The time has come to test the market value of table tennis legend 188bet online sports betting.

November 6，Real estate company Agile Group and former national table tennis team head coach Liu Guoliang and table tennis Olympic champion Wang Nan and her husband Guo Bin，Signed an agreement with Nanhai New District of Weihai City，Announced that it will spend 50 billion yuan to build a small town with 188bet online sports betting industry characteristics。Acknowledgement from Yajule，This 188bet online sports betting town includes 3 core industries，188bet online sports betting training service、188bet online sports betting Competition Performance、Fitness and Leisure Travel；Derived into 2 extended industries at the same time，That is, 188bet online sports betting rehabilitation and health care and leisure and 188bet online sports betting tourism。Finally，The operation of the entire town and industry will be supported by the "theme hotel platform" and the "high-quality education platform"。

The two parties did not announce the specific location of the project and 188bet online sports betting、The specific implementation roles played by Wang Nan and his wife in this project。188bet online sports betting appears as chief consultant in this public information。

Overall view，The division of labor between Liu Guoliang and Agile is also very simple: Agile is responsible for spending money to build a 188bet online sports betting town，Liu Guoliang may be responsible for the event、Training and other introduction work。The business chain is also a mature model，Ajule is named after building a 188bet online sports betting town，Buy land at low prices, build houses and sell houses to quickly obtain cash flow to make up for the construction costs of related venues，And Liu Guoliang needs to provide most of the content to revitalize the 188bet online sports betting town and make it heat up quickly。

Seems simple but also difficult，The real test for 188bet online sports betting is how to provide sustainability for this huge project、Unique content products。Of course，Everything has just begun，Businessman 188bet online sports betting needs to test his IP profitability，The market needs to verify the value of 188bet online sports betting。

Business is not a competition，More like multiple comprehensive endurance races with no divisions，If you win, toast to celebrate and share the profits，If you lose, you will be strangers and look at each other with cold eyes。

Ask a question: Is 188bet online sports betting really ready?

It’s worth noting，Ajule signed a cooperation agreement with Nanhai New District of Weihai City and 188bet online sports betting Fangjun on November 6，But as of the first half of this year，Ajule’s land reserves do not include land reserves in Shandong。In other words，Weihai Nanhai New District needs to provide Agile with land security for the first phase of land and subsequent multi-phase development。

Display of information obtained by Zhihui，The planned land area of ​​Weihai Nanhai New District is 160 square kilometers，Intensive sea use area 120 square kilometers，Planned construction area 90 square kilometers。With Changyang River within the territory、Perfume River is the boundary，Divided into Lingang Industrial Zone、Comprehensive Business District、Three functional areas in the tourist resort。

In three functional areas，The tourist resort is located to the west of Perfume River，Planned area 74 square kilometers。Focus on building a 12-kilometer coastal landscape main axis and an 8-kilometer riverside landscape main axis，Blue Lake Recreation Area，Water Park Tourist Resort。The 188bet online sports betting town of Agile should be located in this functional area，The seaside view is undoubtedly one of the selling points of this 188bet online sports betting town，At the same time, the planned area of ​​74 square kilometers can fully support the implementation of a large-scale cultural tourism project。

More than 200 kilometers south of Weihai is another coastal city, Qingdao，Wanda Group invested 50 billion in 2013 to build another cultural tourism project, Qingdao Oriental Movie Metropolis。A data that can be compared is，The total number of tourists Weihai received in 2016 was 3909.980,000 people，Qingdao received a total of 80 million tourists that year。

Under twice the data，Can Weihai accommodate a 188bet online sports betting town roughly the same size as the Oriental Movie Capital？This is one of the questions。

Of course the problem doesn’t end there，Allegedly，Ajule will build a characteristic 188bet online sports betting town for all with the “3+2+2” industrial system。3 core industries，Including 188bet online sports betting training services、188bet online sports betting Competition Performance、Fitness and Leisure Travel；Derived into 2 extended industries at the same time，That is, 188bet online sports betting rehabilitation and health care and leisure and 188bet online sports betting tourism。Finally，The operation of the entire town and industry will be supported by the "theme hotel platform" and the "high-quality education platform"。Careful analysis of the future plans of Yajule 188bet online sports betting Town，You will find that this is another "Wanda model"。

An example for reference is，As the longest-running cultural tourism project with low output，The management company of Wanda’s Changbai Mountain project was still not profitable last year。Just like Zhihui’s previous judgment，The real test of Wanda is not sales but operations，This principle is still applicable to Yajule。Ajule’s entry into the 188bet online sports betting town project is obviously not a whim，Although it feels like cramming，But we are indeed making 188bet online sports betting-related content side reserves。As understood，2017 only，Ajule has successively cooperated with Ali 188bet online sports betting、Tianrong 188bet online sports betting、Dahe 188bet online sports betting and others cooperate，Committed to building a "real estate + 188bet online sports betting" 188bet online sports betting town。At the same time，Ajule also participated in the Tour de France China、Mud runs and many other well-known 188bet online sports betting events，Creating cross-border 188bet online sports betting gameplay。

The current successful 188bet online sports betting towns in China are，For example, Songhuang 188bet online sports betting Town、“Naked” 188bet online sports betting Town in Moganshan, Deqing、Shaoxing Keqiao Cool Play Town，Even the Alxa Heroes Association of the cross-country E group，Most of these 188bet online sports betting towns or IP content use natural scenic spots to complete the implantation of 188bet online sports betting content，Despite this, there is no one with such a scale of investment as Yajule，Including Rhine 188bet online sports betting, whose investment scale is far inferior to Agile，It focuses more on real estate investment and returns。

50 billion investment，How to play Yajule to be reliable？After introducing 188bet online sports betting and his affiliated companies，188bet online sports betting’s role in this big business is by no means as simple as a platform。

What is 188bet online sports betting’s IP? It's all about table tennis.

But unfortunately，188bet online sports betting is called the national sport，But in the country，188bet online sports betting-related events do not have great commercial value，Although this seems to be a paradox。

188bet online sports betting is known as the national sport，Brings great psychological satisfaction to all Chinese people，However, it is difficult to find huge sponsors for domestic 188bet online sports betting events；188bet online sports betting has a very high popularity in the country，It is rare to see amateur leagues in full swing in the country；Although Zhang Jinke has so many fans，But whether they often play 188bet online sports betting is really a mystery。

Once upon a time，The China 188bet online sports betting Association confidently stated that it will build the China 188bet online sports betting Super League into a top professional event with global influence like the NBA，However, the reality is cruel: 2015 season，After the 188bet online sports betting Super League rights are packaged，Price starts at 30 million in the property rights trading center，No one cares about the result。The 188bet online sports betting Super League will start on October 31 this year，The overall title may still be vacant。Have the best group of players in the world，Core stars attract tens of thousands of fans，Why is the commercial value of the 188bet online sports betting Super League not recognized by the market？

This year’s CBA coincides with the 188bet online sports betting Super League、WCBA and China Volleyball League are both in progress，Compare with these professional leagues，188bet online sports betting Super League is at an obvious disadvantage，No box office，No promotion，Then the interests of sponsors and clubs will undoubtedly suffer huge losses。

188bet online sports betting once said in an interview with the media，The dual-track system of Chinese table tennis restricts the table tennis Super League。“On the one hand, we should follow the professional path of the national system，The primary responsibility of the national team is to win glory for the country；On the one hand, marketization of the Table Tennis Super League，But marketization has certain limitations，The project itself has limited influence and audience，This is why marketization is more difficult、One of the reasons why development lags behind。”

If Yajule’s 188bet online sports betting town only has one market and commercial value、Limited space for players to move out、188bet online sports betting activities restricted by the system are the main features，Investing several billion is enough。

Is the 50 billion investment a whim or for other reasons？

*The location of the tourist functional area in Nanhai New District is extremely advantageous (see roughly the area in the frame)

It’s worth noting，Weihai has always been the frontier area for economic and trade exchanges between China, South Korea and Japan，The tourist functional area planned in Weihai Nanhai New District also has an outstanding geographical location，If the Sade crisis disappears and the China-South Korea Free Trade Area is settled，The value of its land will expand dramatically。

Liu Guoliang said in an interview with the media after the signing of the agreement，“When you coach, you are a professional coach，Now that I don’t have a public position，Just give it a try，Like brother Li Ning，Yao Ming and the others have done very well。188bet online sports betting people do 188bet online sports betting，It is impossible to leave 188bet online sports betting，Also care about 188bet online sports betting，Be grateful to 188bet online sports betting。Thanks to the country and collective，No matter from which perspective，Everyone should contribute to 188bet online sports betting，I will always be a table tennis player，Always a 188bet online sports betting person.....”

One of the two successful 188bet online sports betting people mentioned by Liu Guoliang is Li Ning、One is Yao Ming，However, Liu Guoliang’s first battle in this transformation was different from the above two people，Liu’s first time to test the water is to play the most difficult model: asset-heavy operation。

188bet online sports betting star IP monetization usually operates in light mode，From the simplest advertising endorsement、Brand endorsement、Starred in film and television dramas，The most popular investment catering、Entertainment、Clubs, etc.，As for those with a slightly more serious model, they only extend from personal brands to sporting goods and apparel，However, it is rare for Liu Guoliang to bind himself to a heavy asset real estate project。

The test for 188bet online sports betting is what kind of events he will introduce based on market demand，And what kind of physical education or training should be done，Of course table tennis alone may not be enough as a sport。

The simplest expression is，What kind of events will be introduced into this 188bet online sports betting town？Is the attendance rate in line with project expectations？What kind of training institutions will settle in，How many students can it have？These intuitive representations，Can be used as a mark for the market to judge the value of Liu Guoliang’s IP。

In public information，Liu Guoliang is the chief consultant of Agile Weihai 188bet online sports betting Characteristic Town，However, he is still one of the four major shareholders of Qianjian 188bet online sports betting who signed the contract with Agile，This also explains from another level，Liu Guoliang’s cooperation with Agile also has corporate status。

Although Liu Guoliang was interviewed，Call this cooperation with Agile as testing the waters，But after all, this is Liu Guoliang’s first real entry into the market。He needs to maximize the value of his IP，Use various resources to create a true 188bet online sports betting kingdom with his own brand。

After entering the sea，Will 188bet online sports betting be an experienced driver？Everything remains to be answered。