“Great enterprises must rely on endogenous growth to form core competitiveness，It is more necessary to rely on the power of capital to form market expansion force，Jingyu Lv Mama’s future capital actions 188bet sports betting app download be bigger and more”。

more than three months ago，Chairman of 188bet sports betting app download Group、Hong Qinghua, founder of Lvmama Travel Network, said this when he sent an internal email to announce that 188bet sports betting app download Lvmama had completed a new round of financing of 1 billion yuan，It seems like this is a foreshadowing，In the last days of 2017，188bet sports betting app download’s capital actions once again attract attention。

This morning，Hong Qinghua announced via internal email that 188bet sports betting app download Culture has obtained a new round of approximately 26.3.3 billion RMB investment，This investment is made by Fengsheng Holdings (00607.HK) Completed by acquiring a third-party limited partnership。

Hong Qinghua said，This time 26.3.3 billion yuan 188bet sports betting app download arrive in the next few days，Mainly used for product investment，The other is investment in the industrial chain，Mainly in the form of industrial funds。

Get 36 in just 100 days.3.3 billion yuan in financing，If we conduct an inventory of the financing scale of 188bet sports betting app download companies in 2017，The scenic area is undoubtedly among the best。Similar to last time，In this internal email，Hong Qinghua said，Integration of industry and finance is the development trend of the 188bet sports betting app download industry，In addition to working hard to achieve endogenous growth，We will realize our dreams more and more with the help of capital。

How capital 188bet sports betting app download help Jingyu’s dream come true

About the use of huge financing，At the press conference held that day，Hong Qinghua revealed，Because we want to comprehensively develop our IP，It is also necessary to invest in some enterprises，In addition, we must lay the foundation for our development next year，To become a world-class 188bet sports betting app download group，There must be strong financial support，can be completed。This time 26.Use of 3.3 billion yuan:First of all, the user experience and efficiency of the platform will be further improved，The second is to increase investment in products，The third is that the control of resources will be strengthened，The fourth is the three major groups (Lvmama Group、188bet sports betting app download Destination Operation Group、188bet sports betting app download Smart Economy Group) makes more efforts，The fifth is to make more arrangements in ecosystem enterprises。

Over the past year，View Capital has made frequent moves in the integration of 188bet sports betting app download and finance，And with Fengsheng Holdings、Zhongbang 188bet sports betting app download and Finance has established an in-depth cooperative relationship，The latter two have played important “funder” roles in previous capital actions。

As understood，Fufen Holdings is a Hong Kong listed company，Main business includes property development and investment、Travel、Investment and Financial Services、Provides health and education products and services、Five major sectors of new energy business。In previous investment cooperation，Fengfen Holdings stated that Jingyu Culture has a well-known 188bet sports betting app download product IP in the mainland，The cooperation between the two parties will provide an excellent development platform and opportunity for Fengsheng Holdings to further expand its 188bet sports betting app download business。

Obviously，Fengfen Holdings has taken a fancy to Jingyu’s long-term accumulation in the 188bet sports betting app download industry，In 2016, Lvmama covered more than 10,000 scenic spots，5A scenic spot coverage ranks first in the OTA industry。

Two “funder” partners

As understood，This time Fengsheng Holdings 188bet sports betting app download acquire the third-party limited partnership established through the acquisition，Become a partner of Jingyu Culture，This is after Ningbo Zhongbang Industry and Finance Holding Company invested RMB 1 billion in the scenic area in September this year，A new partner joins Jingyu，Fufen Holdings and Jingyu are more closely bound。

According to the announcement issued by Fengsheng Holdings on the 26th，Fufen Holdings and Jingyu、Zhongbang Industrial Finance and Zhongbang Wanbang signed a memorandum of understanding on the proposed strategic cooperation in investing in Shanghai Scenic Area，To jointly develop the healthy 188bet sports betting app download and vacation market by leveraging their respective resource advantages。

According to the Memorandum of Understanding，Zhongbang Industrial Finance and a third-party financial institution (fund partner) plan to enter into a limited partnership agreement，The scale of establishment in China shall not exceed RMB 26.3.3 billion yuan equity investment fund，To invest in the 188bet sports betting app download industry。Uxin Wanbang will serve as the general partner of the fund，The fund will invest in Shanghai Jingyu by acquiring interests from existing shareholders of Jingyu or injecting cash，After investment is completed，The fund will own nearly 30% of the equity of Jingyu。

Zhongbang Industrial and Financial Holdings, which is part of this cooperation, has become a new partner of 188bet sports betting app download by investing 1 billion yuan in 188bet sports betting app download on September 20，According to public information，The indirect controlling shareholder of Zhongbang Financial Holdings is Zhongbang Financial Holdings Investment Co., Ltd. (hereinafter referred to as "Zhongbang Financial Holdings")，Zhongbang Financial Holdings was controlled by Fengsheng in December 2016、Zhaoer Group、188bet sports betting app download Group、Co-sponsored and established by Han’s Holding Group。

actually，Fufen Holdings and 188bet sports betting app download have a long history of cooperation。September 2016，188bet sports betting app download plans to raise no more than 1 billion yuan by issuing shares on the New Third Board，Among them, Fengsheng Group subscribed for 700 million yuan，Fengfen Holdings is a listed subsidiary of Fenfen Group。

In September this year, Jingyu and Fengsheng Holdings entered a stage of intensive cooperation，First September 18th，Jingyu Culture together with Fengsheng Holdings、Zhejiang 188bet sports betting app download Group，Signed a strategic cooperation agreement with Zhongbang Financial Holdings to jointly develop the 188bet sports betting app download industry，The four parties decided to jointly launch the Zhejiang 188bet sports betting app download IP Investment Fund with a total scale of 10 billion yuan。

September 27，Fufen Holdings said it will invest 5 billion yuan in cooperation with Jingyu，First phase investment of 1 billion yuan，Start investment and acquisition of offline 188bet sports betting app download projects。The scenic area has stated to the outside world，These collaborations are conducted independently，No association。

Hong Qinghua’s expression on Zhihui，The cooperation in which both parties jointly invested 5 billion yuan is a strategic cooperation，It is Fengsheng that supports Jingyu’s business development，Because of the previous business cooperation，The current equity cooperation (this time 26.3.3 billion yuan investment，Buy 30% of the shares)。Currently，The first installment of 1 billion yuan has been received，Mainly used for purchasing resources，There are scenic spots、Hotel，There are various resources that are scarce for tourist experience，There are even some equity investments，This time the Health and 188bet sports betting app download Alliance will use part of the funds here。

Establish the Health and 188bet sports betting app download Alliance to create another "Donkey Mother

In the same day and time，Four、Lvmama and "Tibetan travel" brand Songtsam 188bet sports betting app download jointly announced in Nanjing，The three parties will join forces to create the first domestic 188bet sports betting app download industry alliance-"Health and 188bet sports betting app download Alliance"，United Global Destination Suppliers、Famous scenic spots、Airline、Insurance companies and other 188bet sports betting app download industries online and offline、Upstream and downstream enterprises，Launching the “Healthy Travel Plan” to the world，Integrate the upstream and downstream resources of the global 188bet sports betting app download industry in the form of alliance。

Talking about the purpose of establishing the Health and 188bet sports betting app download Alliance，Hong Qinghua said，The Health and 188bet sports betting app download Alliance involves various enterprises or platforms in the industry chain，The circle will expand，You don’t have to do many things yourself，An alliance should be formed instead，Implement the Law of the Sky，No competitors，Cooperators only。The money raised this time can be said to be used to create another donkey mother，Create a greater service for users，A platform or system that users trust，A large part of this financing is used to build such a platform，This is a new trust platform or system，Use Kangluka as a link，Make it more convenient for users using Kangluishi Card，More affordable，More guaranteed，Provide services through exclusive customer service，Following to ensure satisfaction during the whole journey。

He further added，The Kanglu Alliance is currently a loose alliance，But we 188bet sports betting app download cooperate in depth in the future，For example, 40% of the hotel’s room occupancy rate is provided by us，We 188bet sports betting app download make our suppliers make money，And the supplier also guarantees to provide protection for our users。This is not a narrow alliance，It is an initiative within the industry。

According to Zhihui’s understanding，In the future, the Health and 188bet sports betting app download Alliance will launch the “Health and 188bet sports betting app download Card”，There is no specific sales target set yet，The Health and 188bet sports betting app download Alliance is also open，There is no preset limit on the number of companies or institutions inside，The only thing is to ensure quality，Make the user experience quality，Specific filtering based on user reviews，Those that are not qualified will be eliminated。

For members of the Kanglu Alliance，Hong Qinghua said，We 188bet sports betting app download give them capital in advance，Improve the quality of products or services，In the future, we 188bet sports betting app download set up an industrial fund worth 10 billion to do this，This is what the 5 billion yuan invested in the previous cooperation with Fengsheng。This 10 billion yuan (excluding the above 5 billion yuan) is currently being raised，The fundraising targets include some financial institutions，We also have our own money，Some funds have been received or confirmed。

As understood，Fengfen has a long history of developing the 188bet sports betting app download industry，Currently，Fengfen has integrated no less than 50 bases in more than a dozen provinces and cities in China and overseas countries such as Australia，Resort included、Travel destination、Health base、Hotel、Scenic Area、Commercial retail、cinema、Catering、Culture and Creativity、Commercial and leisure blocks and other business formats。Said by Fengsheng Holdings in its 2017 interim report，Will continue to integrate high-quality cultural 188bet sports betting app download from around the world、Health management and other resources，Create customers、A win-win healthy life value chain for partners and companies。Late November this year，Fufen Holdings invests in Tuniu at a ratio of 7%。

Songtsan 188bet sports betting app download Group is the “No. 1 Tibetan Travel Brand” in China。With unique site selection、Featuring a museum-like boutique hotel，Won numerous awards at home and abroad。In the domestic boutique hotel industry，Songtsam is hailed by the media as “the best boutique hotel chain in China”。In international authority、Ranked among the "25 Best Hotels in China" by Trip Advisor, a professional travel evaluation website，Songtsen has been selected for 10 consecutive years。

Profitability is inevitable next year, and it is likely to be listed on the Hong Kong stock market

Talk about the development of the scenic area next year，188bet sports betting app download’s expression on Zhihui，Profit is inevitable，First，From operating traffic to operating users，For example, today's Kanglu Alliance is a better service user，We 188bet sports betting app download not advertise randomly，But advertising fees 188bet sports betting app download not be reduced，But more 188bet sports betting app download be used on users；Second，Our gross profit margin 188bet sports betting app download further increase，The revenue scale 188bet sports betting app download be larger，Third，The platform 188bet sports betting app download be more efficient，At the same time we 188bet sports betting app download control more resources，Profits of offline entities and tourist destinations are doubling，In addition, the spillover effect of brand value 188bet sports betting app download appear。

Previously，There have been different opinions on 188bet sports betting app download’s listing arrangements，Hong Qinghua also responded to this matter，188bet sports betting app download is likely to be listed next year，Tend to choose Hong Kong，But there is no specific timetable or plan for the launch，It’s time for 188bet sports betting app download to combine industry and finance to promote development。