October 10，The project signing ceremony between Wanda Group and Zhangye City, Gansu Province was held at the headquarters of Wanda Group in Beijing。Today，Deputy Secretary of Zhangye Municipal Party Committee、Mayor Huang Zeyuan，Liu Haibo, Senior Vice President of Wanda Group、Executive Deputy General Manager Fan Guangyao，Liu Quangle, Deputy General Manager of Wanda Group Central and Southwest China、Development Manager Zhu Hailong attended the signing ceremony，The two sides also held discussions on project promotion and cooperation in broader areas such as the cultural 188bet industry。

Said by Zhangye Mayor Huang Zeyuan，The introduction of Wanda brand is a strategic need to enhance the image and taste of Zhangye city，Wanda Plaza is a major project to extend and supplement Zhangye’s 188bet chain，After formal signing，The municipal and municipal governments will make every effort to speed up the preliminary work of the project，Work together to promote the construction of 188bet Plaza as soon as possible。

Scene of the signing ceremony (Source: Gansu Zhangye Network)

Zhi Hui noticed，On the same day (October 10th)，188bet published on its official website the news that Wang Jianlin signed an agreement with leaders of the Gansu Provincial People's Government at the group headquarters that day。The message said: "October 10th，The strategic cooperation signing ceremony between the Gansu Provincial People's Government and 188bet was held at the 188bet headquarters。Deputy Secretary of the Provincial Party Committee of Gansu Province、Governor Tang Renjian，Member of the Standing Committee of the Gansu Provincial Committee、Vice Governor Song Liang，188bet Chairman Wang Jianlin attended the signing ceremony。”

Screenshots of relevant news from 188bet’s official website

1. Wang Jianlin’s Gansu Chess Game

July this year，Wanda will convert its 77 hotels to 199.Transferred to R&F Real Estate for a price of 0.6 billion yuan；Convert 91% equity of 13 cultural 188bet projects，With 438.Transferred to Sunac China at a price of 4.4 billion yuan。Since then，Wanda divests itself from asset-heavy cultural 188bet projects and hotels，Transfer to light asset operation。

This transaction ends with win-win cooperation，Wanda seems to have nothing to do with cultural 188bet，However，August this year，Wanda Group officially announced that Wang Jianlin went to Lanzhou City, Gansu Province for investigation。Research period，Wang Jianlin’s promise，Will invest in 10 new projects in Gansu，And we want to invest in the construction of a large-scale cultural 188bet project in Lanzhou。Obviously，Wanda, which conquered cities and territories on the road of cultural 188bet and then retired to seclusion, once again embarks on a new journey。

The successive signing of project agreements between Wanda Group and Gansu Province，Should be the further layout and implementation of Gansu cultural 188bet projects。

Where will Lanzhou’s large-scale cultural 188bet projects be located，Zhi Hui was previously in "Find out the details for Wanda: where in Lanzhou will the cultural 188bet project that Wang Jianlin wants to invest be built？How to make money？》The article details several site selection possibilities，Under the urban planning and policy environment of Lanzhou City，From customer flow to policy support，Then to the advantages of the region itself，Cuijia Beach is the most likely candidate for Wanda Cultural 188bet Complex，And the proposed Olympic Sports Center in Lanzhou is located in this area。

2. Why choose Zhangye

Currently 188bet has deployed four 188bet Plazas in Gansu - and has invested in and built a 188bet Plaza in Lanzhou，188bet Plaza in Jiuquan is about to be completed and opened，Wuwei 188bet Plaza project will start in the first half of this year，The Xigu 188bet Plaza project is under preparation。

Visible，The official launch of Zhangye 188bet Plaza project，It is also part of Wang Jianlin’s 10 new projects invested in Gansu。

Wanda Plaza settled in Zhangye，This is related to the nature of Zhangye City、Social environment is closely related。In recent years，Zhangye’s 188bet industry is developing rapidly，Especially with the implementation of the “One Belt, One Road” strategy and aviation、Transportation networks such as high-speed rail are increasingly strengthened，The development advantages of Zhangye’s 188bet industry are becoming increasingly obvious。During the National Day holiday this year，Zhangye City received a total of 184 tourists.810,000 people，Close to the total reception volume in 2010。Among them，Zhangye Colorful Danxia Scenic Area is extremely popular，October 3rd only，The number of tourists received by this scenic spot has reached 4.040,000 people，72% year-on-year increase，A record high。

Also，Zhangye cultural 188bet project development cost is low，Huge room for value-added。The Wanda Plaza project is conducive to improving the brand image of Zhangye city，Also conducive to new business formats、188bet status, new concepts and introduction of talents。

Zhangye city night view

Signing day，Zhangye Mayor Huang Zeyuan also said，I hope 188bet can expand its investment areas in Zhangye，Except Wanda Plaza project，Plan and build a cultural 188bet project，Inject new ideas into the development of Zhangye’s 188bet industry、Introducing new modes，Cultivate high-quality talents and management teams。

Senior Vice President of Wanda Group Liu Haibo said，Wanda Group’s cultural 188bet industry is under construction in scenic spots、A complete industrial chain has been formed in terms of management operations and creative development of cultural products，Combining Zhangye’s rich 188bet resources and the good environment for 188bet development，The two parties have many points of convergence in the field of cultural 188bet industry，Wanda Group will take this project signing as an opportunity，Further expand areas of cooperation，Strive to reach new cooperation intentions in the cultural 188bet industry as soon as possible，Promote the early implementation of cultural 188bet projects。

3. 188bet’s layout in Gansu faces challenges

From the perspective of the content that can be implanted in cultural 188bet projects，Wanda is not without competitors in Gansu，Great Wall Film and Television Group has already taken the lead，A large-scale film and television base has been established in Lanzhou。

Back in 2015，Great Wall Film and Television Culture Enterprise Group signed a contract with Lanzhou New District，Plan to invest 3 billion to 5 billion yuan to build a large-scale theme base in Lanzhou New District，Great Wall Film and Television Culture Enterprise Group has Great Wall Film and Television Co., Ltd.、Two listed companies of Great Wall International Animation and Games。And on August 2 this year，The first phase of the Great Wall Film and Television City in Lanzhou has begun trial operation。

Admittedly，On commercial real estate，Wanda can be said to be successful，But in the development and operation of cultural 188bet，Bad so far。After Wanda completed its large-scale asset transfer，Transition to asset-light model operation，To its inherent genes，In fact, both content capabilities and operational skills have many challenges。Wanda is used to hitting high and high，Heavy asset investment，Spend money and burn projects，Opening the door on the Gansu project is a big project，Deploy 10 of them just outside Lanzhou，This shows the inertia of Wang Jianlin’s thinking。

It is true that cultural 188bet projects require large investments,But it requires long-term preparation，Solid content cultivation，Intensive cultivation of resources (scenarios) and in-depth operation of content。The real estate thinking of quick success、Seeking great greed and intensive cultivation of content、Long-term cultivation is full of contradictions。Wanda Cultural 188bet once faced many difficulties、Repeatedly criticized，Wang Jianlin’s bold words to block Disney are still from yesterday，Content、Sports、IP’s fierce investment has proven time and again that the logic of the cultural and 188bet field is not that iron-blooded paramilitary management can conquer cities and territories。Wang Jianlin’s cultural 188bet layout in Gansu still faces many challenges。