Mountain-type scenic spot products are traditional products of Chinese 188bet sports betting app download，Occupying an important position in the domestic 188bet sports betting app download destination system，More than three thousand 3A-level and above scenic spots，There are more than a thousand mountainous scenic spots。However，With the advent of the era of 188bet sports betting app download consumption upgrade in recent years，Mountain-type scenic spots are beginning to encounter development bottlenecks，The main manifestation is that the product supply is single，Mainly tourist-oriented，Severe homogeneity；Single source of income，With tickets、Ropeway passenger transport is the main purpose，Low price per customer，After years of development, income has encountered a growth ceiling；Insufficient development of new product supply，Weak corporate growth。

How can mountainous 188bet sports betting app download break these shackles?

At the "Huangshan Second 188bet sports betting app download Investment Development Summit Forum" held on December 7，Member of the Party Working Committee of Huangshan Scenic Area、Deputy Secretary of the Party Committee of Huangshan 188bet sports betting app download Development Co., Ltd.、Vice Chairman、President Zhang Dehui gave his own solution: "A change，Two dimensions，Four articles”，A change is the general requirement for Huangshan 188bet sports betting app download，Two dimensions are implementation paths。

The first article is "Yamauchi Article"，Implementing the supply-side structural reform of 188bet sports betting app download，Innovative product supply，Improve product added value and experience，Enhance attractiveness，For example, the ongoing development of the East China Sea Scenic Area、Dislocated development of hotels on the mountain，Launched study tour、Outdoor travel, etc.。

The second article is "Outside the Mountain Article" which means walking down the mountain，Relying on the huge IP brand of Huangshan 188bet sports betting app download and more than 3 million passengers per year，Create the entire region、Whole Industry、A global travel destination in all time and space，For example, a "one mountain, one water, one village, one cave" layout，Planning and building Tanjiaqiao International Town，Build a 188bet sports betting app download distribution center、Vacation and leisure、An international town integrating shopping and entertainment。

The third article is a transformation article，Huangshan 188bet sports betting app download will promote the active transformation and development of traditional businesses，Corresponding to scenic spots respectively、Hotel、Ropeway、Anhui cuisine、Travel agency。

The fourth article is an innovative article，Implementing the “188bet sports betting app download +” strategy，Explore cross-border innovation，Including tourist towns (in cooperation with Blue City Group)、Performing Arts、Sports、Education、Destination e-commerce platform、Agricultural and sideline products, etc.。

Also，In order to help Huangshan 188bet sports betting app download "start again"，In this conference，Huangshan 188bet sports betting app download Think Tank Committee、Huangshan Global 188bet sports betting app download Research Institute and Huangshan Saifu 188bet sports betting app download Cultural Product Development Fund were officially established。In order to accelerate the layout of "188bet sports betting app download + characteristic towns"，Huangshan 188bet sports betting app download Group and Blue City Group formally signed a strategic cooperation agreement on site，Both parties will jointly invest to establish a mixed ownership platform company，Jointly invest in the development of cultural 188bet sports betting app download characteristic towns。

The following is the full text 188bet sports betting app download speech:

The forum continues to be exciting until now，Special thanks to all the experts、Think tank representatives participated in this forum，Limited to time relationship，I have to say it briefly，Revolving around the theme of transformation and development of mountainous 188bet sports betting app download，I want to say three keywords，Also has three meanings，Or my thinking。

The first keyword is mountain。Mainly talking about the relationship between mountains and 188bet sports betting app download，And its position in 188bet sports betting app download。When I think of mountains，We can easily associate these words，For example, Jiangshan is picturesque、The benevolent Leshan、Traveling in mountains and rivers。What does it mean?，It shows that mountains have been inseparable from 188bet sports betting app download since ancient times，Closely connected。The following is a set of data that illustrates the status of mountains in China’s 188bet sports betting app download industry。Among the 9 batches of 244 national-level scenic spots announced by the State Council，Mountain-type scenic spots occupy 100 places，reached 45.2%。More than three thousand 3A-level and above scenic spots，There are more than a thousand mountainous scenic spots，One-third of the total。You can say this，China’s 188bet sports betting app download industry started from mountainous scenic spots，You can also say this，Mountain-type scenic spot products are traditional products of Chinese 188bet sports betting app download，Mountain scenic spots are an important part of China’s tourist destination system。

Second keyword，188bet sports betting app download。I mainly want to talk about mountainous scenic spots in the context of consumption upgrading、In the new era，The pain points and shortcomings of mountainous scenic spots，Can be expressed in these aspects，The first aspect，The sore spots and shortcomings are the supporter and the mountain、A thousand mountains face each other。Everyone is playing the natural card、Scenery Brand，All mountain scenic spots claim to the outside world that their natural ecology is good，The scenery is so good。The second pain point is the ceiling of the ticket economy，Income models of all mountainous scenic spots、The operating model is generally to sell tickets behind closed doors，The main income model relies on the rigid demand for tickets and ropeways，We have to think about it，The capacity of the scenic spot is limited，Our prices cannot rise again and again，So the mountainous scenic spot is in operation，Everyone will encounter a ceiling phenomenon。It took ten years for the number of visitors to our Huangshan Scenic Area to increase from one million to two million，It took five years to grow from two million to three million，Meanwhile，There is another phenomenon that we should pay attention to，That is after breaking through three million，The number of people visiting our scenic spot increases slightly every year，And this increase is constantly decreasing。The third shortcoming and pain point is that it is very obvious in the off-peak season，The first problem is that we can’t eat during peak season，The so-called inability to eat during the peak season means that it brings huge management pressure to us；Another one is not having enough to eat in the off-season，Making a lot of our tourist facilities idle。The fourth pain point and shortcoming is the single product supply，The price per customer is low，Our per capita customer price in Huangshan is 480 yuan，It’s still relatively high in a mountainous scenic spot，But with the theme park，For example, compared to Disney’s 800 yuan，We are still far apart。The fifth，Insufficient product innovation，I won’t say much more about this。

The third keyword is mountainous 188bet sports betting app download spot company，What I want to express about the mountainous 188bet sports betting app download spot company is，What should we do in the face of these shortcomings and pain points？In summary，My thinking is: "A transformation，Two dimensions，Four articles”。A transformation is our total requirement，Two dimensions are our implementation path。The four articles are:

The first article is Yamauchi’s article: Implementing supply-side structural reform in 188bet sports betting app download。Mainly rich、Innovative product supply，Increase product added value，Improve visitor experience，Enhance the attraction of 188bet sports betting app download，Transforming from a low-level supply and demand balance to a medium-to-high-level supply and demand balance。Here are our three actions，It’s not just a plan，Already being implemented:

1、East China Sea 188bet sports betting app download Area Development。The entire area of ​​the East China Sea 188bet sports betting app download Area is 40 square kilometers，Planning has been approved，Approved，This is mainly to solve the problem of tourist capacity，At the same time, we also need to solve the problem of product richness。

2、Dislocated 188bet sports betting app download hotels on the mountain。We are already implementing it on a rolling basis，Six hotels on the mountain，We must achieve dislocation positioning、Dislocation design、Dislocation transformation，Finally achieve the goal of dislocation development。

3、R&D and innovation of Shanshan products。We have launched study tours this year、Outdoor 188bet sports betting app download，Includes summer carnival activities，These are all useful attempts。

The second article is about writing outside the mountain: walking down the mountain。The most important thing here is to rely on Huangshan’s huge IP brand and our more than 3 million traffic，Be good outside the mountains、山下，Articles around the mountain，To build the entire region、Whole Industry、A global travel destination in all time and space。We also have some measures here，One of the initiatives，We are planning a mountain、一水、一村、一口，About Taiping Lake Cooperation，We have issued an announcement not long ago，Formal agreement has been signed，The overall project planning of Taiping Lake Scenic Area will be launched soon。About Huashan Mystery Cave，Already mentioned in Professor Yang’s speech this morning，Our planning has been completed，Meanwhile，We are doing two things，The first is to cooperate with the government in making revisions，Second，We won’t wait and we won’t rely on it，Follow "Open the West Gate，Promote core 188bet sports betting app download，The overall goal of “regulating small grasslands”，Doing preliminary work。The situation in Hongcun is slightly special，Limited to many reasons，We are nervous、Difficult negotiations。

The second measure is Tanjiaqiao International Town，This is an area of ​​18.2 square kilometers，Total investment 30 billion，The master plan has been completed，To be built as a "city of a lifetime、International Slow City、The characteristic features of "Colorful City" are the positioning，Build a 188bet sports betting app download distribution center、Vacation and leisure、An international town integrating shopping and entertainment。

These are the two articles I just talked about inside the 188bet sports betting app download and outside the 188bet sports betting app download，Two more articles:

The first article is transformation: transformation refers to the transformation and development of traditional business，Our company has five major business sectors，corresponds to 188bet sports betting app download、Hotel、Ropeway、Anhui cuisine、Travel agency，The key word for hotel transformation and development is to go down the mountain，We must rely on our strong IP power，Relying on our traffic of more than 3 million，Rely on our perfect marketing system，Complete procurement system and other advantages，Implementation downhill，Implement asset-light operations，Take Escrow、Method of entrusted operation，Execute expansion。

Ropeway Section，I think we should rely on our IP，Our traffic，Especially our first-class management and operation technology and capabilities in China’s ropeway industry。All four of our ropeways are China’s top 5S ropeways，We must implement going out，We can take investments、Construction、Operations、Management integration，Heavy assets、Expansion using an asset-light approach。

Garden Section，It is also a very important section for us，The management and operation standards of many of our 188bet sports betting app download are formulated by our company，We must take advantage of this，Adopt the method of operating light and heavy assets at the same time，We can go to hosting，We can invest in the development and construction of new 188bet sports betting app download。

Anhui cuisine section，Is an important sector for us to go global，Has gone out now，Just walk faster now、Go further，The Hangzhou store is expected to open before the end of this year。The overall strategy 188bet sports betting app download Huizhou cuisine sector is to follow the footsteps of new and old Huizhou merchants，Closely rely on the local chamber of commerce，Think of ways to make "Hui merchants' kitchen"、Taste of hometown”，Further establishing the brand of Huizhou Merchant Hometown。

There is also a 188bet sports betting app download agency section，The 188bet sports betting app download agency sector mainly focuses on entry、Outbound、Three major domestic markets，Good system、Mechanism reform work。

The last article is about innovation: the most important thing about innovation is 188bet sports betting app download+，Our municipal party committee、One of the main lines proposed in the municipal government’s 13th Five-Year Plan is 188bet sports betting app download+，To lay out the industry chain of global 188bet sports betting app download through 188bet sports betting app download+，In fact, we specially invited six guests to share their 188bet sports betting app download + small towns with us today，Travel + Performing Arts，Travel+Sports，Travel + destination e-commerce platform，Travel + New Retail、Travel + Agricultural 188bet sports betting app download，These are our current and next key development directions，And these six guests have had many contacts with our company before，is also our potential partner。

I want to use the last paragraph to share with you、Encourage each other，That is a sentence in the report 188bet sports betting app download 19th National Congress 188bet sports betting app download Communist Party of China: "History will only favor the determined，Endeavour、Fighter，Won’t wait for those who hesitate、Slacker、Those who are afraid of difficulties”！Thank you everyone！