June 13-14，The second CTCIS "China Cultural 188bet online sports betting Consumption Innovation Summit" hosted by Zhihui was held at the Beijing International Convention Center，The theme of this summit is “Break the situation and establish momentum”，The conference lasts two days。

Second Day of Summit，The number of attendees reached 1300+，30+ companies participating in the exhibition、100+ investment institutions present，The summit “resources” from the perspective of the entire cultural and 188bet online sports betting industry chain、Product、Channel、Marketing、Internet、User、Seven dimensions of capital，Let’s dig deeper into cultural 188bet online sports betting innovation，Capture the industry development trends。

As understood，This summit will have 62 cultural and 188bet online sports betting industry figures sharing on-site，A total of 6 roundtable discussions will be held，Roadshow of 8 innovative cultural and 188bet online sports betting consumption companies，2 authoritative industry reports released。

The following content was compiled by Liang Guoqing, an analyst at 188bet online sports betting, based on his speech，Guest confirmed。

Pan Haobo, CEO of Golden Palm Enterprise Institution, thinks，The current situation of national consumption upgrading，The 188bet online sports betting industry is in a critical period of transformation，At the same time，Human society is entering the era of industrial Internet，Life enters the digital space，Therefore，When thinking about problems，You can only think about consumption upgrades from the perspective of industrial ecology instead of simply thinking from the perspective of your own enterprise，Only there will be a future。

In the industrial context driven by big 188bet online sports betting，Why does the development of human society require supply-side reform？There is a consumer upgrade？But in fact, human civilization has gone through this for thousands of years，Just talking about how to upgrade，What are the upgrades?。

In fact，We have undergone a 188bet online sports betting change，Because of the information revolution、Technological Revolution。We have had a major migration from an agricultural society to an industrial society。In the past, 80% of people in the United States lived in rural areas，80% of people now live in cities。Today China is the same as the developed countries in the world，Human beings have moved forward from the physical space to the digital space。In the past 80% of the time I lived in physical space，Now we live 80% of the time in the digital space。We need Didi Taxi to travel，Need navigation for driving，We use Dianping to order food、Are you hungry，We need Ctrip to fly，Where to go，We use Tencent to read information，Today’s headlines, etc.，Today，Everything we have is in the digital space！This is the mark of the upgrade era。

1. Industry development background driven by big 188bet online sports betting

The 188bet online sports betting industry first started in the 1990s，I started working on the Internet in 1996，Focus on the informatization of the 188bet online sports betting industry，Ctrip was established in 1999 and entered the Internet industry，This is the state of an enterprise Internet，I don’t think about the future from an industry perspective。Because of the arrival of the big data era and the application of mobile Internet，Bringing us into the second half of the Internet，Industrial Internet: Industrial Internet is big data、Industrial data and chain are integrated together。When we are thinking about a problem today，I am definitely not thinking 188bet online sports betting of a company，But from an industrial ecology，And thinking 188bet online sports betting of future development。

I have always said that "only by foreseeing can we meet"。Golden Palm has more than 20 years of 188bet online sports betting informatization、Industrialization、Industrialization experience，Golden Palm was the first to do LAN，Experiencing the primary stage of informatization，Realizing internal information exchange；With the rise of industry, Ctrip is a pioneer of the 188bet online sports betting Internet，Focus on front- and back-end collaboration，Business process management；The era of consumer Internet is followed，Including Yiqiongyou、The eye-catching economy represented by Mafengwo，Seizing the traffic entrance is a significant feature；Now we are entering the era of industrial Internet，Based on industrial Internet big data，Drive industry resource sharing，We have our own ERP system。actually，Today Palme d’Or has done more than just internal systems，But the Industrial Internet，Used by more than 5,000 travel agencies，Tens of thousands of consumers sign contracts with us every day。And “Great Tour Guide” reached 120,000 today，We also have 30 insurance companies that provide insurance products to our more than 8,000 travel agencies，These are the concepts of the Industrial Internet。

In this consumption context，National consumption upgrade，The 188bet online sports betting industry must undergo transformation and development，You will encounter various pain points during transformation。First，Everyone feels that when 188bet online sports betting booms，The scenic area is very crowded，huge crowds of people。Also，We can also see the increasing homogeneity of 188bet online sports betting products，Resulting in serious low prices。Also，Travel safety，Golden Palm has a brand that is an industry emergency，As long as there is an emergency，We can pay attention to how many tourists there are at the first time，Which groups and which tour guides。

2. 188bet online sports betting big data technology and innovative applications

What are the aspects of 188bet online sports betting big data？188bet online sports betting big data mainly has four aspects，There are huge amounts，Valuable，Diverse，Fast and changeable。The core is to use dynamic and valuable data，Collect data，There are many big data companies now，In fact, a lot of data is worthless，All crawled。If you want to have your own big data，It is necessary to establish a collection system。Golden Palm has its own ERP system after more than 10 years of hard work，Has more than 200,000 users at the same time，And users are sending us data。Also，Big data requires models、Analysis、Mining，So it’s either big data or big data，Can also dig deeper，Artificial intelligence deep learning can have big data。Last，The most important thing about big data is application rather than concept，We often like to talk about concepts and then spend money from investors，Such a company is actually worthless。I think a company must be valuable，You must create value for customers，You must be efficient to have your own deep value，So we must find real applications for 188bet online sports betting big data！

Technology mainly includes RFID technology，There is also artificial intelligence，AI technology, etc.，Apply these techniques to scenarios，Including assisting the 188bet online sports betting bureau in industry supervision，Provide travel agencies with precise user marketing，Promoting smart management of scenic spots。

This is the national crowd flow information reported by CCTV during the Dragon Boat Festival that just passed，This is the data provided by the backend of the Golden Palm released on the National 188bet online sports betting Administration’s industry monitoring platform。

This is our long-term cooperation with Jiuzhaigou，We will provide an early warning notice for the Shanghai World Expo in 2010，The difference in our warning figures for 184 days will not exceed 5% to 8%，This is also the case with Jiuzhaigou monitoring now。Then Golden Weekly data，What the 188bet online sports betting Bureau announced during this year’s Golden Week is the data provided by the Golden Palm backstage。

We can also monitor the flow of people in real time，188bet online sports betting a tourist attraction in Shanghai，Alert every half hour、Forecasting crowd flow，This way we have an understanding of saturation。

Also，We can also conduct video surveillance for emergencies，This is a graph 188bet online sports betting flow of people，Breaking events we can see，If within 50 kilometers of Tokyo，Let’s see how many tour groups there are in China，After finding the team，We click in to see the mobile phone number 188bet online sports betting tour guide，Then we will text you immediately。

We 188bet online sports betting use electronic travel contracts，We conducted a price index analysis，Including prosperity index analysis。Our “Bon Tour Guide” platform has more than 100,000 users，Relevant information such as where they lead the group can be collected，Including our pre-departure meeting with the tour guide，In-trip and post-trip management，Includes reviews，We can all see these on the tour guide platform。

Big 188bet online sports betting is more useful on the supply side，For example, analysis of requirements，Where to go，When to go，Who to follow，This requires more precise marketing。We can dig deeper into consumer behavior，Label them in multiple dimensions。Use a mobile phone if there is a reservation record on our system，Signed electronic contract，We can learn about his various tags: including them in a local heat map。We monitor all aspects of scenic area management、The content of the monitoring city can be summarized: including the distribution of tourists and the distribution of customer sources，Precision Marketing，Everyone knows where the customers come from，When will you come，We use big 188bet online sports betting to monitor these contents。

3. Development status of outbound 188bet online sports betting market in the first half of 2017

Last，Look at the outbound 188bet online sports betting market，The total number of outbound trips is expected to be 58 million in the first half of 2017，YoY growth 3.7%，Among them, South Korea dropped significantly by about 16% due to the THAAD incident.3%，Other ports、Australian slight growth，There is also some growth in Southeast Asia，And Europe’s growth reached 16.8%，美、Australia、New decrease of about 7%。

Displayed based on big data，During the Spring Festival in 2017，A total of 3 tourists were received nationwide.4.4 billion people，Realized total 188bet online sports betting revenue of 423.3 billion yuan，The total number of outbound tourists is 6.15 million，A year-on-year increase of nearly 7%；During the Dragon Boat Festival in 2017，The country received a total of 82.6 million tourists，Realized total 188bet online sports betting revenue of 33.7 billion yuan，The total number of outbound tourists is 2.71 million，YoY increase of 7.2%

From the perspective of the growth rate of the outbound 188bet online sports betting market，Due to visa exemption for Russia，Significant increase of 87% this year，In addition there are 60 in the Philippines.9% growth，And South Korea has experienced a cliff-like decline of about 35.2%。Therefore，We must rely on the market for 188bet online sports betting，Instead of relying on the government，So，How to rely on the market，How to enter the market？Just need big data, and big 188bet online sports betting is all around us.