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I have been working in the tourism industry related to 188bet best bookmaker for ten years。Ten years ago,A scenic spot is a scenic spot,Look at the mountains and the water,Reminiscing about ancient times and worshiping Buddha,The landscape features are clear and clear,Tourists go to 188bet best bookmaker to experience different scenery,Not so many strange concepts,Not to mention turning barren mountains into so-called "wild luxury"。
In the past few years,With the improvement of people’s living standards,Changes in travel methods,And the adjustment of national strategy,"Global Tourism"、"Rural Tourism"、"Special Town"、“Pastoral Complex” and a series of new concept 188bet best bookmaker,Real Estate + Tourism,Culture and Creativity + Tourism,Industry + Tourism,A series of innovative models,Attracting various types of funds to enter the tourism industry,Mining、Engaged in real estate development,Package Engineering、Those who engage in trade have accumulated a large amount of wealth accumulated in the original industry for several years,And close confidants,The mighty attack on the tourism industry,Having the spirit of the San Francisco gold rush days,Suddenly activated the tourism industry that had not received much attention,In a flash,Especially the side industry of tourist attractions has become a treasure trove of gold and silver and a money printing machine,Like an endless treasure,Just entering is equivalent to entering the treasure mountain,You will definitely find treasures,It’s just a matter of digging more and digging less。
However,Fierce market competition,And the real current tourism situation,Like a loud slap in the face,Not only made the old scenic spot famous,Also for those who will enter the tourism industry later,New terms with various characteristics、New industries and new 188bet best bookmaker are painful。
There are more and more 188bet best bookmaker,There are more and more tourist complexes,Tourists are becoming more and more picky,The market is getting worse and worse,It’s getting harder and harder to make a profit,It is the most real feeling of tourists,Old tourists have a hard time,New travelers are even more confused,The scenic spot suddenly moved from behind the scenes to the front desk,Affecting many tourism industries,Even related industries and practitioners are paying attention。
New scenic spot、Old scenic spot、Various modes of tourism complexes,All competing in the same market,Too anxious to fry,Only competition among peers is naked hatred,It also confuses those of us scenic spot people who have worked in the tourism industry for many years,Where is the future of 188bet best bookmaker?How should people in 188bet best bookmaker face this changing tourism industry?
The ancients said: Read ten thousand books,It is better to travel thousands of miles;Traveling thousands of miles,It is better to read countless people;Read by countless people,It is better to be guided by a famous teacher。No existing experience in the tourism industry,There is no teaching material to answer questions,It is not even a systematic explanation that academics can give,Finding answers also needs to come from questions,Go to the 188bet best bookmaker spot。
Last two months,I traveled more than 20,000 kilometers,Visit Henan、Shanxi、Shaanxi、Sichuan、Hubei、Hunan、Anhui,In addition, I visited Qinghai earlier this year、Jiangsu、Shandong;Visited ten provinces in total,Nearly a hundred 188bet best bookmaker in nearly thirty cities,These 188bet best bookmaker were built in the 1970s and 1980s,There are also some that were just built in the past year;Covering landscape、Humanities、And emerging rural tourism、Specialized town,And the tourism complex that is planning to apply for various subsidies;
Through constant walking and thinking,And communicate with colleagues in different tourist attraction businesses,I deeply feel: the future of China’s tourist attractions,Must be in an old scenic spot,Traditional 188bet best bookmaker and tourists,will surely shoulder the great responsibility of revitalizing China’s tourism!Why do you say that,Because of the few weights in the hands of the old scenic spot,will eventually become the core competitiveness supporting the future of tourist attractions,These weights are: resources、Feelings、Cost。
The resource advantages of old 188bet best bookmaker are always the core competitiveness
Building a 188bet best bookmaker spot enterprise,Resource dependence accounts for 70%,"Seven minutes of destiny,Three points depend on hard work”;
The first- and second-class tourism resources have been developed as early as the 1990s,These resources are basically the 250 well-known resources included in the national 5A-level 188bet best bookmaker;
The 188bet best bookmaker developed from the late 1990s to around 2010,Most of them are relatively remote 188bet best bookmaker but still have certain development value,These resources have basically become a country 4A that is very active in regional markets、3A tourist attraction;
Looking at the various types of 188bet best bookmaker that have emerged in recent years,Most of them are third-rate or fourth-rate,Not even popular,All resources created by spending money,No view,It’s all about throwing money;No culture,It’s all made up;Money is economic leverage,Not a tourist resource,Because people travel to see the scenery, not the money,If it’s about money,It’s better to lie on the kang at home,Open your wallet and take a look,So,Having money is worse than having resources。
Although tourists like the new and dislike the old,The newly built 188bet best bookmaker spot has passed several activities,Can achieve the effect of crowded people,However,Short-lived prosperity,Does not mean continued warming。
This year’s National Day eight-day holiday,The number of tourists in traditional tourist attractions has declined,However, there is a newly built antique village not far from the city,It is said that millions of tourists poured in,No tickets required、New 188bet best bookmaker spot、Have something to eat、Drink and show performance,Is the core attraction of this 188bet best bookmaker spot,However,After National Day,Still no one cares about it,No matter how many activities we do, it’s hard to attract people,Quickly becoming deserted。
This phenomenon during this year’s National Day,It seems like it exists in more than one place,It is estimated that many cities will have it,Many tourists look familiar,This is the real current situation of 188bet best bookmaker!
The travel sentiments and hard work of veteran tourists、Willing to endure loneliness and poverty,It is the cornerstone to ensure the long-term existence of the 188bet best bookmaker spot
During this study tour,The word most mentioned by tourists in old 188bet best bookmaker is "feelings and persistence",The most mentioned thing among tourists in new 188bet best bookmaker is “confusion and transformation”。
Most of these old tourists have entered the scenic spot since the late 1990s,Many of them have been working in the 188bet best bookmaker for decades,Some of them have worked in 188bet best bookmaker for three to five years,Three to five years,It’s not long at all,Not short at all,But,Those who can persist in the scenic spot for three to five years,These people are no longer similar to people in other industries。
They have gradually become accustomed to being with mountains and rivers,Accustomed to guarding a loneliness and yearning,Not surprised by favor or humiliation,The clouds are rolling and relaxing in the sky;More calm,More peace;Although there are many problems in the tourism industry,There are also many difficulties that need to be solved in the 188bet best bookmaker area,worried,But judging from their demeanor and speech,expresses more about the tourism industry、Unbreakable love and hope for the 188bet best bookmaker spot;
New travelers,Thinking mostly stays in the original industry,I still haven’t recovered yet,Especially travel is too complicated,I can’t feel 188bet best bookmaker all at once,So,What new travelers express most is confusion and difficulty,I don’t know how to travel,I don’t know where the future is,I don’t even know where my future career will go。
Blow away all the sand to reach gold,The final result cannot be seen without the test of time,People without emotions cannot travel well,The future of China’s 188bet best bookmaker,It also needs the support of a large number of sentimental tourists,These people,It is the backbone of tourist attractions,It is the hope for the development of China’s tourist attractions,We like the old tourist attractions,Like for sentiment。
Can the new 188bet best bookmaker spot survive,How long to live,It is still unknown at present
The economic base determines the superstructure,This is the truth,Hundreds of years,188bet best bookmaker seems to be an unbreakable truth。
1、Significant construction and operating costs,Will become a major hurdle for emerging tourist attractions,Can you survive the period of survival,This will be a problem that these new 188bet best bookmaker must face and solve in the long term。
High cost of construction of 188bet best bookmaker,Especially the construction of basic hardware facilities and land transfer in 188bet best bookmaker,It is a very huge expense,tens of millions less、hundreds of millions,There are dozens of them、tens of billions,Part of the funds for new 188bet best bookmaker come from outside industries,A large part of it is obtained from bank loans,Maintain a new scenic spot,Not just operating expenses,Publicity expenses,There is also land rent、And the cost of bank loans, etc.;The higher the construction cost,The more bank loans you get,The more bank loans there are,The heavier the burden on enterprises,And this burden,Rely on income from scenic spot tickets,Profit from the market,Cannot be maintained at all。So,The cost of survival in new 188bet best bookmaker is higher,Greater pressure to survive!
The old 188bet best bookmaker have already solved these problems,Being able to survive in the market and support oneself is an issue that old 188bet best bookmaker must consider,These questions,Compared to the burden of new 188bet best bookmaker,That’s nothing but a big witch,Discuss in detail,It will make the new scenic spot laugh,However,This has also become another powerful weight for the old scenic spot to survive。
2、Event planning costs are too high,The high cost of business layout will become a nightmare for new 188bet best bookmaker。
The reason why old 188bet best bookmaker are difficult to operate,On the surface it seems because there are more and more 188bet best bookmaker,Market competition is becoming increasingly fierce。The essential core is the cross-border entry of other industries into the tourism industry,Most of them have strong financial strength,Whether it is event planning,Still engaged in construction planning,They are all willing to spend money,And this kind of short-term without asking for return,Not counting detailed accounts,Capital investment model with large input and large output,And the market competition regardless of routines,This is also the biggest reason why traditional old 188bet best bookmaker cannot compete with new 188bet best bookmaker for the time being。
But,As money in other industries becomes less easy to earn,The money flowing to the tourism industry will gradually shrink,A money-losing business,I believe that smart businessmen will not do this,So,Those who plan to travel and speculate will slowly give up on this seemingly beautiful dream,Start to treat 188bet best bookmaker rationally,Once the new scenic spot loses financial support,Start to face travel rationally,Then,Lack of core resource advantages,Event planning comes out of nowhere,And the maintenance of businesses that rely on 188bet best bookmaker to survive,It will be the most troublesome problem for practitioners in new 188bet best bookmaker。
Most of the traditional old 188bet best bookmaker rely on 188bet best bookmaker to eat 188bet best bookmaker,The annual income of the scenic spot is only a handful,No capital inflow from other industries,So I have long been accustomed to living on a budget,Although short-term event planning and financial strength cannot compete with new 188bet best bookmaker,But if the new scenic spot loses financial support,In the face of experience and routines,Which one is better and which one is worse,It is difficult to determine for the time being,But it is difficult to operate a new scenic spot out of thin air,Old 188bet best bookmaker take advantage of resources and industry experience,You will definitely take advantage at this time!
Although in the long run,Old 188bet best bookmaker seem to have certain advantages,But,It does not mean that the old scenic spot will have the last laugh,Currently everyone is stirring rice in the same pot,Competing with each other,Who can survive in the end,Not necessarily,The competitive factor of too many copies,It is not possible to draw conclusions quickly,There are also many problems in old 188bet best bookmaker that need to be solved,The most core issues are the following two questions:
1、Aging personnel、188bet best bookmaker thoughts,The problem of being content with the status quo and not making progress。
Due to the many positions in scenic spot management,There are no corresponding professional training institutions and teaching materials,There is no corresponding talent input channel,So,Most of the people engaged in scenic spot marketing and management are transitioned from outside the industry,And it was uploaded at work、HELP、With accumulated knowledge and experience,Tourist attractions are a side industry,So it is difficult to recruit people、The problem of retaining people,Especially the old 188bet best bookmaker,The management system is often relatively rigid,The treatment level is relatively low,It’s harder to recruit the right talent,Due to lack of competition mechanism,So the old staff are content with the status quo and do not want to make progress,Cannot recruit new people、Can’t keep it,Talent shortage and overall low quality of personnel,It will be a big problem faced by the old scenic spot;
2、Product structure adjustment and upgrade issues under severe lack of funds;
Most old 188bet best bookmaker rely on tickets or simple secondary revenue to maintain daily operations,At this stage,It is no longer easy to achieve a balanced revenue;
But,With changes in the market consumption environment,Old 188bet best bookmaker are facing product upgrade problems,Product upgrades often require large amounts of capital investment,For example, the glass plank road has been very popular in the past two years,A small project with an investment of millions,Large projects require nearly 10 million investment,The investment in the project is significant for many old 188bet best bookmaker,Basically accounted for more than half or even the entire year’s income of the scenic spot,Waiting to die if you don’t get into the project,The project will be held back by funds again,It will be another headache for the old scenic spot。
If the old 188bet best bookmaker spot cannot solve the above two problems well and effectively,It is still difficult to escape being eliminated by the market,Reduced to an embarrassing situation。
Not afraid of clouds covering my eyes,Only because I am at the top。Although reality is cruel and unbearable,Although the struggle between 188bet best bookmaker will exist for a long time,Old 188bet best bookmaker,New 188bet best bookmaker,Who can survive in the market competition,Who laughs last;
Only hold on,A better future,I believe that the future of tourism must be the most beautiful and brilliant,I also hope that there will be more new 188bet best bookmaker to join the old 188bet best bookmaker,Together we support the sky of tourist attractions,Not just a blessing for tourists,It is also a blessing for traveling in China。
About the author:
Sun Zhen,People from Zhengzhou, Henan,Advocate and practitioner of practical 188bet best bookmaker spot marketing,Founder of the "188bet best bookmaker Area Marketing Practical School" public account,China Tourism Attractions Marketing Think Tank、Member of Central China Festival Marketing Expert Think Tank,Expert member of the expert advisory group of Chaoniao Business School;
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