I have been working in the tourism industry related to scenic spots for ten years。Ten years ago，A scenic spot is a scenic spot，Look at the mountains and the water，Reminiscing about ancient times and worshiping Buddha，The landscape features are clear and clear，Tourists go to scenic spots to experience different scenery，Not so many strange concepts，Not to mention turning barren mountains into so-called "wild luxury"。 

In the past few years，With the improvement of people’s living standards，Changes in travel methods，And the adjustment of national strategy，"Global Tourism"、"Rural Tourism"、"Special Town"、“Pastoral Complex” and a series of new concept scenic spots，Real Estate + Tourism，Culture and Creativity + Tourism，Industry + Tourism，A series of innovative models，Attracting various types of funds to enter the tourism industry，Mining、Involved in real estate development，Package engineering、Those who engage in trade have accumulated a lot of wealth accumulated in the original industry for several years，And close confidants，A mighty attack on the tourism industry，Having the spirit of the San Francisco gold rush days，Suddenly activated the tourism industry that had not received much attention，In a flash，Especially the side industry of tourist attractions has become a treasure trove of gold and silver and a money printing machine，Like an endless treasure，Just entering is equivalent to entering the treasure mountain，You will definitely find treasures，It’s just a matter of digging more and digging less。

However，Fierce market competition，And the real current tourism situation，Like a loud slap in the face，Not only made the old scenic spot famous，Also for those who will enter the tourism industry later，New terms with various characteristics、New industries and new scenic spots are painful。

There are more and more scenic spots，There are more and more tourist complexes，Tourists are becoming more and more picky，The market is getting worse and worse，It’s getting harder and harder to make a profit，It is the most real feeling of tourists，Old tourists have a hard time，New travelers are even more confused，The scenic spot suddenly moved from behind the scenes to the front stage，Affecting many tourism industries，Even related industries and practitioners are paying attention。

New scenic spot、Old scenic spot、Various modes of tourism complexes，All competing in the same market，Too fast to fry，Only competition among peers is naked hatred，It also confuses those of us scenic spot people who have worked in the tourism industry for many years，Where is the future of scenic spots？How should people in scenic spots face this changing tourism industry？

The ancients said: Read ten thousand books，It is better to travel thousands of miles；Traveling Ten Thousand Miles，It is better to read countless people；Read by countless people，It is better to be guided by a famous teacher。No existing experience in the tourism industry，There is no teaching material to answer questions，It is not even a systematic explanation that academics can give，Finding answers also needs to come from questions，Go to the scenic spot。

Last two months，I traveled more than 20,000 kilometers，Visit Henan、Shanxi、Shaanxi、Sichuan、Hubei、Hunan、Anhui，In addition, I visited Qinghai earlier this year、Jiangsu、Shandong；Visited ten provinces in total，Nearly a hundred scenic spots in nearly thirty cities，These scenic spots were built in the 1970s and 1980s，There are also some that were just built in the past year；Covering landscape、Humanities、And emerging rural tourism、Specialized town，And the tourism complex that is planning to apply for various subsidies；

Through constant walking and thinking，And communicate with colleagues in different tourist attraction businesses，I deeply feel: the future of China’s tourist attractions，Must be in an old scenic spot，Traditional scenic spots and tourists，will surely shoulder the great responsibility of revitalizing China’s tourism！Why do you say that，Because of the few weights in the hands of the old scenic spot，will eventually become the core competitiveness supporting the future of tourist attractions，These weights are: resources、Feelings、Cost。

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Building a scenic spot enterprise，Resource dependence accounts for 70%，"Seven minutes of destiny，Three points depend on hard work”；

The first- and second-class tourism resources have been developed as early as the 1990s，These resources are basically the 250 well-known resources included in the national 5A-level scenic spots；

The scenic spots developed from the late 1990s to around 2010，Most of them are relatively remote scenic spots but still have certain development value，These resources have basically become a national 4A that is very active in regional markets、3A tourist attraction；

Looking at the various types of scenic spots that have emerged in recent years，Most of them are third-rate or fourth-rate，Not even popular，All resources created by spending money，No view，It’s all about throwing money；No culture，It’s all made up；Money 188bet online sports betting is economic leverage，Not a tourist resource，Because people travel to see the scenery, not the money，If it’s about money，It’s better to lie on the kang at home，Open your wallet and take a look，So，It is better to have resources than to have money。

Although tourists like the new and dislike the old，The newly built scenic spot has passed several activities，Can achieve the effect of crowded people，However，Short-lived prosperity，Does not mean continued warming。

This year’s National Day eight-day holiday，The number of tourists in traditional tourist attractions has declined，However, there is a newly built antique village not far from the city，It is said that millions of tourists poured in，No tickets required、New scenic spot、Have something to eat、Drink and show performance，Is the core attraction of this scenic spot，However，After National Day，Still no one cares about it，No matter how many activities we do, it’s hard to attract people，Quickly becoming deserted。

This phenomenon during National Day this year，It seems that it exists in more than one place，It is estimated that many cities will have it，Many tourists look familiar，This is the real current situation of tourism！

The travel sentiments and hard work of veteran tourists、Willing to endure loneliness and poverty，Is the cornerstone to ensure the long-term existence of the scenic spot

During this study tour，The word most mentioned by tourists in old scenic spots is "feelings and persistence"，The most mentioned thing among tourists in new scenic spots is “confusion and transformation”。

Most of these old tourists have entered the scenic spot since the late 1990s，Many of them have been working in the scenic spots for decades，Some of them have worked in scenic spots for three to five years，Three to five years，Not long at all，Not short at all，But，Those who can persist in the scenic spot for three to five years，These people are no longer similar to people in other industries。

They have gradually become accustomed to being with mountains and rivers，Accustomed to guarding a loneliness and yearning，Not surprised by favor or humiliation，The clouds are rolling and relaxing in the sky；More calm，More peace；Although there are many problems in the tourism industry，There are also many difficulties that need to be solved in the scenic area，worried，But judging from their demeanor and words，expresses more about the tourism industry、Unbreakable love and hope for the scenic spot；

New travelers，Thinking mostly stays in the original industry，I still haven’t recovered yet，Especially travel is too complicated，I can’t feel it all at once，So，What new travelers express most is confusion and difficulty，I don’t know how to travel，I don’t know where the future is，I don’t even know where 188bet sports betting app download my future career will go。

Blow all the sand to get to the gold，The final result cannot be seen without the test of time，People without emotions cannot travel well，The future of China’s tourism，It also needs the support of a large number of sentimental tourists，These people，It is the backbone of tourist attractions，It is the hope for the development of China’s tourist attractions，We like the old tourist attractions，Like for sentiment。

Can the new scenic spot survive，How long to live，It’s still an unknown number at the moment

The economic base determines the superstructure，This is the truth，Hundreds of years，It seems to be an unbreakable truth。

1、Huge construction and operating costs，Will become a major hurdle for emerging tourist attractions，Can you survive the period of survival，This will be a problem that these new scenic spots must face and solve in the long term。

High cost of construction of scenic spots，Especially the construction of basic hardware facilities and land transfer in scenic spots，It is a very huge expense，tens of millions less、hundreds of millions，There are dozens of them、tens of billions，Part of the funds for new scenic spots come from outside industries，A large part of it is obtained from bank loans，Maintain a new scenic spot，Not just operating expenses，Publicity expenses，There is also land rent、And the cost of bank loans, etc.；The higher the construction cost，The more bank loans you get，The more bank loans there are，The heavier the burden on enterprises，And this burden，Rely on income from scenic spot tickets，Profit from the market，Unable to maintain at all。So，The cost of survival in new scenic spots is higher，Greater pressure to survive！

The old scenic spots have already solved these problems，Being able to survive in the market and support oneself is an issue that old scenic spots must consider，These questions，Compared to the burden of new scenic spots，That’s nothing but a big witch，Discuss in detail，It will make the new scenic spot laugh，However，This has also become another powerful weight for the old scenic spot to survive。

2、Event planning costs are too high，The high cost of business layout will become a nightmare for new scenic spots。

The reason why old scenic spots are difficult to operate，On the surface it seems because there are more and more scenic spots，Market competition is becoming increasingly fierce。The essential core is the cross-border entry of other industries into the tourism industry，Most of them have strong financial strength，Whether it is event planning，Still engaged in construction planning，They are all willing to spend money，And this kind of short-term without asking for return，Not counting detailed accounts，Capital investment model with large input and large output，And the market 188bet app download competition regardless of routines，This is also the biggest reason why traditional old scenic spots cannot compete with new scenic spots for the time being。

But，As money in other industries becomes less easy to earn，The money flowing to the tourism industry will gradually shrink，A money-losing business，I believe that smart businessmen will not do this，So，Those who plan to travel and speculate will slowly give up on this seemingly beautiful dream，Start to treat scenic spots rationally，Once the new scenic spot loses financial support，Start to face travel rationally，Then，Lack of core resource advantages，Event planning comes out of nowhere，And the maintenance of businesses that rely on scenic spots to survive，It will be the most troublesome problem for practitioners in new scenic spots。

Most of the traditional old scenic spots rely on scenic spots to eat scenic spots，The annual income of the scenic spot is only a handful，No capital inflow from other industries，So I have long been accustomed to living on a budget，Although short-term event planning and financial strength cannot compete with new scenic spots，But if the new scenic spot loses financial support，In the face of experience and routines，Which one is better and which one is worse，It is difficult to determine for the time being，But it is difficult to operate a new scenic spot out of thin air，Old scenic spots take advantage of resources and industry experience，You will definitely take advantage at this time！

Although in the long run，Old scenic spots seem to have certain advantages，But，It does not mean that the old scenic spot will have the last laugh，At present, everyone is stirring rice in the same pot，Competing with each other，Who can survive in the end，Not necessarily，The competitive factor of too many copies，It is not possible to draw conclusions quickly，There are also many problems in old scenic spots that need to be solved，The most core issues are the following two questions:

1、Aging staff、Old thoughts，The problem of being content with the status quo and not making progress。

Due to the many positions in scenic spot management，There are no corresponding professional training institutions and teaching materials，There is no corresponding talent input channel，So，Most of the people engaged in scenic spot marketing and management are transitioned from outside the industry，And it was transmitted at work、Help、With accumulated knowledge and experience，Tourist attractions are a side industry，So it is difficult to recruit people、The problem of retaining people，Especially the old scenic spots，The management system is often relatively rigid，The treatment level is relatively low，It’s harder to recruit the right talent，Due to lack of competition mechanism，So the old people are content with the status 188bet online sports betting quo and do not want to make progress，Cannot recruit new people、Can’t keep it，Talent shortage and overall low quality of personnel，It will be a big problem faced by the old scenic spot；

2、Product structure adjustment and upgrade issues under severe lack of funds；

Most old scenic spots rely on tickets or simple secondary revenue to maintain daily operations，At this stage，It is no longer easy to achieve balanced revenue；

But，With changes in the market consumption environment，Old scenic spots are facing the problem of product upgrades，Product upgrades often require large amounts of capital investment，For example, the glass plank road has been very popular in the past two years，The project is small and the investment is over one million，Large projects require nearly 10 million investment，The investment in the project is significant for many old scenic spots，Basically accounted for more than half or even the entire year’s income of the scenic spot，Waiting to die if you don’t get into the project，The project will be held back by funds again，It will be another headache for the old scenic spot。

If the old scenic spot cannot solve the above two problems well and effectively，It is still difficult to escape being eliminated by the market，Reduced to an embarrassing situation。

Not afraid of clouds covering my eyes，Only because I am at the top。Although reality is cruel and unbearable，Although the struggle between scenic spots will exist for a long time，Old scenic spot，Only hold on，Who can survive in the market competition，Who laughs last；

Only hold on，A better future，I believe that the future of tourism must be the most beautiful and brilliant，I also hope that there will be more new scenic spots to join the old scenic spots，Together we support the sky of tourist attractions，It is also a blessing for traveling in China，It is also a blessing for traveling in China。

About the author:

Sun Zhen，People from Zhengzhou, Henan，Advocate and practitioner of practical scenic spot marketing，Founder of the "Scenic Area Marketing Practical School" public account，China Tourism Attractions Marketing Think Tank、Member of Central China Festival Marketing Expert Think Tank，Expert member of the expert advisory group of Chaoniao Business School；