June 13-14，The second CTCIS "China Cultural 188bet sports betting Consumption Innovation Summit" hosted by Zhihui was held at the Beijing International Convention Center，The theme of this summit is “Break the situation and establish momentum”，The conference lasts for two days。

Second Day of Summit，The number of attendees reached 1300+，30+ companies participating in the exhibition、100+ investment institutions present，The summit “resources” from the perspective of the entire cultural 188bet sports betting industry chain、Product、Channel、Marketing、Internet、User、Seven dimensions of capital，Let’s dig deeper into cultural 188bet sports betting innovation，Capture the industry development trends。

As understood，This summit will have 62 cultural and 188bet sports betting industry figures sharing on-site，A total of 6 roundtable discussions will be held，Roadshow of 8 innovative cultural and 188bet sports betting consumption companies，2 authoritative industry reports released。

The following content is compiled by Li Haiqiang, an analyst at 188bet sports betting，Guest confirmed。

iGola founder and CEO Zhang Yan:

Hello everyone，I fly more than 150 flights per year，My flight mileage has basically ranked among the top ten in China for many years，The product I initially made for international air ticket booking did not come from the experience of people in the industry，But from the experience of a serious traveler。However，188bet sports betting may be very curious，Why I want to use technology to change people’s travel plans？I want to ask 188bet sports betting a question first，Have 188bet sports betting ever had the experience or trouble of taking a long time to book a flight abroad?？

While communicating with an industry insider yesterday，He told me，Air tickets have now become a standard product。I think 188bet sports betting may want to think carefully about this situation，If it is a standard product，Why do some people still spend a long time planning their family’s itinerary at night？Worked as a search engine at Google for so many years，And after flying to so many countries，I just discovered that I have a strong sense of mission，Technology never stops progressing，We can use constantly updated technologies to make the outbound travel experience better and better。

Use technology to optimize ticket booking experience，Provide the fastest and most economical travel solution

There are so many cities in the world，Let me give a simple example，Do 188bet sports betting know how many flight options there are to fly from Beijing to New York？What everyone thinks about most may be direct flight or connecting flight，But if I tell 188bet sports betting that there are more than 10,000 flight options for this route，188bet sports betting may not even believe it。actually，Over the years，To find the most suitable international air ticket，I waste a lot of time every time，This is also one of the most important reasons why I founded iGola in 2014。

Everyone saw that the iGola we built looks very much like my old employer Google search engine，Actually，We just have a simple search bar，Allows users to search for the cheapest air tickets around the world in the simplest way。

As 188bet sports betting can see from the short video just played，Nowadays, young travel enthusiasts in China are unwilling to travel in groups，They prefer to explore the world alone。In this regard，I have a very special interest，Whenever the Chinese Ministry of Foreign Affairs announces which country will implement a visa-free policy for Chinese tourists，As long as I can walk away，I strive to be the first Chinese to enter this country with a Chinese passport，And I want to use the most economical method、Cheapest plan to fly there。No matter where I go，Chinese people can be seen almost in every corner of the world，It is worth mentioning，I have been to a desert island，Legend is that of Adam、Where the story of Eve happened，I was also surprised to find a couple from Shandong there。Only once was when I went to the Bahamas，I stayed there for three days，Didn’t even meet an Asian。In addition，Everywhere I go I see Chinese tourists，For Chinese consumers，Traveling is no longer difficult，But personalized needs are far from being met。188bet sports betting is why when I was discussing with many practitioners yesterday，We are still discussing whether air tickets have become a standard item，Mr. Ma who participated in the roundtable discussion yesterday was a former executive of HNA，Definitely an industry veteran，If the ticket has become a standard item，So why is he still working for airlines？

Let me give another example，If 188bet sports betting have a budget of 4,000 yuan，I can tell 188bet sports betting where to fly。If we log in to the OTA website today，188bet sports betting tell it to start from、Destination，Departure、Return time，It gives 188bet sports betting a result。But，What to do if 188bet sports betting don’t know where to go？When I used to work in Beijing，I go out every weekend，I will choose to go on Friday、Return on Sunday，Then get a notebook and a pen，Find and record Beijing to Harbin、Beijing to Changchun、Beijing to Tokyo、Beijing to Xi’an、Air tickets from Beijing to Hohhot，I told myself to go wherever is the cheapest，No one could help me solve this problem with technology at that time。

Now iGola can let users know the answer quickly.

iGola，One of the few companies that can search and compare prices globally，Existing Ctrip、Same city、Tuniu and other major domestic suppliers, There are also a large number of suppliers from overseas。Not only rich search results，And 188bet sports betting can also buy it，We have completed the auxiliary order，iGola is the only search engine in the world that can do this。

I once flew from Guangzhou to Zurich，No matter from Shenzhen、Guangzhou、Beijing，Still leaving from Shanghai，All air tickets are priced around 13,000，But in fact, Bangkok, which is closest to us, has a flight ticket to Switzerland for 3,000 yuan on the same day，The low-cost airline ticket from Guangzhou to Bangkok only costs 400 yuan，In other words，188bet sports betting can fly to Zurich for only 3,400 yuan，But why no one on the global OTA and airline websites told me that I can fly to Zurich for 3,400 yuan，Instead of asking me to buy a ticket worth 13,000 yuan？When giving users enough solutions，They will definitely be able to find the one that suits them better，Behind this is the access of global suppliers。

A friend of mine is going from Xi’an to Phuket，But he checked that all flights cost about 6,500 yuan，Because there are only two domestic OTA flight routes: either China Eastern Airlines’ Xi’an-Shanghai-Phuket，Either Air China’s Xi’an-Beijing-Phuket。No one told him to go from Xi'an to Chengdu，More than 20 flights every day for only a few hundred dollars，Every night there is a flight from Chengdu to Phuket for less than 800 yuan，188bet sports betting is a combined flight between two airlines with no alliance relationship，Such a solution is a non-standard product，Has 188bet sports betting issue been resolved?？Of course not。iGola is trying to solve 188bet sports betting problem，We are based on search data，Breaking Airlines、Airline Alliance、The line between full-service and low-cost airlines，Splicing together price-oriented low-price combinations。

Compare prices in three places at the same time, and determine the best starting point with one search

188bet sports betting function of searching in three places at the same time is very practical，Every time I fly to the United States，I will be in Beijing、Shanghai、Chengdu，Or set up any three cities，Also search flights to San Francisco，All results are listed at once，Choose the best option。

Chinese tourists are beginning to like to go to niche tourist destinations，For example，There are some small islands with only three transfer points in the world，When 188bet sports betting search using OTA in China，They will ask 188bet sports betting to leave your phone number，We will call 188bet sports betting back after finding a suitable flight plan。Because we are connected to the official websites of more than 130 airlines around the world and more than 40 OTAs around the world，So it will not cause such a breakpoint，We will find the best travel plan for passengers within seconds。

Let interest and price determine the destination，Let’s take a quick trip

Everyone also saw our video clip just now，We have a slogan，188bet sports betting is also a realm we advocate，That is "the world is our playground"。

I found a very interesting phenomenon from our trading background data，I found it in China’s 188bet sports betting market，5% of passengers who book international air tickets on our website can already leave on the same day，This is a very big change。

This is where to go as an example I just gave，Enter your starting point，Enter your budget，See which big cities in the world 188bet sports betting can go to，All 188bet sports betting need to do is adjust your budget，188bet sports betting can also choose a visa-free or visa-on-arrival destination，188bet sports betting only need to check one of them，As long as the price is still shown on the map，It means this destination is still within your budget，Whether 188bet sports betting are on honeymoon or hiking，It can inspire 188bet sports betting where to travel，Help 188bet sports betting make decisions quickly。What I’m talking about now is very simple，188bet sports betting can imagine how much data support is needed，Because I don’t know when 188bet sports betting are going，I don’t know where 188bet sports betting are going either，I will prepare all the data for everyone to query。

About product innovation，The bigger difficulty is that Internet users don’t have any patience，He only gives Internet entrepreneurs and merchants a few seconds，If your plan cannot come out within a few seconds，He has closed 188bet sports betting website，So we need to constantly optimize our products，Let users fall in love with us in a short period of time。

In addition to serving travelers around the world，We are now actively deploying in Japan、Russia、Australian、The United States and other markets，Our data serves the world，We also serve all tourism practitioners，Which outbound tourism practitioner does not need international air tickets？I believe 188bet sports betting all need it，If 188bet sports betting only remember one company that books international air tickets，I hope that’s iGola。 Smart travelers need iGola。Thank 188bet sports betting everyone！