When the personal resources available for activation reach the upper limit，The era of 188bet Live Casino begins to shift from C2C ​​188bet Live Casino to B2C 188bet Live Casino，Bike 188bet Live Casino is a watershed moment。

On the 188bet Live Casino economy market before 2016，Flags only Uber and Airbnb。As a platform product，They have all the characteristics that make capital crazy - asset-light、Light Operation、High valuation。Enterprises only need to easily connect both ends of supply and demand，You can unleash the greatest charm of 188bet Live Casino—activate idle resources and reallocate them。As a result, the valuations of Uber and Airbnb surged to US billion and US billion；In China，Uber’s follower Didi became the biggest winner，Didi’s valuation currently exceeds 50 billion US dollars。

But the trend of the sharing economy began to shift in China in 2016，The typical symbol is the rise of shared bicycles。Yuan Bingsong, CEO of Laidian Technology, a shared power bank brand, feels 188bet Live Casino deeply。When Calling was first established in 2014，It is quite difficult to find start-up capital，Investors are generally not optimistic about the asset-heavy model of B2C。

But the outbreak of shared bicycles，Let investors accept the concept of “goods + service sharing”。188bet Live Casino has also become a beneficiary，The entire industry has seen a crazy influx of 1.2 billion yuan in funds within 40 days。Afterwards，Sharing umbrella、A series of products such as shared basketball surfaced。

To 188bet Live Casino point，China’s sharing economy begins to be asset-light、Platform-type C2C model moves toward asset-heavy、B2C model transition that can quickly scale，The subject matter also ranges from high-value houses、Car to bicycle、Power bank、Umbrellas and other low-cost、A collection of easy-to-copy standard products。The biggest driving force for 188bet Live Casino transfer comes from capital。

“188bet Live Casino is treating investors as fools。”An investor from Xiaodian Technology is evaluating shared umbrellas、Sharing emerging projects such as basketball。The reason why investors are generally not optimistic is，Small scene、Limited frequency，188bet Live Casino is contrary to the Internet investment philosophy of platform thinking。

“Not all companies have to become giants。"A senior Internet person said，These companies are most likely to become industrial companies，What they fear most is that they hold money from the capital market，Thinks of itself as an Internet company，188bet Live Casino will hasten death。

"Quick entry of 188bet Live Casino，Quick Verification，Half a year to a year，If it doesn’t work, it won’t work，High tolerance for errors。" said Kong Xiangzhi, Vice President of Bitauto Investment and Financing。

188bet Live Casino 1.0: leveraging large-scale stocks

For early adopters of the 188bet Live Casino economy，Capital is not the first key to leveraging the market，Getting the first batch of supplies。

Tang Wanli, CEO of the 188bet Live Casino dining platform Go Home to Eat, sent his employees to set up camp in Huilongguan。Huilongguan is known as the "Sleeping City" in Beijing，A large number of young foreigners live here，Some are accompanied by their parents。These days are free、Parents with cooking skills，Become the first batch of "development targets" targeted at home for dinner。

Employees who went home to eat typed “Cooking at home、Monthly income exceeds 10,000” slogan，Wear uniform clothes，Guarding all entrances, exits and intersections of the community。After selecting Xinlongcheng Community as the first battlefield，They are waiting for the opportunity - rushing to the vegetable market early in the morning，A group of parents who went to pick up their children from school in the afternoon，Light up a light next to the crowd dancing in the square at night，In order to better attract attention，A dozen young people simply danced in the square - they did 188bet Live Casino repeatedly except handing out leaflets，What’s more important，They need to build trust with the people in 188bet Live Casino area。

For the 188bet Live Casino，Invest manpower early、The purpose of material resources is to find early adopters，Convince them to be the first batch of supplies。

In addition to leveraging supply，The platform also needs to regulate and manage non-standard supplies，Making it relatively standardized output while maintaining diversity，Improve matching efficiency。“Platform supply is diverse and uncertain，The master behind each of them is also untrained，But users want more complete services。"Tang Wanli said。The practice of eating at home is to form a kitchen management system and risk compensation standards，Establish a community to implement internal supervision，The 188bet Live Casino short-term rental platform Xiaozhu Rental has established an audit、Replace smart door lock、Offline mechanisms such as door-to-door cleaning and landlord training。

“The construction of the entire infrastructure is very important，Otherwise the experience cannot be improved。" Xiaozhu Short-term Rental CEO Chen Chi said，Experience is the only path for the development of C2C model - "One side is supply，On one side is the user，Form the so-called experience 188bet Live Casino middle"。A lot of the early work was to improve the experience through operations，Increase the speed and efficiency of experience evolution，Finally reaching an inflection point to form a network effect。Once the network effect is formed，The value of the platform will be gradually released。

I go home to eat and do business within 3 kilometers，Network effects can 188bet Live Casino be concentrated within the region，Xiaozhu short-term rental is a nationwide business，So network effects are more valuable。

Chen Chicheng，China’s shared short-term rental market has exploded。The first three years since Xiaozhu was established，From 2012 to early 2015，Xiaozhu’s housing expansion relies heavily on ground expansion，The amount of natural growth is very small。In 2014, only a few hundred properties could be added in one month，And 188bet Live Casino is the number that grows naturally every day。The turning point occurred in the second half of 2015，More listings are starting to come from landlords who apply and publish independently，188bet Live Casino change intensified in 2016。

188bet Live Casino year’s piggy GMV exceeds 1.500 million yuan/month，Estimated full-year growth rate of 300%，Every day landlords proactively post applications for 1,000 properties，The total number of houses is 200,000 units。“The business of the platform is before there are network effects，It depends on operations；After forming a platform effect，Start with the power of the Internet。"he said。

Observe the financing rhythm of C2C platform sharing projects，You will find that its financing amount and financing density are lower than 188bet Live Casino bicycles、188bet Live Casino power banks and other B2C projects。There is a huge difference in the mentality of capital。

Five years of establishment，Xiaozhu short-term rental is advancing slowly at the rate of financing once a year，Not even a penny was received 188bet Live Casino second year of establishment (2013)。The turning point comes 188bet Live Casino second half of 2015，In addition to the increase 188bet Live Casino amount of rounds C and C+，There are also first-line funds entering the game。“Capital is a gradual warming、The process of adding code。"Chen Chi said。

In fact，Online ride-hailing is a special case of C2C-style sharing development。The large-scale influx of capital breaks the original development rhythm，And behind 188bet Live Casino is the ambition of the giant - Ali、Tencent promotes mobile payment。

The reasons why online car-hailing and the above projects have such different fates are: first，Relative meals and accommodation，Although online ride-hailing is provided by C-side，But the whole thing is still a standard product from point A to point B，As long as there are sufficient funds and ammunition，Using subsidies can quickly stimulate the supply side and the user side；Second，Scene high frequency，Subsidies can quickly cultivate user habits，Because of the above two reasons, the effectiveness of capital in online ride-hailing has greatly increased；Last，The trust cost of getting into a stranger’s car is much lower than staying in a stranger’s house，So the cultivation time of the online car-hailing market is shorter than that of 188bet Live Casino short-term rental。

“188bet Live Casino is a world-class opportunity。"Zhou Hang, founder of the online ride-hailing brand Yidao, once commented to a reporter from Caijing。But 188bet Live Casino is not the norm，Chen Chi said，Online ride-hailing is rare in the entire venture capital industry，General entrepreneurs in the field should not regard it as a benchmark。

“I always thought Airbnb was underrated，Uber is overvalued。”Founding Partner of Joy Capital、Li Xiao, an investor in Xiaozhu short-term rental, told Caijing reporters，Although standardized products such as online ride-hailing are quick to produce，But the barriers are not high，Low user switching cost，Uber is still in crisis now，Airbnb is the only choice in the field of 188bet Live Casino short-term rental abroad，Because the latter has higher barriers。

He thinks，The supply side has created a large number of housing resources from scratch to match the needs of different users，188bet Live Casino network effect can form a huge barrier，No matter who does it next, they will need to spend the same amount of energy。At the same time，There is content accumulation and community operation on the platform - 188bet Live Casino adds a layer of defense to the platform。

START, a car-sharing platform that is also C2C sharing, regards building community culture as a strategic initiative in the second half of the year。START predecessor PP Car Rental，CEO Zhang Bingjun believes that the C2C sharing economy naturally has community cultural attributes，Users can not only rent cars on the platform，You can also communicate with car lovers、Share，188bet Live Casino is a powerful way to build industry barriers。

For C2C sharing, the long-distance running mentality is the key to victory。"Distance runners and sprinters have different muscle tissues。" Cheng Yu, a partner of Morningside Venture Capital, told the Caijing reporter，The two-sided market cannot only solve the supply side quantity，The key is to ensure that the bilateral market develops at the speed of positive synergy，Use effective operations and technology to promote effective matching，Let both parties in every transaction get positive feedback，Thus achieving the acceleration of the future bilateral market。"Matching fragmented supply and fragmented demand，188bet Live Casino is a very slow job，Need to be a missionary for a long time。”

“Throw money at me in a hurry，You can’t break 188bet Live Casino market。"Li Xiao said，In 188bet Live Casino experience-centered market，Entrepreneurs must be able to control the pace of capital injection。“If you do long-distance running with a sprinting mentality，The funds are basically gone。”

C2C sharing can satisfy enterprises’ need for light assets、Platform Fantasy，But because the personal resources that can be utilized are limited，In addition, 188bet Live Casino type of enterprise usually starts slowly，Need to cultivate the supply side with long-term patience，So it is not easy to be pushed to the forefront by capital。188bet Live Casino makes the wave of capital waved by online ride-hailing subsides，The entrepreneurial focus of China’s sharing economy has begun to shift towards B2C。

188bet Live Casino 2.0: spillover to market segments

“The rapid growth of Mobike and ofo has ignited all the enthusiasm for sharing。" Gao Yaning, an investor in SIG Haina Asia Venture Capital Fund, told the Caijing reporter，188bet Live Casino business model can be copied to many fields，“The wind outlet has been almost taken away，There may still be a small outlet for high-frequency needs”。When the sharing economy begins to overflow into market segments，The supply-side process is greatly simplified，The power of capital plays a greater role。

End of 2016，Well-known early investors Zhu Xiaohu and Wang Gang released news，They found another good project after bicycles。Liu Jia, a partner of Jinshajiang Venture Capital, told the Caijing reporter，Their criteria for judging “good projects” are，Is the project strictly needed，Is the market big enough?，Can it be calculated?，Can we be a supplier、The demand side and platform side bring value。But，188bet Live Casino mysterious project has not yet appeared。

March 28, 2017，Wang Gang made a call to Tang Yongbo，Invite him to a sharing summit。Tang Yongbo hesitates，Because the CEO of Xiaodian Technology, a shared power bank brand, has not made any noise to the outside world，His own WeChat name even contains a note about his last entrepreneurial project (space)。"Hurry up and send a press release。”Wang Gang gave the order，Because he will introduce 188bet Live Casino entrepreneur to everyone in two days。

Tang Yongbo hurriedly found the technology media 36 Krypton to make the first announcement 188bet Live Casino market - the completion of angel round financing amounting to tens of millions of yuan。The market suddenly boiled。Several companies announced financing news one after another: April 1，Jiedian announced that it has received tens of millions of yuan in Series A financing；April 5，Called to announce US million in Series A financing；April 21，Monster announced that it has received tens of millions of yuan in angel round financing。

“Before, everyone wanted to make products in silence。" Ouyang Yang, CEO of Mobao, a 188bet Live Casino entrepreneurial project, told the Caijing reporter，“It’s calm on the water，In fact, there have been undercurrents under the water surface for a long time。”He still doesn’t understand，How come shared power banks became popular overnight。

On the tenth day when Xiaodian announced angel round financing，On April 10, Xiaodian announced that it had received RMB 100 million in Series A financing，The highlight of 188bet Live Casino round of financing is the participation of Tencent，In addition, there is Yuanjing Capital。Less than a month，May 8，Xiaodian once again announced completion 3.RMB 500 million Series B financing，188bet Live Casino time Red Shirt China and Gaorong Capital also joined the trenches。

“Originally, 188bet Live Casino industry is an industry that does not need wind，The wind in 188bet Live Casino industry was blown by them。”mentioned Xiaodian，Laidian Technology CEO Yuan Bingsong suddenly became angry。“Three consecutive rounds of financing in two months，Is 188bet Live Casino a plan?、Premeditated？Man-made、On purpose？”Yuan Bingsong was born in a traditional power bank business，He was angry because he was the first，The company started making profits in August last year，When there is a massive influx of capital，Laiding had to adjust his profit thinking to scale thinking。

Xiaodian is really prepared。In fact，The 188bet Live Casino rhythm is not like the three rounds of 188bet Live Casino in 38 days as seen by the outside world，But spread out over five months to complete。Xiaodian completed the angel wheel in December 2016，Completed Series A in February 2017，When news of Series A 188bet Live Casino was announced in April，The B round of 188bet Live Casino has been signed。However, according to Tang Yongbo’s disclosure to the Caijing reporter，As of today，None of its angel round funds have been used up。

“The real war has not yet begun。"Tang Yongbo said。The "real war" in his words refers to the entry of giants。In fact, the giants can no longer hold back，In the context of the ebb of online dividends，Giants compete for offline entrances，Even Tencent, which has always entered the market in the mid-to-late stage，Enter the game early 188bet Live Casino time。

Xiaomi is behind the monster power bank，Meituan Dianping has also established an internal project。A person close to Alibaba told Caijing reporter，Alibaba is also currently in contact with a 188bet Live Casino project that has just been launched，Equivalent to hatching yourself。

But many investors still have doubts about shared power banks。After the financing news of each company is released，Almost no one on the market publishes data volume，There has been no news of financing in the past two months - 188bet Live Casino makes some entrepreneurs and investors who are ready to move doubtful，Is it because the growth of data simply cannot match the valuation。

“The less we release the data, the harder it will be for them to get in。" said a CEO of a first-tier 188bet Live Casino。His reason is: first，The company has no financing needs，The data released now is to help others raise funds，“Make wedding clothes for others”；Second，If the first place is not announced，Second place、The third place doesn’t even dare to post；Third，Sending data too early may shorten your window。"Just to put a damper on the industry。"he said，Everyone is standing still，Wait for others to make a move first。

2 represented by shared bicycles.0 mode，The products are all absolute standards，Strong copyability，Can be quickly increased through B2C method。But also because of the lack of corresponding barriers and thresholds，What each company ultimately competes for is first-mover advantage and scale effect。"In 188bet Live Casino niche，Cannot raise funds，Not fast enough，Can’t scale up，will be eliminated。" Jiedian Technology CEO Yuan Yuan told the reporter of Caijing。

And online car-hailing、Same as shared bicycles，Investors are betting on an oligarchizable market，And 188bet Live Casino market can eventually form a large trading platform，Become an offline traffic entrance。188bet Live Casino is almost certain from the perspective of street electronics and small electronics with an Internet background。Yuanyuan said: “There is a tendency of concentration in 188bet Live Casino segmented field，It’s actually very fast，Capital will be withdrawn intensively，Maybe half a year to a year，The industry will become very concentrated。”

Yuanjing Capital Partner、Small electricity investor Chen Hongliang thinks，Low cost of power bank，So the return period is short，But the process of oligopoly formation may be slower than shared bicycles。Because 188bet Live Casino is a B2B2C business，Compared to B2C of bicycles，It has an additional link of negotiation with each merchant。Yuan Bingsong, who comes from a traditional background, thinks，The industry can eventually accommodate 3-5 companies coexisting。

But not until now，188bet Live Casino is still an unproven business，The capital market has not reached a consensus。Kong Xiangzhi thinks，Power bank is easy to carry，Although power bank is strictly necessary, sharing power bank is not necessarily，With the evolution of battery technology，The frequency of use of power bank will inevitably decrease。And Tang Yongbo thinks，188bet Live Casino is only a temporary form，The endgame is to charge all future wearable devices。

Under the shared coat，Who has the opportunity to become the next entrance to offline traffic，The only driving force that allows 188bet Live Casino wave of capital and giants to take risks and make bets。

188bet Live Casino ending

From share 1.0 to 2.0In the process of evolution，The supply side is no longer attractive for reusing idle resources，Essentially it is a departure from the spirit of 188bet Live Casino。

Liu Zhiyi, specially invited research director of the Huaxin Research Institute of the Ministry of Industry and Information Technology, thinks，188bet Live Casino kind of progress is inevitable，Because the personal assets available for liquidation are limited。"Besides cars、Accommodation，In fact, there are not many valuable assets that a person can take out。”When the competitiveness of personal resources becomes worse and worse，The business model needs to be further developed，We have to provide richer resources through B2C to activate possible market segments，Mobilize the enthusiasm of consumer subjects。

“Now the concept of 188bet Live Casino is expanding，Start with 188bet Live Casino of existing resources，To incremental resources like bicycles。” Chen Chi said，“Stock 188bet Live Casino generally uses the platform model，Slow；But if the resource itself is of low value，Highly used，Use one-sided market、The incremental method is faster。”

Actually, between pure C2C and B2C，There is also an intermediate area，The shared clothing brand Yiersan is an example。Yi Er San CEO Liu Mengyuan started her business as a dress rental business in 2015，But due to the low frequency of the scene, it transformed into daily clothing rental in early 2016，At 188bet Live Casino time Zhu Xiaohu came to the door。It took him one minute to convince Liu Mengyuan，188bet Live Casino is also a kind of sharing。

Yi Ersan does not collect clothing from the C end for reuse，I don’t produce my own clothes，Instead, we took a path in between—purchasing supplies from different brands。Starting from March 188bet Live Casino year，It changed consignment to leasing，An agreement with the brand owner to rent and sell，Rent is divided by day，If the clothing is sold, the brand will be divided into shares。“The field of clothing is the last one to be awakened，Because its contact with people is more private，Everyone can only accept the house、Only after a larger concept like a car can we accept the concept of clothing。" Liu Mengyuan told the Caijing reporter。

What conditions are met for 188bet Live Casino？Internet Analyst、Yin Sheng, former deputy editor-in-chief of Forbes Chinese version, thinks，The essence of the 188bet Live Casino economy lies in the 188bet Live Casino of ownership or usage rights，To improve the efficiency of asset use。

Take 188bet Live Casino bicycles as an example，In the past, I owned my own bicycle，Exclusive Ownership and Use Rights，Now concentrated ownership by one company，Sharing that provides usage rights。In the past, I might ride my bike twice a day，Now in turnover status at any time，More than twice，Improved usage efficiency。

Liu Bo, executive director of Qingliu 188bet Live Casino, thinks，The core depends on the demand side，Is it possible to extract the function of a certain product without having the right to use it。For example, the user does not want to own a bicycle，And just want to move from point A to point B；User doesn’t want to own a power bank，I just hope there is electricity；User does not want to own clothes，I just hope I can wear it and meet different people；And for wedding rings，Users want to have it themselves-can the functionality be refined，Is the fundamental factor that determines whether property rights and use rights can be separated (Qingliu 188bet Live Casino is the investor in Yi Ersan and Monster Charge)。

Liu Bo said，The rise of 188bet Live Casino wave of sharing economy，Essentially the development of the Internet to the present，Realizing the connection between people and physical goods。The previous stages were the connection between people and information (search)、Connection between people (social)、Connection of people and product information (Taobao)。

from 1.0 to 2.0The difference is，The former, like Uber, originated from breaking the rules，And achieve licensing 188bet Live Casino industry，Keep new entrants out of the market，Reached the end of the track - the rules have been revised。The bicycles that appeared one after another、Power bank originated from the realization of more efficient and low-cost matching of people and physical goods。

“I think B2C will be popular in the future。”In Tang Yongbo’s view，The shared mode requires two points to reach the end，Change in the first supply method，Change in the second supply scale。Only when the supply scale reaches a certain amount，Supply scale and cost efficiency reach a balance point，Consumers’ behavior habits will change。And C2C model personalization，It is difficult to develop on a large scale。“Uber veterans turned drivers，188bet Live Casino is called marketing，Not the normal state of the market。"he said，When a market is to be formed，Must provide stable supply，Online ride-hailing drivers are overprofessionalized in China，188bet Live Casino is an inevitable condition for stable supply。

Liu Zhiyi is more willing to share the current wave，Regarded as the practical form of the Internet of Things at the current stage，The end result is to realize the interconnection of everything。188bet Live Casino is why all the shared projects today，The value of its data will be examined under a magnifying glass。

188bet Live Casino is a battle that can only be won quickly。“Internet environment in China，Everyone pursues to be very big in two or three years，Maybe it was Didi、Mobai is spoiled。" said a founding member of a failed meal sharing project。On the ever-accelerating shared entrepreneurship train，There must be very few people who reach the end in the end。“Only one or two companies survive each wave of trends，It will definitely be a big wave。" Gao Yaning said。

People are tired of “artificial outlets” and capital games。The skillful practice of capital begins to show its evil face，But if there is no crazy money quickly crowding in and filling up every track，Quickly try and make mistakes at the most expensive and cheapest cost、Quick fix，The 188bet Live Casino ending will not quickly come to us。"Someone goes to heaven，Someone fell to the ground。" Gao Yaning said。

"Although the word bubble was invented，But if 188bet Live Casino no bubble in any industry，There must be no development。" Liu Zhiyi said。

*Source of 188bet Live Casino article: "Finance" magazine on July 24, 2017，Author: Caijing reporter Zhang Jun、Fanggong Yiliu，Editor: Song Wei。