Days ago，The 2017 Phocuswright 188bet login Conference held in Florida, USA closed yesterday，The conference attracted 34 188bet login innovative technology companies from all over the world，China’s Qiongyou and Mailife appear again，The Phocuswright Conference, held twice a year, has become an important opportunity for global 188bet login innovation companies to showcase to the world，These companies represent the direction of global 188bet login innovation。

This article focuses on 188bet login, a financial services company that provides installment loans to travelers，Although related domestic companies have already launched tourism finance，But 188bet login does not charge overdue interest、The practice of hidden fees provides new ideas for the development of tourism finance。In just 6 years，188bet login has completed 5.USD 200 million financing，The latest happened last year，is a US0 million debt financing from Morgan Stanley。Today，188bet login already has the ability to generate cash flow，What are its successes？

188bet login by Max Levchin、Founded in 2012 by Jeffrey Kaditz and Nathan Gettings，Headquartered in San Francisco, California，is a financial services company that provides installment loans to travelers。The goal is to make the banking industry more responsible，Opportunities for more consumers to use travel financial consumption tools。Travelers can use 188bet login products to repay large amounts of travel products purchased in equal monthly installments，The innovation of 188bet login is，Build trusting relationships with borrowers on transparent and fair terms，There is no late payment interest that occurs in traditional lending methods such as credit cards、Unreasonable terms such as hidden fees。

Product Introduction

By using the 188bet login Travel Installments product launched by 188bet login，Travelers can purchase the items they need most from travel retail e-commerce，These loans are then repaid in installments。188bet login promises to provide users with convenient financial services，No overdue payment interest will be set in the middle、Traps like hidden fees。In other words，The amount the user purchases from the retailer is the final amount that needs to be repaid。On the other hand，Digital travel retailers can also use this to increase average price per customer、User conversion rate and customer loyalty。

The specific operation process is,First, travelers buy goods.Travelers select 188bet login as the payment method when checking out at retail merchants，Complete application，Then wait for the company to confirm the loan。188bet login then completes the payment to the merchant.After traveler application is approved，188bet login completes the full payment through the automatic clearing system within 1-2 working days。In this process，188bet login will bear all reimbursement and fraud risks。Airlines can also send flight change or cancellation information normally。Last，Traveler’s monthly repayment。Travellers repay the loan in equal installments every month。

Marketing methods

188bet login adopts attraction、Participate、Sales、Build loyalty with four-step funnel marketing to acquire customers。First，Passed review qualification、Instagram、Tweeter、Facebook social platform、Send email、Instalment pricing paid advertisements, etc. attract users’ attention，Increase brand awareness。Secondly，Lock in a partner hotel or tour itinerary that offers installment payments、Actively cooperate with retail merchants by promoting 188bet login official website homepage banners and displaying 188bet login installment payment on the booking page。Then，via redirect、Promote 188bet login installment payment on the payment page and send emails to abandoned shopping cart users to promote installment payment to increase conversion rate。Last，By requesting the hotel selected by the user、Provide zero-interest loans for travel routes and travel dates to enhance user loyalty。

Competitive Advantage

Compared with traditional credit cards，188bet login’s advantages are: 1) Targeting more individual users who are eligible for loans，The approval rate is about 20% higher than the industry；2) Establish a trusting relationship with borrowers on transparent and fair terms (no compound interest、Hidden costs、Payment of overdue interest, etc.)；3) The application process is simple，Credit available immediately，And focus on serving mobile users。

Main customers

188bet login early customers include，Global online travel giant Expedia and its online booking websites Orbitz and Travelocity、CheapAir、CheapTickets、StudentCity、JusCollege、RoseTours、Envision、Travel service agencies such as Eventbrite。Company name，Since 2012 to present，188bet login has processed 1 million loan orders。

Business Model

188bet login currently has the ability to generate cash flow，But not yet profitable。The company has two major sources of revenue: 1) A certain percentage of transaction fees charged to integrated merchants from each ticket purchased through 188bet login，Similar to the transaction processing fees users pay credit card companies；2) Obtain simple interest from the installment payment provided by the user (not compound interest)。

188bet login status

Crunchbase public information display，188bet login has received a total of 5 since its inception.USD 200 million financing。June 2014，188bet login receives US million in Series A financing；May 2015，188bet login gets 2.USD 7.5 billion Series B equity + debt financing；April 2016，188bet login received US0 million in Series D financing，This round of financing was led by Founders Fund, an American venture capital fund，Spark Capital、Lightspeed Ventures、SuccessAndreessen Horowitz, the top Silicon Valley venture capital investor in Airbnband Global Securities&Investment banking group Jefferies also invested；October 2016，188bet login received another US0 million in debt financing led by Morgan Stanley。

Market opportunity

Sara Wyman, senior director of 188bet login’s travel business, stated in her speech at the Phocuswright Conference，Many consumers are increasingly tired of traditional credit card payment methods。The research data she cited shows，65% of Americans are afraid of being in debt，32% of Americans don’t know when they will be able to pay off their debt，67% of Millennials do not use credit cards。

On the other hand，The potential market size of online 188bet login in the United States reaches US7 billion。As the largest consumer group in the United States，Millennials’ consumption habits are changing from purchasing products to purchasing experiences。More precisely，Compared to purchasing the product，78% of Millennials are more willing to spend on experiential activities or projects，They especially no longer spend money on luxury goods，Prefer to enjoy traveling，Thus giving birth to a new "experience economy"。

Also，Only 13% of the US population can afford their vacation，The 188bet login installment consumer market demand is growing strongly，Provides a consumption environment for individual travelers to travel first and pay later。