Long queues for China tour of "Flower Dance Forest and Future Amusement Park" produced by Japanese teamLab，The circle of friends has been dominating the screen for half a year。British "Sleep No More"，It’s hard to get a ticket since logging in to Shanghai。Meng Jinghui's "Mermaid by the Backwater" is China's first original 188bet mobile drama，Detonating attention...

These endless popular experiences，They all have a common keyword - "offline 188bet mobile"。The offline 188bet mobile defined in this article refers to the emphasis on experience、A highly participatory form of offline entertainment，The audience mobilizes all senses to experience all aspects、Interact with products or services，Become part of the content。So，Music Festival、Entertainment forms such as amusement parks and purely ornamental professional theater performances are outside the scope of this article。

*"188bet mobile and Future Amusement Park"

188bet mobile has many forms，Includes dance、Multimedia、Installation art, etc.。Spaces for 188bet mobile are often tailor-made for the production，The most common reconstructed theater、Commercial complex、Idle space (including warehouses、Bars, etc.) and scenic spots。

1. Why does offline 188bet mobile deserve attention?

1. Young people + middle class，Hit the exciting points 188bet mobile new main consumer

Currently, Chinese cultural consumers are getting younger、Internationalization trend，Aesthetic level gradually improves，The post-90s generation gradually enters the main stage of cultural life。In 188bet mobile，Viewers become participants、Part of the content，Active choice、Actively explore and experience content changes，The overall sense of "immersion" allows appreciation to come from within，This greatly satisfies the new students to express themselves、The need to explore the world。When "Sleep No More", the originator of immersive theater, was introduced to Boston in 2009，At a time when Broadway theater audiences are aging。According to the British "Guardian" report，After its opening, it attracted a group of young people who had never seen any American theater company before to enter the theater，Remarkable in attracting young audiences。Take immersive drama as an example，This form deprives the audience of the “God’s perspective”，Plot fragmentation、Often adopt a multi-line narrative structure，The performances that audiences watch on different routes are completely different，Surprise is often followed by confusion、And because its changes often stimulate the curiosity and excitement of the new generation。

*The originator of 188bet mobile drama "Sleep No More"

According to the "Opportunities for Cooperation in Sino-British Museums and Theaters" report published by BOP2016, an internationally renowned cultural and creative industry company，The expanding middle class is one of two factors bringing new audiences to cultural venues。According to the 2016 Global Wealth Report released by Credit Suisse，China’s middle class is nearly 300 million，And getting bigger day by day，This gives 188bet mobile greater room for development。But relative to UK audiences，Chinese audiences are interested in drama、The awareness and expectations of musicals are still in their infancy，There is a lot of room for plasticity，For this form，The complete plot is never the key，The key is that the participants are choosing、Experience。

2. Emotional consumption 188bet mobile, broad commercial space

188bet mobile provides an emotional experience，Be able to integrate consumption scenarios into the experience process，There are more possibilities to consume goods。For example, "Sleep No More" in New York is equipped with a Manderley jazz bar at the performance venue、The Health Restaurant and Gallow Green Rooftop Bar&Restaurant，Spectators collect playing cards in the bar、Mask，The band plays during the plot、Buying wine, etc.。Secondly，Inserting marketing into 188bet mobile can bring consumption conversions that are much higher than ordinary marketing。Because people do not withdraw judgment with vigilance and scrutiny in daily life，But feel it directly in active experience，Generate high-quality interactive memory with the exposed brand in unique scenes and emotions。When migrating to life scenes，More unique memory points will promote purchases。Last，The derivatives of 188bet mobile also have a lot of room for imagination，This requires the empowerment of scenarios and channels，Complete interactive experience、heartbeat、Possibility to buy now。188bet mobile comes with interactivity，Let the audience change from passive viewing to active experience，In item、Marketing placements and derivatives offer vast space for commercial realization。

2. How to enjoy offline 188bet mobile?

188bet mobile, let’s look at a few typical cases (pictured):

188bet mobile is an imported product，A type of scene experience that focuses on plot，Represented by immersive drama, it originated in the UK、Nourished by the cultural accumulation of American Broadway，Transitioned from environmental drama。A type of scene experience that pays more attention to technology，Represented by various immersive experiences produced by teamLab，The common ground is light plot、Heavy scene experience，Perhaps the participants cannot retell the plot but can still remember one or two touching moments。Overview of successful offline 188bet mobile，There are two things to learn from:

1. Extremely 188bet mobile situation creation

188bet mobile strives to be immersive，Immerse the audience in the performance space，Create a diverse entertainment experience。In terms of spatial dimensions，Nowadays, it is mainly used in enclosed indoor spaces。Site selection and modification are the basis，The immersive situation created by thousands of details is crucial。Take "Sleep No More" as an example，In the entire 5th floor space of more than 9,300 square meters，Big enough to every scene，Down to every prop，All can withstand close touch appreciation。Allegedly，At the beginning of the production, more than 200 volunteers spent nearly 4 months setting up the play。And the most important thing is，The aesthetic style of the entire play is unified，Black、Gloomy、The smell of decay permeates every corner of the air，Also emanates from the actors’ performances。Viewers can experience the decline of the hotel、Bedroom luxury、The gloomy and rancid smell of the hospital... the audience is allowed to touch and use the props，Like opening a book，Or sit down on the chair in the bedroom。The audience was struck by the weirdness created by the whole play、Wrapped in a gloomy atmosphere，Immerse yourself in it。Worth mentioning，The creation of a situation is not a curation or a simple copying of the plot content，But tell the story through details、And use the plot to naturally guide people to move between various small rooms。

*《188bet mobile》

2.Structural meaning and spontaneous interaction create 188bet mobile

Narrative、The relationship between actors and audiences (participants) should be natural and interactive。Just like a good novel，The main idea is not straightforward，It is up to the readers to experience and comprehend it from the structure and narrative space。The same is true for 188bet mobile，Looking at excellent works，After entering the situation, the audience will actively choose among the structures set by the team、Reaction，Everything is natural and instinctive。The relationship between the actors and the audience is not that of tour guides and tourists to explain the plot、It’s not the relationship between teacher and student that tells the audience what to do，But interaction and promotion。The story is reasonable、The professionalism of actors plays a key role，The audience actively explores the plot，For example, in "Mermaid by Backwater"，In order to understand the murder case, he took the initiative to read the male protagonist’s diary，The audience is naturally affected by the plot，Choose independently whether to respond as required by the actor，For example, being asked to swallow a potion in the play、Suddenly an actor whispered "Kiss Me" in his ear......

*"Mermaid 188bet mobile Backwater"

三、Future: How domestic offline 188bet mobile can stand out？

Domestic offline 188bet mobile emerged in 2015，Most of the projects in this track are in the early stages，Most financing is around Series A，The entire industry chain is also in the primary development stage，There is huge room for development。For the development of entrepreneurial projects，There are two points of concern:

1. Product: Battle of 188bet mobile，How to wield the double-edged sword of IP

The key to a product is user experience，It is the design of the situation、Actor、A collection of various elements such as atmosphere。Domestic offline 188bet mobile products are divided into two forms: original and IP adaptation。It is precisely because China lacks the accumulation of drama culture over the years，Original ability is still in its infancy，Nowadays, IP adaptation is the mainstream。Talking about a standard IP in the Internet era，Should have independent personality and charm，There is warmth against it、High-quality content with attitude attracts users，And form a community with the same interests or values，Community will activate users’ sense of participation，And eventually converted into consumption。The values ​​of IP can often serve as a bond，Connect a user in a circle，So bring your own traffic。If you want to expand on a large scale，The team’s understanding of the content、Continuous acquisition ability of high-quality head IP、Adaptation and re-creation ability、Product iteration capability will become the first core competitive factor。

UK、United States、The development of offline 188bet mobile in Japan is far more mature than that domestic，Most mature British IPs have been polished for many years，Have long-term accumulation。Entrepreneurs may consider systematically learning and introducing mature foreign production methods and systems，Putting mature IP introduction and “borrowing” first，Then perform Chineseization、Localization and micro-innovation。Next step, select IP for adaptation，The last step is to be original。But，The licensing fees for mature foreign IPs are often high，IP is new to China and has not been verified by the market，So select IP at the beginning、Derivatives should be considered when adapting content、Product、Possible space for commercialization such as sponsorship，Make a reasonable estimate of income，Even adapt the content in a targeted manner，Make products with the idea of ​​​​making an industrial chain。

2. Scene: Tourism is the new scene，Offline 188bet mobile is the new content

The scale of offline 188bet mobile will have several limiting factors: (1) Actor interaction carrying intensity，Because of its interactive participation characteristics，When there are too many viewers，The limitations of an actor’s energy as a human being(2) Limits on the number of visitors received per space unit time，Also called instantaneous capacity。At this stage, closed indoor spaces within 1,000 square meters are mainly used for hosting purposes，Common scaling is the adaptation of more IP，Development of more cities and offline venues，Increase the number of performances，This is an additive growth model。When you want to break through the limitations of these two factors，How to solve the paradox between the increase in passenger flow and the decline in the experience of a single participant？This article thinks，Towards the tourism scene、The landing in the district will bring multiplier development space to offline 188bet mobile。

5A scenic spots can receive more than 10,000 people on average during holidays，Has huge throughput，For offline 188bet mobile projects, it has its own traffic diversion properties。More tourist destinations also hope to launch better quality content，To increase per capita consumption and length of stay。188bet mobile should be focused on closed spaces at this stage，Falling into a larger open-air scenic area、Destination，Will break through the limiting factors of space。In specific road sections and areas，Combined with real landscapes or scenic spots、Outside environmental advantages of destination scenery，As part of the scene experience，Combined sound and light、Even VR、AR and other technologies，Combining 188bet mobile expressions with real-life spaces，Increase tourists’ experience and participation in visiting and viewing。Particularly noteworthy is，Need to control the balance between crowd flow and experience，Otherwise the meaning of immersion will be lost。

*《Waterfall of Light Particles - Deep 188bet mobile Mountains of Shikoku》

The landing scene must first have high-quality product content，Due to the initial stage of the industry，The definition of offline 188bet mobile should not only include existing forms on the market，And has a broader connotation。Immersion is just the shell，Drama can be installed inside、Performing、Diverse offline comprehensive experience，This can be called entertainment。Offline 188bet mobile is rising，Many scenarios require new content to connect with young customers，This is a new development direction and important trend in the future，There is extremely huge room for imagination。

Future，People no longer just sit in their seats and watch entertainment shows，But an immersive scene experience、Comprehensive entertainment content to stimulate the five senses，Active integration、Select、Experience。In this kaleidoscope-like world，Everyone’s little experience in 188bet mobile is unique，Will continue to pay attention to this area。Don’t be limited by the current situation in the primary stage，Stop reading，来Hi！

*Source of 188bet mobile article: WeChat public account “Zuo Yu” (ID: zuoyucapital1)，Author:188bet mobile, 188bet mobile title: "Singapore Night Safari，How to make nighttime travel 188bet mobile more sexy？ 》