After three years of “turbulence”，China’s 188bet online live casino market began a strong rebound in 2016，And 188bet online live casino momentum has continued in 2017，The mainland market has grown by 20%。This report is the sixth consecutive year that Bain & Company has released research on the Chinese 188bet online live casino market，Reveals five key findings:

First, China’s speed leads the world

2017，The growth rate of the 188bet online live casino market in China is very significant，Reached 20%，The last time a similar growth rate was achieved was in 2011。In the China luxury market research released in 2015，We predict that the 188bet online live casino market in mainland China will pick up。One of the main reasons for the prediction at that time was that the government was trying to support cross-border e-commerce，Replace the purchasing agency market。Meanwhile，Tariff changes also increase the cost of purchasing 188bet online live casino overseas，Ultimately guide Chinese consumers to consume domestically。Added the tilt of monetary policy，It will also further improve the cost-effectiveness of domestic purchases。Another growth driver is narrowing price differentials。The price difference between domestic and foreign countries has always been criticized by Chinese consumers，But starting from 2016，Many luxury brands have already taken action，Until now，Foreign pre-tax prices and domestic prices have become very similar。So，Based on the joint efforts of both the government and the brand，Mainland China’s 188bet online live casino market begins to rebound，It was still on the rise until the end of 2017。

188bet online live casino a category perspective，The women’s categories are the ones with the biggest increase，The first thing to bear the brunt is cosmetics、Perfumes and personal care products。Why is this？In the past, Chinese women’s consumption transitioned from relatively entry-level cosmetics to mid-range brands，Upgrade to high-end，Then to super high-end。Millennials are leapfrogging consumption，Upgrade directly to high-end or even ultra-high-end。The second one is jewelry，Many jewelry brands have launched entry-level products，Attracted many consumers who have always been fascinated by high-end jewelry brands，This is a driver of growth。Another important reason is that fashion jewelry is growing very rapidly，The proportion is also increasing，This is very different from the previous jewelry consumption that mainly focused on weddings。Then there are women’s clothing，Street style、Casual-style 188bet online live casino brand apparel drives growth in this category。In comparison，Men’s clothing is growing very slowly，188bet online live casino has a lot to do with the gradual decrease in gift-giving that was often mentioned before，188bet online live casino is the difference in growth between men’s and women’s categories。

Second, the strong rise of Millennials

From a global perspective，The number of Chinese 188bet online live casino consumers accounts for 32% of the world’s total，This is a high number。The main reason is the growth in the population of Millennials，Consumers aged between 20 and 34 years old，Compared to other age groups，Millennials are growing faster，And still growing。They enjoy themselves in time，Many consumption is not the result of prior planning or arrangement，But relatively impulsive consumption。actually，They are very knowledgeable about 188bet online live casino，And have their own ideas。They are well aware of the trends in the market，They like seasonal products，They will not give discounts to outlets、Or there is great interest in out-of-season products。The main force is between the ages of 30 and 35，From the international market perspective，This is a very low age。

This group of people had their first experience of buying 188bet online live casino when they were 20 to 25 years old，Many 188bet online live casino brand executives say that a few years ago, the average age of Chinese 188bet online live casino consumers was about 10 years younger than abroad，Already nearly 20 years behind now，This is a very unique phenomenon in China。And Millennials will also buy 188bet online live casino more frequently every year，But the single consumption amount is not high。

They are actually very familiar with digital technologies and applications，On computer、Spending a lot of time on mobile phones，And in fact, digital channels are the key channel for them to obtain 188bet online live casino information，More than 50% of information comes from digital channels，That’s why many 188bet online live casino brands spend less on magazines and posters，Reasons for investing more in digital channels。

Third, deep integration of channel system

In the total 188bet online live casino consumption market in mainland China,Online channels account for only 9%,So compared to daily consumer goods，The penetration rate of 188bet online live casino online is still relatively low。An important reason is that brand owners hope that consumers can go to physical stores to experience the brand’s culture and style，Really understand this brand。However，In the cosmetics category，The penetration rate of online channels is relatively high，Achieved 15%-20%。

188bet online live casino the perspective of offline channels,If the total number of retail stores of the top 20 188bet online live casino brands in the world were counted， More than a thousand stores in 2015，138 new stores opened in 2016，144 stores closed。The newly opened store focuses on light 188bet online live casino，These brands are still expanding like crazy。The closed stores are often relatively mid-range or high-end 188bet online live casino brands，They are actively consolidating stores - reducing the number of stores，But expand the single store area，In order to allow a more complete range of products to be displayed to customers 188bet online live casino same store，Bring a better shopping experience。

188bet online live casino online channels，There are four main categories of online purchasing channels for 188bet online live casino。The first one isShopping mall on the 188bet online live casino’s official website,This is a channel established and operated by the brand，As of 2017，Most 188bet online live casino are already established。The second one is188bet online live casino platform flagship store,Stores where both the platform and the brand cooperate，For example, Tmall flagship store，And the WeChat store in the WeChat ecosystem，They will maintain the same pricing strategy as the official。But there are also companies like Charisma Hui that sign cooperation agreements with 188bet online live casino，Channels that provide discounted products。The third one isShopping platform,This kind of store is completely operated by the platform，More like a buyer’s shop，For example, Tmall’s 188bet online live casino channel，There is also JD.com’s Toplife，The store sometimes conducts discount promotions，Brand owners’ control is not that strong。FourthFamous product discount network,For example, Secoo and Vipshop，Most of the products come from overseas，Whether it is purchased through overseas dealers or individual customers，No direct agreement with the brand，Brand owners have the weakest control over this type of channel。From the survey data，The main channel for real sales is the brand’s official website，The main reason is that consumers are worried about buying fake goods，The brand’s official website gives consumers the strongest sense of trust。An important reason why many 188bet online live casino brands establish official online malls is that there are no physical stores in some cities，They hope to reach more potential customers of brands through the online mall。

Fourth, gradeThe performance 188bet online live casino card is hugeGreat differentiation

Review the performance of each brand in 2017，Top 20 188bet online live casino brands，If the entire market is growing at 20%，In fact, only 40% of 188bet online live casino have a real growth rate of more than 20%，That is, about 8，10% to 20% growth is the mainstream，There are still some 188bet online live casino whose growth is less than 10%。To summarize，Some high-performing 188bet online live casino mainly do four things “right”:

First,Continuously create a sense of freshness and fashion.How to achieve novelty and originality？Achieving this goal from four dimensions: The first is to create more novel designs，Several well-known brands have changed designers in the past few years，The fundamental reason is to introduce the new from the old，Continuously adapting to Millennial consumers，Instead of continuing the classic 188bet online live casino line of the past。The second is the originality of paying attention to details，Breaking traditions and rules，This is a necessary means to cater to the Millennial generation’s concept of “I decide my chassis”。The third is to promote fashion cooperation，Last year there were many cross-border collaborations between 188bet online live casino brands and fashion brands，Produces extremely high eyeball effect，These trendy brands tend to be relatively young in orientation，Easier to capture the hearts of Millennials。Finally, always lead the trend，Maintain a brand image that keeps pace with the times，Continuously innovate and deliver fashion vitality。

Second,A strong supporter of digital marketing.2015，We asked 188bet online live casino brands the same question - how much does digital marketing account for in the entire marketing investment，The answer at that time was about 35%，This year this number has reached 40% to 50%，Significant growth。In digital marketing，WeChat has become a relatively important platform，Brands with relatively low investment have also reached the 30% level，The most brands have invested 60% of their marketing expenses on the WeChat platform。If you look closely at WeChat，The top 40 188bet online live casino brands have WeChat public accounts，On average, each public account has 300,000 to 500,000 fans，These are the most loyal brand fans。The average public account tweet has 40,000 to 60,000 readers，Strong communication power，This is also an important reason why many brands use WeChat for promotion。

Third,Offline store experience and customer service.Brands now use WeChat official accounts not just to provide product information and store information，Increasingly beginning to provide customer service、E-commerce and membership management，WeChat is indeed providing brands with more and more diverse and considerate services。I just mentioned the WeChat official account，WeChat also has a very powerful function, which is the circle of friends，I believe you have seen the 188bet online live casino advertisements in Moments。The number of luxury brands participating in Moments promotion has increased tenfold compared to 2015，Frequency tripled。Especially the promotion of these brands before and after specific festivals and the pre-sale of limited edition products, etc.，All of them have greatly promoted the customer flow of offline stores。

Fourth,“Fast fashion” leads the trend。188bet online live casino is a supply chain problem。Previously，Traditional 188bet online live casino emphasize slow work and careful work，Sometimes they even deliberately slow down listings and sales，There is an element of hunger marketing。In order to meet the consumption characteristics of the current Millennial generation，What do many luxury brands need to do？First,Increase the frequency of new product releases。In the past, it might have been released in two seasons a year，Luxury brands now tend to diversify their product portfolio，Producing a "short, flat and fast" release of a small number of styles。Second,Speed ​​up the window update speed，There are constantly new selling points to attract consumers to come back to the store for experience。Third,Accelerate the supply chain。After a product was launched abroad for a period of time，will enter the Chinese market。Brands are now aware of the importance of Chinese consumers，The "time difference" of product launch has been greatly shortened or even eliminated。Also，Strengthen vertical control of product design and manufacturing，Manufacturing time shortened，The speed of new products and replenishment will keep up，In 188bet online live casino way, we can meet the needs of today’s new consumers。

Fifth, cautious prediction of slowing 188bet online live casino

Outlook for 2018,Our view is that the 188bet online live casino market in mainland China still has strong growth momentum。The reason is that the logic and basic elements that underpinned growth in 2017 still hold true for 2018，Unless some uncontrollable factors have a greater impact。These key factors are that the consumer group of Millennials will continue to grow，Their enthusiasm and purchasing power for 188bet online live casino will continue to increase。Second,China’s digitalization process is at the forefront of the world，New ways are constantly being explored for online and offline integrated experiences，Whether it is a sales platform or digital marketing，China’s digital potential will further promote 188bet online live casino consumption。Third,The price difference between mainland China and the global international market will further narrow。final，Although we cannot predict the relevant policies，But the government’s goal of keeping consumption in China will not change，So I believe the policy support will continue。Therefore，We have no reason to deny the growth potential in 2018。Taking into account the increase in 2017，Maybe the growth rate in the future 188bet online live casino not continue to maintain such a high level of 20%，But it 188bet online live casino still be a high growth rate。