As Millennials gradually become the main consumer group，Free travel is also on the rise，Many outbound tourists complete their flights online、Hotel and travel itinerary booking。Where to buy 188bet game，Is the largest fixed consumption item for outbound tourism。

“The biggest difference between 188bet game and domestic air tickets，There are so many flight combination options，No OTA (online travel platform) can show you all flight plans，Especially if a long-term trip involves one or more transfers。”

Days ago，Zhang Yan, founder and CEO of iGola, an international air ticket 188bet game engine, said in an exclusive interview with a reporter from the 21st Century Business Herald，Due to the limited destinations served by a single airline，The advantageous resources integrated by each OTA are different，Making it difficult for users to conduct a quick price comparison 188bet game for the best flight plan。

The gap in the market creates space for the travel 188bet game and price comparison platform。On the one hand，188bet game engines provide users with diverse 188bet game results and further choices，Greatly saves users’ decision-making time。On the other hand，For online travel companies，188bet game engines can bring considerable marketing and customer acquisition value。

Compare first before buying

Spring Festival is coming，Many people choose to travel abroad with their families to celebrate the New Year，Major overseas tourist destinations are about to usher in a peak of Chinese tourists。According to public data from the National 188bet game Administration，The outbound 188bet game market in 2017 was 1.2.9 billion visitors，An increase of more than 45.8 million people compared with 2012，Average annual growth of 9 on a comparable basis.17%。

Yang Yanfeng, associate researcher at the School of Tourism at Beijing Union University, told reporters，Different from the domestic air ticket market，More suppliers of 188bet game，Airline policies are also more complex and diverse，There are many different combinations of options to fly to the same destination，For consumers，When booking 188bet game，The demand for price comparison is much higher than that of domestic air tickets。

Due to the different sales policies of suppliers for 188bet game，The same product is sold at different prices in different channels，Consumers are often dazzled by the wide variety of prices when making reservations。Zhang Yan told reporters，Because of my previous employment in a foreign company，Often need to go abroad for business，It’s easy to fly 150 flights a year，He is a veritable "flying man"，More than once, I have sought the fastest or most affordable flight option，Spend a lot of time comparing prices between different platforms。

After realizing the above pain points，Zhang Yan decided to develop a product specifically for air ticket price comparison 188bet game，Use technology to connect OTAs and airline official websites around the world，Users can compare first before buying，Say goodbye to the past purchase method of opening multiple websites to compare prices。

Different from price comparison platforms such as Skyscanner，After searching for a suitable plan on iGola, you can directly purchase tickets from overseas airlines and agents，No need to make a second jump。This closed-loop trading system is also the first of iGola，Different from foreign 188bet game platforms that only compare prices without assisting transactions。According to Zhang Yan，iGola will support more than 180 currency transactions and more than 250 payment methods around the world within this year。

“If the user needs to jump from the 188bet game engine to the overseas supplier’s website，The Internet speed will be slower，You will encounter language barriers after transferring here、Problems with different currency types，In the end, it is very likely that you will need to bind a credit card to complete the reservation，Unable to use the most common mobile payment method in China。These problems are not only detrimental to user experience，There is also an additional time cost。" Zhang Yan analyzed。

In fact，Since entering the period of “promoting direct promotion and downgrading generation” in 2015，Many large domestic airlines have achieved zero ticket agency fees，In other words，The profit margins of 188bet game agencies such as OTAs have been greatly squeezed。

Yang Yanfeng said，Domestic air ticket business is currently a traffic product that does not make money，Ctrip+Qunar、Flying Pig、The traffic entrance pattern of large OTAs such as Meituan is relatively stable，To seek new profit growth points，Overseas expansion, especially 188bet game，There is still a lot to be done。

Competition and cooperation with OTA

Zuoyu Capital once wrote an analysis，Large scale at home and abroad、The well-known 188bet game all established and flourished after the Internet bubble burst in 2000，The peak period of development occurred from 2005 to 2006，A total of 7 metasearch companies have been born in the past two years，Ruqunar.com、trivago、Cool News、Hotelscombined、Monondo et al。

Reporters combing public information found，Last 5 years，The travel metasearch field has entered a stage of frequent mergers and acquisitions，End of 2016 to 2017，Several large-scale mergers and acquisitions have occurred in the metasearch industry: September 2016，Travel management giant Concur completes acquisition of flight metasearch Hipmunk；December 2016，Ctrip spends 12 billion yuan to acquire British meta-188bet game engine Skyscanner；January 2017，Priceline bids 5 more.Acquired independent metasearch company Momondo Group for US0 million。

To this point，The merger and acquisition of large-scale global metasearch companies has basically come to an end。Yang Yanfeng said，The greatest value of a 188bet game engine is the entrance that collects traffic，To some extent, single OTA development can be better supported。“Many OTAs are now seeking wider traffic，The 188bet game engine covers a wider range，The price comparison function is a common demand among users，Therefore, the benefits after the integration of both parties can achieve the effect of 1+1 greater than 2。”

Take Ctrip as an example，After spending a huge amount of money to buy Skyscanner, a well-known 188bet game engine, at the end of 2016，The growth of its air ticket business has accelerated a lot。

According to the unaudited financial results for the third quarter of September 30, 2017 announced by Ctrip.com，Ctrip’s net revenue in the third quarter was RMB 7.9 billion (approximately US.2 billion)，42% year-on-year increase，23% month-on-month increase。Ctrip Chairman and CEO Liang Jianzhang said，Ctrip’s flight booking business is benefiting from the strong growth of Skyscanner，The number of 188bet game sold through Skyscanner in the third quarter of 2017 increased by more than 250% compared with the same period last year。

In Zhang Yan’s opinion，A large number of 188bet game acquired by OTAs，On the one hand, it strongly proves the value of metasearch itself；On the other hand，Limited by fierce competition from OTA，There is basically no possibility of exposing their respective data，It has become a false proposition that the acquired metasearch guarantees the fairness of search results。

2017，iGola announced its cooperation with Amadeus, the world’s largest GDS distributor, to develop travel intelligent 188bet game technology。For the development space of 188bet game engines，Zhang Yan said，Benefiting from the rapid development of artificial algorithms and AI technology，Future flight plan planning，Except for distance and time factors，The user’s airline points will also be taken into account。Also，iGola is also trying to cooperate with third-party data companies，Provide personalized product recommendations based on user data。

*thisWen LaiSource: 21st Century Business Herald, forAuthor: Wen Yingran, originalTitle:《Nuggets international air ticket market, 188bet game engine integrated traffic entrance》.