The space for online 188bet Live Casino increment is getting smaller and smaller,China’s hotel industry is under increasing pressure on revenue,It has become the norm in the industry,What is even more cruel is that online 188bet Live Casino entrances are increasingly concentrated in the hands of a few giants,The cost of 188bet Live Casino in the future may only be higher。
Internet 188bet Live Casino is always changing,Always migrating,It will be 2018 soon,What will be the changes in 188bet Live Casino in the future?Maybe we haven’t realized it yet,In fact, starting from now,The whole logic is different from before。Titan Cloud CEO Xu Qing recently stated in his speech at the "2017 First China Cultural Tourism Accommodation Innovation Forum"。
Xu Qing thinks,With the popularization and application of AI technology,In the future, people will only have one or two mobile phone applications,In other words, the entrances will become more and more concentrated,What is the impact of centralized entrance?Many of you here feel this。Since Ctrip、Elong、After the merger of Qunar,Have your commissions been reduced??It seems not,What we heard may be the news that Marriott has been removed from the market。In other words,The second half of the hotel industry,If you look at the 188bet Live Casino,Online 188bet Live Casino will be concentrated,And getting more and more expensive,Not an increase,But concentrated in the hands of some giants。
The Internet has entered the second half,188bet Live Casino marketing has also entered the second half,What changes will this bring?
He said,In terms of the future, the entire hotel structure will include direct sales、Except for distributed individual passengers,How to provide it toThe different consumption and user experiences between B-side and C-side customers,The industry is facing new opportunities and challenges。Judging from the progress of the Internet entering the second half,The hotel industry should go offline,And now the hotel’s own volume is also rising。The hotel industry needs to get back its offline 188bet Live Casino,In addition to seeing the trend,We also need to improve the efficiency of B-side operations,Reshape B-end product experience and user experience。
The following is the full text of Xu Qing’s speech:
The evolution of online travel 188bet Live Casino characteristics
The issue of 188bet Live Casino has always been a topic of great concern and sensitivity to everyone。“Flow” itself has many time attributes。If you go back to 2004 when Ctrip first went public,The 188bet Live Casino represents the airport、Station、Business customers at the pier,To 2008-2010,When talking about 188bet Live Casino, we may talk about the PC side,For example, the online strategy that eLong was doing at that time,Be the first to receive 188bet Live Casino from the website。And then in 2012-2013,We will pay attention to some data when talking about 188bet Live Casino,For example, most of the time, there are more bookings from Monday to Wednesday,The number of bookings from weekends has also increased since 2013,And the amplitude is getting faster and faster。
It’s 2015,188bet Live Casino from mobile phones has begun to increase significantly。Until 2017,We see new changes in 188bet Live Casino,For example, this morning the vice president of Meituan said that tourism is the relocation of local lifestyle,Also from vacations and lifestyle changes。
Internet 188bet Live Casino is always changing,Always migrating,It will be 2018 soon,What will be the changes in 188bet Live Casino in the future?Maybe we haven’t realized it yet,From now on,The whole logic is different from before。
The space for online 188bet Live Casino increment is getting smaller and smaller
I have been doing 188bet Live Casino-related work for more than ten years,The hotel industry has basically been developing online tourism for more than ten years,In these ten years,From Ctrip to Elong to Qunar to the rise of Meituan users,I see the whole online related 188bet Live Casino growing,And the changes and developments brought about by technology in this entire process。188bet Live Casino is in the hotel’s sales organization,Accounting for an increasing share in online travel and ordinary channels。
But,It may be different next time。These two years,The Internet is talking about the second half,What about the hotel industry?further back,Online 188bet Live Casino will basically not increase much,Popularization of mobile phones,Many people have become accustomed to using mobile phones for mobile office,The computer may not be turned on once a month。The mobile phone market has an annual growth rate of less than 10%,Now we have entered the shuffling stage again。What we need to consider,Where is the next 188bet Live Casino change。
From this point of view,In fact, the second half of the hotel industry has already arrived。Under the new economic cycle,Users’ consumption habits have changed,Because technological progress has reached the end of a cycle,In the future,This does not mean that the online 188bet Live Casino brought by technology will not increase,But the growth rate will not become larger。
Then,The second half of 188bet Live Casino in the current development of the Internet,What changes?
China’s 188bet Live Casino is facing growing pressure on revenue
We all talk about 188bet Live Casino in this structure.
First, look at the supply side,Like Wanda、Every market move of Airbnb is actually a landmark event。According to the latest financial forecasts from relevant institutions,Airbnb may make substantial profits next,This fully shows that Airbnb’s growth and customer acceptance have reached a very high stage。And Wanda, which just recently put the entire 188bet Live Casino up for sale。What does this mean?This shows that non-standard accommodation is growing,China’s previous real estate value-added based on real estate developers,The logic of building a hotel because of the need to buy land may not be extended anymore。
When real estate developers’ income no longer depends on land price appreciation,Then,It will become a consensus that real 188bet Live Casino operations will drive revenue growth。Vanke also said that it will not rely on selling land in the future,SOHO also said it would start operations。When local big shots do this,That’s when the 188bet Live Casino returns to normal operations。This is a change on the supply side。
The centralization and giantization of online 188bet Live Casino portals
Distribution side,The shift in focus from PC to mobile to AI illustrates many trends。For consumers,AI is a good thing,But we have a conservative attitude towards the hotel industry,Why?Data is displayed,Nowadays, people often open no more than 8 mobile applications on their mobile phones,In the AI era,It is possible that you have at most one or two mobile applications,In other words, the entrances will become more and more concentrated,What is the impact of centralized entrance?Many of you here feel this。Since Ctrip、Elong、After the merger of Qunar,Have your commissions been reduced??It seems not。What we heard may be the news that Marriott has been removed from the market。In other words,The second half of the hotel industry,If you look at the 188bet Live Casino,Online 188bet Live Casino will be concentrated,And getting more and more expensive,Not an increase,But concentrated in the hands of some giants,For example, Ali,such as Baidu,such as Huawei。When consumers become more and more accustomed to entering through these entrances,The game between big manufacturers has begun。
This is also the second half of the hotel industry,It is different from our experience in the past few years or even the past ten years。The hotel used to be open all the time,188bet Live Casino keeps growing,Consumers always have money,Go out non-stop on weekends,However, such a scene no longer exists。In the next dozen years,What we can expect is this scenario。
Hotels can use new technologies and new products to improve direct sales capabilities
Return to the current environment,Let’s take a look at where the 188bet Live Casino is?Ali established Alimama,Bought all the advertising spaces available online,includes TV、Media、Elevator and other advertisements。Start with Alibaba talking about new retail,Start acquiring offline stores,Nowadays, most stores in China are going offline,Ali goes to every village to find 188bet Live Casino,Go and buy all the big supermarkets you can buy,Integrate the large offline 188bet Live Casino and online 188bet Live Casino and re-plan。It is precisely because new online 188bet Live Casino is small and expensive,So we can only go offline,The same is true for the hotel industry。
We can imagine a possibility,A newly opened hotel may now have to pay 25-30% commission for certain OTAs,If the future 188bet Live Casino entrance is concentrated,It may become one or two AIs to dominate user behavior for hotel reservations,I think this 188bet Live Casino will not reduce the cost。
Judging from the progress of the Internet entering the second half,The hotel industry should go offline,And now the hotel’s own volume is also rising。From last year to this year,We as a connector have seen the rapid growth of offline 188bet Live Casino in the hotel industry,Some hotels that do well,For example, the hotel makes a pre-booking reservation on the mobile terminal、Group buying and other activities,188bet Live Casino growth has exceeded the online ratio。We have seen the rise of offline 188bet Live Casino in these hotels that are doing well,Fully shows that the future 188bet Live Casino of the hotel industry will go offline。
Judging from the current trend,The hotel wants to get back its offline 188bet Live Casino,In addition to seeing the trend,What else needs to be done?
188bet Live Casino needs to improve B-side operational efficiency,Reshape B-end product experience and user experience
We see more online stuff。Major OTAs have hotel business teams of tens of thousands of people,Their operational capabilities are very strong,Online 188bet Live Casino is very efficient,But offline efficiency is not ideal。We focus on offline 188bet Live Casino in the Chinese hotel market,We found,Hotels and TMC,Or between the hotel and its contracted customers,The possibility of completing the entire transaction online is slim,Few hotels have their own To B official website。Hotels generally attach great importance to To C,To C’s user experience is very good,For example, the price is low、Guaranteed、Order quickly,But it is very lacking in To B。
Always,The 188bet Live Casino’s product experience on To B is very bad。We see a large number of inquiries via phone calls,Including the entire booking transaction and payment etc.。The prepaid experience of Meituan To C is very good,But To B does not,Customers of B-side and TMC often have issues with remittance and secondary confirmation。So,The 188bet Live Casino’s product experience on To B still has a lot of room for improvement and growth。Give an example,In product design,Full night reservation for business guests、Refund free of charge、Unique accommodation experiences such as late check-out are a great option。To C products are easy to book through APP,That’s for To B products,Should there be a similar To B booking website?For hotels,These are areas that can be improved and improved。
Now is the new retail、The era of new economy,As far as the future is concerned,In addition to direct sales in the entire hotel structure、Except for distributed individual passengers,If there are any hotels that can stand out in terms of To B,That must be because the hotel’s offline 188bet Live Casino management capabilities are very good,The product experience is very good,Can provide 2B customers with a different experience than 2C customers。
Thank you everyone!
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