January 25，With "Blur-blurred ecology，The SMART Vacation Industry Summit with the theme of “Resetting the New Scene of Cultural Tourism and Vacation” was held in Beijing，Forum combined with city micro vacation、Specialized town、Pastoral Complex、Four major scene setting theme forums including global tourism，Invited cultural tourism and vacation industry government agencies、Cultural tourism and vacation industry expert、A pioneer in the practice of new cultural tourism scenes，Let’s dig into the essence and core of the cultural tourism industry ecology，Let’s discuss new standards in the cultural tourism and business fields。Senior hotel operations and investment management expert、Chen Xiaohan, founder of the "Shanshui Luyi" brand, attended the forum and delivered a keynote speech。

Chen Xiaohan said,188bet app Warmth、Anything、Easy，Whether it is an international brand or a domestic standard concept，These are the most standard requirements。“We use our own products、Own team，Includes our affiliates，From design、Development，All the way to our entire management，It is built using non-standard construction methods。”

The following is the full text of Chen Xiaohan’s speech:

(The content has not been reviewed by the parties involved and has been slightly deleted.)

I am a traditional hotel owner，I have experienced several large hotels throughout my career，Worked in professional hotel management before 2008，I have basically worked for well-known international brands and large domestic hotel management companies，Joined Wanda as owner representative in 2008，That hotel is the first hotel currently acquired by Wanda。It’s 2014，I founded my own company called Shanshui Luyi，Officially became the owner。

In this process，My team and I have received a lot of temptations，Also experienced many setbacks。In the process of temptation，You will gradually feel that the hotel industry is labor-intensive，To put it bluntly, it’s just serving dishes and water，Behind the scenes are those who do the most service work，You will look down on your own industry，When I first started my business, I did a lot of things that turned my back on my own industry。I want to raise funds，Contact the financial industry，I want to guide the entire folklore industry，188bet app download Opening a new boutique hotel brand，Slowly breaking away from what I originally did。Once you calm down and slowly push forward，What you want to do is still the most professional things。

Several promotion meetings for non-standard accommodation products，I said the guests on stage all talk about feelings、Design、三家，But what I want to know is your B&B，How do you copy a mom-and-pop store?，How to ensure the comfort of guests who do not follow standards？Many stores now have no repeat customers，I personally think the first 100 meters are easy to walk，If there are two companies、三家，Turn into an attractive B&B，Open even more，Able to standardize and replicate，It may be a very long and difficult road。We felt that B&B was not suitable for us from the beginning，China is currently doing B&Bs，The conditions required in all aspects are very immature，We play to our strengths，Non-standard accommodation serves as an entry point to leverage the entire market，In the process, the product is finally made into a brand，Using a boutique hotel as an entry point to leverage the new cultural tourism industry market in the future。

Vacation and travel are different

Before sharing with everyone，The original topic given to us was to talk about the destination，Tell me about vacation，The first time I came across the concept of vacation2002Year，Talk about vacation from a hotel perspective，I believe we are a very professional group of people。Why？At present, everyone knows that there is a very professional hotel management company，The hotel management company just acquired by Marriott，Opened a hotel in Yalong Bay, Sanya，The big owner of Yalong Bay talked to him at that time，Are you willing to add your shares to the newly opened hotel？That group said we are asset-light，We do not participate in investment。I was lucky enough to be part of that conversation，First time I know about the so-called vacation，He said China’s vacation market is not good，I said why the holiday market is not good？They are not here for vacation，They are here to travel，For the first time, I learned that traveling and vacation are different。

Later this group gave up，Only in a management capacity，He was very happy in the first half year，There are nearly millions of management fees that can be collected every year，He didn’t expect it after two years，2003-2004，How can the entire Sanya vacation market be so good，If he intervenes as a shareholder, the annual profit will be tens of millions，He regrets it very much。A very professional international company，A large company with decades of history，In 2002、In 2003, China’s vacation market was also a vague concept。

I entered Yalong Bay in 2003 and felt that I was very awesome，Currently a famous international brand，At that time, we 188bet app download entered this bay and built a villa-style hotel，I am the general manager of that hotel，I think I am very powerful，You are well-known as a business hotel in the business city，You have the opportunity to be a resort hotel，But I don’t understand what a resort hotel is at all。I was very confused about two things at the time，The first one is that I always wear a suit in my dreams。

I used to dress politely in business hotels，Whenever there is an important banquet, a small knot should be tied here，Looks very formal。After arriving in Sanya to work，Building a resort hotel，Wear the legendary island uniform every day，When I walked to the road, I saw people from the Northeast coming out，At that time it was called Heilongjiang Sanya TV Station，We wear clothes like that to work，I am the general manager of Tangtang，I am very resistant，I still put on the suit that I was used to in business hotels，I don’t want to wear fancy clothes in the lobby。

The result will be one day，The Spring Festival is a particularly busy time，A group of guests are here，The guests kept greeting me，There are constant Chinese and foreign guests coming over to ask me to carry their luggage，If I were dressed like that，They may feel like a bellman in the hotel，Or a security guard，Your uniform looks too formal。All kinds of hotels opened in the bay，Jiahua is opened there、Marriott、Carlton、Jinmao、Hilton，The foreign general manager who came from the bay，They are all wearing big pants、Slippers，The standard configuration is either Land Rover or GL8，My mentality is not a vacation，How do you serve your guests well？So this is a vacation。

We are very happy working in Yalong Bay，Sanya’s main tourist destinations，Everyone comes for different purposes。The first time I did sales from Yalong Bay to Russia，Tell them that the beach at Yalong Bay has sand like flour，So my price is much more expensive than Sanya，It looks like this when the guest touches it，I signed a one-year agreement with you。These guests feel very distressed after moving in，Why？These guests are lying in the room and will not come out，I’m weird，I will chat with them slowly，Why don’t you go out to play？He said I was just playing，Look at me sunbathing，I have to go back very tan to tell people I’m on vacation，Russia is divided into many regions，Some people come to consume notice，So this customer is very proud to tell me，Those are the places where Chinese people go，Where we go with Russians in general，We are from Kyrgyzstan，I came here to sleep on vacation，Otherwise you want to take me to see the two rocks in Sanya Bay？They are very honest，There were many concepts discussed back then that I didn’t understand at the time，Spending so much money to sleep in our hotel，When we first picked up these groups，The hotel 188bet Online Sports Betting and Casino is very distressed，Why？Our food delivery service simply cannot keep up，Nowadays, some B&Bs are designed to allow guests to sleep beautifully in the room，If you let guests stay in the hotel and sleep late，You can provide a food delivery service，You need a professional food delivery kitchen。

Our hotel at that time，280 villas，Jack Ma’s first villa was bought from us，Our food delivery kitchen is only over 20 square meters，I am simply too busy during the intensive food delivery in the afternoon，The guest’s experience was terrible，In other words, we don’t know how to run the vacation market，As an operator, I don’t understand，As a designer, I don’t understand either。Such a guest never leaves home，Don’t watch TV，Just bask in the sun。How could there be such a guest？But this is how the entire social form develops。I saw colleagues posting articles like this in a few years，Why doesn’t this hotel have a TV?，What is he here for?？He is here for vacation。

There are many wealthy people in China now，They are on vacation，They do nothing，Not even talking，Going on a very high-end vacation。The way he spends his time is different，Also in this process，Slowly getting in touch，What is the concept of vacation，What is the concept of tourism。Almost around 2010，We discovered a new consumption pattern，This is the micro vacation we are talking about this time，The premise is that the current traffic accessibility is very good，Many beautiful cities in China already have high-speed rail，Airplanes have become a convenient transportation，The convenience of transportation makes the distance between cities very short，This is also the basic premise for us to build Shanshuiluyi market。

About micro vacations and non-accommodation

Today’s sharing will talk about the aspects of Shanshui Luyi Company，The current first project is West Lake Luyi，Share with you the current concept of micro vacation as we understand it，The concept of non-standard accommodation，What we are currently doing。

About our own relationships,Why is it called Luyi？Our company is a professional hotel real estate developer、Operator，And hotel asset management consulting company，We mainly provide non-standard accommodation，And consultants for cultural tourism products，Then also do management，Participate in investment at the same time。We are also relatively lucky, we were established in2014year, catching up with a better time,2016It will be more difficult to register hotel investment management companies in China，A large amount of unreasonable funds rushed in，Causes many financial scams。We do it all the way，I am2008Joined Wanda as owner representative in 10820_10830，You only know when you actually open a hotel，Especially the opening of resort hotels，The first resort hotel I opened in Wanda 188bet Online Sports Betting and Casino was the Conrad Hotel in Sanya。More like a commercial hotel，Made of gold wire and white jade，For the sake of speed，When designing, I still stay at that concept。I also gradually discovered during this process，Actually a resort hotel，A non-standard accommodation product must be really good，It must be done well from the beginning，We are currently starting from planning、Design、Preparation、Preparation，Always do the whole process。

Current products，Realizing non-standard accommodation products Luyi，If you want to enter our boutique hotel industry，You can also refer to the accuracy of our Luyi Hotel。庐，A small house that welcomed private guests along the road in ancient China，驿，A small house that welcomed private guests along the road in ancient China。In our non-standard accommodation industry，Boutique Hotel Industry，We hope from the beginning that we are following the way foreigners imitate us，That is, doing Chinese style，So we found a hut，一驿，to form the name of our hotel，Indicates that our size is relatively small。

Hotels like ours，Roughly what kind of standard is set，2017Year，Participated in more activities organized by the National Tourism Administration and local tourism bureaus in April and May last year，When discussing the setting process, we talked about how to define it，How to call it a boutique hotel，There are various standards in between，Especially after investing in your own hotel,One of the standards we set is in the business district of the hub city，The second one is near famous attractions in the hub city，The third is in tourist resorts in the suburbs of the city，Building area in4000square meters to6000square meters, generally available40To60rooms，As well as distinctive catering and other supporting facilities。We say that the current shortcomings of B&Bs may be caused by their size。40About 11864 rooms,40The costs incurred by the non-sales profit-making department of each room are still similar，40A hotel with one room also needs a general manager、Security、Human Resources Manager，Training is also needed，Logistics support staff。But40between rooms10Jianfang also provides these services,40You can spend your time here40Room.

Computers are getting smarter and smarter，If you have done non-standard business, you will know，The current large oneOTA，The more famous Ctrip in China，They are all computers that identify the activity of this hotel，How many rooms were sold today，This hotel is very active，AllOTAAlways doing it is the icing on the cake，Nowadays, few B&Bs look like professional onesOTAFor sales, we use other brands.

Why set the upper limit of 40 rooms and 60,000 square meters？If the room temperature increases to this level，If you want to maintain a relatively high housing rate，You have to make 188bet sports betting app download products outside the guest room to attract guests，In other words, your hotel’s profitability is relatively low。Can this be changed？This is what Shanshui Luyi is currently doing，Except guest rooms，High profit margin，In addition to the guest rooms, find other things in the hotel。When it comes to specific projects, I will also share with you what I am doing。

Non-standard accommodation should consider millennials

Architectural features of the hotel，We want the same privacy and security as a large five-star hotel，It can be a renovation of the original building，The design will focus on showing the “sense of place” or “sense of local culture”，Fully integrated with the surrounding natural landscape，At the same time, indoor standard requirements，Be as warm as possible、Anything、Easy，Fully embody the characteristics of local culture and scenery。Some Moments are named Gao Leng，I don’t dare to use it，I have suffered like this myself，My own designer was very cold during my own investment process，What I do is called frigidity，The post-90s generation is no longer popular now，Non-standard accommodation should consider millennials,Warmth、Anything、Easy whether it is an international brand or a domestic standard concept，These are the most standard requirements，Also the hospitality of our industry。

We hope to use a large number of equals in the guest rooms，Bedding even higher than the standard of five-star hotels、Bathroom products、Electronic products，And has an independently designed lighting system that integrates with the surrounding natural landscape。We recommend that a large number of non-standard accommodation should use standardized processes in the base and construction processes。

We have our own relatively strong catering team，Created several specialized catering brands，Also directly benchmark when doing it，Standardized Hotel。Generally five-star hotels have relatively formal restaurants，We have a club-style restaurant，Our atmosphere is more casual，Using a large amount of local raw materials。We also made a brand called Luzao，Place the most distinctive stove in the hotel，There is already a Luzao restaurant by the West Lake，This is actually the same as the all-day dining restaurant in our five-star standardized hotel，The so-called cafeteria、Coffee shop standards can be combined。

We have created our own specialized spa brand，called spring sleep，It is difficult if the guest rooms exceed international standards，But doing SPA will have better operational results。Besides my team，You can also introduce my partners to you，The first partner is a professional design company specializing in boutique hotels and non-standard accommodation in China。We specialize in some non-standard architectural designs of our own，We have another partner，Stay with me，Another partner is a catering company in Beijing，The brand chain we make，Called Yanmao Kitchen，Currently the 188bet app best kitchen in Beijing for cooking Jiangnan cuisine。Yan Xiaochu series restaurants in Beijing and Sanya。We use our own products、Own team，Includes our affiliates，From design、Development，Our entire management is built using non-standard construction methods。