30-year-old Thomas is a Chinese American，But can’t speak Chinese。November 12，After finishing a half 188bet，Arrived at the Bacchanal buffet restaurant of Caesars Palace Hotel and waited for a table。This is the number one buffet restaurant in Las Vegas，Plenty of seafood is served inside、Western food，There are also some improved Chinese dishes。Thomas decided to have a feast here。

It’s almost eight o’clock at night，The “Casino City” Las Vegas has already been in full bloom。Just three and a half hours ago，More than 40,000 people started running near the local New York New York Hotel at the same time。Some of them participated in the half 188bet，The other part is the whole Malaysia，The race distance is about 26 kilometers and 42 kilometers respectively。The overall name of this race is "Rock and Roll 188bet"，It is a 188bet that has been held in the United States for 20 years。Currently，It has been to most important cities in the United States，includes New York、Washington、Philadelphia、Los Angeles、San Francisco、Dallas、Seattle etc.。

Same as all events called 188bet，Rock ‘n’ Roll 188bet is first and foremost a long-distance run，What tests the participants’ endurance and determination，The next best thing is to use the name "rock"。The Rock ‘n’ Roll 188bet was born in San Diego, California, in 1997 as a themed running competition，The simplest understanding is "music + running"。Earliest，It begins in San Diego’s 1,200-acre Balboa Park。This park occupies the commanding heights of the city，You can see the skyline of buildings passing overhead，It is wrapped in a desert climate，A large area of ​​low shrubs has grown，Somewhat similar to Las Vegas, a city that also rises out of the desert。

For first 188bet horse racers，Nervousness is inevitable。Until I sat on the Beijing-Las Vegas direct flight launched by Hainan Airlines，I'm still a little worried about whether I can finish the race。

The entire city of Las 188bet is ready for runners

The Rock ‘n’ Roll 188bet is famous for being often accompanied by a rock band for encouragement，Singer、Military Band、DJs and speakers scattered at the start of the track、Middle and end points。When the weather is hot，There will be energy supply personnel throwing Sprite or water to you along the way。You don’t need to dress too modestly to participate in this 188bet，In addition to basic sportswear and running shoes，You can also dress up more creatively，For example, wearing a pair of Victoria's Secret wings or a Marvel hero mask。

This idea once caused a sensation in the United States，Everyone thinks rock running is awesome，Very special too，Although everyone who runs seriously is actually exhausted to death，I am unable to appreciate the melody and lyrics that become increasingly inaudible the closer I get to the speaker。But since the first Olympic Games in 1896 established the 188bet as an official event，188bet has always been regarded as the ultimate challenge of human endurance，Especially after the length of the 188bet was stipulated in 1921，Runners have become accustomed to using themselves as stand-ins for the Athenian soldier Pheidippides when running marathons，They are the embodiment of courage and commitment，Chasing the height and speed to achieve the goal。

Until they saw a contestant dressed as a butterfly fairy at the Rock ‘n’ Roll 188bet，Or the slowly twisting Avatar’s butt。These people look unprofessional，Not serious either。

Evening of November 12th，Night run begins，Fire erupted from the starting point，Cheer 188bet up

The 188bet band at the scene excited the crowd who were still queuing up to start

▋The Alienation of 188bet: Life is not a battlefield

The story returns to the beginning，In fact, Thomas is an athlete who trains regularly for a long time。He is lean，Long muscle lines，Healthy skin with wheat color，You can tell at a glance that you have a long-distance running habit。188bet past few years，Thomas belongs to the typical American sports crowd，Stick to fitness，If I have time, I will also participate in various competitions。

But the special thing is，This game happened in Las Vegas，Thomas only chose the half 188bet，“I actually have the strength of all horses，And often run marathons，But I don’t want to now。”Thomas said，“Most Americans run in the morning when the weather is nice，This time it’s a night run，So I don’t want to miss the wonderful night view of Las Vegas。I’m too tired from running the 188bet，At that time you will only focus more on your body and will，instead of scenery。”

That sounds really unsportsmanlike.

If we recall，Those popular advertisements usually best reflect the values ​​​​promoted by a society，2015，NIKE launches its latest running ad Last，The brand spirit conveyed is "As long as you are willing to take the first step，You are an outstanding athlete。”However，188bet advertising slogan actually still promotes the result-oriented competitive sports spirit，That is, constantly transcending oneself。

In Last，The camera focuses on a girl who ran in the 188bet but fell behind the team，She insisted on running to the finish line even though the staff had begun to clear the field。The same scene was also reflected in NIKE’s award-winning advertisement The Jogger，The advertising’s pursuit of the spirit of “never give up” reflects America’s dissatisfaction with the current state of mankind。

As the 5K charity run approaches the finish line，People will see a giant 188bet inflatable figure

The atmosphere of Rock ‘n’ Roll 188bet is very relaxed，The most adorable height difference gathering of girlfriends，It’s also a masquerade party that opens up your imagination。

Family is a very common character among Rock ‘n’ Roll 188bet participants

However, at the Rock 'n' Roll 188bet，Thomas is not the only person who can do it but deliberately fails to do it。Everyone is concerned about various points，Netizen Sexkater wrote on Instagram: "I completed the Las Vegas Rock and Roll 188bet half 188bet，2 hours 19 minutes。Not my fastest result，Not the slowest，In short, the whole process is too painful。But the point is that my husband and I held hands and crossed the finish line，Unexpectedly, none of the lenses captured our picture，They took pictures of everyone，Besides us！”While others have a casual attitude，Jack decides to complete the journey，There is another lady，She and her husband had a “good idea”，They decided to climb over the railing in front，This way you can join the return trip early。

What happened next was a little out of control。Of course there are still people running seriously，For example, Brandon challenged himself again after 18 months of knee injury，There are also Lushes from California，He has collected more than 10 188bet medals this year。But at the same time，There are many plus-size family tour groups who come to this event just to enjoy the crowds and bustle，You will also see the cutest little chat sisters with the cutest height difference in history walking on the track。

In fact，An important reason why 188bet sports became popular，That is, everyone can be accepted。At the Rock 'n' Roll 188bet，Although from 5 kilometers、10 km charity half 188bet、All Malaysia，The organizers have set a minimum completion time limit，But eventually people found out，The staff waiting at the finish line will smile and wear medals for everyone - customized medals unique to Las Vegas。As Kathy, who works in sports events, explains: “Sports events are broadly divided into two types，One is for viewing purposes，Such as a football match or the Olympics，One is experiential，such as 188bet or triathlon。The former is better to win or lose，The latter focuses on participation，Happiness is the most important。”

Las Vegas is indeed practicing happiness。It has experience in turning sporting events into city parties，There are countless slot machines here，Symbolizes opportunism，There are also the most luxurious hotels and entertainment shows in the world，Represents hedonism，188bet runners can enjoy free ice packs or discounts on drinks at these hotels。This place is also quite different from other big cities in the United States，There are underground passages running through the buildings，As long as your legs are strong，Walking is as convenient as driving。

The Las Vegas Convention and Visitors Bureau’s in-depth participation in the Rock ‘n’ Roll 188bet further increases the entertainment orientation of this event。As a sponsor，Rock ‘n’ Roll 188bet is regarded as an excellent marketing opportunity for tourist cities。According to official statistics，Participants in this Rock ‘n’ Roll 188bet come from all 50 states in the United States and 73 cities around the world，The final winner was French player Gilles Rubio，He completed the men’s 188bet in 2 hours, 38 minutes and 4 seconds，The women’s champion is American girl Marisa Hird，The score is 2 hours, 55 minutes and 19 seconds。Many runners did not come to Las Vegas specifically to run，But I took a walk because I was traveling to the local area。

“As a leader in tourist destinations，Las Vegas will continue to follow up on investment in this area。We are consistently recognized as the top destination for sporting events，includes NASCAR、PGA、UFC、USA basketball games, etc.。And all will culminate in 2020，Because this city will welcome the arrival of the NFL，We’re pretty sure it’ll be a game changer for major events in Las Vegas。And by holding the Rock ‘n’ Roll 188bet every year，We are also constantly expanding our city lineup，To showcase new tourist destinations to global audiences。”The Las Vegas Convention and Visitors Bureau stated to the interface。

Look，This is the 188bet of modern people，It is not a battle against time。

Rock ‘n’ Roll 188bet is an excellent opportunity for city marketing，Compared with enjoying the night view，Grades don’t seem to be important

Of course，You can also enjoy sumptuous food here。188bet picture shows the Harvest by Roy Ellamar restaurant in Bellagio，The taste of the dishes is very novel，And the picture is only one-fifth of what my friends and I ate。

▋Why 188bet and roll, not jazz or hip-hop

However, 188bet has changed from a serious sport to a national entertainment，Experienced the transformation of American lifestyle and changes in social trends。The 1990s when Rock and Roll 188bet was born，The United States is trying to rebuild the old moral system from the cultural context。The anti-intellectual sentiment in society was rising at that time，Hollywood has launched a series of movies depicting imbecility but advocating virtue，For example, "Forrest Gump" released in 1994。

Forrest Gump has a journey across the United States、An impressive long run，The movie portrays in 188bet man all the good qualities of white American men in the 1960s: integrity、Brave、Loyalty。And Jenny, the girl that Forrest Gump loves，It’s drug use、Representatives of demonstrations and other rebel actions，But in the video，The love between the two of them heralds the reconciliation between mainstream American culture and subculture。

The era when 188bet was born and flourished began around 1960。The United States experienced an economic boom after World War II、Vietnam War、JFK’s death and other major events，A national crisis of faith erupted in the following decades。Some Americans are beginning to try to break with the past，Hippie culture、188bet music、Oriental Zen Buddhism became popular in the United States at the same time，The influence of Christianity and Catholicism is further weakened，A large number of new religious or community groups have been born in the United States，People are apathetic about politics，Turn more attention to life, death and health issues。

Amongst this，Pay attention to health care、Chinese Taoism, which advocates the protection of personal interests, is also popular in the United States。188bet music was keen on studying Eastern philosophy in the 1960s，The Beatles once wrote a song called "The Inner Light"，Collected in two collections in 1978 and 1988，This song uses the Indian sitar accompaniment，But the word comes from the Tao Te Ching，It talks about "the journey is far away，He knows so little，Not leaving the house，Know the world。”

Philip Blue, professor of applied neuroscience at the White Institute in Chicago, recalled to us，American psychology in the 1960s was also undergoing a transformation，Begin to realize the power of human self-will，Before that，Psychology prefers to look for problems on the human spiritual level。188bet kind of internal social reason is in harmony with the logic of religions such as Taoism，Blue once visited Longhushan Taoist Temple in Jiangxi，“Compared to Confucianism，Taoism is more popular in the United States。Because the United States is a country that places great emphasis on control，Here，Police car、The sirens of ambulances are very loud，In order to repeatedly emphasize the sense of security to society、Transcendence of death and mastery of nature。Taoist thought provides a resting place for such America，The harmony it advocates、Let nature take its course，Provides solace to the highly strung American spirit。”

Old photos 188bet Rolling Stones

In an elaborate Rolling Stones exhibition，The musical temperament of Rock 188bet has been strengthened，At the same time，Countermainstream in the spirit of rock and roll、The anti-successful side is also reflected in the Rock and Roll 188bet

In the 1990s，American rock music passed through punk、Heavy Metal、After the stage of British rock invasion，Accepted the softer expression。During this period，The rise of the independent rock movement，From the perspective of music structure and lyric content，Creators no longer deliberately pursue too many subversive ideas，And more advocating freedom itself。In addition, the mainstream American culture dominated by Hollywood calls for the ideology of the 1960s，Rock and roll combined with Forrest Gump style running，Condensed into the spiritual core of the birth of Rock and Roll 188bet。

Therefore，The relaxed atmosphere of Rock ‘n’ Roll 188bet is unique in sports events。It is said，A man named Tim Murphy once felt lonely during the last mile of the San Diego 188bet，The thought "It would be nice if there was some music" burst out in his heart at that time。Last，Murphy founded the Rock ‘n’ Roll 188bet。And over the years，This event still strengthens the leading role of music in 188bet events at all times，This is not something that can be achieved by inviting a well-known band to cheer up the contestants，But it should be penetrated into every corner of the city。

For example, if you are a medalist who is keen on collecting stamps，Rock ‘n’ Roll 188bet medals are definitely worth the efforts of those who are capable。Just in time for the 20th anniversary celebration this year，Rock ‘n’ Roll 188bet displays all medals issued in the past at the inspection desk，With records、Record player、Guitar、Keyboard for design inspiration，Full of fun。Starting from September this year，The organizers began to exaggerate the rock and roll atmosphere of the entire city。They specially brought the Rolling Stones, a representative figure of classic rock music, to hold an exhibition at the local Venetian Hotel，The exhibition is very large，Planned by several elderly people who are still alive in the founding team of Rolling Stone。

Many runners will come here first，Accept the baptism of 188bet music，Also paying homage to the rebellious ethos and liberalism of this musical genre。The exhibition hall sorts out the background of the birth of the Rolling Stones、Performance Costumes、Classic poster、Music records、Creative process，Including reappearance of Brian Jones、Private residences of Bill Wyman and others。

Messy bedroom、Table piled with cigarette butts、Smelly socks flying all over the sky，Vividly recreates the decadent side of British 188bet，But this group of "bad elements" are also intellectual youths who care about the brown sugar business on another continent in their lyrics，They once sang in "Brown Sugar": "The Gold Coast slave ships controlled the cotton market，For Sale in New Orleans，The old slave with the scar knows that he did something right。” Or complaining in the classic song “Satisfaction”: “When I watch TV，That man will tell me，My clothes will become whiter，But he is not a real man at all，Because he doesn’t smoke at all。”

The ridicule of capitalism revealed in these sentences is intertwined with literary and artistic sentiment，Continuously supporting the sober confessions made by academic circles about European and American society，Sociologist Max Weber said that true capitalist culture does not achieve primitive accumulation through plunder，Rely on reasonable calculation of income and expenditure、Arrange your life in an orderly manner to achieve it，For example, living in an orderly manner、Think systematically、Join the world but abstain from sex。188bet way，Protestant ethics and the spirit of capitalism can improve the rituals and sacredness of life，Also obtained business rationality certification。

Restore the Rolling Stones’ practice room。The exhibition 188bet last from September to January next year

Casinos everywhere，Strengthens the capitalist temperament of Las 188bet

▋The long 188bet to desacralization

Rock ‘n’ Roll 188bet has indeed found a balance in achieving a sense of ritual and commerciality，Because this game is entertaining，It is also an exhibition opportunity for many brands every year。The exhibition location is set behind the space where contestants receive their number plates，You will see this year’s sponsor here – insurance company Geico，And many, many other companies，For example, Italian curling iron brand、Nail polish brand and Disney born in California。

The scene has also become a social marketing concentration camp。“Everyone loves beauty，So we set up the Instagram photo frame here，You can get our free gift after taking a photo with nail polish and uploading it。” introduced by the publicist of nail polish brand CND。Other than that，Under Armor and other sports brands、Health care product brands and automobile brands such as TOYOTA are also present，They all enjoy the economic benefits brought by the Rock and Roll 188bet。

With the popularity of running in recent years，Rock ‘n’ Roll 188bet also begins to expand overseas markets，Went to Madrid、Dublin and other places，Two months ago，It also entered Asia for the first time，The first stop was Dujiangyan in Chengdu, Sichuan。In this city selection，The event director of Rock ‘n’ Roll 188bet once said in an interview，It’s because of the leisure and entertainment atmosphere in Chengdu。

Rock ‘n’ Roll 188bet actually ushered in a turning point in its development，June this year，IRONMAN, the world triathlon company under Wanda Sports, announced that it has fully acquired Competitor Group Holdings, the parent company of Rock ‘n’ Roll 188bet。Chengdu Shuangyi Sports, which is responsible for introducing this event to Chengdu, is also owned by Wanda Sports。In the process of this capital transaction，An important issue faced by Rock ‘n’ Roll 188bet，Is it true that sports events that have stripped away the core of American culture can survive in foreign countries。It is reported，There are still some organizational deficiencies since the Chengdu 188bet，Not rock and roll enough，The organizers also tried to incorporate Sichuan and Chongqing hip-hop and other elements into the running process，Have a chance to catch up on the hot topics of "Hip-Hop in China"。

Rock ‘n’ Roll 188bet is also an exhibition opportunity，Many sports brands、Health care brand、Clothing brand、Exhibiting lifestyle brands here。There are some interesting people among them，For example, the founders of running groups in various places，Many of them are Christians。

Held of Rock ‘n’ Roll 188bet，It’s about dining in a city、Hotel、Tests in various aspects such as travel and public administration。Pictured.Bellagio_Lago。

Participants of Rock ‘n’ Roll 188bet will enjoy various preferential benefits in the city，For example, some restaurants provide free drinks, etc.。The picture shows CHICA at the Palazzo Hotel, an Internet celebrity restaurant in Las Vegas，Mainly selling Latin cuisine

Behind the popularity of 188bet，It is the growth of China’s 188bet team in recent years。August 2012，China’s per capita GDP reaches US,400。Research shows，When per capita GDP exceeds the line of 5,000 US dollars，People for entertainment、Lifestyle、There will be more requirements for quality of life。Subsequently，From Color Run、Zombies run to Northern Malaysia、Mount，188bet is beginning to be recognized as the rise of a new middle-class consciousness。Long-distance 188bet does not require expensive equipment，Different from triathlon which is more suitable for the upper class，Its requirements for “free time” are not that strict。

"Indeed，Long-distance running contains a capitalist spirit。”Blue agrees with this，“Some people who have time and money run to stay in shape，So most of the runners are white-collar workers。Do you know which city in the United States is the most popular for long-distance running?？Not New York，But the capital Washington DC。”Blue calls the people of this city “Over-Performers”，It means that his desire for expression is too strong。The interesting thing is，Next year’s Rock ‘n’ Roll 188bet happens to be held in Washington, DC，This is the pinnacle and epitome of American power culture，The entire city pursues an absolutely elitist way of doing things，Ambition and shrewdness spread everywhere。

But the complete opposite，Long-distance running itself is closer to a kind of cleansing。As time goes by，A runner will feel lonely that the world and I are inseparable。British journalist Adharanand Finn once published an article "Why We Love Running" 188bet "Guardian"，He said he was running，Except our own two legs moving，People will begin to have a vague and tingling feeling about who they really are。In Japan，The monks on Mount Hiei seek enlightenment，Will run 1,000 marathons in 1,000 days。

Fortunately, the rock-and-roll 188bet that does not emphasize results weakens the religious experience of the sport，At the same time，The resistance to success science in the rock spirit also takes the contestants away from the track of utilitarianism。"In this world，Only Americans would think of turning running into a race，China doesn’t care about this。This involves two traditional philosophies，Like facing a kind of mountain，Chinese people choose to appreciate mountains，The Americans must climb up。”Blue said。

Therefore，Forrest Gump never asks "Why are you running" during long-distance running，He just moves forward，This coincides with what NIKE says “Just Do It”。In fact，Before experiencing a rock ‘n’ roll 188bet，Many people still struggle with whether rock music or 188bet is more important，But after we really hit the road，No one cares about that answer anymore。

*188bet article comesSource: Jiemian News, 188bet: Zhou Zhuoran, original title: "Sports、188bet and the spirit of capitalism: Why 188bet marathons are so popular in the United States》