June 13，The second CTCIS "China Cultural 188bet app download Consumption Innovation Summit" hosted by Zhihui was held at the Beijing International Convention Center，The theme of this summit is “Breaking the Situation and Building the Situation”，The conference lasts two days。

First day of summit，The number of attendees reached 1300+，30+ companies participating in the exhibition、100+ investment institutions present，The summit “resources” from the perspective of the entire cultural and 188bet app download industry chain、Product、Channel、Marketing、Internet、User、Seven dimensions of capital，Let’s dig deeper into cultural 188bet app download innovation，Capture the industry development trends。

As understood，This summit will have 62 cultural and 188bet app download industry figures sharing on-site，A total of 6 roundtable discussions will be held，Roadshow of 8 innovative cultural and 188bet app download consumption companies，2 authoritative industry reports released。

The following content is compiled by 188bet app download based on live speeches and recordings，Guest confirmed。

China’s private car sales have exceeded 1 in 2016.4.6 billion vehicles，The number of 188bet app download trips reached 2.6 billion。If the average consumption per time is 500 yuan，The market reaches 1.3 trillion yuan。In the face of such a huge market，“There is almost no real motel in China。”Veteran driver Luo Xianqiang has a keen understanding of users’ pain points。He told Zhihui，“The uncertainty of 188bet app download travel is very high，Includes road traffic，Access to information，Line filtering，188bet app download safety，Upstream destination resources，Offline service agency，Rescue protection on the way, etc.，There is not even much confirmed real information to be found on the Internet。”

Intensive player Luo Xianqiang is the founder and CEO of Road 188bet app download，His method of creating a closed loop of 188bet app download travel ecology is to combine route products and car and hotel services，Crowdsourcing to senior players KOL and Alliance Motor Hotel from various places for execution，Then connect through short video content to form a closed loop。At the same time，Luo Xianqiang also gave a wonderful road show at the 2017CTCIS Second China Cultural Tourism Consumption Innovation Summit，Finally won the project finalist award。

The following is the roadshow content of Luo Xianqiang, founder and CEO of Road 188bet app download, on cultural tourism consumption innovation:

188bet app download on the road focuses on 188bet app download travel，It is a content-driven driving ecology as the core，Supported by driving route products and motel products。If we compare our business to a car，Our carrier is content；Four-wheel drive is the two core products of driving routes and motels；The engine is our player ecosystem，KOL resources。

Why do you do this？Everyone has seen that there are many entry points for big consumption，Why pay attention to the very narrow track of 188bet app download？Because 188bet app download travel is still a blue ocean market，And increasing at twice the rate every year。In such a large market，But there is no unicorn，We believe that this market is still "wild"，The princes have not yet been established，The banner is waiting。”

Why do we do 188bet app download? First of all, according to our statistics,at 1.Among 4.6 billion people driving，3-4 years of driving experience accounts for 20%，Over 10 years accounting for 20%。The first type of people are those who have just stabilized after joining the workforce，They mainly travel as a couple、Family-child tour；For more than 10 years, you are a senior professional manager or self-employed，Achieved dual freedom of time and finance，Be able to pursue poetry and distance，What is needed is more spiritual needs，188bet app download is the largest audience on the road。

Everyone has heard of 188bet app download tour，But is it like the "you can just go" trip that we have seen and heard？We think “no”，Why？Due to road traffic、Upstream resources、Offline service、Information access and security are full of uncertainties。

Let’s analyze their pain points: first，Appointment，188bet app download person may have been there，Or no time，Or finally get an appointment，Incorrect channel；Second，Line strategy filtering，Which one is reliable，Which one can fulfill your spiritual aspirations，You don’t know which one is accurate；Third、If the tire gets a flat tire on the way，Or the car is dirty and cannot be seen clearly，Tonight I’m looking for car repair first，It’s better to find a hotel or inn to stay first；Fourth、Unable to check in or check out at midnight；Fifth、Meiyu season，May miss the trip，Clothes soaked，Can’t buy suitable clothes；

So how do we solve user pain points?Let’s introduce our products。Everyone knows that most of our photos are on our mobile phones or computers，Forget it after it’s over。We often don’t have time to read，But you can print it out here。188bet app download is our customs clearance passport，It must be self-chasing，Self-satisfaction，Need a sense of ceremony，We will be on every line，Through offline alliance hotels，Authentication implemented，Achieve self-fulfillment and satisfaction。

Reservations at our Auto Union 188bet app download、Payment、Settled in、Check-out is all completed through the mobile APP WeChat，Each 188bet app download is equipped with a self-service dryer and self-service kitchen。

In addition, our alliance hotel has a powerful interactive system，You can meet interesting and fun people through 188bet app download system，You can also book related services；In addition，Motel or offline intersection。Our first direct-operated store has been built in Zhangjiajie，Opening at the end of June，All functions can be realized。I ​​can confidently say that it is the first real motel in China。In the future we will also sell through direct sales、Join、Alliance，Building an alliance of 500 motel hotels across the country，Achieve online and offline closed loop。

Investor question session: target group and income model

Jiang Yuxiao, Vice President of Cloud Angel Fund:A company cannot do everything right away，Which group of people did 188bet app download start with?？

188bet app download:Our audience is a relatively high-end group。The entry point is where our profit point lies，We will integrate player KOLs from all over the country as our line product providers and offline execution parties，Building a 188bet app download ecosystem，Finally complete the closed loop with short video content。

Jiang Yuxiao, Vice President of Cloud Angel Fund:Because you are in the long-term business，188bet app download will result in low frequency。But the quality of interaction produced by being together，Depends on the number of people，How to solve 188bet app download problem？

188bet app download:Not necessarily，Take Zhangjiajie as an example, the annual traffic is 60 million，This scenic spot is close to Changsha、It is attractive to people from Wuhan and other places，It is able to form high-frequency 188bet app download groups。

Zhong Zaiyou, head of Heqian Capital Cultural 188bet app download Fund:I guess you may be doing packaged products for 188bet app download tours，Includes itinerary and hotel accommodation。What is the income contribution of these two areas？What is the profit model？

188bet app download:Here，Let me talk about the income model first: our main business income is line products and hotel accommodation，Distribute and sell through all channels online and offline。It is estimated that sales of line products 188bet app download reach 8 million in the second half of the year；Hotel accommodation revenue 12 million，Includes room revenue、Affiliate commissions and small affiliate fees, etc.。In addition, there are additional income generated by the industrial chain，Includes brand sponsorship、Content e-commerce、TV station content investment、Customs clearance, passport and insurance sales, etc.。

Media Q&A session: Pain points of KOL and 188bet app download hotels

Media 1:How to build a 188bet app download ecological closed loop?

188bet app download:Provide customers with companionship/carpooling before/during departure、Strategy inquiry/line screening and finalization，Short video sharing，Rescue Guarantee，Accommodation in a professional motel，A complete set of final solutions including equipment supply。Alliance Motor 188bet app download is more than just a 188bet app download，And it is the offline physical carrier of the entire road ecology，It is an offline player community。Each alliance 188bet app download has a large electronic screen，There are local guides above，Social networking possible、Dinner appointment、Carpooling and other functions。

Reporter 2:What type of player is KOL，How did they come to the 188bet app download ecology on the road？What are the reward policies for them？

188bet app download:This world is so rich，You may be surrounded by white-collar workers、Gold-collar office workers，Including tens of thousands of 188bet app download clubs across the country、188bet app download Association，In fact, many people can give up their genes regardless of IT、Bank and other positions，Once he becomes obsessed with this matter，Many people are focused on playing。And these people have a huge pain point，It is they who have accumulated many years in this process，But there is no sense of achievement，I’m thinking about what sense of accomplishment they want？A spiritual change。What is this concept？He may open a local club，One response from all around，There are many like-minded fans playing with him，But no one in the country knows who he is。If he joins our platform，Our platform will have traffic support，It will expose him，For this kind of player，His spiritual appeal is very big。

Reporter:Has the 188bet app download alliance started yet?？Why does the 188bet app download choose to alliance with Lu?？How to control hotels on the road？

188bet app download:Has joined more than 20 franchises in Yunnan, Guizhou and Sichuan，Coming online one after another。These hotels are in tourist destinations。According to statistics，There are more than 2,800 business hotels in first to eighth tier cities，99% of them signed with OTA，But they have many pain points。First、Traffic、Price and sales are kidnapped by OTA，Commission rate reaches 15%-25%，Profit difference；Second、A single store product announcement、Culture、It’s difficult for users，Why？No matter how good the customer experience is，He 188bet app download thank Ctrip；Third、Difficult to build your own brand，The reason is that the positioning is too high or the cost of software and hardware upgrades is high，Cannot gather high-end users，Homogeneous competition is fierce when positioning is low。

How do we support and control alliance hotels？We are focusing on the owners or partners of all our hotels，He must be a local or someone who loves traveling so much that he stayed here，In the same channel as Deep Player，This is the first。Then adjust the elements of the motel。Second、Our commitment may not require OTA traffic after one year，Dozens of guest rooms can be brought together through our player ecosystem。Third，No commission for the first year，Commission is about 8% after one year，188bet app download on the road transports all traffic；Fourth，Allied brands maintain their independence，Distributed through all online and offline channels；Fourth，Conduct group purchasing，Helping hotels to improve user accommodation quality at low cost。“Original independent hotel，One room’s linen costs 1,000 yuan，Through group procurement，Can be upgraded to four stars or above。If you only want to install the two-star standard，Then you only need 500 yuan”。

* This article was compiled by 188bet app download reporter Hong Liping (WeChat: hongliping719) based on on-site shorthand，The guest himself has been confirmed。