March 19，The seventh plenary session of the first session of the 13th National People's Congress was held in the Great Hall of the People。188bet online sports betting

Luo Shugang was the executive deputy director of the Propaganda Department of the CPC Central Committee and the director of the Office of the Central Steering Committee for the Construction of Spiritual Civilization。Served as Party Secretary of the Ministry of Culture in December 2014、Minister。During the years when he served as Minister of Culture，Between policy control and the market，Collect and release。After officially becoming the Minister of Culture and Tourism，What kind of picture will "culture + tourism" show us，Worth our common expectations。

The integration of culture and tourism may have higher requirements on the content level

In recent years，The attraction itself is no longer the only selling point of tourism，With the diversification of people’s choices，The spiritual needs are also becoming increasingly strong。In recent years，Travel performances and tourist B&Bs are gradually heating up，Continuously attracting people’s attention，With the rise of cultural industry，Infusion of cultural thinking，It may bring surprises to the tourism industry。 

Reviewing the current situation of the domestic tourism performing arts market，Some large-scale performing arts programs currently popular in various scenic spots，Gorgeous scene、A visual feast combining landscapes、Hundreds of millions of large investments，But with little effect。Not only is the artistic level unsatisfactory，It also causes damage to the natural landscape and ecological environment of the scenic spot，Some netizens posted on Weibo 188bet online sports betting saying “These live performances are really scary，Real scene of destruction！”

Luo Shugang has put forward higher requirements for players in live performances at the content business level。April 2015，Luo Shugang sorted out the six main problems faced by current artistic creation and production at the National Art Creation Work Conference。The fourth aspect can be said to be applicable to the cultural tourism industry。

He thinks，“Some works of art are obsessed with formal techniques，The content is empty；Some pursue luxury and grand spectacle、Big production，Create a so-called visual feast，But poor in thought、Pale spirit；Some even dissolve the sublime、Distorted value。One-sided pursuit of form first、A work of art for the sake of form，No matter how gorgeous the scene is、Another novel design、No matter how skilled you are，It can only be like a body lacking a soul、Lifeless artificial flowers，It is impossible to have long-term vitality。”

Looking back at tourism and performing arts，As an important field of the cultural tourism industry，It has matured and begun to enter the adjustment period。Data display，Total 5 national tour performances in 2016.190,000 games，Decreased by 4 from 2015.17%，Box office revenue 34.0.4 billion yuan，Decreased by 3 compared with 2015.21%。In local areas，Excessive competition has appeared in large-scale performing arts，Even well-known large-scale entertainment shows such as "Taishan Eternal Love" have been shut down one after another。 

After the establishment of the Ministry of Culture and Tourism，The cultural department is the department in charge of cultural and artistic creation，Will further increase the construction of tourism performing arts brand，Effectively solve the problems of homogenization of some performing arts projects and low cultural and artistic standards。 

B&B construction may become a tourist hotspot

In 2016，Minister Luo Shugang proposed "promoting cultural relics protection and poverty alleviation and development" when explaining in detail the key points and hot spots of the "Outline" at the "Outlook 13th Five-Year" report meeting、Ecological tourism and new urbanization、Combined with the construction 188bet Online Sports Betting and Casino of a new socialist countryside，Promote characteristic towns、Beautiful rural construction" etc.。Among them，The characteristic town has received great attention from people，Over the next two years，We have also seen many characteristic towns on the TV screen、Travel variety show about rural scenery etc.。For example, "Where Are We Going, Dad"，Where he has traveled every season、B&Bs where I stayed，They have become tourist hotspots，And later "Beautiful House", "Dear Inn", etc.，It also focuses on the charm of country B&B，Further enhances the public’s recognition and consumption potential of the B&B concept。

Predictable，A single tourism project in the future will no longer be able to meet the current market demand，The integration of culture and tourism may have higher requirements on content creation。Build to cover travel performances、The vertical industrial chain of accommodation and other businesses will become a new point of competition。

"Culture + Tourism" targeted poverty alleviation, how to help?

Early March this year，The National Tourism Administration issued the "Notice on Further Improving Current Tourism Poverty Alleviation Work"，Make arrangements for tourism poverty alleviation work in 2018，Further refine the division of labor responsibilities、Precision poverty alleviation mechanism、Innovative assistance measures，Strengthen policy cohesion，Strive to promote the development of tourism industry in poverty-stricken areas，Resolutely fight the battle against poverty in the new era。The "Notice" issued this time is a continuation of the National Tourism Administration's series of measures to promote tourism poverty alleviation，This is also another reminder of the poverty alleviation work in the tourism system，"Twist the strings" for tourism departments at all levels。 

With the merger of the National Tourism Administration and the Ministry of Culture，Poverty alleviation will eventually become a fish-to-fish relationship，As a result, cultural poverty alleviation will inevitably be implemented into industrial poverty alleviation，You can analyze Luo Shugang’s industrial logic by looking at his poverty alleviation logic。

January 7-8, 2017，In Jingle County, Shanxi Province、Poverty alleviation work 188bet Online Sports Betting and Casino symposiums held in Loufan County，Luo Shugang conveyed and interpreted the spirit of General Secretary Xi Jinping’s important speech on poverty alleviation in his 2017 New Year’s message。

He pointed out，Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping has paid attention to poverty-stricken areas in his New Year messages for the fourth consecutive year、Poor people and poverty alleviation work，Fully reflects the great importance attached to poverty alleviation work。Next stage，The Ministry of Culture must accurately grasp the new situation of cultural poverty alleviation work，Use your own advantages，Poverty Alleviation in Intangible Cultural Heritage、Send culture + kind of culture、Cultural relic protection、Public cultural construction、Cultural industry development and other aspects，Continuously increase assistance to poverty-stricken areas。It’s worth noting，Tourism may become one of the important means and indicators of cultural poverty alleviation。

The Belt and Road Initiative brings domestic and foreign tourism opportunities

Since the launch of the “One Belt, One Road” initiative，Tourism and cultural exchanges and cooperation among provinces and countries along the route are increasing，Today，Culture and tourism have become new links and new bridges for the interconnection of countries along the route，In promoting the development of “One Belt, One Road”，Great effect。

Early 2017，The Ministry of Culture’s “Belt and Road” Cultural Development Action Plan (2016-2020)” is officially released，The action plan was reviewed and approved by the Leading Group for Promoting the Construction of the “Belt and Road”，Drawed a roadmap for the in-depth development of the cultural construction work of the “One Belt, One Road” initiative。At the same time，The Ministry of Culture’s “One Belt, One Road” Leading Group, headed by the then Minister of Culture Luo Shugang, was established，Now we have effectively coordinated the nationwide implementation of the “Belt and Road” cultural construction work，Provides a strong organizational guarantee for the development of work。

Culture is the soul of tourism, and tourism is the carrier of culture.A large part of the cultural industry is the cultural tourism industry，The practice of the tourism industry at home and abroad has also proved that，Playing the "cultural card" well will promote tourism more effectively。

This time the institutional reform of the State Council,By establishing the Ministry of Culture and Tourism，Let culture go out、Cultural export has a more international carrier - tourism，Tourism also allows the international spread of culture，Has a stronger grip。

Minister Luo Shugang attaches great importance to "cultural institutions、Art group、Direct communication between social organizations and artists”。He once said，Government promotion is important，But the former is "the foundation and original driving force for the development of cultural relations"。When Luo Shugang was the Minister of Culture，Expressed his views on the important role of culture in Sino-British relations during the 2015 China-UK Cultural Exchange Year。“The relationship between countries lies in the mutual affinity between people”，Cultural exchanges play a huge role in deepening mutual understanding between the Chinese and British people，Formed by cultural exchanges and cooperation between the two countries“Government-led, social participation, market operation” model,Promoted the successful holding of a series of cultural activities.

Especially，Active layout of overseas Chinese cultural centers，It is expected that more tourism concepts will be involved in the future，More than 50 Chinese cultural centers by 2020，Not only conducive to the international spread of Chinese culture，More conducive to overseas promotion of Chinese tourism。

Conclusion

Cultural tourism is a project full of longing、Creative cultural activities，From 2014，my country’s economy has begun to enter the era of new normal development，The government proposes the “Belt and Road” international development strategic concept，This clarifies new themes and directions for the future development of my country’s cultural and tourism industries。Under the new economic normal，The cultural tourism industry chain is constantly extending and strengthening，Culture and tourism also show a trend of integrated 188bet sports betting app download development in multiple fields。The birth of the Ministry of Culture and Tourism，It is undoubtedly an objective need to coordinate the coordinated and orderly development of the cultural industry and tourism industry，I believe that under the leadership of the first minister，China’s cultural and tourism industries will surely usher in great prosperity in terms of economic and social benefits。

*thisText source: WeChat public platform "Cultural Industry Review" (ID:whcypl）, Author: Zhao Rongjin, original title: "From the public statement of Luo Shugang, Minister of Culture and Tourism，Watch "Tourism + Culture"》