The most obvious feature of Tibet 188bet sports betting is，There are too few local 188bet sports betting agencies that have applied or listed。Incomplete statistics，There are currently three local 188bet sports betting agencies listed or awaiting approval，Two companies in the midterm are in Tibet，Respectively, Tibet Sky 188bet sports betting (837206 was listed on May 9, 2016.OC) and Baishan International 188bet sports betting Service (833809 listed on October 19, 2015.OC），Back to business。

September 19, 2017，Tibet 188bet sports betting, which mainly engages in ground pick-up services in Tibet, was approved to be listed on the New Third Board。Disclosure Display，Tibet 188bet sports betting achieved revenue of 1387 in 2016.750,000 yuan，Net profit 40.30,000 yuan。Among them，Ground service revenue accounted for over 90%，But the gross profit margin of high-end 188bet sports betting customized services is nearly twice that of ground-based services，High-end customized services are expected to become a new revenue growth point；Due to its nature as a local 188bet sports betting agency，The main customers are mainly group organizations；Analysis from the changes of major customers，The coverage of its customer base is constantly expanding。

Tibet 188bet sports betting was established in 2013，Registered capital 10 million yuan，Tibet 188bet sports betting was formerly known as Lhasa Colorful Cloud 188bet sports betting Agency Co., Ltd.，It has branches，Tibet 188bet sports betting Sichuan Branch。The shareholding structure is shown in the picture above，Huang Xiaolong directly、Indirect total holdings of Tibet 188bet sports betting Agency 78.00% equity，Become the controlling shareholder of Tibet 188bet sports betting、actual controller。

1.Ground service revenue accounted for over 90%，High-end customized services are expected to become a new revenue growth point

Tibet 188bet sports betting is mainly engaged in tourism ground services and high-end tourism customized services in Tibet。Among them，Tourist ground pick-up service mainly provides one-day tours to Lhasa、Two-day tour to Shigatse、Lingzhi three-day tour is the main product；Tibet 188bet sports betting started high-end 188bet sports betting customization services in 2016，Their products are mainly in-depth 188bet sports betting routes in Tibet ranging from four to twenty days。

Due to the seasonal factors of tourism in Tibet，No income from 188bet sports betting to Tibet from January to February 2017，2015、The main business income of Tibet 188bet sports betting in 2016 mainly came from ground services，Achieve income of 720 respectively.370,000 yuan、1266.520,000 yuan，Accounting for 100% of the main business income respectively.00%、91.26%。Tibet 188bet sports betting launches high-end tourism customization business in 2016，Realized income 121.230,000 yuan，Accounting for 8% of main business income.74%。During the reporting period，Growth in operating income，On the one hand, it comes from high-end customization services，Compared with traditional tourism business，High-end customized services at the price、The gross profit margin is higher than that of tourism ground services，Is expected to become a new revenue growth point；On the other hand, it comes from the increase in the number of group offers and the expansion of group clients。

From the perspective of the revenue level of Tibet 188bet sports betting and the many 188bet sports betting agencies listed on the New OTC Market，Doesn’t seem to be in an advantageous position。But analyze it from the revenue level of the entire Tibet 188bet sports betting agency，Tibet 188bet sports betting is in a relatively advantageous position in the Tibetan 188bet sports betting agency industry。According to data from the 2015 and 2016 National 188bet sports betting Agency Statistical Bulletins disclosed by the National Tourism Administration，196 188bet sports betting agencies in Tibet in 2015，188bet sports betting agency tourism business operating income 8.7.1 billion yuan，Based on this，The average operating income of 188bet sports betting agencies in Tibet in 2015 is 444.190,000 yuan；Based on data disclosed at the 2017 Tibet Region Work Conference，The total tourism revenue of Tibet in 2016 reached 330.7.5 billion yuan，17 year-on-year increase.3%。Based on this, it can be estimated that the operating income of 188bet sports betting agencies in the region in 2016 is about 9.2.9 billion yuan，The number of 188bet sports betting agencies in Tibet in 2016 was 194，The average operating income of 188bet sports betting agencies in Tibet is 479.080,000 yuan。To sum up the above analysis,Tibet 188bet sports betting at the regional revenue level，Already in the middle and upper level of the 188bet sports betting agency industry。

2.The main customers are mainly group organizations，Customer source coverage is expanding

Since the local 188bet sports betting agency mainly provides local tourism services，The position in the 188bet sports betting agency chain is different from that of the group agency，The situation faced by local 188bet sports betting agencies at the upstream level of the industry chain is more complicated，At the downstream level of the industrial chain，Can deal with both individual travelers and group groups，But the main customers are still group groups，Thus forming different levels in the 188bet sports betting agency chain，The competitiveness of local 188bet sports betting agencies mainly reflects the ability to control upstream tourism resources。Therefore，The main customers of Tibet 188bet sports betting are 188bet sports betting agencies that mainly organize tour groups。

2015、The proportion of sales revenue from the top five Tibet 188bet sports betting customers in 2016 to the current operating revenue was 55.47%、55.84%，Achieve 399 respectively.600,000 yuan and 774.860,000 yuan，Relatively concentrated customers。It can be roughly inferred from this，The source of tourists traveling to Tibet mainly covers Tibet、Chengdu、Surrounding provinces and cities in Yunnan。Comparative analysis of the top five customers in 2016 and 2015，Tibet 188bet sports betting is actively expanding its customer coverage in a larger area，Already involved in Henan、Hunan and other Central Plains regions。

3.All costs doubled compared with the same period last year，The cost of tour guides in local 188bet sports betting agencies accounts for a prominent proportion

Same，Due to the relationship between Tibet 188bet sports betting in the upstream and downstream industry chain of the tourism industry，As a result, Tibet 188bet sports betting, as a ground 188bet sports betting agency, has obvious differences from group tours in terms of cost structure。The tour operator needs to coordinate local attractions、Catering、Tour guide、Vehicles and other various tourism resources，Higher requirements for industry integration。During the reporting period，The cost structure of Tibet 188bet sports betting mainly includes: transportation cost、Tour guide cost、Accommodation cost、Catering cost、Air ticket cost、Ticket costs and labor costs。

A comparative analysis based on the nature of 188bet sports betting agencies，Both tour operators and local tour operators will have larger costs in terms of transportation and accommodation，For example，The highest proportion of Tibet 188bet sports betting (local) transportation cost is 29.49%。In addition，Compared with group club，Ground 188bet sports betting agencies need more professional local tour guides to provide local tourism services，Therefore the most prominent cost occupancy is the tour guide cost，Tibet 188bet sports betting guide costs closely followed transportation costs in 2015 and 2016，Secondly the second largest cost。

4.The gross profit margin of high-end 188bet sports betting customized services is nearly twice that of ground-based services

Except for Tibet 188bet sports betting from January to February 2017, there was no operating income and operating costs，Tibet 188bet sports betting gross profit in 2015 and 2016 mainly came from ground services，The gross profit ratio of ground services in 2016 was 86.06%。The gross profit of Tibet 188bet sports betting in 2016 increased by 87% compared with 2015.460,000 yuan，Mainly because Tibet 188bet sports betting is expanding its market while focusing on business profitability，On-the-ground business growth 546.140,000 yuan at the same time，And due to the launch of high-end customization business in 2016。

Tibet 188bet sports betting 2015、The comprehensive gross profit margin in 2016 was 11.70%、12.38%，Among them，After launching high-end 188bet sports betting customized services in 2016，High-end 188bet sports betting customization service gross profit margin is 19.75%，Close to the ground service of the year 11.2 times 67%，Played a certain role in promoting the improvement of comprehensive gross profit margin。

Also，According to disclosure from March to August 2017，Tibet 188bet sports betting ground pick-up business has completed the contract amount of 1007.140,000 yuan，High-end 188bet sports betting customization business has completed the contract amount of 129.360,000 yuan，But highly concentrated 188bet sports betting customization business customers，Contains 3 customers，Among 6 contracts，Lhasa Shengtai Trading Co., Ltd. occupies 4，Sales amount is 117.800,000 yuan，Accounts for 91% of high-end tourism business revenue.06%。

5. Where is the future development space for 188bet sports betting tourism?

Except for the business level, Tibet 188bet sports betting is quite different from the current tourism companies listed on the New OTC Market，Also due to the influence of the regional environment，In pairsControl of upstream resources、Seasonal products and understanding of the Internet willBeing a Tibet 188bet sports betting agency is the most urgent matter that needs to be solved。

What makes the local 188bet sports betting club different from the group club，A very important point is，The intensity of control of upstream resources by local agencies、Strong advantages in integration capabilities and large-scale operations，These will be directly related to whether the local 188bet sports betting agency can provide cost-effective products，Meet the needs of different customers。

There are 11 national scenic spots above 4A level in 188bet sports betting，Among them，The Potala Palace Scenic Area and the Jokhang Temple Scenic Area are 5A-level national tourist attractions。And on September 8, 2017，The National Tourism Administration officially designated Basongcuo Scenic Area in 188bet sports betting Autonomous Region、Tashilhunpo Monastery Scenic Area issued a national 5A tourist attraction sign。Deadline of publication，There are 4 5A scenic spots in 188bet sports betting，7 4A scenic spots。

As shown in the picture，The distribution of tourism resources in 188bet sports betting is relatively concentrated，Mainly distributed in southern and eastern 188bet sports betting。As the number of domestic tourists continues to grow rapidly，my country’s tourism market shows a trend of developing towards individual travelers。According to the "China Tourism Attractions Development Report (2016)" released by the China Tourism Academy，The consumption structure of tourists in the scenic area has changed significantly，Independent tourists account for 75% of the total number of tourists in the scenic spot。Due to the special climate in 188bet sports betting、Terrain and other reasons，At present, the overall market is still dominated by group tours，But the number of individual guests is also increasing，Tibet 188bet sports betting has not formed an obvious tourism industry chain，For future large-scale expansion，Not in a dominant position。

Also，In terms of products，Due to the influence of objective environments such as seasonality and regional environment，The revenue in the first two months was 0，Resulting in seasonal vacancies for products。Increase high-end 188bet sports betting customized services or develop group business in other regions，Maybe it can make up for the shortcomings caused by seasonality，But the possible risk is low gross profit margin。Drop down net profit。As understood，Tibet 188bet sports betting plans to launch the "Tibet-Hainan" high-end tourism customized business in the future。

One more thing，Due to factors such as the region，The penetration rate of Tibet 188bet sports betting in “Internet + Tourism” products does not seem to be unsatisfactory。Regional tourism，In the early days, the main focus was traffic，In the mid-term, the focus is on products，In the later stage, the focus is on service and brand。current，The most important thing about traveling in 188bet sports betting，In addition to expanding the original business，More needs to grasp the trend of the Internet，Absorb more traffic from source areas。