Will the British 188bet sports betting Group plan to acquire Busch Gardens (Busch Gardens) owned by SeaWorld Entertainment, which has been underperforming？

According to the latest report from Orlando’s mainstream media Orlando Sentinel，The Florida-based theme park operator has asked outside financial advisers to investigate the 188bet sports betting，Causing speculation about possible mergers, acquisitions and restructuring。

According to financial news service Deal Reporter，The investment banking consulting firm 188bet sports betting has hired is Evercore，The company focuses on corporate mergers and acquisitions、Reorganization、Public offerings and private placements to raise funds through non-public securities placements。But about hiring Evercore，188bet sports betting declined to comment。188bet sports betting spokeswoman Aimée Jeansonne Becka said: "We do not comment on rumors or speculation。”

However，Theme park consultant Dennis Speigel is convinced that SeaWorld 188bet sports betting soon sell or divest its business。“This 188bet sports betting be an important step for SeaWorld，It is also a commitment to shareholders，” said Speigel, president of Ohio-based International Theme Park Services，“SeaWorld investors have been putting pressure on the board of directors，This shows that investors want to withdraw their capital and exit。”

Bob Boyd, theme park analyst at Pacific Management Group, has a different view，He said it was too early to tell whether 188bet sports betting might be sold，Evercore may have other ways to satisfy investors’ demands。“The industry generally believes that this year is a year for 188bet sports betting’s business to improve，This is also the time when the plan implemented before has achieved great results，"Boyd said。“Evercore’s business scope is relatively wide，There are many ways they can enhance shareholder value。”

If this goes well，188bet sports betting may be one of the companies interested in the SeaWorld assets。

188bet sports betting intends to acquire SeaWorld’s Busch Gardens

After the end of the speech on the first half of 2017 earnings conference call，188bet sports betting CFO Anne-Francoise Nesmes said，Merlin is currently paying close attention to SeaWorld’s Busch Gardens。

NesmesSaid: "Completing this transaction requires the participation of both parties，We don’t know the opinion of SeaWorld at this time，But the company is indeed more interested in SeaWorld’s assets，And 188bet sports betting develop some business around these assets，Especially the accommodation business。Therefore，For us，The important thing is to be able to negotiate amicably with partners who are willing to cooperate，And guarantee that we 188bet sports betting have a certain return on investment。”

Given that one of Merlin Entertainment’s current six pillar businesses is corporate mergers and acquisitions，This time Merlin is interested in SeaWorld assets is not new。2012，To expand business to the Asia-Pacific region，188bet sports betting acquires Living and Leisure Australia Group；Last year, 188bet sports betting acquired a 15% stake in the tourism company Big Bus Tours for US million。

In the past few years，188bet sports betting has experienced several setbacks。Although the company has announced plans to phase out breeding and killer whale performances，However, the negative impact of the 2013 "Black Whale" documentary on the company has not been completely eliminated yet。

SeaWorld 188bet sports betting hold a conference call for the first half of 2017 financial results at 9:00 am local time on August 8, 2017，The company may provide further response to this news at that time。

The number of tourists increased by 6% year-on-year.2%，Legoland New York may open in 2019

188bet sports betting’s first half financial report shows，The company is gradually recovering from the recent terrorist attacks。

London is the largest market for Merlin’s Midway Attractions business，A weaker British pound and an increase in foreign tourists will bring more revenue to the company，But at the same time, a sharp drop in domestic demand immediately after a series of terrorist attacks also offset some of the revenue。188bet sports betting said，Given that international bookings and tourist numbers are lagging，Companies will continue to remain cautious about the critical summer trading period。

Financial report for the first half of 2017，188bet sports betting’s visitor numbers increased by 6% year-on-year.2% to 29.7 million people，Revenue increased by 19% year-on-year.4% to 8.USD 9.3 billion (6.85 pounds)。Profit before tax m (£50m)，Same as the same period last year。

In addition，One of 188bet sports betting’s latest investment projects, Legoland New York, is making progress。

This park is the third Legoland park invested by 188bet sports betting in the United States，Estimated to open in 2019，The project plan is currently in the approval stage of New York Town Council Goshen，It is expected that both parties will meet to decide this matter in the next few months。

Nesmes said: "The timetable for building the park 188bet sports betting largely depend on the waiting time for planning applications。We are optimistic that the project 188bet sports betting be approved in the second half of the year。”

*188bet sports betting article was compiled from Skift by Zhihui analyst Li Haiqiang (WeChat: lhq434849653),Welcome to follow、Communication。