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As a company that has always adhered to the strategy of high-quality residential products，Before officially entering the field of industrial towns，In fact, I have always understood the situation、Arrangement，has its own unique layout and play style。At the current time in 2018，Choose to participate in new urbanization through industrial towns，In fact, unique industry judgment skills are required。

This kind of judgment ability is closely related to the current mainstream trend of China’s macro economy-that is, consumption upgrade。There is data to prove it。

Today’s consumption upgrade has led to a significant year-on-year increase in per capita cultural and entertainment service expenditures across the country，According to data from the National Bureau of Statistics，Per capita spent on group travel last year、Attraction tickets、Expenditures on fitness activities and other activities increased by 13% respectively.4%、13.5% and 17.3%。The transformation of China’s economic momentum and people’s growing urgent need for a better life，Accelerated great health、Grand tourism and sports、The development of education and high-tech industries。188bet sports betting app download New consumption、The growth of new markets has undoubtedly become an objective market factor in promoting the construction of characteristic towns。

With such macro judgment，Sunac has made two shocking achievements that are well-known in the industry，That is the acquisition with Wanda Cultural Tourism and LeTV Pictures，Thus building a core industrial group。

1、Acquisition of Wanda Cultural Tourism、LeTV Pictures，Layout of cultural tourism sector，Sunac positions itself as a "good life integrated service provider"

The strategic layout of Wanda Cultural Tourism City is the most important position Wanda has made in the past two years，The most commendable thing is that it has occupied the blank spots in second-tier provincial capital cities，Thus locking in the market group with the most spending power in China。After Wanda Cultural Tourism was handed over to Sunac for overall management，Sunac naturally has the richest professional resource team and first-line operational experience in the cultural tourism industry in the industry，This is definitely a scarce resource in China now，This has built a solid industrial foundation for Sunac’s layout in the health and cultural tourism industries。To develop the core passenger flow engine and operation logic of the cultural tourism industry town，This enables Sunac to have a complete set of first-line operating experience in the cultural tourism industry。

In the context of the integration of culture and tourism industries，Online movie resources are natural IP producers of offline tourism resources，It is also the core industrial resource of the future tourism industry。LeTV Pictures builds online resources for Sunac，Building a closed-loop industrial chain platform builds the online foundation of DreamWorks。This constitutes Sunac’s second industrial barrier。

Therefore，With online IP production capabilities，Coupled with offline operation capabilities，Sunac takes great strides into the cultural tourism industry town，You will have strong support。

2、Green City、The development requirements of smart cities have led to the implementation of new energy towns

Today，Chinese consumers’ willingness for green consumption and environmental protection is unprecedentedly high，Advocate healthy life，The behavioral approach that pays attention to environmental protection and sustainable concepts has made "environmentally friendly consumers" a rising new customer group。This release of green consumption demand will better guide companies to focus on sustainable development and green supply，Forcing industrial upgrading through supply-side reform。

At the same time，China writes smart cities into national strategy，And invest a lot of money。No matter it is a large first-tier city，Or small and medium-sized cities，All smart city projects have been implemented，Several large-scale smart city clusters have been formed，Distributed on 188bet Online Sports Betting and Casino the eastern coast and central and western regions。

Sunac seizes the opportunity of supply-side structural reform of China’s economy，With the innovative model of Taoyuan Town，around green、Energy、Technology、Ecology，Exploring new lifestyles in the future of the city。

3、In the context of smart cities, the development needs of smart towns are simultaneously generated

Smart cities are the next stage in the urbanization process，is a new height of urban informatization，Is the vision of modern urban development。Internet of Things technology will become a major standard for managing energy and water resources。When all towns and cities become data，Relying on intelligent matching to achieve industrial and regional transformation and upgrading。At that time，All resources of the city (including water、Electricity、Oil、Qi、Transportation、Public services etc.) will be digitized and connected，Pass monitoring、Analyze and integrate various data，In turn, respond intelligently to residents’ needs and reduce the city’s energy consumption and costs，Making cities more suitable for living and business development。

Comparing smart cities，The overall launch of Sunac’s smart home and community management system，Through integration with online management，Formed a community management system based on owner big data。The essence of this management system is exactly the same as China’s current strategy of developing smart cities。Being the public service system of a small town、Property management model、Home management system、When community organization systems have highly intelligent capabilities，The evolution of lifestyle in a substantial sense。

4、Green energy、Smart technology promotes Sunac’s rapid capacity evolution

Through the discussion of the above two aspects，Sunac first enters the field of industrial towns，Quickly deploy high-end industries such as smart technology and green energy，Join hands with industry leader GCL，Build an environmentally friendly town "Taoyuan Town" and "Taohuayuan" demonstration community that meets the goals of "supply-side reform"，Using green technology to drive the upgrade of a better life，Not forward-looking。This will also help Sunac achieve rapid industrial development，Become the first echelon in the segmented industry。

In short，The logic of Sunac’s strategic upgrade is to use the top high-end product IP “Taohuayuan” and Taoyuan Town as the carrier，Integrating high-end industrial resources，Form a beautiful life model of Sunac’s self-contained system，Become a good life IP。 

Second, how does Sunac build an industrial town?

1. Start from "Peach Blossom Spring"

Sunac’s transformation is based on its main business of real estate，From "Peach Blossom Spring" to "Peach Blossom Spring+"，From "Leader of High-End Quality Products" to "Integrated Service Provider of Better Life"，It can be said that the super product IP "Peach Blossom Spring" is the foothold of Sunac to achieve "better life"。

Creation of Peach Blossom Spring Series，Respect the context of each city，The surface is a contemporary take on traditional architecture，What is valuable is the thoughtfulness and ingenuity behind it。Every Peach Blossom Spring work is a work of art that goes global，It is the accumulation and inheritance of Chinese traditional culture。

Everyone who has seen the "Peach Blossom Land" project has the goal of "having their own 'Peach Blossom Land' in this life"。6 Taoyuan products in 5 years，Sunac’s ability to create high-end products，Production capacity formed。

2. Grow in "Taoyuan Town"

After the birth of Taohuayuan products，Highly praised within and outside the industry。In order to realize the Taoyuan dream of more contemporary people，Sunac is based on Peach Blossom Spring，Created Taoyuan Town。Taoyuan Town is based on Taohuayuan product experience，Looking for suburbs of big cities，Surrounded by mountains and waters，Area with superior scenery，Create a more relaxed atmosphere、Simple、Embrace the natural living environment。

Currently Sunac has 3 Taoyuan towns，Also known as: Nanjing Jiangning·Jiuxi Peach Blossom Spring、Chongming Island·Sea Paradise、Xuzhou Fengminghai·Fengming Taoyuan。

Every Taoyuan town，They are all experiences growing in nature，Looking out from Taoyuan Town，Natural beauty is endless。The construction of buildings pays more attention to volume and color，Improve tedious details，Make it blend with nature。

Aiming at the elderly in terms of packages、Children、Different activities for the whole family require a children’s paradise、Health Space、Sports venue、Family farms, etc.。

Taoyuan Town not only carries people’s expectations for a better life，It is also the place where Sunac wants to explore the field of "good life" in depth，is the port to access the "cross-industry ecosystem"。

3. Success in cross-border integration

From Taoyuan products to working with partners to add richer business formats，Create more space and content for a better life，Make the brand continuously vital and inclusive，Become "Taoyuan+"。From product IP to good life IP，This is the way to advance for Sunac’s “Taoyuan” IP，This path is based on Sunac’s leading products and professional services，The end of this road is Sunac creating a better life，The desire to make life have infinite possibilities。

In the conception of Sunac Shanghai area,“Taoyuan+” can not only “+evolve production capacity”、“+Consumption Upgrade”、"+City Update"，Can also link countless sub-items，Create countless permutations and combinations。Health、Elderly Care、Green energy、Culture and entertainment、Smart Technology、New agriculture...these will be Sunac’s cross-border fields，It is also a port to attract like-minded strategic partners。How will these permutations and combinations be reflected in Sunac’s three major town series？Let’s take a closer look:

Green Technology Town

China is in a critical period of accelerated urbanization development，Building smart cities is the only way。Sunac has now joined forces with GCL-Poly, the world's leading polysilicon and silicon wafer supplier，Equip new energy system for Taoyuan Town and Taohuayuan，Create environmentally friendly towns and demonstration communities that meet the goals of "supply-side reform"。Next step，Sunac will further add artificial intelligence to Taoyuan products、Smart Home，From a house subsystem to a large system becoming a green technology system，around green、Energy、Technology、Ecology、Let Taoyuan products continue to be upgraded。

Cultural Tourism Town

With Wanda Cultural Tourism City as the core，Integrating into the wellness culture、Sports Culture、Peach Blossom Spring Culture、Combined with the city’s local context and supplemented by leisure businesses。Activate the vitality of the town through cultural tourism，Bringing external visitors，Promote the overall upgrading of the town’s industry。I can imagine that Sunac’s cultural tourism town in the future is the most expressive portrayal of the modern version of Peach Blossom Land，It’s a leisure vacation、Sports、A landscape resort community integrating cultural experience。

Healthy Town

With health care industry as the core，Integrate into culture, tourism and leisure、Sports and fitness、Agricultural tourism and education as a package，Building a nursing + community ecosystem。Working with partners to build a health supporting industry，Combining health care and elderly care、Combining ecological sightseeing with leisure vacation、Integration of nursing education and ecological science education、Integration of commercial facilities and cultural experience。Meet the entire life cycle of urban people、Health and wellness needs throughout the life cycle，Build “the world’s first health town”。

1. Nourishment of traditional culture

Traditional industrial parks mainly focus on industrial manufacturing，Lack of living facilities，Not to mention the humanistic environment。However，The construction of characteristic towns is not a purely economic act，Cultural nourishment is crucial。

Peach Blossom Spring culture originated from Tao Yuanming’s "Peach Blossom Spring"，is an important cultural coordinate in the spiritual world of the Chinese，is a representative of naturalistic philosophy。Everyone has a yearning for nature、Beautiful、Tranquility、The artistic conception and feelings away from the hustle and bustle。The Peach Blossom Spring itself is the warmth that people long for、Hermitage、The prototype of a transcendent ideal town。

This may be the unique charm of Sunac Characteristic Town，His profound Taoyuan culture and the inheritance of Chinese culture nourish the town。Pure air、Clear creek、The exquisite elegance of Jiangnan gardens，Chinese-style streets and lanes are like friendly “villages”。Here，People appreciate the traditional Chinese life of harmony between man and nature，These original natural flavors must transcend the hustle and bustle of the city，Let contemporary people find the home of their hearts and the destination of their souls in the noisy real life。

2、Using green technology and smart living system，Building a future human settlement demonstration area

There is not only the traditional Peach Blossom Spring-style cultural feelings here，This is a modern expression of Peach Blossom Spring，Sunac empowers Taohuayuan through modern technology、Reengineering、Innovation，Create a modern living community。

We can imagine，In the small town of Sunac in the future，Green technology runs through the entire town system。

Integrating new energy innovations and concepts into small town life: garbage disposal、Ecological Protection、Sponge City、Water environment treatment、Advanced technologies such as green travel change people’s lifestyles。

Smart technology innovation is integrated into daily homes: the home has become a platform，Network communication、Message Appliances、Equipment automation, etc.，Various subsystems related to home life are organically combined，Making home life more comfortable and safer。

here，Close to the bustling city，But stay away from the bad air、The "urban disease" of traffic jams；here，The singing of birds and the fragrance of flowers in front of the door，The green hills behind the house；here，People experience the picturesque scenery，Understand the significance of green technology。