September 20-21, 2017，The 10th AHF International Hotel Investment Summit with the theme of "Driving the Future" was grandly held at the Westin Jinmao Hotel in Beijing。At the main forum of "Future Pattern of Asian 188bet best bookmaker Industry and New Investment Power" on September 20th，Deputy Director of the 188bet best bookmaker Management Teaching and Instruction Committee of the Ministry of Education、Ma Yong, Chairman of the Hotel and 188bet best bookmaker Investment Club, serves as the guest host，Xia Nong, President and CEO of HNA Puwei 188bet best bookmaker、Xu Daoming, Chairman of Xinhualian 188bet best bookmaker Management Company、Zhou Zheng, Vice President of Alibaba Fliggy、Zhang Da, Managing Director of Zhongke Cultural 188bet best bookmaker Industry、Li Ruizhong, executive deputy general manager of Greenland International Hotel Management Group, shared his views on this topic as a panellist。The main topics discussed in this forum include: 1) The current development and investment trends of Asian hotels，And from time、Analysis of hotel investment trends in three dimensions of space and elements；2) New driving force for 188bet best bookmaker investment in Asia。

Hainan Puwei 188bet best bookmaker Xia Nong: 90% of real estate developers are more or less transforming into the cultural 188bet best bookmaker industry

Xia Nong, President and CEO of HNA Puwei 188bet best bookmaker said，In terms of time dimension，In the past nearly twenty years of development，The hotel industry or service industry develops closely around the two major factors of China's economic trends and hotel owners。For example，Hyatt or Starwood new 5 star hotel over the years、Super high-rise building、Popular projects such as urban complexes are a result of China’s continuous urbanization process。Urbanization requires real estate developers to build more urban complexes，The construction of the hotel is just an additional product。From a spatial perspective，In the process of urbanization development，The hotel construction boom gradually expands from first-tier cities to second-tier cities、Third line，Even more remote fourth- and fifth-tier cities，This is obviously not the future development direction of international brand hotels。

He has three judgments on the future 188bet best bookmaker industry and investment trends.First, China’s future economy will revolve around the new middle class.In the past, it often revolved around powerful people、The government does business with the wealthy，But the future must revolve around the new middle class、Family and children doing business。The second is to use the national 188bet best bookmaker policy as an investment guide.After the National 188bet best bookmaker Administration or the National Development and Reform Commission promulgated a number of 188bet best bookmaker policies in recent years，Rural 188bet best bookmaker、Global 188bet best bookmaker、Special towns and other special towns become the government、New investment directions for capital and various 188bet best bookmaker enterprises。As long as it is a project encouraged by the government，Investors can try to find new business opportunities。Third, real estate developers are transforming one after another，The cultural 188bet best bookmaker industry will become a better investment opportunity in the future。With urban housing purchase restrictions、Plots are getting harder and harder to get and the threshold for entering the city is getting higher，Basically 90% of real estate developers are transforming to the cultural 188bet best bookmaker industry，By investing in rural 188bet best bookmaker、Construct more new towns through characteristic towns and other projects。

HNA Puwei 188bet best bookmaker Co., Ltd. was established in July 2016，is a joint venture established by French PVCP Group and China HNA Group，The Sun Season Resort brand, which has a history of more than 50 years in Europe, will be officially introduced into China，Mainly focused on family and parent-child travel。Five projects implemented within three years，The main target is in Asia、Establish a new tourist vacation destination around second-tier cities (short-distance vacation travel about 3 hours drive from the big city)。According to the agreement signed with the local government at the founding ceremony，Five projects will be launched in Haiyan, Zhejiang、Chongqing Bishan、Jixian County, Tianjin、Zhangjiakou Chongli Taiwu and Fuzhou Gulangyu Island。At the 10th AHF International Hotel and 188bet best bookmaker Investment Summit，Xia Nong, President and CEO of HNA Puwei 188bet best bookmaker, expressed to Zhihui，All projects are currently under planning，No priority projects，The specific project progress depends on the progress of each local government’s planning work。Also，Benefiting from a relatively favorable environment and government support，HNA Puwei 188bet best bookmaker may develop more cultural 188bet best bookmaker projects similar to Sun Season Holiday Park in Zhejiang。

Zhang Da of Zhongke Cultural 188bet best bookmaker: Along the “Belt and Road” direction，Invest in cultural 188bet best bookmaker projects to build a self-sufficient ecological system

Zhongke Cultural 188bet best bookmaker is a subsidiary company of the Chinese Academy of Sciences，Focus on cultural 188bet best bookmaker industry investment。Currently，Zhongke Cultural 188bet best bookmaker has established three major centers around the world，They are the Asian regions centered on Beijing、European area centered on Milan and American area centered on Los Angeles，Through these three centers，Along the national “Belt and Road” strategic direction，Promoting the development of cultural 188bet best bookmaker industry。In view of the lack of 188bet best bookmaker products for some segmented consumer groups in China，Zhongke Cultural 188bet best bookmaker’s domestic layout mainly revolves around the “Belt and Road” node cities，Including Qingdao and Xiamen, two important nodes of the Maritime Silk Road and the starting city of Xi’an along the Belt and Road，Including Rome, a key city of “One Belt and One Road” in Italy。

According to Zhang Da, Managing Director of Zhongke Cultural 188bet best bookmaker Industry，In terms of overall layout，Zhongke Cultural 188bet best bookmaker will complete its operations in 20 countries by the end of this year、Layout of about 50 items。The approximate investment logic is，Promote the entire flow of people through layout，Focus on investing in some differentiation in the entire globalization trend、Projects with natural and cultural resource advantages，Connect these projects together to form a closed-loop self-sustaining ecosystem。

Zhang Da said，Zhongke Cultural 188bet best bookmaker’s ideas on the layout of the cultural 188bet best bookmaker industry mainly focus on technology、Culture、Three key points of finance，They may be the main force in promoting new drivers of future industries。Currently，For the entire consumer group，There are still too few segmented products，For example, some places in Shenzhen have a very special approach of creating cafes for cats。Nowadays, many segments of the population prefer large and comprehensive commercial complexes from before、Large scenic spots and other large and comprehensive industries are turning to more segmented industries，Some people like movies and TV shows、Some people like fashion、Some people like off-roading, etc.。

Currently different countries、The homogenization of needs of different groups of people is serious，Lack of unique products。The Qingdao Light and Shadow Club created by Zhongke Cultural 188bet best bookmaker is a relatively unique product case，This club was formerly the German Sailors Club，With a long history of 110 years，It was once called "China's earliest cinema" by some experts - the first movie ticket in China was sold here。Qingdao Light and Shadow Club is located in the downtown area，By fully exploring its history，Now operating as a living room for Qingdao urban culture，Existing humanities foundation，Also includes catering、Integration of movie bar and multiple cultures，Known as “Qingdao’s first cultural complex”。The reason why it is so successful，On the one hand, it is driven by capital，On the other hand, we spend our energy on developing original products。Zhang Da also put forward his two opinions on developing original products。First，Policy only plays a guiding role，In the end, companies must consider their own solutions。Whether it is the national policy to encourage the 188bet best bookmaker of characteristic towns，Still proposing the national 188bet best bookmaker strategy of “One Belt and One Road”，Enterprises should not blindly follow policies。Second, only good products can be made with hard work.In product research and development，Many companies acquire domestic or foreign brand goods and product models through acquisitions。In fact, it’s not just China，Consumption transformation is a problem faced by the whole world。Because the consumption habits of young people have changed，188bet best bookmaker kind of project product is jointly created by the business owner and the R&D team，It’s not something you can do just by entrusting a design company，Anyway，Only with hard work can you make good products。

Xu Daoming of Xinhualian Cultural 188bet best bookmaker: From real estate to cultural 188bet best bookmaker，Six cultural 188bet best bookmaker investment trends worth paying attention to in the future

Xu Daoming, Chairman of Xinhualian 188bet best bookmaker Management Company said，In terms of time dimension，2015 is a year worthy of special attention，Because this year China’s per capita GDP reached 8,000 US dollars，This is a very important sign。From the perspective of developed 188bet best bookmaker countries such as the United States，After per capita GDS reaches 8,000 US dollars，Sports Industry、The cultural 188bet best bookmaker industry will usher in a period of great explosion，China is currently at this stage。Also，Economists represented by Wu Xiaobo have designated 2016 as the first year of consumption for the middle class，That is, the consumption of the middle class may pay more and more attention to quality。

A McKinsey research report on China’s consumer trends shows，Chinese people’s consumption perspective is shifting towards purchasing high-quality products，Shifting to Healthy and Family-Centered Living。As for what elements to match to cater to this market development trend，Xu Daoming raised two concerns。The first is quality。There are currently nearly 200 million middle class people in China，Maybe it will reach 600 million in 2022 five years later，This is a huge base，Constitutes the basis for consumption upgrade。For example，The resort project that Xinhualian is currently working on，Consider introducing cooperation with Disney during development、The top team and top technology that Universal Studios has worked with，The purpose is to create high-quality products。The second is experience。Everyone knows，Now China has entered the post-industrial era，The post-industrial era has two distinctive features: one is slow life，One is a deep experience，And the experience itself is hierarchical，Experience is the initial level, which is to experience the local customs and customs，The second step is to communicate with local residents，The third level is to learn the local culture，The highest level is to create life aesthetics，This is a gradual upgrading process from low to high。For example，There is a real estate project in Beidaihe that is known as a god in the real estate industry，Although it is a real estate project，But it is completely created as a holiday concept，Humanistic sentiments are most vividly reflected in it，This property is a high-end lifestyle aesthetic。The third is to create personalized and unique products。Currently，Many real estate developers are transforming into cultural 188bet best bookmaker，Especially after the three national ministries and commissions released policies on creating characteristic towns around the world last year，Many companies are rushing in this direction，In fact，There are more and more homogeneous products，In the context of more and more homogeneous theme parks，How to create product features？How to attract market attention？Therefore，A business needs to do，We need to make a difference，In this way, we can attract the attention of the market，Thus forming greater market influence。After forming influence，Products will expand from domestic to foreign countries，This is also the meaning of space re-transfer。

Last，For the Asian travel market，Xu Daoming also selected three spatial targets as analysis objects。One is Japan。Japan was once the largest tourist country in Asia，The 188bet best bookmaker industry developed 20-30 years earlier than China，It was also one of China’s largest source countries，Just the opposite now，There were as many as 6 million Chinese tourists to Japan last year，The maximum number of tourists from Japan to China was only 3 million，Japan is worth learning from China in many aspects，After all, it has gone through a relatively long journey，The years of development are also longer than that of China。The second one is Dubai。Dubai has transformed from a barren land without any resources into a world-famous tourist destination in more than 20 years，It is the result of the government’s vigorous development of 188bet best bookmaker。2016，China’s investment in 188bet best bookmaker industry reaches 1.3 trillion yuan，Many high-quality and successful companies have emerged in this process，For example，Newly developed cultural 188bet best bookmaker projects such as Gubei Water Town have greatly catered to consumer needs。According to Xu Daoming，Xinhualian’s revenue in 2016 was 78 billion yuan，Previously the real estate sector was the main business，Started the transformation towards cultural 188bet best bookmaker two years ago。Currently，The cultural 188bet best bookmaker projects invested by Xinhualian include Jiuzi Ancient Town in Wuhu, Anhui、Changsha Tongguanyao Ancient Town。Also，Cultural 188bet best bookmaker projects in Fangshan, Beijing and Zhuozhou, Hebei are under investment。

At the end of the forum，Xu Daoming proposed several key investment directions for cultural 188bet best bookmaker investment。The first is 188bet best bookmaker and creative categories such as museums.Last year 1.3 trillion 188bet best bookmaker investment in progress，Cultural and creative investment accounts for 15%，This is a big trend。The second is 188bet best bookmaker in scenic spots.Currently there are more than 20,000 A-star scenic spots in the world，There are more than 200 5A-level scenic spots，More than 2,000 4A-level scenic spots，These are scarce resources。The third is the holiday camp RV.Camp RVs are very common abroad，But it has just started in the country。Related statistics display，95% of the tents produced in China are exported abroad，Very few are actually left for domestic use。From the perspective of foreign development trends，The holiday camp 188bet best bookmaker is also a future development trend。There is also a category of theme parks including performing arts.There are now more than 2,000 large theme parks in China，There are more than 200 large-scale performing arts，Still growing at a rate of 6-7% every year，Maybe with the relaxation of the two-child policy，This 188bet best bookmaker will grow at a faster rate。Another trend that needs attention is rural 188bet best bookmaker.Rural 188bet best bookmaker here is not farmhouse，But covers the entire agricultural field，Upgrading the entire agricultural 188bet best bookmaker，This may also be a relatively big trend。Also，Another thing that deserves more attention is “sports + 188bet best bookmaker”。The output value of China’s sports 188bet best bookmaker last year was 400 billion yuan，And the United States is 500 billion US dollars。Looking at the development history of the American sports 188bet best bookmaker，When GDP per capita is US,000，The United States is ushering in a sports 188bet best bookmaker explosion，China is currently at this stage of development。

*188bet best bookmaker article was compiled by Li Haiqiang, an analyst at Yihui, based on shorthand notes from the AHF Summit。