June 26，Hilton Hotel Group’s flagship store officially launched on Alibaba’s travel platform 188bet app。This is another high-star hotel joining the 188bet app platform。This is also the case for Gaoxing Hotel in the market environment where the performance of the hotel industry is declining，Another case of seeking online travel platform resources。

Back in 2015，Hilton began to build its own channels，Launched a large-scale marketing campaign "Stop Clicking Around"，Let consumers stop clicking the mouse everywhere，Instead, go directly to Hilton’s website to place an order。

Hilton hotels are increasing rapidly，Consumers of these first-hand resources can purchase them directly from 188bet app

Today，For high-star hotels，The traditional OTA model is getting more and more difficult。Forcibly reduced flow、To be ranked at the bottom is no longer new。

Since 188bet app has made great efforts in Gaoxing Hotel，High-star hotels that are most capable of building their own channels are beginning to have trouble with OTAs，The originally distant relationship is even more dangerous。Low commission and assisting high-star hotels in building their own channels through future hotels，This is 188bet app’s trump card to impress Gaoxing Hotel。

Gaoxing Hotel is cooperating with 188bet app，What matters most is Alibaba’s traffic resources and “future hotel capabilities”。Now 188bet app’s full-scenario credit consumption has entered MGM Sanya、天地、Haitang Bay Minsheng Westin and other high-star hotels，Related consumption inside and outside the hotel can be "deposit-free, enjoy now, pay later"。

Introduced by Huang Yuzhou, General Manager of 188bet app Hotel Division，Past year，The average age of users who booked Sanya star hotels on 188bet app has dropped by two years。Credit living and full-scenario consumption model are in line with the habits of young people。

In the view of the hotel industry whose performance has declined after being affected by the "eight regulations"，High technology is the best story for investors。Introducing more customers to 188bet app，Especially important for many star hotels。Called “cold” by the industry for self-breakthrough，The incident of actively returning to the "public" happened between Marriott and 188bet app。

Before Double Eleven in 2016，Marriott has always maintained a reputation for high-quality service，Open membership to 188bet app users。A certain level of 188bet app members，You can directly become a Marriott Gold Card member，Get free valuable Marriott breakfast for two、Executive lounge and room upgrade and other services。Marriott Gold Card has always been hailed as a status symbol in Europe and the United States，Many people don’t believe what they see，But more people are waiting to become members on Double Eleven。Someone said in the comments，Will the executive lounge be overcrowded in the future?？

Marriott attracts massive traffic through 188bet app，Regarded as “The Barbarian of Frequent Flyer Programs”。Double Eleven last year，Many high-star hotels want to be "barbarians"。Except Marriott，Hilton、Accor、Wyndham、Shangri-La、High-star hotels such as Banyan Tree，Joint announcement，A total of more than 500 stores in China will join the 188bet app Double Eleven shopping war。

188bet app has become the world’s number one high-star hotel direct sales platform。Kaiyuan Group、Jinling Group、Country Garden and other domestic hotel groups have always used 188bet app as a direct sales channel，Give members equal rights。BTG also defines 188bet app flagship store as a membership store。

Not long ago，Ascott, as an international high-end hotel service apartment, has established membership cooperation with 188bet app，And achieved global direct connection。In the near future，188bet app has just signed an in-depth cooperation agreement with Wyndham Hotel Group，And are teaming up with high-star hotel groups such as Marriott to launch member marketing activities。From June 24th to July 15th，Consumers who book designated high-star hotels through 188bet app can enjoy 20 to 20% off for their first stay，Qie Marriott、Kaiyuan、Country Garden、You can get a 200 yuan credit stay red envelope when you stay at the Ascott 4 major hotel group flagship stores and pay cash at the hotel front desk.。188bet app wants users to spend less money and live better，Enjoy the big difference。

Next，188bet app will also realize global direct connection to InterContinental Hotels Group flagship stores、Global direct connection of French AccorHotels。

Committed to making tourism business easy in the world，188bet app as a platform，The software service fee charged to the hotel (similar to the commission charged by OTA) is only 2%~8%，The commission of OTA is 10%~15%，Even increased to 25%，More than half。

and，What is different from OTA，188bet app gives self-operated packages to hotel merchants，Drive the utilization of their idle assets，Merchant can sell food and beverages、SPA、Fringe hotel products such as gym season passes，To boost overall hotel profits。Last year, 188bet app attracted 6 million new members for High Star Hotels，Vice President of Alibaba、Li Shaohua, President of 188bet app, told reporters，It is expected that 188bet app will help Gaoxing Hotel attract 10 million new members this year。

Alibaba has more than 500 million active users，Can bring super traffic to high-star hotels。It is reported，The member docking cooperation between Kaiyuan and 188bet app is in progress，Alibaba’s incoming members can reach about 50,000 every month，huge quantity。

And in terms of 188bet app consumption，Huang Yuzhou discovered，Young users are spending more and more frequently，The consumption frequency of users born in the 1990s is already more than twice that of users born in the 1970s。On the other hand，The spending power of young users has increased significantly，Mid-to-high-end 188bet app users are getting younger，The average age of users booking five-star hotels dropped by 2 years。

This is also an important reason why 188bet app, which mainly focuses on young users, began to focus on attacking the high-star hotel field。