general manager of the accommodation division of the wine and tourism business group, founded the “Wine Academy” in December 2016,And served as the first dean。Guo Qing thinks,Talent is the ultimate core competitiveness,There are currently 320,000 188bet best bookmaker merchants on the Meituan-Dianping platform,How to carry out "Internet +" transformation,Use online travel platforms to do 188bet best bookmaker marketing,It is a pain point in the development of many hotels。Meituan Travel “Wine Academy” is created through big data insights and professional courses,Help hotels cultivate Internet+ talents,Promote the "Internet +" process of the domestic 188bet best bookmaker industry。
“Wine Academy” becomes 188bet best bookmaker online marketing Huangpu Military Academy
The "Wine Academy" created by Meituan Travel is divided into two parts: the online 188bet best bookmaker mobile Internet marketer training system and the "Wine Academy" offline open courses,Online and offline integration。
In terms of training resources and curriculum system,"188bet best bookmaker" cooperates with well-known institutions、Industry associations and tourism schools and other industry experts form a team of lecturers,Combining resources from all parties to create professional courses,Pass open registration、Accept students through platform review,After a stage of training,If the student passes the exam,You can obtain the "188bet best bookmaker" diploma issued by Meituan Dianping。
Introduction to "Wine Academy",188bet best bookmaker employees can initiate registration from the Meituan Dianping merchant backend or the "Meituan 188bet best bookmaker Merchant Link" WeChat official account,After the registration is reviewed,You can get the exam address、Log in account and password, etc. and learn online courses on your own。
“Wine Academy” focuses on revenue management solutions、Evaluation Management System、188bet best bookmaker Operation Management、Professional courses are set up for students in 188bet best bookmaker marketing and other directions,After students learn through online methods,You can apply for online exam according to your own learning situation。The test paper is full of 100 points,Students with a score of 80 or above can obtain graduation qualifications。
After being tempered by the "Wine Academy",A 188bet best bookmaker industry professional is comfortable using Meituan-Dianping products and marketing tools,Significantly improve 188bet best bookmaker operation efficiency,Optimize 188bet best bookmaker operation and management indicators。And,The process for a novice to enter the "Wine Academy" and graduate to become a junior marketer is completely free。
In order to help more hotels in China achieve talent upgrade,The "Wine Academy" has also held 218 offline open classes in 103 cities in China in the past six months,Covering 8990 merchants,Provide marketing skills and management information sharing for 188bet best bookmaker merchants,Conduct targeted communication and solutions to the problems encountered by 188bet best bookmaker merchants in their own online marketing。Tracking by performance,After 188bet best bookmaker merchants receive training,The number of merchant negative reviews decreased by 47.32%、Rejection rate reduced by 57.79%,Service quality has been greatly improved。
Vienna and other hotels love "188bet best bookmaker"
The reason why the “Wine Academy” has developed so rapidly,Also benefited from the genes of Meituan Travel。Data display,80% of the students of "Wine Academy" are employees of economy and independent hotels,Most of these hotels are head and waist 188bet best bookmaker merchants in this city area。
Guo Qing said,Economic and independent hotels have great demand for Internet+ transformation,The demand for learning about Internet marketing is also the strongest,But employees lack systematic learning,Some hotels also lack training capabilities,“Wine Academy” is to solve such industry pain points。"Also,Difference from traditional OTA,Meituan Dianping’s 188bet best bookmaker business is positioned as a 188bet best bookmaker reservation service platform。While helping the 188bet best bookmaker to increase growth this year,We must also increase investment,Empower merchants,Support business growth,Let the domestic 188bet best bookmaker industry develop healthily and sustainably。”
Review by Li Minghan, General Manager of Vienna 188bet best bookmaker Group’s E-commerce Division,Wine Academy courses are a bridge between 188bet best bookmaker stores and platforms,188bet best bookmaker stores can learn about the platform through the Wine Academy,The platform can also collect store demands to empower merchants,For long-term cooperation between both parties、Cooperation is of great significance。
Manager Li of Xi’an Anyue 188bet best bookmaker told reporters,Meituan Travel is backed by the dual platforms of Meituan and Dianping,Is an online sales platform that hotels are increasingly focusing on,Help and support through Wine Academy,I am more knowledgeable about 188bet best bookmaker online marketing。
Manager Wang of Jiangmen Shuanglong 188bet best bookmaker thinks,Through studying at the "Wine Academy",Great understanding of Internet 188bet best bookmaker marketing and operations has improved。“We chose front-end managers who have direct contact with online orders and consumers to participate in talent training and certification,After passing the study,Improved cooperation between hotels and Meituan travel platform,Sales are also rising。In the future, hotels will gradually transform traditional marketing into Internet marketing,Improve the 188bet best bookmaker’s soft and hard facilities,Add specialized services。”
“Wine Academy” leads the upgrading and transformation of domestic 188bet best bookmaker talents
“Wine Academy” is a firm and solid step taken by Meituan Travel to lay out the domestic online travel industry ecosystem。For Meituan Travel,Fine Wine Academy’s training of “Internet+” talents for hotels,On the one hand, it can help 188bet best bookmaker employees and businesses grow,On the one hand, it also provides accumulation for the future "Wine Academy" to build an official talent pool in the 188bet best bookmaker industry。
According to introduction, Among the 16,000 graduates of the "Wine Academy",Over 86% are store managers、Supervisor、Sales managers and other middle managers,Is the backbone of the 188bet best bookmaker industry。The development of the domestic 188bet best bookmaker industry cannot be separated from the promotion and reserve of talents,Meituan Travel is active in all aspects of the 188bet best bookmaker industry,Become an “intelligent factor” that helps them transform,Through the mastery and analysis of big data,Continuous investment and consolidation in technology research and development,As well as in-depth communication and understanding of the industry,Help the 188bet best bookmaker industry cultivate more talents,Raise the standards of the industry,Promote the ecological development of the accommodation industry。
Meituan Travel also hopes to gain experience through the “Wine Academy”,Form a talent pool for the domestic 188bet best bookmaker industry。188bet best bookmaker merchants can find outstanding marketing experts through the "Wine Academy" graduate talent pool,Students can also obtain the endorsement of their abilities through the "Wine Academy" graduation certificate,Enhance professional competitive advantage。
It was revealed,Meituan Travel and 188bet best bookmaker Business set up a merchant empowerment center in February this year,Zhu Kai, the head of the Merchant Empowerment Center, recently took over as the second dean of the "Wine Academy",Zhu Kai told reporters,Merchant Empowerment Center from the business process method、Industry position talents、Upstream supply chain supply、Comprehensively empower 188bet best bookmaker merchants in the industry service market and other aspects,Except "Wine Academy",More initiatives will be launched in the future。
Industry insiders think,Meituan Travel brings not only the transaction value of the platform,After returning to the industry depth,Comprehensive improvement of operating efficiency,Empower 188bet best bookmaker merchants,Promote win-win development of the industry。
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