In a blink of an eye，Already entered 2018，Although winter is the off-season for tourist attractions in various places，But，The tourist attractions are undercurrent，In addition to people from other industries gearing up to enter tourist attractions, people are planning to launch new projects，People in the scenic area are not idle either，Various tourism training，The summit forum is booming，Tourists are constantly learning and improving，Many 188bet best bookmaker are also selecting and preparing for new projects。

What is foreseeable is: 2018，Chinese 188bet best bookmaker that reflect in pain，The upgrading climax will surely come。

1、The 188bet best bookmaker industry has become without industry characteristics、A high-risk industry with no entry barriers。

Tourism industry in recent years，"Global Tourism"、"Rural Tourism"、"Special Town"、“Pastoral Complex” and a series of new concepts，And real estate + tourism，Culture and Creativity + Tourism，Industry+Tourism，A series of innovative 188bet best bookmaker are emerging in endlessly，Which road is the brightest one?，Which projects will do well once they are launched on the market？No one knows，But，These will be part of the tourism industry。

Whether it’s travel＋，Still + Travel，All 188bet best bookmaker projects will become an integrated platform，The 188bet best bookmaker industry will from now on become an industry that is integrated with various industries and has no obvious industry characteristics。

The unavoidable fact is，188bet best bookmaker projects vary from big to small，Has given many people in other fields the wrong feeling，I think anyone can do travel，Dozens of acres of land can also be used as a tourist attraction，A barren mountain can also create a 188bet best bookmaker project，It can be seen from this，How low is the threshold for entry into the 188bet best bookmaker industry！

Also，With the birth of various new 188bet best bookmaker concepts，The number of various tourist attractions is increasing rapidly，Various market strategies and operating methods，Various forces entering the 188bet best bookmaker industry with various purposes，Disrupting the 188bet best bookmaker market，They are gathering strength，Use funds and experience from other industries to develop your own approach，Looking forward to market testing，They are interested in various tourist attractions，Already sharpened，The market is so big，There are only so many tourists，There is also a life-and-death struggle，It is foreseeable that the competition between different types of tourist attractions will become more brutal and fierce。

2、Homogenization of 188bet best bookmaker、Shortage of talents、Simplified market operations、However, tourists’ consumption habits have undergone diversified changes，The scenic spot has been completely compensated，No more upgrades，That is changing from waiting for death to seeking death!

2017，Nearly 90% of 188bet best bookmaker cannot make ends meet，There are fewer and fewer 188bet best bookmaker that can make money，People who make money and a large number of tourists are basically concentrated in old 188bet best bookmaker with first-class domestic resources，And a few new business formats、New Market、188bet best bookmaker with new practices；

At present, domestic 188bet best bookmaker are seriously homogenized，Because there is no mature routine，There is no theoretical system guidance，Plus lack of innovation ability，All employees in 188bet best bookmaker are trying to cross the river by feeling the stones，Do whatever you have to do，Learn from what others are doing，Lack of experience、Lack of funds、Missing method、Lack of talent，leading to new、Old 188bet best bookmaker will enter a difficult period of survival。

Also，With self-driving travel and the continuous upgrading of the technological era，Though tourists are currently traveling to enjoy the scenery、Casual、Wellness is still the theme of 188bet best bookmaker，But the proportion of tourists purely for viewing is getting smaller and smaller，Experiential 188bet best bookmaker is the mainstream trend of current development，Tourists are becoming more and more independent。

In this situation，It is getting more and more difficult to create creative activities in 188bet best bookmaker、It is becoming increasingly difficult to choose media for communication，The cost of market operation is getting higher and higher，One side is high investment，One side is low output，These are painful and cruel tests for 188bet best bookmaker。Don’t upgrade and wait to die，Upgrading may lead to death，But，Upgrade，Another result is that the scenic spot can quickly get rid of market difficulties，Earn a lot of money for the scenic spot。

Each scenic spot has its own rationality and its own specific conditions，How to upgrade 188bet best bookmaker，What standard should be raised to?，There is currently no clear criterion for judging，Can only be based on many years of operating experience in 188bet best bookmaker，Propose some suggestions for improvement。

The main body of market operation lies in core product competitiveness，And effective event planning capabilities that occupy tourists’ minds。So，New、odd、Special experience type products，And secondary consumption capacity must be the future development and adjustment direction of the scenic spot，The activity planning capabilities of 188bet best bookmaker will be the core competitiveness of scenic spot marketing。

Upgrade of 188bet best bookmaker，It should focus on product features and profitability、Marketing methods and event planning，Details are as follows，For your reference，Hope it can inspire everyone:

Upgrade core: 188bet best bookmaker、odd、Special product content，Multiple ways of coexisting income and profit models。

Our original understanding of the product，It’s about sorting out family assets，Think the scenic spot is the best、The best、The most satisfying scenic spot，Add the culture of the scenic spot，And several major events throughout the year in the scenic area，Create a brochure、Promote promotional videos and other promotional materials，This concept was used in the past few years when the number of 188bet best bookmaker was relatively small，More practical，However，With the increase in the number of 188bet best bookmaker，And the conceptual change in tourists’ perception of tourism，Current publicity，We must re-understand the resources of 188bet best bookmaker，Find out the differences in the resources themselves，And find the key memory points that are easiest for tourists to recognize and accept，Cannot be reduced to a scenic spot to enjoy yourself。

Currently, my definition of resources is one word: differentiation！You have something that others don’t have，Or something that others have，You have come up with new tricks，Newness is 188bet best bookmaker a difference。Especially in regional product competition，This is the most critical point；

Although there is still a point of view from the birth of the scenic spot，Competitors are 188bet best bookmaker from all over the country，I think this is a bit exaggerated，After all, the current situation is that the market scope of many 188bet best bookmaker is still limited to the market scope of 200 kilometers to 300 kilometers around the 188bet best bookmaker，The number of tourists 300 kilometers away is basically insignificant，So，The biggest competitor is the competition between similar 188bet best bookmaker within the effective market。

Differentiated products，Basically it can be defined as，Within 300 kilometers，Things not found in other 188bet best bookmaker。This difference can be a highlight，It can also be a hype for an innovative event，Can be original，It can also be copied from other places，But anyway，We must ensure that no one else has it within the region and be innovative。

Another aspect，We must also determine the core profit model of the 188bet best bookmaker spot: 188bet best bookmaker spot marketing must make money for the 188bet best bookmaker spot，So，Choose products that are more than just differentiation，We also have to settle an account，What are the necessary accessories，Which product combinations are most popular，Which ones are profitable。

Currently，I think a more appropriate ratio for the income of 188bet best bookmaker is: tickets: secondary consumption: accommodation and catering: other ratio is 3:3:3:1，Many 188bet best bookmaker are still supported by tickets，Does not pay attention to the consumption of other items either，Resulting in low consumption per tourist，The tickets are too high and set a higher threshold for tourists，So I can’t keep up，Can’t keep up step by step，It also caused a lot of trouble for marketing work，Marketing work must also settle this account first，Segment and combine the products of 188bet best bookmaker，Then launch it into the market，If any deficiencies are found, make improvements in a timely manner，Gradually make up for your shortcomings，Since then，At least from the product and operational levels，Solved the basic problems of the scenic spot。

Upgrading core: sorting out channel relationships，And build your own 188bet best bookmaker spot，A controllable marketing system。

Scenic spot marketing cannot be generalized，You can’t just copy the big 188bet best bookmaker，rigid and rigid；Gotta figure it out，What stage of development is the scenic spot currently in?，Current market share，What is the tourist awareness?，We need to understand more about what marketing needs to do now，According to different seasons，And the differences in each regional market，Combining different development stages of 188bet best bookmaker，Explicit at that time、Develop regional sales strategies suitable for 188bet best bookmaker；

And based on the market’s recognition of the scenic spot，Re-dividing the core of the market，Local tourists in many 188bet best bookmaker do not recognize it at all，On the contrary, there are more foreign tourists than local tourists，So the number of visitors from out of town is large，Naturally the core market，Don’t be limited to the concept of region and city base。A market where tourists can come，It’s a good market in the scenic area，The core market has a large number of tourists。How to divide，To be combined with previous marketing data，And analyze the business volume of business personnel。

But there is one exception: small planning activities，And festival-type activities that need to quickly gather popularity，Activities such as the Spring Festival temple fair，188bet best bookmaker must be a city within 100 kilometers or an hour and a half drive。

Also，188bet best bookmaker must also pay attention to and strengthen the construction and management of channels，I think the current marketing of 188bet best bookmaker should establish a marketing method in which three modes coexist，i.e. traditional online、Offline、And the coexistence of three self-operated marketing methods for 188bet best bookmaker that must be constructed in the future；

Which is divided into online points；Traditional OTA website cooperation；Offline can be divided into: travel agencies、Outdoor channel，Key customer resources (training institution、Development department, etc.)、Small customer group (unit、school individual)；Special emphasis here，It is the problem of constructing the self-operated marketing system of 188bet best bookmaker: self-operated can be divided into two parts: the online scenic spot online mall and the third-level distribution。

Online、Offline、Resource cooperation in these parts of self-operation cannot be ignored，Each resource class has different responsibilities。The only difference is that each part accounts for a different proportion in 188bet best bookmaker。

Upgrade core: according to the scenic spot’s own conditions，Plan and implement activities suitable for 188bet best bookmaker based on market conditions，Build the scenic spot’s own event planning organization and fan group。

188bet best bookmaker must build their own event planning departments。The planning department has two responsibilities，One responsibility is the scenic spot’s own WeChat public account、Website、Operation of various self-media such as Weibo，Another area is various types of event planning，This department is particularly important，will directly guide the development of scenic spot marketing，And working in scenic spot marketing，plays a decisive role。

Activity planning creativity should be combined with the cognition of ordinary tourists，Activity creativity should come from life，There must be a certain degree of novelty in 188bet best bookmaker。While doing activities，Think carefully about which tourists to target，What are the attractions in event promotion to attract these tourists，How to spread，How to promote sales, etc.，Think 188bet best bookmaker through and understand 188bet best bookmaker，Basically I know the activities well。

In addition, details determine success or failure，A good activity idea，Just one of the conditions for the success of the event，The key to event success，Rely more on details and execution。So，Another key factor in the upgrade of activities is every detail of the execution of 188bet best bookmaker area activities，Every link in the process must be understood、Each department、Everyone、Every thing in each time period must be detailed，Based、There are assessment and supervision standards。Ensure traceability of activities、Process controllability and accuracy of data analysis。

*Source of this article: WeChat public account "188bet best bookmaker Area Marketing Practical School" (ID: jqyxsunzhen)，Author: Sun Zhen，Original title: "China’s tourist attractions don’t need chicken soup，2018，The 188bet best bookmaker spot needs to be upgraded！》.