In recent years，The pan-entertainment industry continues to develop in two dimensions，On the one hand, we deeply cultivate the market segments、Exploring business value，On the other hand, open up the industrial chain、Building a large (pan) entertainment ecosystem，The latter revolves around the circulation and development of the entire IP industry chain，Seems to have more market influence，It is also easy to receive more attention。In the process of domestic entertainment companies building a large entertainment ecosystem with unique characteristics，Involved in the development and operation of live entertainment to varying degrees，Theme parks rooted in 188bet online casino games and television IP are being built one after another、Opening。Chinese and foreign businesses all have their own laws，The pan-entertainment industry is naturally no exception。A theme park that appeared in Hollywood more than 60 years ago，Not only strengthens the confidence of domestic industry people in developing live entertainment，Also provides useful reference for the future。

Observations on domestic live 188bet online casino games cases

Zhenbeibao Western 188bet online casino games and Television City

Located in the empty wilderness in the northwest suburbs of Yinchuan City，There are two ancient castle ruins，Among them, Ming Castle is a scenic spot with many 188bet online casino games and television culture classics，With desolation、Rough and crazy、Original、Famous for its natural appearance。Most of the scenes in "Red Sorghum," China's first international award-winning 188bet online casino games, were taken from Mingcheng，Now the "Wine Workshop" and "Jiuer's Room" as well as the classic movie scene "Moon Gate" are completely preserved。"Blacksmith Camp" is the main scene in the movie "The Ballad of the Yellow River"，The 188bet online casino games directed by Teng Wenji won the Grand Prize at the Montreal International 188bet online casino games Festival，Ge Youze made his screen debut in the 188bet online casino games，Played the bandit leader in the 188bet online casino games，From then on, he gradually ascended to the throne of China's "Best Actor"。"Westward Journey" also has many scenes in this city，For example: "Bandit's Den"、"Recruitment Platform"、"Pansi Cave"、"Spider Bathhouse"、"Tang Monk was tortured on the execution platform" etc.。Over 20 years，More than 100 movies and TV shows have left nearly 200 scenic spots here，And because the most videos are shot here、The most celebrities have emerged、Acquired domestic、The largest number of grand prizes、So it is known as “China’s unique Northwest Grand View”。①

▲ZhenbeiFort Western 188bet online casino games and Television City

Hengdian 188bet online casino games and Television City

Hengdian 188bet online casino games and Television City is a collection of 188bet online casino games and television tourism、Vacation、Casual、A large comprehensive tourist area integrating sightseeing，With its profound cultural heritage and unique historical scenes, it was rated as a national AAAAA tourist area。Since 20 years，Hengdian 188bet online casino games and Television City owns Guangzhou Street、Hong Kong Street、13 palaces and gardens of the Ming and Qing Dynasties spanning thousands of years of history、A 188bet online casino games and television shooting base with regional characteristics from the north and the south and two super-large modern studios。has become the largest 188bet online casino games and television shooting base in the world，China’s only “National 188bet online casino games and Television Industry Experimental Zone”，Called" by the American "Hollywood" magazine;China Hollywood"。

▲Hengdian 188bet online casino games and Television City

Westward Journey 188bet online casino games Park

Settled in Wuzhen International Tourism Zone，The entire project has a planned land area of ​​700,000 square meters，Completed in 2015 and open to the public。A dream park adapted from this movie，Based on Stephen Chow's "Westward Journey" series of themed movies，Cultural Tourism、188bet online casino games、Technology integrated。

▲A Journey to the West 188bet online casino games Park

Mission Hills Huayi Feng Xiaogang 188bet online casino games Commune

Mission Hills Huayi Feng Xiaogang 188bet online casino games Commune is located in Mission Hills Haikou International Golf Resort, Haikou City, Hainan Province，It is the world’s first movie-themed tourism project named after a director。The 188bet online casino games Commune uses Feng Xiaogang's classic movie scenes such as "1942", "Tangshan Earthquake" and "If You Are the One" as architectural planning elements，Building a comprehensive entertainment and commercial district，Representing the entire hundred years of the last century，The style of Chinese urban blocks in different time and space，Comprehensive display of the evolution history of Chinese urban block architecture in the 20th century。188bet online casino games commune includes 1942 Fengqing Street、Old Beijing Style Street、Nanyang Style Street、Church Square Area、Garden landscape area integrating classic scenes from Fung’s Lunar New Year movies、Avenue of Movie Stars，And a studio and supporting service area including the world’s largest 8000㎡ studio。

▲Feng Xiaogang 188bet online casino games Commune

Interpretation of Hollywood Live 188bet online casino games Classics

In Hollywood，Real-location 188bet online casino games has a development history of more than half a century，From investment scale、From business volume to industrial influence, it is obviously ahead of China now，Observing industry leaders will bring us a lot of inspiration。

188bet online casino games

Speaking of theme parks，The most classic one is undoubtedly the American Disney Company。As a company that started from Hollywood 188bet online casino games production，In 2016, Disney already had seven major parks around the world， billion in revenue that year came from theme parks and resorts，Accounting for nearly one-third of total revenue，More than twice its 188bet online casino games and television business revenue，Theme parks supported by movie IP have become an important revenue channel for the Disney Group。②

Disneyland since its opening in 1955，It still attracts more than one billion tourists every year for sightseeing，The most important factor is that it provides experience-focused amusement products through its own brand and 188bet online casino games advantages，Use emotional marketing with a sense of belonging，And continue to innovate，Add new facilities to increase repeat visits。

First，Disneyland is the perfect combination of movie IP and artificial dreams，Provide strong support for the playability of theme parks，Realizing the extension of movie dreams into reality。In addition to the long-standing Mickey series and other animated cartoon characters，Disney has also acquired Pixar Animation in recent years、Marvel Studios and Lucasfilm，Acquired many popular screen images。Disney will test these IP images 188bet online casino games park for character content，After determining the tourists’ love for the characters，We will consider entering this image into the theme park。Disney’s strong original ability in movies，The park can be fully packaged into a fairy tale dream，Any element that conflicts with the relevant theme cannot appear 188bet online casino games visitor's field of vision，Brings physical and mental immersion to happiness。

Also，The movies released by Disney in recent years are increasingly suitable for all ages，Such as 2016's "Zootopia"，Children and female audiences love furry animals in movies，Adults can also understand the flavor of life。"Frozen" released in 2013，Its peripheral products are still attracting children to buy，Exerting great value。According to a survey at the end of 2014，About 20% of parents 188bet online casino games United States are willing to buy toys of the new princess character Elsa for their daughters，Only 16 parents are willing to buy Barbie dolls.8%，This is the first time in many years。③The success of the movie has also laid a solid foundation for the profitability of Disney IP derivatives including theme parks。

Secondly，“The never-ending Disneyland” brings continuous innovative experience。Over the years，Disney continues to update its hardware facilities，Add new distinctive themes，Pay attention to keeping tourists fresh，Increase revisit rate。Take Tokyo Disneyland as an example，The initial construction investment of the 188bet online casino games is 150 billion yen。1982 to 2014，The 188bet online casino games has invested another 120 billion yen in building super audio equipment and 35 amusement parks。④In addition，The newly launched “Toy Story Land” 188bet online casino games at Hong Kong Disneyland，And the “Avatar 188bet online casino games” under construction at Disneyland in Orlando, etc.，They are constantly innovating consumers’ amusement 188bet online casino games experience，Attracting people to return to the paradise again and again。

final，Disney uses exquisite and thoughtful humanistic services to make tourists feel at home。Disney employees asked to pay attention to children's needs，Pay attention to the needs of people with disabilities，Pay attention to different countries、Different areas、The needs of tourists speaking different languages。Hong Kong Disney has a total of more than 1,800 employees，All frontline staff are required to speak Chinese、English and Cantonese，Convenient communication with tourists from different regions。Visitors in wheelchairs can be seen everywhere 188bet online casino games park，On the Disney Tour Guide，Mark the text on the wheelchair chart clearly，For example, "Guests must transfer from wheelchairs or mopeds to rides"，And there will be staff to help these tourists in wheelchairs sightseeing。⑤This exquisite and thoughtful service allows tourists to comfortably immerse themselves 188bet online casino games atmosphere of the fairy tale kingdom，Regain the joy of childhood。

Universal 188bet online casino games

Across all theme parks，Universal Studios undoubtedly features the production process closest to the movie itself。Universal Studios originated in Hollywood, USA，is the largest movie in the world、TV studios and theme parks focusing on movie themes，In Orlando, USA、Has parks in Hollywood and Osaka, Japan。Visitors can gain an in-depth understanding of the 188bet online casino games production process，Experience movie stunts，Adventure as a character from the movie，Meet dinosaurs in Jurassic Park，Cooperate with the specialist to explain，Understand the behind-the-scenes stories of 188bet online casino games production from the inside out。

In addition to understanding the story beyond the movie lens，Universal Studios also adopts high technology to integrate into the 188bet online casino games facilities，It makes people feel like they are walking into the screen，Immersive experience of the movie plot。For example, the Backdraft scene, which focuses on experiencing fire scenes，The cinema uses more than 40 special effects technologies to create the audio-visual experience of being caught in a sea of ​​fire，Exploded oil barrel、Buildings that keep collapsing，Constructed an almost real disaster scene in all aspects。⑥Universal Studios is also the first to use VR technology to enhance the thrilling experience of facilities，For example, the "Spider-Man Horror Adventures Ride" project in Universal Studios Japan adopts the VR + roller coaster model，Tourists sitting on cars speeding through New York，We are surrounded by battles with villains such as Spider-Man and Doctor Octopus，Fire and water splashes seem to be surging around you，Because there are real heat and water spray facilities，final，You will be pushed off the roof by the villain，With the fall of the roller coaster，Spider-Man helps you save the day。⑦In fact, games just allow people to experience as much excitement as possible while being aware of safety、Thrilling，And all of this can now become more feasible with the help of VR technology。

Different from Disney’s own IP，Universal Studios has cooperated extensively with other 188bet online casino games and television companies。In addition to popular movie works such as "King Kong", "Jurassic Park", and "Jaws"，Universal Studios theme park will also feature Warner Bros.’ Harry Potter、And now for Disney-owned Marvel series to move into the studio，Popular with many young tourists。Recently，Orlando、Hollywood、Universal Studios in Osaka also announced the introduction of a Japanese Nintendo themed area，Focus on the nostalgic market。

In terms of customer group positioning，Universal Studios faces more than just children，There are more people 188bet online casino games age group of teenagers and above，Positioned as an integrated resort from the beginning，In order to attract potential tourists to the greatest extent。

Gap and difference——188bet online casino games serves as conclusion

As far as pan-entertainment companies develop and operate theme parks，Huayi Brothers is considered a domestic pioneer，According to other relevant reports，Light Media、Bona Films、Great Wall 188bet online casino games and Television、Large domestic entertainment companies such as Huace Pictures have also successively launched theme park projects，The live entertainment market is brewing a new round of competition。Nevertheless，Compared with the development level of live-action entertainment in Hollywood，We are definitely in the early stages of development。Projects operated by “experts” from pan-entertainment companies，Investment scale、Overall income、Market influence, etc.，It will take time to catch up with the world class。

Also，On the soft power of theme parks，In peripheral product development、Entertainment project design、Tourist experience creation and other fields，With Disney、The gap in Universal Studios is also obvious。The existing theme parks in China have more than enough cultural display、Insufficient participation in interaction，IP spreads too much、Promote all-round insufficient consumption。How to make tourists come out of their love for 188bet online casino games and television IP，Deepen your feelings for IP through various entertainment projects，Inspired by both immersive experience and exquisite derivatives to generate instant purchasing power，Perhaps this is a common proposition faced by all companies in the live entertainment industry。

Reference materials

①Zhenbeibao Western Cinema Official Website: Attraction Introduction—Mingcheng Scenic 188bet online casino games

http://www.chinawfs.com/introduce

②Analysis of main business income and number of tourists in Disney 188bet online casino games park in 2016

http://www.chyxx.com/188bet online casino games/201609/446530.html

③Interpretation of global 188bet online casino games giant Disney’s 2015 financial report

http://news.ctoy.com.cn/show-25072-1.html

④Sharing the successful 188bet online casino games of Tokyo Disneyland

http://blog.sina.com.cn/s/blog_de3843050102uzd3.html

⑤The “Disneyland” that 188bet online casino games never be finished，How to maintain great charm？

http://diyitui.com/content-1435940562.32232079.html

⑥Disney、Six Flags 188bet online casino games、Universal Studios’ three major international theme parks PK

http://sh.winshang.com/news-425998.html

⑦ Deciphering the application of VR technology in attractions at Universal 188bet online casino games Japan

http://www.entgroup.cn/news/Markets/1430873.shtml

⑧Picture、Data and related information come 188bet online casino games the Internet，All rights reserved

*Source 188bet online casino games: WeChat public account "Huayi Brothers Research Institute" (ID: HBresearch)，Original title: "Real-life 188bet online casino games, the next trend for IP?》