Zeng Ming is the chairman of the Academic Committee of Alibaba Group、Director of Education, Hupan University。Alibaba people like to call him "Professor Zeng"。

Entrepreneurship from 0 to 0.1 is the hardest。In the process of starting a business and growing up with Jack Ma，Professor Zeng summarized four key points for entrepreneurs: a high eye but a low hand、Trial and error must be based on Vision (vision and direction)、Carnival on the edge of the cliff、Self-cultivation (confidence and self-doubt)。

Experience 1: A high eye but a low hand

Never pursue a clear strategy and business model in the early stage。Everything is the beginning of chaos，188bet sports betting app download is impossible to have a clear strategy，Not to mention a complex and complete business model。Don’t expect to get 188bet sports betting app download right in one step。To pinch the soft persimmon、To land、Don’t idle，What is virtual and what is real is done。

The hardest thing is having too much ambition and too little power，188bet sports betting app download want hermaphrodite，Must have the ability to think macroscopically，Keep imagining the future，Maintain the big pattern，188bet sports betting app download have to be down-to-earth and start from a very small point。

I just came to Alibaba and communicated with Jack Ma. He told me every day about "When the bayonet is inserted, 188bet sports betting app download bleeds”，If 188bet sports betting app download stab a board with a knife，I stabbed it several times and maybe it still didn’t break。

So，It’s no use just saying big things，Can’t just draw a big picture，If it’s too talkative，This is what often happens when a few elites get together。Waiting for two years，Finally found out that what 188bet sports betting app download did was not what 188bet sports betting app download wanted to do。Of course，If 188bet sports betting app download are too biased towards execution，Worked for two years，188bet sports betting app download will find someone running in front of 188bet sports betting app download，188bet sports betting app download will have no chance。These are two very common things。

Specifically,In the 0-0.1 stage, don’t pursue cleanness, beauty and clarity。At this stage，The strategy is unclear，Not to mention the business model and revenue model，This is a gradual grinding process，Start from the edge of the soft persimmon，Pinch too much，Of course 188bet sports betting app download can pinch it harder。If 188bet sports betting app download are a tough nut to crack at the beginning，General became a martyr，Because 188bet sports betting app download have become a model for others。

188bet sports betting app download is a very important point,Don’t be afraid of small things at the beginning，Be brave enough to start with small things，But after 188bet sports betting app download cut in, 188bet sports betting app download should know that there is a possibility of amplification，Instead of still being small after cutting in。

Let me add something，Everyone often hears a sentence when financing，"188bet sports betting app download need to explain your product clearly to the VC in the elevator in two minutes"，This is nonsense。

But during your A round，188bet sports betting app download should try your best to explain clearly what the core value of your customers is，It may not be possible to explain clearly，But 188bet sports betting app download must force yourself to think clearly。

188bet sports betting app download might as well think bigger、Stay further away，188bet sports betting app download might as well make it smaller、Be accurate，Only 188bet sports betting app download have a chance to conquer the first hill，Only 188bet sports betting app download have a chance to capture one。

Experience 2: Trial and error must be based on vision

This stage must not be blind trial and error。Most people who follow the trend are doing 188bet sports betting app download blindly，No accumulation at all，I feel unjust even if I die。

Trial and error at this stage，188bet sports betting app download is the continuous testing and adjustment of future assumptions (Vision) through practice。Until we find the “mapping point” of the future today，Start from this point，Most likely to evolve into the future。This process of focusing。

188bet sports betting app download must have a Vision as a prerequisite for trial and error，Otherwise it will be in vain if 188bet sports betting app download try。Only test based on a certain basis，Only 188bet sports betting app download have the iterative route and direction。If there is no such prerequisite，It’s like a blind man touching an elephant，In the end, I couldn’t find a complete picture，It is unjust to die，I did a lot of useless work。

Trial and error is to find the mapping point of the future today，This point can take 188bet sports betting app download to the future。Use a professional word，Just be disciplined、Purposeful trial and error，Know the results and goals，This is the relationship between Vision and Action。On the one hand, we must act quickly，But there is a very clear Vision behind 188bet sports betting app download 。

In 188bet sports betting app download process，A very important point is: how to own Vision ？

Actually，The very act of looking for Vision can bring 188bet sports betting app download Vision，188bet sports betting app download look at the future every day，188bet sports betting app download will be better than others if 188bet sports betting app download have seen it，This is not something anyone is born with，It is a process。

Three thoughts: Carnival on the edge of the cliff

When discussing with an entrepreneur，He kept repeating: "We only have three months left"。”

I suddenly discovered where the problem occurred.

If a company uses three months or three weeks as a cycle，I can’t try anything decent at all，Causes the company as a whole to be anxious。

Startup companies must have a sense of urgency，But 188bet sports betting app download cannot permeate every aspect of the organization，Otherwise there would be no room for innovation。The CEO has to bear this pressure even if there is no other way，Even if there is no money，Let’s talk and laugh too。

Alibaba also experienced times when 188bet sports betting app download had only 10 months of cash flow，188bet sports betting app download was only in the last two or three months that we saw an increase in cash flow。

So, what did 188bet sports betting app download rely on to get through in the end?

Actually, 188bet sports betting app download’s a matter of belief or not，Ali later had a saying called "Believe in the power of belief”。188bet sports betting app download just believe it is not enough，188bet sports betting app download need to have more faith to keep going。

2012 is when Taobao began to discuss the third stage of strategic upgrade，The meeting was very anxious，The debate is very fierce，I said something at the end，Let everyone be shocked，I said:“Vision is for challenge，Not for proof。”

Vision needs to be believed，Those who believe will do it，188bet sports betting app download can only prove it is right after doing it。188bet sports betting app download don’t believe it，Vision will not succeed。In the early days of the company，Whether 188bet sports betting app download are looking for employees or partners，188bet sports betting app download will find，Those who can unite with 188bet sports betting app download are the proletariat，They are all people with nothing，Because there is none，Only then do we want to fight together。

When Taobao was chatting with Metersbonwe in the early days，Jack Ma also came forward，Chat for at least four years，The other party thought that he could open a store on Taobao and try it，I didn’t believe it at all in the early stage。In the early days, 188bet sports betting app download couldn’t borrow anyone’s strength，In the early days of ecology, people who had no accumulation came together because they believed in a common vision。

If 188bet sports betting app download don’t have passion，Can’t go far，Without a passionate team, 188bet sports betting app download can’t handle so many obstacles。If 188bet sports betting app download don’t have fun doing this，188bet sports betting app download can’t do it either。

Alibaba Cloud since 2009，Vision is clear，Everyone who comes believes in it，But a group of people are sent away every year，He is the one who was disabled，Then bring in a group of people，Batches of people march forward。If 188bet sports betting app download don’t have such a feeling of enjoyment，Can’t hold on for long。

Experience 4: Confidence and self-doubt

Founders are often in such a state，Sometimes I feel I am right，Sometimes I feel that everything I think is wrong。What to do if the company is taken to the pit？When to be arbitrary？Persist or give up？

There must be some luck involved，But this itself is a process of self-cultivation。The most difficult hurdle is this: extreme loneliness、Extreme self-doubt，But 188bet sports betting app download can only believe in yourself。

How to overcome？How to improve mental strength？How to maintain confidence despite moderate self-doubt？

In the past two years, the development of the Internet and the integration of tradition have become increasingly closer，Some people have stronger industry experience，Some people have stronger Internet experience，Some people understand platform thinking but don’t understand business，Some people understand business but don’t understand platform thinking，In the middle of 188bet sports betting app download process，How to stick to your own advantages，When to listen，How to blend these things together to become the wisdom of the team，188bet sports betting app download is a great test of everyone’s efforts，But we must also maintain a game mentality and go through 188bet sports betting app download process。

2002，The board of directors had a conversation with Jack Ma，I have been looking for a CEO for many years，But none were found。Jack Ma will become a good CEO just by doing 188bet sports betting app download。

I often want to find a good CEO ，But still come out from among those who believe。

Four core decisions

First，Core customer value is strong enough、Clear、Easy to perceive

This is a very important point for a platform to get started；188bet sports betting app download may have a good idea on a platform，But the starting point is whether your customer value is clear enough。No matter how good your ideal is，Not because 188bet sports betting app download are a platform，Come and use your service。

Why is 188bet sports betting app download difficult to start a platform?

Because 188bet sports betting app download need to use the principles and methods of the platform to integrate a service，Customers can also be satisfied，188bet sports betting app download can find the first batch of users。Platforms often look for small entry points at the beginning，The customers 188bet sports betting app download found are customers from the margins of society，Because the services and solutions originally provided to them in society were very poor，Although what 188bet sports betting app download provide is not very good，But there are already 5、6 times increase in value，They will come and use 188bet sports betting app download，As long as someone uses 188bet sports betting app download，188bet sports betting app download have a chance to evolve。

The earliest users of Facebook were a group of Harvard boys who were bored looking at pictures of girls。It is precisely because of such a clear user training process，The model and network can start iteration and optimization。188bet sports betting app download can’t think clearly about the value 188bet sports betting app download create，Everything is empty talk。

Second, how high is the entry barrier?

The service areas are different、Different goals，Different entry thresholds。Taobao chose zero threshold、A field that anyone can enter，But platform governance is very difficult，Because it can only be managed after the fact。The difficulty in making direction decisions is that 188bet sports betting app download can choose anything，Every direction has advantages and disadvantages。

Third, how to solve the credit problem?

The value of a platform lies in the symmetry and flow efficiency of information，The second thing is credit，Without credit, there is no platform。Another milestone in Taobao’s early development was Alipay，Formation of credit system based on Alipay，Establishing a credit system in a society lacking credit，188bet sports betting app download brings about the most basic things for ecological development。

As long as 188bet sports betting app download build a platform，It is necessary to answer who will provide credit。The seller said it himself，It’s up to 188bet sports betting app download to mark everyone’s credit？If the latter，How do 188bet sports betting app download solve the problem of scale、A difficult question to answer；If the former，Is the information provided by the seller credible?，How does the buyer verify the seller’s credit？Is the initial cost of trading in this way too high?？If 188bet sports betting app download let buyers evaluate，How to avoid buyers’ malicious behavior or personal preferences？How to screen out common behaviors of buyers to sellers？These are a series of very complex platform governance issues。

Fourth，How to meet the basic functions？——Preliminary division of roles

The biggest taboo in the early days of the platform was to make 188bet sports betting app download too broad and too thin，What is the most critical function，So that the platform can run？The definition of this function is very important。

Platform-based enterprises cannot succeed without Vision。

Vision action is more important than static Vision。When 188bet sports betting app download want to build a large enough enterprise or ecosystem，188bet sports betting app download must have a large enough Vision support。

In a sense，Characteristics of Alibaba，Yu Ma Yun set a particularly broad Vision from the beginning: "No business is difficult to do in the world"，Can be used anywhere。

The Internet is constantly changing，Business is constantly changing，Every 3、Ali has been thinking intensively about the future for five years，Think about whether the business is big enough from the perspective of Vision。A few of us are in the process of doing it，Clear whether 188bet sports betting app download want to do this Vision。

*188bet sports betting app downloadText source：WeChat public platform"VC/PE/MA financial circle”(ID:rmb10000e）, original title: "Zeng Ming: The most difficult obstacle for a founder is extreme loneliness、Self-doubt，But I can only believe in myself》。